SUMMER TRAINING PROJECT REPORT

ON
IDENTIFICATION OF AFFORDABLE HOUSING
PROJECTS IN THE SUBURBS OF CHANDIGARH.

A project at HDFC Home Loans

In Partial Fulfillment of the

MASTER OF BUSINESS ADMINISTRATION-(2018-2020)

AMITY GLOBAL BUSINESS SCHOOL,

CHANDIGARH

Project Mentors: Submitted By

Sandeep Gupta, Head Business Development Rishabh Chaturvedi

Mr. Satinder Ahuja, AGM and Head-Rural Housing M.B.A.(2018-2020)

Semester- III
 TO WHOM IT MAY CONCERN

This is to certify that the report of the project submitted is the outcome of the project work entitled “THE
IDENTIFICATION OF AFFORDABLE HOUSING PROJECTS IN THE SUBURBS OF
CHANDIGARH” carried out by Rishabh Chaturvedi under my guidance and supervision for the award
of Degree in Master of Business Administration from Amity Global Business School, Chandigarh.
The date of the internship is from 03/06/2019 to 26/07/2019.

To the best of my knowledge the report:

 Embodies the work of the candidate himself.

 Has duly been completed.
 Fulfills the requirement of the ordinance relating to MBA degree of the University.
 Is up to the desired standard for the purpose of which it is submitted.
 The interns had the responsibility of conducting the market research and evaluate the
results and submit the report accordingly.
 Results-
 Quality of work-

Mr. Sandeep Gupta Mr. SatinderAhuja

Head Business Development AGM and Head Rural Housing
9814444188 9814098762
HDFC Limited, SCO 153-155, SECTOR 8-C,
Madhya Marg, Chandigarh, 160018
 ACKNOWLEDGEMENT

On the very outset of this report, I would like to extend my sincere and ardent gratitude towards
every one of the personages who has helped me in this undertaking. Without their dynamic
direction, help, collaboration and support, I would not have made progress in the venture.

I am indescribably indebted to my industry guides, Mr. Satinder Singh and Mr. Sandeep Gupta
for scrupulous direction and support to achieve this task.

I am thankful to Dr. Shivali Dhingra, Director, AGBS Chandigarh for being the chief facilitator
of this project and for introducing me to this great opportunity in which I have developed myself
both academically, professionally and socially.

I am very thanful to my faculty Mr. Rajneesh Mehra for his significant direction and backing on
fulfillment of this undertaking in its by and by.

I extend my gratitude to Amity Global Business School, Chandigarh for giving me this chance.

Finally yet not least appreciation goes to the majority of my companions who legitimately or in a
roundabout way helped me to finish this task report.

Any oversight in this short affirmation does not mean absence of appreciation.

Thanking You

Rishabh Chaturvedi
 ABSTRACT

Home is a dream of a person that shows the quantity of efforts, sacrifices, luxuries and above all
gathering funds little by little to afford one’s dream. Home is one of the things that everyone
wants to own. Home is a shelter to person where he rests and feel comfortable. Many banks
providing home loans whether commercial banks or financial institutions to the people who want
to had a home. The housing sector plays an important role in the economic development of the
country.

My project title is “IDENTIFICATION OF AFFORDABLE HOUSING PROJECTS IN THE

SUBURBS OF CHANDIGARH”. I selected this topic because the Indian housing finance
industry has grown up leaps and bound in few years. Total home loans disbursements by banks
haveraised which witnesses’ phenomenal growth from the last 5 years.Recently, HDFC
disbursed rupees 2300 crore subsidy to 104000 homebuyers under PMAY scheme on 28th may,
2019. It is the only company to do that. There are greater numbers of borrowers of home loans,
so by this study we can find out the affordable housing projects in the suburbs of Chandigarh.

The objectives of my study are:

1. To know which are the affordable housing projects in the suburbs of Chandigarh.
2. To know in detail about PMAY & Affordable housing.
3. To have first-hand information about awareness about PMAY among the builders.
4. To analyze the presence of HDFC in this sector.
5. To compare service levels of various competitors (performance of other players).
6. To calculate and validate the supply and demand under affordable homes.

For this we had a team of four people. The data was collected on the basis of areas. The main
areas of the project were Kharar, Mohali, Landran, Panchkula and Zirakpur. Everyone was
allocated in these regions. The first step was to identify the builders and then meeting them.
After meeting them, the data was collected on the questionnaires and then at the end the data was
analyzed.

After analysis I came to the following findings:

In the identification of the affordable housing projects in Chandigarh:

 The data was collected from the websites of PUDA, GMADA and the websites like
99acres.com and makkan.com.
  Many builders were not available on the website and we got their information once we
got into the field.
 Many of the information were obtained from the builders regarding other builders which
they knew.

To know in detail about PMAY and affordable housing projects:

 The main findings were that most of the builders used this scheme as the marketing tool
to attract the customers.
 Now, according to the conditions of the societymost of the people are buying the
affordable home that’s why companies are moving into this section.
 The homes that are less expensive had their land owned by their owners many years back.
 If the builders bought the land recently and then constructed the homes on that, then
comparatively the prices of the homes were high.

To analyze the presence of HDFC in this sector:

 The prominent banks present in every project were HDFC, SBI, ICICI, AXIS and PNB.
 Most of the customers if asked the builders about the banks from where to take the loan
from, were HDFC and PNB.
 The main reason was that the services provided by the banks were very prominent; the
documentation involved was also very easy.

To compare service levels of various competitors:

 The main difference was that the efficiencies provided by the two banks were really high
as compared to other banks.
 It was also found that the banks even took only one week to commence the loans.

The problems faced by the customers in obtaining the home loans were:

 The customers didn’t have the proper knowledge about the various policies and the
products offered by the banks, so they faced the difficulties in making the decision which
deal to select.
 In many banks there are procedural delays so the customers face has a lot of curtsy and
they have to wait for a long period.
 The attitude of the bank employees may become unsupportive sometimes, which creates
a problem for the customers to develop a sense of trust and confidence on the respective
banks.
 The banks pay loans according to the eligibility of the customers but it may be possible
that they have much more requirement then that.
 TABLE OF CONTENTS

Title Page ........................................................................................................................................1

To whom it may concern ...............................................................................................................2
Acknowledgement ..........................................................................................................................3
Executive Summary .......................................................................................................................4

CHAPTER 1:INTRODUCTION ................................................................................................10

