LEARNING OUTCOMES Ques. Ans.

LO1.2.3: Identify the information needs of the organization and its

sources, levels, and usefulness for effective
communication.
LO1.2.4: Explain with simple examples the barriers to effective
communication
1 34
LO1.2.5: Describe different methods of communication and also
state their appropriate medium.
LO1.2.6: Classify different types of communication networks and
describe their influence on the communication process
within an organization.
LO2.1.1: Develop an awareness and appreciation of the
importance of intrapersonal communication.
6 39
LO2.1.2: Identify the basic aspects of intrapersonal communication
including self- concept, perception and expectation.
LO2.2.1: Identify the axioms of interpersonal communication
LO2.2.2: Specify the purposes of interpersonal communication.
LO2.2.3: Determine the role of stereotypes in the communication
process.
LO2.2.4: Identify the role of communication conflict in intercultural 9 42
relationships.
LO2.2.5: Explain the key ways to improve interpersonal skills.
LO2.2.6: Identify the elements and traits of ethics in interpersonal
communication.
LO2.3.1: Explain the difference between creative thinking and
critical thinking 16 49
LO2.3.2: Assess the effect of critical thinking over communication
LO2.4.1: Identify forms of non-verbal communication including
facial expressions, posture, gestures, eye contact,
18 51
voice and touch.
LO2.4.2: Explain the uses of non-verbal messages.
LO2.5.1: Contrast between oral and written communication.
LO2.5.2: Explain and account for the basic forms of oral
communication including; face to face communications,
interviews, telephone conversations, grapevine,
negotiations, meetings, lecture/speech.
LO2.5.3: Contrast between speaking and listening skills. 20 53
LO2.5.4: Develop a personal, constructive approach to dealing
with conflict situations through speech communication
strategies of conflict resolution.
LO2.5.5: Explain the principles of preparing and delivering an
effective public speech
LO2.6.1: Assess the role of visual communication in simplifying
and comparing information and illustrating trends and 27 59
ideas.
LO2.7.7: Differentiate between different types of reports.
29 61
LO2.7.8: Explain the contents of different types of reports.
LO3.2.1 Explain the main features and practical use of social
networking forums, blogs, podcasting, discussion boards,
messaging, video conferencing and email. 31 63
LO3.2.2: Discuss the benefits and limitations of various types of
electronic communication.
SYLLABUS REFERENCE
A2 - Communication process

LEARNING OUTCOMES
LO1.2.3: Identify the information needs of the organization and its sources, levels, and
usefulness for effective communication.
LO1.2.4: Explain with simple examples the barriers to effective communication
LO1.2.5: Describe different methods of communication and also state their appropriate
medium.
LO1.2.6: Classify different types of communication networks and describe their
influence on the communication process within an organization.

Multiple Choice Questions - Business Communication Page 1

LO1.2.3: Identify the information needs of the organization and its sources,
levels, and usefulness for effective communication.

1. Pointer Limited manufactures fine quality stationery supplies. The management of the company
wants to assess their market share to plan a 5 year sales strategy and have asked the marketing
director, Mr. Talha, for information in this regard. Mr. Talha prepares a detailed report based on
company’s sales of last quarter, the sales of competitors and sends it to the board of directors.
For preparation of report, Mr. Talha used internet, his company’s sales records and an online
marketing survey. You’re required to identify the following from the above situation.
a. Source(s) of information used for the report ______________________
b. Level of information ______________________

2. Information in any organization is considered useful if it meets the _________ criteria:

a. It is submitted on a timely basis
b. It is relevant to the user requirements
c. It is targeted towards effective and efficient decision making
d. All of the above

3. Following is a list of activities performed at Delta Limited. These activities are carried out in
various departments based on the information obtained from respective areas. Also given is the
intended purpose of each activity. Match the activity with the most relevant purpose.

Activity Purpose
i) Decision making
a) Calculation of accrued interest on bank loan
ii) Performance measurement
b) Weighing the pros and cons to launch a new product in
the market
iii) Control
c) Checking how many employees were late to reach office
iv) Planning
d) Installing a bar code scanner at point of sales to calculate
inventory requirement for next quarter
v) Transaction recording
e) Assessment of employees performance over the year to
announce annual bonuses

Multiple Choice Questions - Business Communication Page 2

LO1.2.4: Explain with simple examples the barriers to effective communication
1. Mr. Raza is the finance manager at Giga Hertz Limited. He is on his annual leaves from work and
is currently in Thailand. Last night he received a call from his company. It was Ms. Tahira from his
office asking if Mr. Raza could guide her about the budgeted profit and loss account. At that
time, Mr. Raza was at a musical concert so he was not able to listen to Ms. Tahira’s call properly
due to high music. Also, the mobile signal was weak. As a result, Mr. Raza was unable to advise
Ms. Tahira.
You’re required to identify the universals of communication in the above situation and also
identify the barriers which caused ineffectiveness of communication.

