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Text Book - Research Methods For Business

Research Methods for Business: A Skill-Building Approach, 7th Edition by Uma Sekaran and Roger Bougie is a concise introduction to business research methods. The book uses a skill-building approach to teach practical applications of research in real business settings. The 7th edition has been fully revised with new examples and features to improve student learning, including a greater emphasis on the relationship between scientific and pragmatic research approaches. It explores key concepts and applies them to real-life research throughout the 17 chapters.

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418 views2 pages

Text Book - Research Methods For Business

Research Methods for Business: A Skill-Building Approach, 7th Edition by Uma Sekaran and Roger Bougie is a concise introduction to business research methods. The book uses a skill-building approach to teach practical applications of research in real business settings. The 7th edition has been fully revised with new examples and features to improve student learning, including a greater emphasis on the relationship between scientific and pragmatic research approaches. It explores key concepts and applies them to real-life research throughout the 17 chapters.

Uploaded by

Ravi R
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Research Methods For Business: A Skill Building

Approach, 7th Edition


Uma Sekaran, Roger Bougie
ISBN: 978-1-119-26684-6 June 2016 448 Pages

Wiley Publishers

DESCRIPTION

Research Methods for Business: A Skill-Building Approach is a concise and straightforward


introduction for students to the world of business research. The skill-building approach provides
students with practical perspectives on how research can be applied in real business situations.
Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon
his extensive experience in the field to present an up-to-date guide on business research which
is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and
enriched pedagogical features designed to improve student learning outcomes. There is now an
increased emphasis on the relationship between the scientific and the pragmatic approaches to
research, while the key concepts are explored and applied to real-life research throughout the
book.

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Instructor

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Student

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TABLE OF CONTENTS

Chapter 1 Introduction to Research


Chapter 2 The Scientific Approach and Alternative Approaches to Investigation
Chapter 3 Defining and refining the problem
Chapter 4 The Critical Literature Review
Chapter 5 Theoretical Framework & Hypothesis Development
Chapter 6 Elements of Research Design
Chapter 7 Interviews
Chapter 8 Data Collection Methods: Observation
Chapter 9 Administering Questionnaires
Chapter 10 Experiemental Designs
Chapter 11 Measurement of Variables: Operational definition
Chapter 12 Measurement: Scaling, Reliability, and Validity
Chapter 13 Sampling
Chapter 14 Quantitative Data Analysis
Chapter 15 Quantitative Data Analysis: Hypothesis Testing
Chapter 16 Qualitative Data Analysis
Chapter 17 The Research Report

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