1. Industry Profile ................................................................................................................10
a. History of the Indian Home Loans .....................................................................11
b. Home Loan Procedure in India ..........................................................................12
c. Facts and figures about Home Loans .................................................................14
d. Best Home Loans in India ...................................................................................15
e. Home Loan Interest rates ....................................................................................16
f. Types of Home Loans ..........................................................................................17
g. List of documents for Home Loans ....................................................................18
h. Home Loan Interest rate comparison in India ..................................................19
i. India’s recent domestic growth of the year 2019 ..............................................22
j. Mortgage market in India ...................................................................................24
k. Residential properties in India ...........................................................................26
2. Affordable Housing in India ...........................................................................................28
a. Need for Affordable Housing ..............................................................................22
b. Initiatives to promote ...........................................................................................24
3. Supply- Demand Conundrum.........................................................................................26
a. What to Expect in 2019-20 ..................................................................................24
b. Major gtrends to look out for in 2019 ................................................................26
 4. About the company:.........................................................................................................35

5. Pradhan Mantri Awaas Yojana ......................................................................................49

a. Introduction ..........................................................................................................49
b. PMAY benefits .....................................................................................................50
c. Issues and Challenges ..........................................................................................52

6. Real Estate (Regulation and Development) Act, 2016 .................................................32

a. Need of Real Estate Bill,2016 ..............................................................................33
b. Enrollment under RERA ....................................................................................34

CHAPTER 2:
REVIEW OF LITERATURE ................................................................................................55

CHAPTER 3:
RESEARCH METHODOLGY ..............................................................................................64

CHAPTER 4:
1. RESEARCH PROJECT..................................................................................................56
Introduction about the project ...................................................................................................56
a. Objectives of the project ......................................................................................56
b. Scope of the study................................................................................................56
c. Outlines of the report...........................................................................................57
d. Limitations of the study .......................................................................................58
e. RBI Asset Price Monitoring Survey ...................................................................60
f. What affordable housing really means in India ................................................63
MARKET ANALYSIS .............................................................................................................65
CHAPTER 5:
CONCLUSION ............................................................................................................................92
RECOMMENDATION ...............................................................................................................93

CHAPTER 6:
APPENDICES ..............................................................................................................................92

BIBLIOGRAPHY ........................................................................................................................94
 CHAPTER 1-INTRODUCTION
INTRODUCTION TO THE INDUSTRY

History of home loans in India

Home loans in India made it possible for people to buy property in India regardless of the rising
expenses. We discover remarkable real estate investment in India today, either in residential
property in India or in commercial property in India. Numerous banks dispense home advances
in India as Loan Banking is one of India's most important components of money-related
administrations. Property vendors and property consultants in India generally recommend that
we try appropriate home loans or home credit counseling with the objective of buying loft in
India at a moderate home credit rate. Buying your fantasy's home isn't a easy errand, especially if
you're going to buy on credits. It basically means you buy the house on parts. In less complex
words, if you have to claim a house and you can't pay the single amount in one go, you merely
bring home loans and pay them back with regular payments and credit charges. (Ramajanie, n.d.)

Over the most recent couple of years, housing advance situation in India has change the situation
It took a front seat and people expect to own their own homes. It is no longer a fantasy that
requires investment funds for a lifetime and a difficult decision to make.Today the new home
buy credit is much effectively accessible and is a lot less expensive then what was accessible
before. Banks are presently wherever in the plans are executed even in towns and littler towns.
The housing advances are famous there as well, be that as it may, the movement of structure
pads is minimal moderate. It would not be right to state that there has been a blast in the home
loans showcase and with this blast, there is likewise a blast in the quantity of home advances
home loan dealers in India. (dvenkey, n.d.)
The basic explanation behind this boom in the market for home loans is the adjustment of
management policies. It is the inspiration of the administration that India's home advance credit
charges have dropped dramatically. Numerous banks are offering home loanss and this is
accessible at low EMI's. EMIs are presently a thing of past. Today loaning rate is in the scope of
nine to fifteen percent.

There are various kinds of home advances accessible today. The loan fee accessible is likewise
of two distinct sorts. One is the fixed rate credit and other is the drifting rate advance. In the
fixed rate credit, regardless of whether financing cost is fixed on the beginning of the advance is
carried on for the total time frame. Nonetheless, in the other one, the financing cost isn't fixed
and as the intrigue goes upward and the rate is straightforwardly moved to the individual who is
taking the credit. In the previous couple of years the drifting financing cost has been a most
loved among the majority of the general population bringing home loans. (dvenkey, n.d.)

There is likewise a pattern to pick home development advances. This credit is accessible to the
individuals who need to structure their homes as per their prerequisite and taste. At the end of the
day, this advance is aimed at people who need to develop their new home themselves. (dvenkey,
n.d.)

Taking a credit, as previously shared, is nothing but a disturbing task. In any case, before taking
the credit, it must be understood that for most 15 to 20 years the association with the bank will be
for a longer period so it must be guaranteed to join the bank. Apart from the reduced premium
rate, the bank should also offer some valuable administrations included. The other thing is the
estate to be taken to explore. It is important to ensure that the manufacturer has all the approvals
and the office to build a good home. It has turned out to be less complicated to bring home loans
nowadays. With the RBI regularly cutting down on financing costs, it turned out to be incredibly
easy to bring home loans. Housing credits, which dropped from 16.5% to 18% a few years ago,
dropped from 11.5% to 13%. With funding expenses falling, people are gradually applying for
these advances to be made. HDFC Home Loans, ICICI Home Loans, Axis Bank Home Loans
and India Bulls Home Loans are part of the loan foundations. (dvenkey, n.d.)

Procedure related to Home Loans in India:

Application form submission

In the wake of picking a specific home loans, the client presents the application structure to the
housing money organization alongside other significant archives as per the requirements of
HDFC. They include records to set up pay, age, home, actualize, speculations and so on. The
client likewise needs to hand over a check for installment of a forthright which is non-refundable
and the preparing charges of about 0.5 to 1% of the credit add up to the HFC.

Information Validation

HFC approves the customer's information on the application framework at the next point. They
mostly keep an eye on the customer's personal place, the place of the customer's job, and the
company certifications. Some HFC may require individual customer meetings and play a
reference keeps an eye on the customer's references on the framework of the application.

Sanction letter issue

Once the customer profile has been properly evaluated, a fundamental letter is given containing
subtleties such as advance amount, intrigue rate, yearly / month to month decreasing parity, loan
residence, payment method and general terms and conditions of advance. This is generally the
endorsement of the cash loaning strategy by the organization. Be that as it may, the cash
endorsed simply after the reports and the property for the benefit of which the advance is being
allowed is completely confirmed. (Mehta, n.d.)
Documents submission

When the consent is subsequently passed, the customer must leave the entire arrangement of
distinctive archives pertaining to the property obtained with the HFC as the safety for the
advance amount approved. These archives remain in the HFC's guardianship until full
reimbursement of the progress. When the reports are handed over to the guardianship of HDFC,
they send to the lawful scrutiny each of the archives.

Property Validation

Furthermore, the HFC clearly directs a site visit to the estate of the customer to ensure that all
development requirements have been adhered to the estate. If the HFC is satisfied that the
property is legally and effectively clear, the advance will be dispensed. The HFC's payment is
based on the property's development stage. (dvenkey, n.d.)