2. Jargon is best defined as __________.

a. an organization’s informal communication network
b. a report submitted via internet to interested users
c. expressions that are used by a particular profession are difficult for others to understand
d. none of the above

Multiple Choice Questions - Business Communication Page 3

LO1.2.5: Describe different methods of communication and also state their
appropriate medium.

1. For a message which requires immediate feedback from the receiver, the sender should use
________ method.
a. written
b. oral
c. any of the above
d. none of the above

2. Below is a list of situations. You’re required to identify the method of communication employed
in each of the situation along with the medium of communication.

Method of Medium of
S. No Situation
Communication Communication
1. Meeting of board of directors of Galaxy
Limited using Skype.
2. Business proposal submitted by Highfly
Constructions to Sindh Government for
construction of Karachi-Hyderabad
motorway
3. Email from Zain to his friend asking about
course outline of business communication
4. SMS sent by Fast Courier Service notifying
customers of an increase in tariff
5. Faris asking for exam registration procedure
at ICAP facilitation centre
6. Map of Expo Centre displayed at billboards
across the city

Multiple Choice Questions - Business Communication Page 4

LO1.2.6: Classify different types of communication networks and describe their
influence on the communication process within an organization.

1. Grapevine can be best defined as __________.

a. encouraging staff participation in organizational decision making process
b. making use of inter office memorandums for information circulation
c. an organization’s informal communication network
d. all of the above

2. Rumors in organization can cause some serious harm. However, the negative consequences of
such rumors can be reduced by _________.
a. discouraging chit chats between employees during lunch time
b. maintaining open communication channels within organization
c. encouraging employees to be open with concerns, suggestions, and ideas
d. both b and c
3. Upward communication flows to a higher level in the group or organization. Identify the most
likely goal which is likely to be accomplished via upward communication.
a. to provide feedback to bosses
b. inform the seniors of progress towards monthly targets
c. communication of problems to senior management
d. all of the above

4. Mr. Mukhtar is the CEO of Alpha Technologies Limited. He sent an email to Ms. Sarah, the
finance manager of the company requesting the profit and loss figures for the quarter ended
30 September 2014. This communication cycle can be classified as ____________ in the
organizational context.
a. downward communication
b. upward communication
c. intrapersonal communication
d. none of the above

5. Lateral communication takes place among __________ and is said to facilitate _________.
a. customers of a retailer ; customer services
b. competitors of a manufacturing concern ; competition
c. suppliers of an industrial concern ; supply chain management
d. members of the same work group ; coordination

Multiple Choice Questions - Business Communication Page 5

SYLLABUS REFERENCE
B1 - Nature of Intra-personal communication

LEARNING OUTCOMES
LO2.1.1: Develop an awareness and appreciation of the importance of intrapersonal
communication.
LO2.1.2: Identify the basic aspects of intrapersonal communication including self-
concept, perception and expectation.

Multiple Choice Questions - Business Communication Page 6

LO2.1.1: Develop an awareness and appreciation of the importance of
intrapersonal communication.

1. Which of the following activities fall under the ambit of communication?

a. Listening and reading
b. Reading and writing
c. Writing and speaking
d. Writing, reading, speaking and listening

2. According to the results of a research study, nearly _____ percent of working hours in an
organization are dedicated to communication.
a. 70
b. 60
c. 50
d. 80

3. Ms. Javeria is the marketing manager at Hyper Shopping Mall. She decides to address the sales
force of the mall to inform them that from the next quarter, they will be given an additional 3
percent commission beside salaries. The amount of commission will be based on the sales made
by each individual. She is of the opinion that doing so will improve the sales of the mall. In this
situation, communication from Ms. Javeria is being used as a(n) ___________ tool.
a. interpersonal
b. motivational
c. intrapersonal
d. external

Hint: The four major functions which communication serves in an organization are control,
motivation, emotional expression, and information.

Multiple Choice Questions - Business Communication Page 7

LO2.1.2: Identify the basic aspects of intrapersonal communication
including self-concept, perception and expectation.
1. Selective perception takes place in a communication cycle when the receiver in the
communication process selectively see and hear based on ________ experience, background,
and other personal characteristics.
a. receiver’s own
b. sender’s
c. none of the above
d. any of the above

2. Mr. Faiz is the HR manager at Gala Corporations. He recently interviewed few candidates for the
post of manager administration. Out of 5 candidates interviewed, 2 were females. However, Mr.
Faiz is of the opinion that the females put their families ahead of their careers and hence he is a
bit skeptical to hire any female. His thoughts are likely the result of his _______ about females.
a. inference
b. perception
c. analysis
d. working experience

3. The situation as described in the above scenario is also a classic example of __________.
a. ethnocentrism
b. stereotyping
c. contextual analysis
d. contrast evaluation

Multiple Choice Questions - Business Communication Page 8

SYLLABUS REFERENCE
B2 – Nature of Interpersonal communication

LEARNING OUTCOMES
LO2.2.1: Identify the axioms of interpersonal communication
LO2.2.2: Specify the purposes of interpersonal communication.
LO2.2.3: Determine the role of stereotypes in the communication process.
LO2.2.4: Identify the role of communication conflict in intercultural relationships.
LO2.2.5: Explain the key ways to improve interpersonal skills.
LO2.2.6: Identify the elements and traits of ethics in interpersonal communication.

