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Intertextuality 150203073808 Conversion Gate01 PDF

The document discusses the concept of intertextuality, which is the shaping of a text's meaning by another text. It defines intertextuality and provides examples of how allusions, references and borrowing between texts create interconnected webs of meaning. Examples discussed include films, TV shows and how genre conventions create intertextual relationships between works.

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Angelo Julius Nuque
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127 views18 pages

Intertextuality 150203073808 Conversion Gate01 PDF

The document discusses the concept of intertextuality, which is the shaping of a text's meaning by another text. It defines intertextuality and provides examples of how allusions, references and borrowing between texts create interconnected webs of meaning. Examples discussed include films, TV shows and how genre conventions create intertextual relationships between works.

Uploaded by

Angelo Julius Nuque
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INTERTEXTUALITY

To learn about the concept of intertextuality


and how it works.
What do you think the term means?

•Inter
•Textuality
What they mean

•Inter: a prefix from Latin, where it meant


“between,” “among,” “in the midst of,” “mutually,”
“reciprocally,” “together,” “during”

•Textuality: all of the attributes that


distinguish the communicative content under analysis as
an object of study
Intertextuality
• the shaping of a text's meaning by another text.

• Intertextual figures include: allusion, quotation,


calque, plagiarism, translation, pastiche and
parody.

• An example of intertextuality is a writer’s


borrowing and transformation of a prior text, and
incorporating an aspect of it in a new text.
Definition
The shaping of texts' meanings by other texts.

• Notion introduced by Julia Kristeva.


• Kristeva argued against the concept of a text as a
isolated entity which operates in a self-contained
manner and states that:

"any text is the absorption and transformation of


another"
Definition

Where a text alludes to, or references,


another text

• Every text (and we can insert any cultural object


here: image, film, web content, music etc.) is a
mosaic of references to other texts, genres, and
discourses.
Intertexuality
• Some texts refer directly to each
other – such as in 'remakes' of films,
extra-diegetic references to the
media / society in the animated
cartoon The Simpsons, and many
amusing contemporary TV ads.
• The interpretation of these
references is influenced by the
audiences’ prior knowledge of other
texts.
Examples of Intertextuality
• Friends
www.youtube.com/watch?v=GAWrzYjBW4Y&safe=active
https://www.youtube.com/watch?v=AnZHqp6bByY
• Officer and A Gentleman
https://www.youtube.com/watch?v=goikm-zX9r8
• Scary Movie
https://www.youtube.com/watch?v=Sgwfvu6k0xs
• Shrek
https://www.youtube.com/watch?v=U5DyOgvmizE
Audience Pleasures
• This particularly self-conscious form of
intertextuality credits its audience with the
necessary experience to make sense of such
references and offers the pleasure of recognition.

• By referring to other texts and other media


reminds us that we are in a mediated reality. This
runs counter to the dominant 'realist' tradition
which focuses on persuading the audience to
believe in the on-going reality of the narrative.
Intertextuality and Genre
• There are intertextual frameworks
(references) at work that are less obvious or
direct.

• The assignment of a text to a genre


provides the audience of the text with a key
intertextual framework.

• Each example of a genre utilises


conventions which link it to other members
of that genre.

• Such conventions are at their most obvious


in 'spoof' versions of the genre.
Task
• List all the intertextual references made
in the opening sequence of
• Austin Powers: Goldmember (Roach 2002)

• Watch the following clip that


summarises what we have just
discussed...

• Any questions?

https://www.youtube.com/watch?v=FhPkkHuov
FY
Intertextuality - Simpsons
• Almost every episode of The Simpsons contains
at least one film reference to a famous film scene.

• The Simpsons also contains intertextual


references to politics, religion – nearly every
aspect of social, political and cultural life.

• The grabs on the following slides are from an


episode where the Simpsons referenced Psycho
Intertextuality - Simpsons
Intertextuality - Simpsons
Intertextuality - Simpsons
Intertextuality - Simpsons
Theory
• In 1968 Barthes announced 'the death of the author' and
'the birth of the reader', declaring that 'a text's unity lies
not in its origin but in its destination' - in other words there
is no longer such a thing as an original text – very
postmodern.
• This highlights how interpretation lies with the audience –
that it is subjective - it is the audience that creates
meaning.
Something Else to Consider
• The notion of intertextuality problematizes the idea of a
text having boundaries and questions the separation of
'inside' and 'outside':

• Where does a text 'begin' and 'end'?

• This again is postmodern

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