Payment Procedure

When all the previously mentioned procedure is done, the borrower is in title to take the cash
from the bank party. Until such time that the whole endorsed sum isn't drawn, the client should
pay straightforward enthusiasm on the real sum drawn with no important reimbursements. The
EMI installments begins simply after the whole authorized credit sum is drawn.

TYPES OF HOME LOANS

 New Home Loan- “To buy from a manufacturer or vendor another level, loft or house.
Includes advances in house growth on an existing plot.”
  Home Improvement Loan- “To restructure your present home such as tiling, flooring,
painting, etc.”
 Home Extension Loan- “To stretch the house with fresh space such as ground, room,
gallery, etc. “
 Land Purchase Loan- “Buying a plot and building a house. Financing expenses are 1.5-
2% greater than a home advance, with the design deadline predetermined.”
 Home Conversion Loan Scheme- “In order to allow borrowers to transfer their present
progress from a set rate to a drift rate or the other way around A conversion charge is
imposed on the exceptional leader to change your loan.”
 NRI Home Loans- “Home loan to buy, create or rehabilitate a home in India. “
 Home Loan Overdraft- “In an overdraft, borrowers can include excess assets for any
period to reduce the danger of intrigue. The cost of financing is 0.15-0.2 percent greater
than that of regular accommodation. “
 Home Loan Top Up- “To get additional amount on current home advance from the same
bank or move up to a property estimate stage at the equalization hour. The cost of
financing is 0.25-1% greater than the usual advance accommodation.”
 Home Loan Balance Transfer- “Moving your home loans from another bank with
reduced financing costs to replace the premium and upgrade”
 Pre-endorsed Home Loan- “Loans that are asserted with a credit history, present EMI
obligations, and so on before you finish the estate exchange dependent. Loan costs are
low and the offer is legitimate for a period of up to half a year..” (Care, n.d.)

INDIAN CREDIT REPORT

Indian psyche is that credit is called bad, Indians are not traditionally willing to take credit, it can
be interpreted that there is a great room for development. HFCs can incorporate stamp duties and
registration costs into the home values to fix the maximum allowable loan on a property and in
turn, allow these to lend more to home buyers as compared to banks. Further, with banks having
switched to marginal-cost-based lending rates (changing from base rate regime) in 2016, the
interest rates may creep higher with funding costs, thereby, reducing the gap in rates offered by
banks and HFCs.

House Price Index (HPI)

A House Price Index (HPI) measures the value changes of private housing as a rate change from
some particular begin date (which has HPI of 100). Systems ordinarily used to compute a HPI
are the indulgent relapse (HR), straightforward moving normal (SMA) and rehash deals relapse
(RSR). (Economy, n.d.)

Real estate is presently in search of a large investment vehicle ; the cost of the housing has risen
high, which is evident in the figure below., the significant urban areas have seen a great deal of
improvement and value gratefulness which shows the developing interest, accordingly an ever
increasing number of individuals are moving to urban communities for work/business.

There are more and more jobs and price indexes are inevitable. All India record is a weighted
normal of city files. Loads depend on the city populace. India House Price Index depends on
exchanges in 10 noteworthy urban areas. Second from last quarter 2018-19 figures speak to
temporary lists which will be finished by next quarter. The RBI House Price Index demonstrates
that home costs have risen consistently throughout the years. The information demonstrates that
quarterly value developments have been very unpredictable. (Economy, n.d.)

INEXPENSIVE HOUSING IN INDIA

Rapid urbanization and urban relocation have created severe deficiencies in urban housing in
India, particularly in the financially more vulnerable sections. In this situation, the Government
and the Central Bank have tried numerous operations to assist affordable housing. Indeed, even
as credit distributions just as dispatches of new extends in the affordable housing fragment have
risen forcefully in 2016-17, there was an expansion in non-performing housing advances,
especially for the lower sections of home advances. While the credit-related endowment was
found to be strong in enhancing the residential reasonableness of the monetarily more vulnerable
sections, opening up property in metropolitan areas is a notable experiment to further advance
the role. (India, 2018)

Introduction

In India, quick urbanization has offered adapt to the situation as urban clog, weight on
fundamental luxuries like water and sanitation and above all, extreme housing deficiencies in
urban areas, particularly, in the minimal effort section. Land designers and private players will in
general center around center pay and high pay sections because of higher returns. Also, issues
identifying with high land costs delay in venture endorsements, expanding crude material
expenses and low net revenues have made minimal effort housing ventures less appealing for
private realty speculators and designers. (India, 2018)

To link this interest – supply hole, India's government late took actual action to raise accessible
housing in India, complemented by the Central Bank's multiple policies. In view of the extended
consideration of affordable housing in the continuing time frame, various elements of affordable
housing have been investigated. (India, 2018)

Need for inexpensive urban accommodation in India

The Union Budget 2017-18 has brought some measures to boost affordable housing segment,
which include:

 Affordable housing has been granted infrastructure status

  The time for given to a promoter completing an affordable housing project has been
increased from three years to five years
 Developers have been provided a year’s time to pay tax on notional rental income on
completed but unsold units
 The tenure for long-term capital gains for affordable housing has been reduced from three
to two years
 The new qualifying criteria for affordable housing is carpet area instead of saleable area
 National Housing Bank (NHB) provides individual loans refinancing facilities for the
affordable housing segment.

In relation to the central government, the countries of Madhya Pradesh, Chhattisgarh and Gujarat
provide rebates on stamp duty rates levied on low- and middle-income homes, and EWS to
increase the affordable housing segment. (India, 2018)

According to the Technical Group Report (TG-12) on Urban Housing Shortage Estimation
(2012), there was a enormous gap in urban housing demand and supply in India. The
economically weaker (EWS) and low-income (LIG) segments accounted for 96% of India's total
housing shortage. (India, 2018)

Initiative to promote inexpensive housing

Although attempts have been produced for many years to provide low-cost housing (National
Housing Policy, 1994 ; Jawaharlal Nehru National Urban Renewal Mission, 2005 ; Rajiv Awas
Yojana 2013), The Pradhan Mantri Awas Yojana (PMAY), which was introduced in 2015, offers
a new impetus – PMAY-Urban subsumes all past urban housing schemes and seeks to achieve '
Housing for All ' by 2022.. The complete housing shortage planned for the PMAY-U is 20
million. (India, 2018)
 URBANISATION RATE IN INDIA

The McKinsey Report (2010) says that 40% of India's population would live in metropolitan
regions and that by 2030 the number of towns with a million plus inhabitants would increase
from 42 to 68. It also estimates that demand for affordable housing will rise from 19 million in
2012 to 38 million units in 2030. (India, 2018)

The RBI has constantly been taking policy measures to promote affordable housing, some of
which areas follows;

In July 2014, the RBI called affordable housing loans eligible for priority sector loans, as for
value buildings up to about 65 lakhs of Rs.50 lakhs housing loans in the six metropolitan centres.
(Bengaluru, Hyderabad, Chennai, New Delhi, Mumbai and Kolkata) and for houses of values up
to Rs 50 lakhs a housing loan of Rs.40 lakhs in other centers for purchase/construction of
dwelling unit per family.