Multiple Choice Questions - Business Communication Page 9

LO2.2.1: Identify the axioms of interpersonal communication

1. Mr. Zain was asked by Mr. Haris, his boss to send him the company’s profit and loss account for
the month ended 31 May 2015. Mr. Haris has to send the same to the Board of Directors.
Accidentally, Mr. Zain emailed him the profit and loss account for the month ended 31 May
2014. In a hurry, Mr. Haris send the same to the Board without rechecking. Upon realization of
the mistake, we can see that the situation entails the axiom that __________________.
a. communication is not essential
b. communication is a series of punctuated events
c. communication is inevitable
d. communication is irreversible

2. The communication between groups of friends is least likely to be marked with courteous
pleasantries and etiquette. This is because of the fact that the relationship between friends is a
__________ relationship.
a. complex
b. supplementary
c. complimentary
d. symmetrical

3. Mega Electronics is a Japan based company. They are planning to open a branch office in UK.
The management of the company has decided to arrange a workshop on cultural diversity for
the employees as the management realizes that for its UK office tobe successful, it is essential to
understand UK business culture. This situation describes the interpersonal axiom that
___________.
a. cultural diversity is crucial for a business success
b. intercultural communication in Japan is over rated
c. communication is a process of adjustment
d. UK companies are more prone to intercultural diversity

Multiple Choice Questions - Business Communication Page 10

LO2.2.2: Specify the purposes of interpersonal communication.

1. ABC Corporation is a textile concern. Recently in the meeting of marketing department, it was
decided to start a mega sale for the customers. The head of the department wants to make
maximum use of effective advertisements. Advertisement is a form of _________ .
a. external communication
b. performance measure
c. both a and b
d. none of the above

2. Advertisement is a form of external communication. Below is a list of modes of external

communication available to an organization. Match the modes with their most likely purpose.

Mode of External Communication Purpose

a. Press release i. To ask for proposals of interested
parties for a construction work
b. Tender notice ii. To inform shareholders of company’s
performance
c. Pamphlets iii. To notify general public about a change
of company’s address
d. Annual report iv. Economical advertising about a low end
product

Multiple Choice Questions - Business Communication Page 11

LO2.2.3: Determine the role of stereotypes in the communication process.

1. A particular organization in Middle East was reported not to hire female staff. This practice is a
classic example of __________.
a. promoting cultural diversity of employees
b. male prototyping
c. Gender biasedness
d. All of the above

2. Organizations can educate their employees to keep stereotyping at bay by organizing

__________.
a. cultural shows
b. gender training programs
c. profiling
d. diversity training programs

Multiple Choice Questions - Business Communication Page 12

LO2.2.4: Identify the role of communication conflict in intercultural
relationships.

1. Understanding and improving intercultural sensitivity is essential in today's corporate

environment because _________________.
a. the workforce is getting more diverse by the day
b. the world is turning into a shrunken global village
c. advancement in communication technology is decreasing physical distances
d. all of the above

2. Eye contact is a major form of non-verbal communication. In different cultures, maintain eye
contact signifies different meanings. In Muslim world, maintaining eye contact when speaking to
elders is considered __________.
a. rude
b. truthful
c. honest
d. none of the above

3. Communication breakdown in a multicultural organizational setting is a result of ____________.

a. stylistic issues
b. lack of knowledge about English language
c. grammatical issues
d. misunderstandings in culture

4. Successful intercultural communication can be ensured by ______________.

a. asking lot of questions about cultures
b. be open towards other cultures
c. understanding that differences exist between cultures
d. all of the above

Multiple Choice Questions - Business Communication Page 13

LO2.2.5: Explain the key ways to improve interpersonal skills.

1. For a manager to succeed, technical skills are necessary but not sufficient. Today managers are
required to have ___________skills in addition to technical skills to excel at their jobs.

a. interpersonal skills

b. people skills

c. computer skills

d. both a and b

2. Organizations today are becoming increasingly aware of the importance of interpersonal skills.
This results in their workforce being _______________.
a. more culturally diverse
b. reduced due to office automation
c. more productive and motivated
d. all of the above

3. Several researches by management gurus have revealed that _____________ is the major
reason for which the employees like their jobs.
a. high salary
b. fringe benefits
c. supportiveness of the work environment
d. none of the above

Multiple Choice Questions - Business Communication Page 14

LO2.2.6: Identify the elements and traits of ethics in interpersonal
communication.
1. Ethical communication in an organization becomes extremely challenging for managers due to
____________.
a. cultural diversity of employees
b. different religious perspectives of employees
c. varying family values of employees
d. all of the above

2. A company decides to launch a new detergent. The TV advertisement which was made for the
publicity of the product contains claims to remove grease stains. However, the composition of
detergent does not allow removal of tough stains like grease and hence the product does not
live up to the claims made in the advertisement. In the context of ethical communication, this
situation falls under __________.
a. defamation
b. unethical advertising
c. plagiarism
d. none of the above

