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MMMKTG

The document outlines key considerations for a marketing strategy as CEO of a company that produces inertial motion sensors. It discusses determining the go-to-market approach through channels like sales deployment and distribution strategies. It also notes critical decisions around allocating marketing resources, understanding customer needs and market segments, positioning relative to competitors, and how competitors may react. Performance will be judged on metrics like cumulative profit, revenue, growth, and market share. Most revenue currently comes from large customer orders, while 30% is from smaller orders through distributors.

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vinodkumar pandey
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197 views7 pages

MMMKTG

The document outlines key considerations for a marketing strategy as CEO of a company that produces inertial motion sensors. It discusses determining the go-to-market approach through channels like sales deployment and distribution strategies. It also notes critical decisions around allocating marketing resources, understanding customer needs and market segments, positioning relative to competitors, and how competitors may react. Performance will be judged on metrics like cumulative profit, revenue, growth, and market share. Most revenue currently comes from large customer orders, while 30% is from smaller orders through distributors.

Uploaded by

vinodkumar pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Notes:-

As CEO, Two key points for Mktg strategy designing:

1) Company’s go-to-market approach (including sales-force deployment and distribution-channel strategy)

2) Associated elements of product policy, including pricing and market positioning of the company's inertial motion
sensor line

Critical decisions regarding –

- How marketing resources such as sales-force time ?


- Market-research funds should be allocated ?
- How MM will meet the needs of the market and its intended customer base ?
- How market segments value MM's product offering ?
- Whether and how MM's positioning relative to segment needs and behaviours should change ?
- Competitor will react to the strategy that you set in the marketplace ?

CEO Performance will be judged on the following metrics:


1) Cumulative profit,
2) Cumulative revenue,
3) Overall , and
4) Market share

------------------------
 Approx 70% of Marker Motion's revenue comes from customers that place large-volume orders ---- Class A-D
 30% from customers that ordered in smaller volumes from distributors
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