In order to finance loans for affordable housing, banks were allowed to issue long-term bonds
(minimum maturity of 7 years) and exempt such bonds from the adjusted net bank loan (ANBC).

The RBI permitted banks to provide up to 90% home loans for properties costing up to 30 lakh in
October 2015.

Currently, affordable housing is driving home credit development in India as a reaction to policy
attempts. (Germany, 2018)
 ABOUT THE COMPANY

Housing Development Finance Corporation

HDFC is a main supplier of Housing Finance in India. With their tweaked arrangements
they have satisfied more than 7 million dreams since commencement.

Experience

 Popularized Finance for Housing in 1977.

 Financed aggregate units of accommodation: 7 million
 Rs.4.6 trillion of gross credits
 Approximately 1.9 million account deposits
 A model personal housing finance company designed to create countries with emerging
housing finance markets.
 Cross-country housing consultancy tasks across Asia, Africa and Eastern Europe.
(Limited, n.d.)

Core Values

• Faith

• Honesty

• Clarity

• Qualified Assistance (Limited, n.d.)

Objective

 Upgrade the nation's personal housing inventory by methodically and expertly

arranging Housing Finance and advancing home ownership. (Limited, n.d.)
Strategies related to Growth

 Increase the return on equity each year to increase investor appreciation.

 Reliably develop the advance book.
 Keep up low Gross Non-Performing Assets (NPAs)
 Keep up an ease to salary proportion by improving operational productivity. (Limited,
n.d.)

Management and Community

 Stable and experienced group of senior supervisors.

 Workforce prepared and experienced. (Limited, n.d.)

Presence

 Broad appropriation system of 546 interconnected workplaces (counting 188

workplaces of HDFC Sales) with effort projects to a few towns and urban areas all
over India.
 Three workplaces delegates in Dubai, London and Singapore providing home loans to
non-resident Indians and Indian people.
 Improved transportation through HDFC Sales, HDFC Bank and direct sales partners.
(Limited, n.d.)

Monetary Web

 Enhanced Financial Services — Banking, Life and General Insurance, Asset

Management, Real Estate Venture Capital, Education Loans, etc..
 HDFC and its Group companies reliably maintain positions of power in their
respective fields. (Limited, n.d.)
 PRADHAN MANTRI AWAS YOJANA-URBAN

In June 2015, the Ministry of Housing and Urban Poverty Alleviation (MoHUPA) launched the
Credit Linked Subsidy Scheme. (CLSS) under Pradhan Mantri Awas Yojana (URBAN)-Housing
for All, for the purchase / construction / extension / improvement of households Economic
Weaker Section (EWS)/Lower Income Group (LIG)/Middle Income Group (MIG), considering
the predicted development of urbanization and the consequent requests for homes in India. The
PMAY-Urban (PMAY-U) subsumes all previous plans for urban housing and aims for the
continuous realization of ' Housing for All ' in 2022. The complete absence of accommodation
designed for the PMAY-U is 20 million.

PMAY benefits

Credit Linked Subsidy Scheme (CLSS) under PMAY makes home advance reasonable as the
sponsorship provided on the part of the intrigue decreases the client's rise on home advance. The
amount of the patronage under the scheme depends to a large extent on the wage class a
customer has and the size of the property unit being funded. (Anon., 2019)

The advantages are as per the following:

• EWS/LIG Category

LIG and EWS are defined as those whose annual family unit wages are above Rs. 3 lakhs but
below Rs. 6 lakhs. The recipients with the Economically Weaker Section (EWS) and Lower
Income Group (LIG) classes are eligible for the most extreme 6.5 percent intrigue endowment,
which indicated that the unit being constructed or acquired does not exceed the 60 square meter
precondition of the ground covering region. The appropriation of intrigue is limited to the most
extreme Rs. 6 lakhs loan measure.

The plan was extended to include the Middle-Income Groups (MIG) in 2017. This plan was
isolated into two sections, MIG 1 and MIG 2 for example.. (Anon., 2019)
• MIG 1 Category: MIG 1 classification is defined as the one with above Rs. 6 lakh family
unit salary but below Rs. 12 lakhs. The recipients in the MIG-1 classification are eligible for the
most severe 4% intrigue appropriation, since the unit being created or obtained does not exceed
the 160 square meter rug land requirement. Nevertheless, this sponsorship is limited to the most
extreme advance measure of Rs. 9 lakhs over a residency of up to 20 years at home. (2019,
Anon.)

• MIG 2 Category: MIG 2 is defined as the one with a family unit pay above Rs. 12 lakhs
but below Rs. 18 lakhs. The recipients of the MIG-2 award are eligible for the most severe 3%
intrigue appropriation, which means that the unit being constructed or acquired does not exceed
the 200 square meter floor covering need. This endowment is still limited to the most severe
advance measure of Rs. 12 lakhs over a residency of up to 20 years for home loans. (Anon.,
2019)

According to the ammendment dated 15.03.2018, a grown-up procuring part (independent of

military status) can be treated as a different family unit. Similarly, if a married pair occurs, both
or both partners in joint ownership will be eligible for a single house, subject to the family unit's
status under the scheme.. (Anon., 2019)

PROBLEMS AND DISPUTES

Affordable housing can accelerate economic growth by linking it to various economic fields.
Private development yield multipliers (housing intermediary) are higher than divisions such as
agribusiness, power, exchange, rail, correspondence, and banking and protection. The instant
work-related personal growth coefficient is the most amazing among all sections, despite the
reality that the business idea is largely casual. (India, 2018)

The continuing push by the government towards affordable housing through approach measures,
i.e. public motivator plans, framework tag agreement, intrigue endowment conspire under
PMAY has resulted in a sharp rise in new housing projects in the affordable fragment for low-
pay collections. From the point of perspective of shoppers, while accessibility of easy credit
drives interest in affordable housing, methods such as the Real Estate Regulatory Authority
(RERA) Act can imply a crisp buyer's passion for the truth aspect. (India, 2018)

There are different elements influencing the pace of affordable housing advancement in India
and confining private segment cooperation:

(i) absence of appropriate ease land inside as far as possible; (ii) long statutory leeway and
endorsement process; (iii) deficiencies being developed standards, arranging and venture
plan; (iv) absence of investment of enormous composed land players because of low net
revenues; (v) The mental cost of development resources makes the operations unviable;
(vi) absence of reasonable instrument for support; (vii) The difficulties of determining
the recipient; (India, 2018)
If the above difficulties are tended to, making two crore homes might be a far off dream.