3. Today an increasing number of organizations are becoming aware of their social responsibility
and ethics. Mostly organizations are making use of policy statements as a formal way of
communication of ethical values to the employees. This method is categorized as the
__________ approach to create ethical values.
a. vertical
b. diagonal
c. downward
d. lateral

Multiple Choice Questions - Business Communication Page 15

SYLLABUS REFERENCE
B3 – Critical Thinking

LEARNING OUTCOMES
LO2.3.1: Explain the difference between creative thinking and critical thinking
LO2.3.2: Assess the effect of critical thinking over communication

Multiple Choice Questions - Business Communication Page 16

LO2.3.1: Explain the difference between creative thinking and critical
thinking
LO2.3.2: Assess the effect of critical thinking over communication

1. In real world, decisions taken in organizations are not perfect because ________.
a. there is a lack of artificial intelligence software
b. complete information is not available to the decision maker
c. people in organizations lack decision making skills
d. none of the above

2. Expertise is the foundation of creative thinking skills. Creative thinking skills are associated with
_____________.
a. ability to assess the known in different and wider perspectives
b. using software specially designed for problem solving
c. the study of different world languages
d. none of the above

3. The main difference between creative thinking and critical thinking is _______________.
a. that the former is manual and the latter is mechanical
b. that the former is done on a personal level and the latter is done on group level
c. that the former is subjective and the latter is objective
d. both the thinking processes are same

4. Communication is essential for decision making to turn out effective and efficient because
____________________.
a. it ensures availability of related information for decision making
b. it ensures that decisions taken are timely communicated to those concerned
c. it restricts the element of speculation
d. all of the above

5. Communication skills form the basis for critical thinking as they ensure that ___________.
a. all known information is analytically taken into account
b. all groups at organizational level are involved in the thinking process
c. both a and b
d. none of the above

Multiple Choice Questions - Business Communication Page 17

SYLLABUS REFERENCE
B4 – Non-verbal Communication

LEARNING OUTCOMES
LO2.4.1: Identify forms of non-verbal communication including facial expressions,
posture, gestures, eye contact, voice and touch.

LO2.4.2: Explain the uses of non-verbal messages.

Multiple Choice Questions - Business Communication Page 18

LO2.4.1: Identify forms of non-verbal communication including facial
expressions, posture, gestures, eye contact, voice and
touch.
LO2.4.2: Explain the uses of non-verbal messages.

1. ‘You are communicating even while you’re silent’. It refers to _______ form of communication.
a. verbal
b. non-verbal
c. interpersonal
d. written

2. A gesture is best defined as _________.

a. movement of part of the body, especially a hand or the head
b. maintaining eye contact while being interviewed
c. the study of different languages
d. none of the above

3. Paralanguage is _________.
a. speed of speaking, gesture, and facial expressions
b. the study of differences in the cultures of sender and receiver of a message
c. the study of the body movements of the speaker
d. the level of proximity between the sender and receiver

4. A firm handshake is usually considered a gesture of _______ in majority of the cultures around
the world.
a. trust and honesty
b. lack of confidence
c. boredom
d. none of the above

Multiple Choice Questions - Business Communication Page 19

SYLLABUS REFERENCE
B5 - Verbal Communication

LEARNING OUTCOMES
LO2.5.1: Contrast between oral and written communication.
LO2.5.2: Explain and account for the basic forms of oral communication including; face
to face communications, interviews, telephone conversations, grapevine,
negotiations, meetings, lecture/speech.
LO2.5.3: Contrast between speaking and listening skills.
LO2.5.4: Develop a personal, constructive approach to dealing with conflict situations
through speech communication strategies of conflict resolution.
LO2.5.5: Explain the principles of preparing and delivering an effective public speech

Multiple Choice Questions - Business Communication Page 20

LO2.5.1: Contrast between oral and written communication.

1. Oral communication does not require any records which can be accessed by others. This works
as a double edged sword as it helps in achieving ________ of the message but at the same time
prevents _________ of the message between the sender and the listener.
a. confidentiality, record retention
b. purpose, context
c. crux, feedback
d. none of the above

2. If the target audience of a message is large and dispersed geographically, the best choice for
communication available to the sender of the message is________ communication.
a. oral
b. written
c. any of the above
d. none of the above

3. Mr. Tariq is the head of internal audit at a large company. He is concerned about few of his
subordinates’ consistent substandard performance in the last few months. He is confused
whether to have an oral discussion session or to issue an official memorandum. However, he
also wants that after the discussion, the staff should not feel demotivated or reprimanded. Your
opinion is sought in this regard to help Mr. Tariq.
a. He should use oral communication as the conversation will be quick and easily handled
b. He should issue a memorandum reprimanding his subordinates as a permanent record
c. He should use oral communication as it will ensure that empathy is brought in the situation
d. None of the above measures seem appropriate

Multiple Choice Questions - Business Communication Page 21

LO2.5.2: Explain and account for the basic forms of oral communication
including; face to face communications, interviews, telephone conversations,
grapevine, negotiations, meetings, and lecture/speech.

