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Comparison Between Pepsodent

Pepsodent is a toothpaste brand with a wintergreen flavor that was formerly popular but lost market share as competitors like Colgate added fluoride. Pepsodent is now considered a value brand sold in discount stores. Colgate is a $13.8 billion global consumer products company focused on oral care, personal care, home care, and pet nutrition. It produces and distributes household and personal care products like toothpaste, toothbrushes, soaps, and detergents. Colgate was founded in 1806 as a soap and candle maker in New York and introduced its namesake toothpaste in 1872.

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388 views

Comparison Between Pepsodent

Pepsodent is a toothpaste brand with a wintergreen flavor that was formerly popular but lost market share as competitors like Colgate added fluoride. Pepsodent is now considered a value brand sold in discount stores. Colgate is a $13.8 billion global consumer products company focused on oral care, personal care, home care, and pet nutrition. It produces and distributes household and personal care products like toothpaste, toothbrushes, soaps, and detergents. Colgate was founded in 1806 as a soap and candle maker in New York and introduced its namesake toothpaste in 1872.

Uploaded by

Karan Mitroo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COMPARISON BETWEEN PEPSODENT & COLGATE

P epsodent is a brand of toothpaste with a wintergreen flavor. It was formerly

owned by Unilever (but, since 2003, by Church and Dwight in USA,).

Pepsodent was a very popular brand before the mid '50s, but its makers were slow
to add fluoride to its formula to counter the rise of other highly promoted brands such as
Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product;
sales of Pepsodent plummeted. Today Pepsodent is a “value brand” marketed primarily in
discount stores and retails for roughly half the price of similarly-sized tubes of Crest or of
Colgate.

Pepsodent is still sold as a Unilever property in India, Indonesia, Chile,


Finland, and several other countries.

Pepsodent advertisements spotlighted the toothpaste's distinguishing features. It had a


minty flavor that was derived from sassafras, an ingredient found in some varieties of tea
and such soft drinks as root beer and sarsaparilla. Advertisements also pointed out the
presence of irium (otherwise known as sodium lauryl sulfate) as a mechanism for fighting
tooth decay, and to an ingredient known as IMP for preventing tooth decay.
C olgate-Palmolive is a $13.8 billion global company serving people in more than

200 countries and territories with consumer products that make lives healthier and more

enjoyable. Colgate focuses on strong global brands in its core businesses—


Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate is delivering strong global growth by following a tightly defined strategy to


increase market leadership positions for key products, such as toothpaste, toothbrushes,
bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household
cleaners, fabric conditioners and specialty pet food.

Colgate– Palmolive Company which is an America based multinational corporation


focused on the production, distribution and provision of household, health care and
personal products, such as soaps, detergents, and oral hygiene products (including
toothpaste and toothbrushes). The company's corporate offices are on Park Avenue in
New York City.

William Colgate, a soap and candle maker, opened up a, soap and candle factory on
Dutch Street in New York City under the name of "William Colgate & Company". In the
1840s, the firm began selling individual cakes of soap in uniform weights. In 1857,
William Colgate died and the company was reorganized as "Colgate & Company" under
the management of Samuel Colgate, his son. In 1872, Colgate introduced Cashmere
Bouquet, a perfumed soap

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