Real Estate Regulation and Development Act, 2016 (RERA)

The land division has been one of the top-most supporters of the nation's Gross Domestic
Product (GDP) and work creation. Shockingly, inspite of being such a significant piece of the
economy, the land segment was unregulated for various years. So as to direct the aforementioned
sloppy segment, the Indian Parliament passed an enactment called as The Real Estate
(Regulation and Development) Act, 2016 ("RERA") which was made powerful on May 1, 2016.

Legislature of India has been attempting cognizant endeavors at the strategy front for making an
empowering domain to beat the difficulties in the land part. The RERA, 2016, which is relied
upon to build straightforwardness and responsibility in the part, has at last turned into a reality. It
is foreseen that responsibility would prompt higher development over the land worth chain,
while mandatory divulgences and enlistments would decide straightforwardness. These two
angles are probably going to prompt higher productivity.
Need of Real Estate Bill 2016

• Due to absence of trust in the Indian land advertise, buyers are more cash centered.

• Buyers abstain from getting into fights with the builders.

• Delay in completion of projects.

• Customers are being made to pay punishments for postponed installments but the builder
does not pay charges for deferring.

• Design plans publicized differ from actual ones.

• Land Hoarding (Anon., 2016)

Registration under RERA

One of the striking highlights of RERA is the necessity of enrollment of the land venture by the
'Advertiser' with the Real Estate Regulatory ("Authority"), which falls inside the arranging
territories. Without such enlistment, the Promoter of a land venture isn't allowed to publicize,
advertise, book, sell or offer available to be purchased, or welcome people to buy in any way in
any land undertaking or part of it.

As far as Section 3 of RERA, the accompanying land tasks are not required to be enlisted:

1. Where the region of the land does not surpass 500 square meters or number of lofts does
not surpass 8 (eight);

2. Where the Promoter has gotten consummation declaration for a land venture before
initiation of RERA; and

3. Where the work included is restricted distinctly to remodel or fix or re-improvement and
does not include showcasing, promoting, selling or new assignment of any loft, plot or building.
Notwithstanding the enlistment of land extends, each Real Estate Agent is likewise required to
get itself enrolled before encouraging the deal/buy of any land undertaking or part of it, by
making an application alongside essential data/archives and charge.

CHAPTER-2 REVIEW OF LITERATURE

Nguyen, M. (2015) was of the view that restriction on affordable housing is frequently spurred
by home-owners' fear that their property estimations will decrease. Reacting to these feelings of
trepidation, reasonable housing promoters have guaranteed that there is little proof from
concentrates that have inspected this subject to propose that moderate housing adversely
influences property estimations. Is this valid? Does moderate housing have no impact on
bringing down property estimations? This audit looks at seventeen examinations that have
endeavored to gauge the impact of moderate housing on property estimations to attempt to
respond to this inquiry. An examination of these investigations uncovers that the degree to which
property estimations are brought down relies upon an assortment of elements: plan and the
executives of reasonable housing, similarity between moderate housing and host neighborhood,
and centralization of moderate housing.

Davison, G. et ol (2013) found that reasonable housing designers incline toward a fast tracked
planning evaluation process, however this does not have to bring about less network association.
The research found there was across the board perplexity about what moderate housing is, who
lives in it and who oversees it. Numerous individuals accept that reasonable housing is
essentially another name for public housing. Instigators, recognized by the analysts as network
pioneers who co-ordinate oppositional techniques and strategies, likewise assume an enormous
job. What the discoveries recommend is that where a moderate housing venture is created in a
territory with high levels of convenience (for example where it is near services, public transport
or water frontages), that undertaking is probably not going to have any observable effect on
property deals esteems in encompassing zones, positive or negative. (Gethin Davison, 2013)

Raphael,S. (2004) was of the thought that for the owner-occupied sector, lack of affordability is a
problem for younger households. Here, modest changes in institutional arrangements could greatly
affect the affordability of homeownership, especially for young households whose incomes will increase
over the life cycle. For low-income renters, more aggressive policy is needed. (Raphael, 2004)

Abeysinghe, T. (2016) was of the view that strategy creators frequently force some cooling
measures on the housing market when housing costs rise quick. Such strategies yield restricted
achievement if housing costs are driven up by basics. Evaluating a crucial value pattern from
watched value information is a test. We present an exact system to separate housing value
patterns into essential and moderate segments. Going amiss from the normal practice, we
supplant current salary by a long-run pay measure built from family salaries at various quantiles.
This pay measure gives an increasingly reasonable premise to building moderate house cost
levels. It likewise fills in as a superior crucial variable, particularly for divided housing markets
like that of Singapore. These value patterns give arrangement producers helpful data to mediate
into property markets to accomplish alluring results. Breaking down Singapore information
utilizing this system demonstrates the extents of the value holes among real and key costs and
how housing moderateness changes over value cycles. (Abeysinghe, 2016)

Steinacker,A. (2003), believed that measure of private advancement in urban areas has been a
lot more noteworthy than the media inclusion of rural spread proposes. Lamentably, there is
additionally some proof that urban areas with larger amounts of infill improvement have more
costly new housing development than their rural areas. The normal value differential isn't
generous, however it suggests that strains between accomplishing the two objectives of more
prominent infill advancement and increasingly moderate city housing do exist. (Steinacker,
2003)
 CHAPTER 3 RESEARCH METHODOLOGY

Methodology of research is a way to show the research rpoblem systematically. It can be

understood as a science of systematically studying how research is done. The researcher needs to
know not only the methods of research, but also the methodology..

This chapter contains the methodology that contains techniques and instruments for research
design, research problem, selected area, information collection, information collection method
and data analysis.

RESEARCH DESIGN

This project is based on Descriptive research has been conducted as the primary data was studied
and analyzed according to the need of the study.

RESEARCH PROBLEM

To understand “Affordable Housing” in Tricity area.

AREA SELECTED

Survey was conducted in Sample Unit: Each respondent was considered as a single unit in the
survey. The area of Kharar, Mohali, Landran, Zirakpur and Panchkula was selected.

COLLECTION OF DATA

The data collected is Primary in nature and then it is followed by convenient Sampling.
DATA COLLECTION METHOD

The method of data collection is Self- administered Questionnaire.

DATA ANALYSIS METHODS AND TOOLS

The data analysis method used for conducting the research is Tabulation, Bar charts, Line chart
and Pie charts.
 CHAPTER-4 RESEARCH PROJECT

INTRODUCTION ABOUT THE PROJECT

The project title is “IDENTIFICATION OF AFFORDABLE HOUSING PROJECTS IN THE

SUBURBS OF CHANDIGARH”. This topic was selected because the Indian housing finance
industry has grown up leaps and bound in few years. Total home loans disbursements by banks
have raised which witnesses’ phenomenal growth from the last 5 years. Recently, HDFC
disbursed rupees 2300 crore subsidy to 104000 homebuyers under PMAY scheme on 28th may,
2019. It is the only company to do that. There are greater numbers of borrowers of home loans,
so by this study we can find out the affordable housing projects in the suburbs of Chandigarh.