1. Business meetings are becoming increasingly popular in today’s organisations. They are also
being considered as brainstorming sessions. While a meeting is a mode of oral communication,
the documents which constitute the written form of communications preceding and succeeding
a meeting are called _______ and __________ respectively.
a. press release ; advertisements
b. agenda ; minutes
c. proposals ; memorandums
d. none of the above

2. The person presiding a meeting is usually called a _________.

a. editor
b. meeting executive
c. chairman / chairperson
d. managing director

3. While telephonic conversations are convenient, quick and hassle free, it is recommended to
follow a business telephonic conversation with a _______.
a. memorandum
b. fax
c. email
d. written confirmation of the conversation

4. The recommendation in the question above caters to the disadvantage of oral communication
being ________.
a. undocumented
b. explicit
c. confidential
d. none of the above

5. As an accountancy student, Saad is eager to join a reputed audit firm as a trainee. Following is a
list of situations which Saad will go through in the process of joining the firm. You are required to
mention the medium and channel of communication in front of each of the situations.

Situation Medium Channel

E.g. Composing his CV Written CV / Resume

a. Filling out the application form ______ ____________

b. Calling the firm to confirm the date ______ ____________
and time of interview

Multiple Choice Questions - Business Communication Page 22

 Situation Medium Channel
E.g. Composing his CV Written CV / Resume

c. Discussing with his friends ______ ____________

about the questions which are likely
to be asked at the interview
d. Giving interview to the senior
partner of audit firm ______ ____________
e. Participating in a group discussion
with other fellow training candidates ______ ____________
f. Filling out a MCQ test as part of
induction ______ ____________
g. Signing the contract after
successful interview ______ ____________

6. Mr. Ghalib has been the senior finance manager at Cool Electronics (Pvt.) Limited. He has given
resignation from his employment with effect from last month. Today is his last day at work and
he has received an email from Ms. Mehreen, the HR officer asking him to join the senior
manager HR for an interview. Mr. Ghalib is confused as he thinks that interviews are part of
recruitment process and is unable to understand why there would be an interview while leaving
an employment. In your opinion, Mr. Ghalib has been called to have a(n) _______ interview.
a. interpersonal
b. intrapersonal
c. goodbye
d. exit

7. Today is a typical day at Green Fertilizers Limited (GFL). However, after lunch time, the whole
workforce is engaged in a heated debate regarding the changes about to be made in the
organizational structure of GFL. Interestingly, there has been no official communication from the
management in this regard. This news is likely to have been spread through the ___________ at
GFL.
a. intranet
b. extranet
c. grapevine
d. website

Multiple Choice Questions - Business Communication Page 23

LO2.5.3: Contrast between speaking and listening skills.

1. Ms. Hina is the manager finance at Fresh Foods Limited. Today is the meeting of board of
directors of her company. Suddenly, the CEO of the company walks in the finance department
and asks Ms. Hina to update the Board about the new IT system being implemented in the
company for finance department. Ms. Hina has no prior notice that she will be required to speak
to the Board. In this situation, she will be giving the presentation to the Board using _________
method of oral delivery.
a. memorization
b. impromptu
c. extemporaneous
d. reading

2. If the audience of a speech are positive towards the speaker and remain purposeful throughout
the speech session, the listening by the audience is said to be _________ listening.
a. selective
b. perceptive
c. active
d. none of the above

Multiple Choice Questions - Business Communication Page 24

LO2.5.4: Develop a personal, constructive approach to dealing with conflict
situations through speech communication strategies of conflict resolution.

1. Conflict management in organizational context is _________________.

a. keeping a strict tab on employees to avoid conflict

b. assigning defined job descriptions to all employees to avoid conflict

c. use of techniques to achieve a desired level of conflict

d. all of the above

2. Avoidance, in terms of conflict management is best defined as ___________.

a. using confrontation to resolve the conflict

b. withdrawal from the conflict

c. both of the above

d. none of the above

3. A face to face conversation session to identify the source of conflict is called problem solving.
Verbal communication skills of parties to the conflict play an important role in problem solving.
This is because _________________.

a. problem solving requires analytical skills

b. problem solving involves open discussion for conflict management

c. none of the above

d. both a and b

Multiple Choice Questions - Business Communication Page 25

LO2.5.5: Explain the principles of preparing and delivering an effective public
speech

1. Mr. Hasan is the senior marketing manager at Smooth Constructions. His firm has submitted a
proposal in response to a tender by the local government to construct inter-city roads. In this
regard, he has been asked to brief the representatives of local government. Mr. Hasan has to
give a speech to sell his proposal. The said speech by Mr. Hasan will be a ________ speech.
a. informative
b. company specific
c. persuasive
d. none of the above

2. In the above situation, Mr. Hasan is convinced that the representatives of local government will
be hostile and skeptical towards his proposal. In this scenario, which advice will work best for
Mr. Hasan while delivering his speech?
a. To begin his speech by highlighting the areas of agreement
b. To ignore the hostile attitude of his audience
c. To intently study the body movements of the audience
d. To adopt an even aggressive approach while tackling the audience

3. For making a successful informative or persuasive speech to a large number of audience, it is

essential for speakers to use supports for their arguments. Doing so___________.
a. increases the credibility of the speaker
b. demonstrates the rational thinking behind the speaker’s thought process
c. helps the audience to accept speaker’s ideas
d. all of the above are true reasons

Multiple Choice Questions - Business Communication Page 26

SYLLABUS REFERENCE
B6 - Visual communication

LEARNING OUTCOMES
LO2.6.1: Assess the role of visual communication in simplifying and comparing
information and illustrating trends and ideas.

Multiple Choice Questions - Business Communication Page 27

LO2.6.1: Assess the role of visual communication in simplifying and
comparing information and illustrating trends and ideas.

1. Data represented in the form of small pictures is called _____________.

a. pictograms
b. histograms
c. isogram
d. anagram

2. To present an analysis of trends over a given time period, it is recommended to use a

__________.
a. line graph
b. pie chart
c. histogram
d. bar chart

3. The best way to show how parts of a whole are distributed is a _______.
a. line chart
b. pie chart
c. histogram
d. bar chart

4. A systematic arrangement of data in columns and rows is a _________.

a. table
b. line chart
c. flowchart
d. bar graph

5. A graph on which the vertical axis represents amount and the horizontal axis represents time is a
_________.
a. bar graph
b. pie graph
c. line graph
d. flowchart

Multiple Choice Questions - Business Communication Page 28

SYLLABUS REFERENCE
B7 – Written communication

LEARNING OUTCOMES
LO2.7.7: Differentiate between different types of reports.
LO2.7.8: Explain the contents of different types of reports.

Multiple Choice Questions - Business Communication Page 29

LO2.7.7: Differentiate between different types of reports.
LO2.7.8: Explain the contents of different types of reports.

1. The three common sections of a short business report are __________.

a. Title, Summary, Recommendations
b. Context, Bibliography, Analysis
c. Findings, Recommendations, Tables
d. Introduction, Body, Terminal Sections

2. The main difference between a letter report and a memorandum report is that __________.
a. the former should not exceed three A4 pages
b. the latter should not contain an introduction
c. the former is sent outside the organization
d. there is no such difference in the two

3. The format for the headings used in a short business report should mandatorily be ________
and have _________.
a. consistent, parallelism
b. italicized , syntax
c. in capital letters , naturalism
d. all of the above are generally accepted formats for report headings

4. The appendix of a report contains ____________.

a. the technical details and analysis of report
b. the names and contacts of persons to whom the report will be circulated
c. the material related to but not vital to report content
d. none of the above

5. Mr. Sajjad is the Senior Sales Director at Galaxy Textile Mills Limited. His company is planning to
launch a new range of ready to wear garments in the market. In this regard, negotiations with
different suppliers are underway. He has been asked by the Board of Directors to submit a
report of work done to date in this regard. Mr. Sajjad will be submitting a _______ report in
response to the directors.
a. letter report
b. annual report
c. progress report
d. conference report

6. _________ reports contain the summarized affairs of company activities and financial affairs and
corresponds with the fiscal year of the company.
a. Periodic
b. Internal
c. External
d. Annual

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SYLLABUS REFERENCE
C1 and C2

LEARNING OUTCOMES
LO3.2.1 Explain the main features and practical use of social networking forums,
blogs, podcasting, discussion boards, messaging, video conferencing and
email.

LO3.2.2: Discuss the benefits and limitations of various types of electronic

communication.

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LO3.2.1: Explain the main features and practical use of social
networking forums, blogs, podcasting, discussion boards,
messaging, video conferencing and email.

LO3.2.2: Discuss the benefits and limitations of various types of

electronic communication.
1. Information overload is __________.
a. Storing information using main servers of IT infrastructure
b. Making use of peripherals of large data capacity
c. Storing data both physically and electronically
d. A condition in which information inflow exceeds an individual’s processing capacity

2. Information security means _________.

a. hiring a security officer for protection of data servers
b. outsourcing information handling to a third party
c. preventing information from unauthorized access
d. using bio metric controls on vaults’ entrance

3. Viruses, hackers and information leaks pose the biggest threats to _______________.
a. Customers’ demographics of a multinational organization
b. Information stored and transmitted electronically in an organization
c. Emails between the CFO and CEO of an organization
d. All of the above

4. Via ___________, the security of information in an organization can be ensured.

a. creation of information-security policies
b. design and implementation of effective controls
c. not opting for the modern paperless office environment
d. both a and b

5. An organizational meeting via video conferencing reduces environmental pollution by

_______________.
a. going paper less for recording of minutes
b. using ‘greener’ methods of convening a meeting
c. eliminating the need of physical attendance of participants via air travel
d. none of the above

6. A web blog can be best defined as __________.

a. website about a single person or company
b. a recognized website for carrying out international trade
c. method for safe sharing of information on Facebook
d. a portal supporting online payments between a buyer and seller