Purposes of the case study:

1. To understand the affordable housing projects in the suburbs of Chandigarh.

2. To know in detail about PMAY & Affordable housing.
3. To have first-hand information about awareness about PMAY among the builders.
4. To analyze the presence of HDFC in this sector.
5. To compare service levels of various competitors (performance of other players).
6. To calculate and validate the supply and demand under affordable homes.

SCOPE OF THE STUDY

“Housing for All” mission for urban area is being implemented during 2015-2022 and this
mission will provide central assistance to implementing agencies through State and UTs for
providing houses to all the eligible families/ beneficiaries by 2022.
Mission will be implemented as Centrally Sponsored Scheme (CSS) except for the component of
credit linked subsidy which will be implemented as a Central Sector Scheme. Mission with all its
component has become effective from 17.06.2015 and will be implemented up to 31.03.2022.

The scope of the project is to study the affordable housing projects in the suburbs of Chandigarh.
The study gathers information and also it analysesabout the selling models of the builders. Along
with it, other parameters like RERA act, price range offered and number of rooms available is
also studied.

The primary data was collected via Questionnaire from the builders. The data is collected from
major locations of Kharar, Landran, Derrabassi, Zirakpur and Panchkula. Secondary data was
collected from book manuals, magazines and websites.

The study has come out with valuable suggestions on basis of concrete facts, which help to frame
the plan and strategies to increase their share in the market and provide offers to the builders so
that they tie up with HDFC more.

OUTLINE OF THE PROJECT REPORT

In the identification of the affordable housing projects in Chandigarh:

 The data was collected from the websites of PUDA, GMADA and the websites like
99acres.com and makaan.com.
 Many builders were not available on the website and we got their information once we
got into the field.
 Many of the information were obtained from the builders regarding other builders which
they knew.

To know in detail about PMAY and affordable housing projects:

 The main findings were that most of the builders used this scheme as the marketing tool
to attract the customers.
  Now, according to the conditions of the society most of the people are buying the
affordable home that’s why companies are moving into this section.
 The homes that are less expensive had their land owned by their owners many years back.
 If the builders bought the land recently and then constructed the homes on that, then
comparatively the prices of the homes were high.

To analyze the presence of HDFC in this sector:

 The two prominent banks present in every project were HDFC and PNB.
 Most of the customers if asked the builders about the banks from where to take the loan
from, were HDFC and PNB.
 The main reason was that the services provided by the banks were very prominent; the
documentation involved was also very easy.

To compare service levels of various competitors:

 The main difference was that the efficiencies provided by the two banks were really high
as compared to other banks.
 It was also found that the banks even took only one week to commence the loans.

The problems faced by the customers in obtaining the home loans were:

 The customers didn’t have the proper knowledge about the various policies and the
products offered by the banks, so they faced the difficulties in making the decision which
deal to select.
 In many banks there are procedural delays so the customers face has a lot of curtsy and
they have to wait for a long period.
  The attitude of the bank employees may become unsupportive sometimes, which creates
a problem for the customers to develop a sense of trust and confidence on the respective
banks.
 The banks pay loans according to the eligibility of the customers but it may be possible
that they have much more requirement then that.

LIMITATIONS OF THE STUDY

 The study is limited to a particular area only.

 Due to limited time in hand, the research is conducted within a small sample of 50
builders.

 Some of the data is Qualitative in nature i.e. the views may change from time to time and
as a result, the results will change.

 The data collected is Primary in nature. Hence, there is a chance for a biased or
misleading responses from the builders.
 MARKET ANALYSIS

LOCATION OF THE PROJECT

Kharar
2 20 Zirakpur
16
13
Panchkula
5 12 Kharar-Landra road
Derabassi
Dhakoli

This Pie Chart tells about from where the samples have been collected. The total sample size is
50 builders. According to the data, most of the builders are from Kharar and minimum are from
Panchkula, Dhakoli and Derabassi. It can also be said that the most of the construction is taking
place in Khara and Landran.

YEARS IN BUSINESS

Less than 1 year

10 3 1-5 years
5-10 years
15
13
10-20 years
More than 20 years

18
From the graph, it can be seen that the affordable housing projects which are going on in the
suburbs of Chandigarh are mostly done by the builders which are already in the business from
the last 5-10 years.

26.5% are the builders which are new in the market and have experience of just 1-5 years only.

So, it can be said that the new builders entering the marekts are less and most of the market is
occupied by the builders which are in the market from last couple of years.

APPROVAL OF PROJECT

Approved
9 0
Not
approved
41

From the graph it can be said that most of the projects are approved by RERA.

The Real Estate (Regulation and Development) Act, 2016 is an Act of the Parliament of
India which seeks to protect home-buyers as well as help boost investments in the real estate
industry. The Act establishes Real Estate Regulatory Authority (RERA) in each state for
regulation of the real estate sector and also acts as an adjudicating body for speedy dispute
redressal. The bill was passed by the RajyaSabha on 10 March 2016 and by the LokSabha on 15
March 2016.
The projects which are not approved by RERA were already submitted by the builders to be
verified by the authority. This can be said on the basis of the survey in which builders were
asked about the status for their projects.

So, RERA is mostly done by all the builders which is a good sign for the home loan industry and
for the customers as well.

STAGE OF THE PROJECT

The part of the question was to identify what is the status of the work which is going on in the
market i.e. in other words, what facilities are available to customers and whether they can just
move into the houses or the projects are going to take time which means they will come up in
future.

The maximum from the graphs are Ongoing projects.

It was found out that most of the projects going in the suburbs of Chandigarh are ongoing i.e.
they will be completed in the coming years.
 39
40
26

20
5
0
0
Developed
Ongoing
Upcoming
Future

For a NBFC main function is to provide loans and that can happen only when there are new
projects lined up in next 6 months. In my finings I could come to a conclusion that 39 projects
out of 50 were those which are either in pipe line or are already under construction. Those to
most of them were of builders who are well established in the market which means there is a
good market available to tap upon.

After that most of the projects are also ready to move i.e. the customers can just move into them
when they pay the booking amounts.

TYPE OF PROJECT

2 1

27 Flat
26
Floors
Villas
Plots
The most of the projects going on the suburbs of Chandigarh are of Flats and Floors. This is due
to reason that flats are comparatively less expensive as compared to villas and plots. It is also
seen that floors are also in demand because if the building is G+2 then the it will have 3 floors.
So, the more the number of floors, lesser is the price.