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7. Possibly _________are the biggest drawbacks associated with use of electronic communication
a. lack of firewalls
b. slow internet connections
c. privacy concerns
d. instances of information overload

8. Which of the following situations is least likely to be communicated through an email?

a. communicating the news of laydownof500 employees of a large bank
b. instructing employees to reduce wastage of electricity
c. ordering office supplies from a stationery dealer
d. congratulating a competitor on winning Export Trophy for the year

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ANSWERS
SYLLABUS REFERENCE
A2 - Communication process

LEARNING OUTCOMES
LO1.2.3: Identify the information needs of the organization and its sources, levels, and
usefulness for effective communication.
LO1.2.4: Explain with simple examples the barriers to effective communication
LO1.2.5: Describe different methods of communication and also state their appropriate
medium.
LO1.2.6: Classify different types of communication networks and describe their
influence on the communication process within an organization.

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LO1.2.3: Identify the information needs of the organization and its sources,
levels, and usefulness for effective communication.

1. a. Internal sources: Company’s records External sources: Internet, publically available

information, annual reports etc.
b. Level: Strategic information

2. d. All of the above

3. a(v) ; b(i) ; c(iii); d(iv); e(ii)

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LO1.2.4: Explain with simple examples the barriers to effective communication
1. Source / Encoder / Sender = Ms. Tahira
Receiver / Decoder = Mr. Raza
Message = Inquiry about budgeted profit and loss account
Medium = Telephone call
Method = Oral
Barriers = Noise in the atmosphere and weak mobile signals
Feedback = Negative feedback due to barriers to effective communication

2. c. expressions that are used by a particular profession are difficult for others to understand

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LO1.2.5: Describe different methods of communication and also state their
appropriate medium.

1. b. oral

2.
Method of Medium of
S. No Situation
Communication Communication
1. Meeting of board of directors of Galaxy Visual Videoconferencing
Limited using Skype.
2. Business proposal submitted by Highfly Written Business proposal
Constructions to Sindh Government for
construction of Karachi-Hyderabad
motorway
3. Email from Zain to his friend asking about Written E-mail
course outline of business communication
4. SMS sent by Fast Courier Service notifying Written SMS
customers of an increase in tariff
5. Faris asking for exam registration procedure Oral Face to face
at ICAP facilitation centre conversation
6. Map of Expo Centre displayed at billboards Pictorial Billboards
across the city

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LO1.2.6: Classify different types of communication networks and describe their
influence on the communication process within an organization.

1. c. an organization’s informal communication network

2. d. both b and c

3. d. all of the above

4. a. downward communication

5. d. members of the same work group ; coordination

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SYLLABUS REFERENCE
B1 - Nature of Intra-personal communication

LEARNING OUTCOMES
LO2.1.1: Develop an awareness and appreciation of the importance of intrapersonal
communication.
LO2.1.2: Identify the basic aspects of intrapersonal communication including self-
concept, perception and expectation.

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LO2.1.1: Develop an awareness and appreciation of the importance of
intrapersonal communication.

1. d. Writing, reading, speaking and listening

2. a. 70

3. d. motivational

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LO2.1.2: Identify the basic aspects of intrapersonal communication
including self-concept, perception and expectation.

1. a. receiver’s own

2. b. perception

3. b. stereotyping

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SYLLABUS REFERENCE
B2 – Nature of Interpersonal communication

LEARNING OUTCOMES
LO2.2.1: Identify the axioms of interpersonal communication
LO2.2.2: Specify the purposes of interpersonal communication.
LO2.2.3: Determine the role of stereotypes in the communication process.
LO2.2.4: Identify the role of communication conflict in intercultural relationships.
LO2.2.5: Explain the key ways to improve interpersonal skills.
LO2.2.6: Identify the elements and traits of ethics in interpersonal communication.

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LO2.2.1: Identify the axioms of interpersonal communication

1. d. communication is irreversible

2. d. symmetrical

3. c. communication is a process of adjustment

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LO2.2.2: Specify the purposes of interpersonal communication.

1. a. external communication

2. a(iii) ; b(i) ; c(iv) ; d(ii)

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LO2.2.3: Determine the role of stereotypes in the communication process.

1. c. Gender biasedness

2. d. diversity training programs

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LO2.2.4: Identify the role of communication conflict in intercultural
relationships.

1. d. all of the above

2. a. rude

3. d. misunderstandings in culture

4. d. all of the above

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LO2.2.5: Explain the key ways to improve interpersonal skills.

1. d. both a and b

2. c. more productive and motivated

3. c. supportiveness of the work environment

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LO2.2.6: Identify the elements and traits of ethics in interpersonal
communication.