After meeting 50 builders in and around tri-city I was able to conclude that as of now the market
is flooded with Flats and apartments as an offering. Which is directly in relation with PMAY
scheme and when compared to past years one could identify that floors and plots are at decline.

NATURE OF THE PROPERTY

5
11

1 BHK
2 BHK
3 BHK

43

Most of the projects going on in the suburbs are of 2 BHK only because of the reason that they
come in the affordable range and if a customer is availing their first home then it can come under
the PMAY scheme and as a result, the customers gets a maximum subsidy of 2.67 lakhs.

Though as such there are limits based on size under PMAY offering that is 60, 90 and 110 Sq.
meters but the market study suggest that offering of 3BHK is generally above 35-40 lakh and
simultaneously i.e.1 BHK and 2 BHK are the main offering under 35 lakh which being a limit
for PMAY though there are a few of 3BHK also which are under 35 lakh. As a result we can see
from above graph that there are a lot of builders who have offering under 35 lakh which leads to
a fruitful market for NBFC’s.

NUMBER OF PROJECTS COMPLETED

0
17 20 1-3
4-5
13 More than 5

It can be seen from the graph that most of the builders have the experience in the market as there
is no builder who has not completed even a single project till now. The maximum is 36.5% i.e.
the builders have already completed more than 5 projects till now.

It can be interpreted that most of the builders are experienced and as a result they know about the
changes that have come up in the recent years in the industry, so, they can be easily targeted by
the NBFCs.

PRICE RANGE OF THE HOMES

 35
30
25
20
32
15
10 18
12
5
1
0
Below 20 20-30 lakhs 30-40 lakhs 40-50 lakhs
lakhs

It can be seen from the graph that most of the samples are taken from affordable range till 50
lakhs. The most of the homes are between 20 to 40 lakhs. The maximum homes are 2 BHK.As
the PMAY scheme is applicable to affordable housing only, to this what HDFC can do is that
they can try and make builders aware about PMAY affordable housing which will eventually
help builders to shift their focus towards the same.

HAVE THE BUILDERS RAISED THE PROJECT LOAN?

10

No(self funding)
40 Yes
From the graph above, it can be seen that 80% of the builders have not raised the project loan
from any institution.

When the builders were interviewed, they told us that they were having partnership with other
builders and they put their capital in and invested into the project.

Other 20% have raised the loan from financial institutions and HDFC should plan accordingly to
have partnership with them.

BOOKING AMOUNT FOR THE HOMES

1 lakhs
11 1 3 14 20%
10%
19
10 51000
10000
15%
50000

From the graph, it can be seen that most of the builders charge either 1 lakhs for the booking
amount or 10% or 20% of the total amount.

So, it can be interpreted that most of the builders charge 1 lakh.

ARE THE BUILDERS AWARE OF PMAY

Yes

50

From the graph it can be seen that all the 50 builders knew about the scheme of PMAY. They
even were using this scheme for their marketing model.

For HDFC it is a great potential as all the builders know about this and most of the customers are
going for the affordable range and HDFC can penetrate more into the market with this scheme of
the Government.

DO THE BUILDER IS USING PMAY AS THE STRATEGY AND WHAT OTHER SELLING
MODEL ARE THEY USING
 50 44
40
30
20
6
10
0
Yes No

40
30
20
10 14 27 27
0 30 31
2 6 5 26 36
3

First, 80% of the builders were using PMAY as their marketing strategy as the government was
providing the subsidy for the maximum of 2.67 lakhs. As a result, they were able to convert more
customers to buy homes.

The other strategies used by the builders were online websites like 99 acres.com, social media
marketing, brokers and they also had their in house sales team.

As most of the segments have been covered in this research so I can conclude that HDFC much
focus on these key areas and have connection with them based on the segments mentioned
above.
MOST OF THE CUSTOMERS ARE FROM?

30
25
20
29
15
14
10 21
5
0
Punjab
Himachal Pradesh
Jammu and Kashmir

From the graph it can be seen that most of the customers are from North regions only. Most of
the customers are from Jammu and Himachal Pradesh and the reason as clarified by them was
that they have exhibitions there and most of the them have migrated to Chandigarh and as a
result looking for affordable housing to live.

HDFC can plan to go into these areas and advertise as more as they can and have strategies to
acquire more of these markets.They can organize regular exhibitions to tell the customers why
HDFC is best in the town.

TARGET CUSTOMER SEGMENT

 50 48
40
30
20 20
10
0 3
Salaried Series1
Self-employed
Unorganised
sector

The table above shows

there is no as such great demand arising from people belonging to Agro sector or even from
unorganized sector and people from business sector who are self-employed are still considering
homes as a great piece of investment.

Builders are mostly considering salaried customers as their potential customers.

BANKS THAT HAVE APPROVED THE PROJECTS

When the data was collected from the builders they were asked about how many banks they have
approved their projects with.

Some of the builders didn’t have their projects approved by any of the banks, the reason being
they were not ready to pair with any of the bank. This reason came out when we had a word with
these builders.
 PNB
30
Axis Bank 25 HDFC
20
15
SBI 10 ICICI
5
0

Allahabad Bank Yes Bank

Adiya Birla DHFL

Indiabulls

This is a radar graph;it tells us which bank has how much penetration in the market.

HDFC is a sure shot leader in housing loan sector while PNB being a competitor but on a
broader prospect HDFC faces stiff competition from SBI rather than any other private player.

The main reason found out while interviewing the builders was that PNB and HDFC were the
major players. It was also found that PNB is also preferred by the builders because of the reason
as mentioned by them was that they had less paperwork and they were very fast in finishing the
process for loan. So, HDFC should have a comparison which documents do they require less.

BANKS RECOMMENDED BY THE BUILDERS

 25
20
15
24
21
10
12
5 8 7
1
0

From the graph it can be seen that the builders usually preferred two banks for recommendation
and they were HDFC and PNB. HDFC was preferred due to its excellent services and its staff
support while PNB was preferred due to less required documents and the time to pass the
loans.The time required by PNB was less as told by the builders.SBI was also preferred by the
customers who were Government employees but this is not much preferred by builders due to the
time it takes and documentation required.

SELECTION OF LAND BY THE BUILDERS

This was a theoretical question which was asked from the builders. As the land is getting costly
day by day, it becomes difficult for them to select which land to buy. They data which we got
from them was that they preferred buying the land which was close to the city and also they
preferred buying which was close to the locality which was being constructed.

Another major finding was that most of the land was already acquired by the builders a long time
ago. So, the localities which were created after buying the land were comparatively extra costly
as compared to the other houses.

So, the homes in Kharar Landran road were less costly then in Zirakpur due to reason as
mentioned above.
WHICH BASIC AMENITIES WERE PREFERRED BY THE BUYERS

According to the builders, customers preferred the amenities of Power resources 24 hours of the
day, fresh water supply, playground and parking spots.

The flats which were more costly, also gave the amenities of Gym and Swimming pools, but as
were focusing on affordable housing, these facilities were not provided in these range f 20-40
lakhs.

DEVELOPMENT AROUND THE PROJECT SITE

From the interviews it is clear that most of the projects are constructed where already
development is taking place.It was also told by the builders that most of the construction was
done near the areas where construction was already being taking place, due to the reason that
most of the homes were already being constructed here. So, the builders are also looking on
development at near the tricity.

35
30
25
20
32
15
10
12
5
3 2
0
Good Medium Poor Excellent

POPULATION DENSITY AROUND THE PROJECT

 High 10

Medium 29

Low 11

0 5 10 15 20 25 30

So from the graph it is clear that the new construction is taking place where population density
around the project site is medium i.e. HDFC should plan and see the areas which are close to
Tricity and then make strategies to aware the builders about them and increase their market
share.Some projects are being constructed where the locality is not developed but it will be in the
coming years.

CONNECTIVITY FROM THE PROJECT

3
16 Medium
27
Poor
4
Good
Excellent

It can be seen from the graph that connectivity from the project of the builders is usually good
and medium. So, it can be said that they are focusing in the areas near Chandigarh and if the
connectivity is not there they say that there will be development in the coming years.
The reason as told by them to go more away from Chandigarh was that the land price was less
costly as compared to areas more close to Chandigarh, So, people are going in for these homes
because the price is less costly as compared to homes which are close to the Tricity.
CHAPTER 5 CONCLUSION & RECOMMENDATIONS
CONCLUSION

As part of RBI's 1994 relaxation of the Indian banking system, the Housing Development
Finance Corporation Restricted (HDFC) was among the main to obtain a ' in principle '
permission from the Republic of India banking business (RBI) to set up a bank in the private
industry. The bank was integrated with its registered office in Mumbai, India, under the name of'
HDFC Bank Limited' in August 1994. HDFC Bank began operations as a scheduled commercial
bank in January 1995. The mission of HDFC Bank is to be a world-class market leader and
NBFC.

The aim is to create sound customer franchises across different businesses in order to be the
popular provider of banking services for target retail and wholesale customer segments and to
achieve a healthy increase in profitability and consistency with the bank's desire for risk. The
bank is dedicated to ensuring the highest level of moral norms, competent integrity, corporate
governance and compliance. HDFC Bank’s business philosophy relies on 5 core values:
Operational Excellence, Customer Focus, Product Leadership, People and Sustainability

The project work entitled ' Affordable Homes ' was done to familiarize the government with the
job of the real estate or housing society.

The objective of the project is:

• To know which are the affordable housing projects in the suburbs of Chandigarh.

• To know in detail about PMAY & Affordable housing.

• To have first-hand information about awareness about PMAY among the builders.

• To analyze the presence of HDFC in this sector.

• To compare service levels of various competitors (performance of other players).

The main findings were that most of the builders used this scheme as the marketing tool to attract
the customers.
Now, according to the conditions of the society most of the people are buying the affordable
home that’s why companies are moving into this section.

This project is entirely based on my observation made during the two months spent at HDFC
LTD. I covered the area in and around tri-city which in particular are budding cities. Based on
my learning and experience, I have made some suggestions to increase the progress of this
scheme in these cities.

RECOMMENDATIONS

 Work towards increasing the interest of the builders in the Affordable

housing by effective SLA and DSA.
 Time to time doing checks on the progress of ongoing projects and future
projects.
 There is lack of awareness in the unorganized sector about the government
schemes, there should be interactions with them and they should be told the
ways in which they can avail them and also the benefits of the same.
 Major fraction of the builders are bit reluctant to enter into this segment, measures should
be taken to increase the lucrativity for the builders to enter this segment.

 Market presence has to be created through regular advertisements, and tie ups with
builders who are working at a lower scale.
 A key point to note here is most people associate the term affordable housing with that of
people to EWS.

 After sales service should be improved as there are considerable complaints in Industrial
Area and with Local Traders.

 In order to increase the business, middle and low income segments should also be
targeted by HDFC Ltd. as the prime focus, earlier focus was only on high income groups.
CHAPTER 6 APPENDICES
QUESTIONNAIRE FOR BUILDERS
Name of the Project: ___________________

Name of the Builder: ____________________

PART-1: ABOUT THE PROJECT

1) Location of the Builder:

 Kharar
 Mohali
 Zirakpur
 Panchkula
 Derabassi
 Khara-Landran road
 Other
2) How many years you have been in business?
 Less than 1 year
 1-5 years
 5-10 years
 10-20 years
 More than 20 years
3) What is the stage of the project under RERA ACT 2016?
 Approved
 Not approved
4) What is the stage of the project?
 Developed
 Ongoing
 Upcoming
  Future
5) What is the type of the project?
 Flat
 Villas
 Plots
 Floors
6) What is the nature of the project?
 1 BHK
 2 BHK
 3 BHK

7) Number of projects completed?

 None
 1-3
 4-5
 More than 5
8) What is the price range of the homes you are offering?
 Below 20 lakhs
 20-30 lakhs
 30-40 lakhs
 40-50 lakhs
9) Have you raised project loan from any institution?
 Yes
 No (self-funding)
10) How much is the booking amount or initial payment (as per stage)?
 10%
 20%
 1 lakhs
 Other: ____________________
11) Are you aware of Government Scheme of CLSS under PMAY?
 Yes
 No
12) Are you using PMAY as your marketing strategy?
 Yes
 No
13) What other Marketing strategies do you use?
 Radio
 Newspaper
 99 acres.com
 Magazines
 Social Media
 Other:_____________________
14) Which of the following states customer approach you the most?
 Punjab
 Himachal Pradesh
 Jammu and Kashmir
15) What is the target customer segment?
 Salaried
 Self employed
 Unorganised sector
16) How many FI/Banks have approved your project?
 SBI
 PNB
 HDFC
 ICICI
 INDIABULLS
 AXIS BANK
 ADITYA BIRLA
 ALLAHABAD BANK
  DHFL
 YES BANK
17) Do you recommend any bank to the customers?
 SBI
 PNB
 HDFC
 ICICI
 INDIABULLS
 AXIS BANK
 ADITYA BIRLA
 ALLAHABAD BANK
 DHFL
 YES BANK
18) How do you select the land for affordable housing projects as the prices of the land are
increasing day by day?
 ____________________
19) What basic amenities are preferred by the buyers?
 ____________________

PART-2: ABOUT THE PROPERTY

20) How is the development around the project site?
 Poor
 Medium
 Good
 Excellent
21) How is the population density around the project?
 Low
 Medium
 High
22) Connectivity from the project?
 Poor
 Medium
 Good
 Excellent

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