1. d. all of the above

2. b. unethical advertising

3. c. downward

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SYLLABUS REFERENCE
B3 – Critical Thinking

LEARNING OUTCOMES
LO2.3.1: Explain the difference between creative thinking and critical thinking
LO2.3.2: Assess the effect of critical thinking over communication

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LO2.3.1: Explain the difference between creative thinking and critical
thinking
LO2.3.2: Assess the effect of critical thinking over communication

1. b. complete information is not available to the decision maker

2. a. ability to assess the known in different and wider perspectives

3. c. that the former is subjective and the latter is objective

4. d. all of the above

5. a. all known information is analytically taken into account

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SYLLABUS REFERENCE
B4 – Non-verbal Communication

LEARNING OUTCOMES
LO2.4.1: Identify forms of non-verbal communication including facial expressions,
posture, gestures, eye contact, voice and touch.

LO2.4.2: Explain the uses of non-verbal messages.

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LO2.4.1: Identify forms of non-verbal communication including facial
expressions, posture, gestures, eye contact, voice and
touch.
LO2.4.2: Explain the uses of non-verbal messages.

1. b. non-verbal

2. a. movement of part of the body, especially a hand or the head

3. a. speed of speaking, gesture, and facial expressions

4. a. trust and honesty

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SYLLABUS REFERENCE
B5 - Verbal Communication

LEARNING OUTCOMES
LO2.5.1: Contrast between oral and written communication.
LO2.5.2: Explain and account for the basic forms of oral communication including; face
to face communications, interviews, telephone conversations, grapevine,
negotiations, meetings, lecture/speech.
LO2.5.3: Contrast between speaking and listening skills.
LO2.5.4: Develop a personal, constructive approach to dealing with conflict situations
through speech communication strategies of conflict resolution.
LO2.5.5: Explain the principles of preparing and delivering an effective public speech

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LO2.5.1: Contrast between oral and written communication.

1. a. confidentiality, record retention

2. b. written

3. c. He should use oral communication as it will ensure that empathy is brought in the
situation

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LO2.5.2: Explain and account for the basic forms of oral communication
including; face to face communications, interviews, telephone conversations,
grapevine, negotiations, meetings, and lecture/speech.

1. b. agenda ; minutes

2. c. chairman / chairperson

3. d. written confirmation of the conversation

4. a. undocumented

5.

Situation Medium Channel

E.g. Composing his CV Written CV / Resume

a. Filling out the application form Written Standardized form

b. Calling the firm to confirm the date Oral Telephone call
and time of interview
c. Discussing with his friends Oral Face to face
about the questions which are likely
to be asked at the interview
d. Giving interview to the senior
partner of audit firm Oral Interview
e. Participating in a group discussion
with other fellow training candidates Oral Panel discussion
f. Filling out a MCQ test as part of
induction Written Test paper
g. Signing the contract after
successful interview Written Training contract

6. d. exit

7. c. grapevine

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LO2.5.3: Contrast between speaking and listening skills.

1. b. impromptu

2. c. active

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LO2.5.4: Develop a personal, constructive approach to dealing with conflict
situations through speech communication strategies of conflict resolution.

1. c. use of techniques to achieve a desired level of conflict

2. b. withdrawal from the conflict

3. b. problem solving involves open discussion for conflict management

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LO2.5.5: Explain the principles of preparing and delivering an effective public
speech

1. c. persuasive

2. a. To begin his speech by highlighting the areas of agreement

3. d. all of the above are true reasons

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SYLLABUS REFERENCE
B6 - Visual communication

LEARNING OUTCOMES
LO2.6.1: Assess the role of visual communication in simplifying and comparing
information and illustrating trends and ideas.

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LO2.6.1: Assess the role of visual communication in simplifying and
comparing information and illustrating trends and ideas.

1. a. pictograms

2. a. line graph

3. b. pie chart

4. a. table

5. a. bar graph

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SYLLABUS REFERENCE
B7 – Written communication

LEARNING OUTCOMES
LO2.7.7: Differentiate between different types of reports.
LO2.7.8: Explain the contents of different types of reports.

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LO2.7.7: Differentiate between different types of reports.
LO2.7.8: Explain the contents of different types of reports.

1. d. Introduction, Body, Terminal Sections

2. c. the former is sent outside the organization

3. a. consistent, parallelism

4. c. the material related to but not vital to report content

5. c. progress report

6. d. Annual

Multiple Choice Questions - Business Communication Page 62

SYLLABUS REFERENCE
C1 and C2

LEARNING OUTCOMES
LO3.2.1 Explain the main features and practical use of social networking forums,
blogs, podcasting, discussion boards, messaging, video conferencing and
email.

LO3.2.2: Discuss the benefits and limitations of various types of electronic

communication.

Multiple Choice Questions - Business Communication Page 63

LO3.2.1: Explain the main features and practical use of social
networking forums, blogs, podcasting, discussion boards,
messaging, video conferencing and email.

LO3.2.2: Discuss the benefits and limitations of various types of

electronic communication.

1. d. A condition in which information inflow exceeds an individual’s processing capacity

2. c. preventing information from unauthorized access

3. d. All of the above

4. d. both a and b

5. c. eliminating the need of physical attendance of participants via air travel

6. a. website about a single person or company

7. c. privacy concerns

8. a. communicating the news of laydownof500 employees of a large bank

Multiple Choice Questions - Business Communication Page 64