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Final Feasibility Study

This document presents a feasibility study for establishing a food business called "Juan Taho" that would sell flavored chilled taho in Trece Martires City, Cavite. It discusses the background of the food industry and micro, small and medium enterprises. It also reviews relevant policies, describes the proposed taho product and production process, outlines the health, economic and cultural benefits, and presents a marketing study including target market analysis, SWOT analysis and marketing mix. Finally, it provides details of the financial plan and gives a summary and recommendations. The goal is to assess the viability of the business idea and project its potential success.

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Aldwin Riva
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© © All Rights Reserved
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0% found this document useful (0 votes)
1K views

Final Feasibility Study

This document presents a feasibility study for establishing a food business called "Juan Taho" that would sell flavored chilled taho in Trece Martires City, Cavite. It discusses the background of the food industry and micro, small and medium enterprises. It also reviews relevant policies, describes the proposed taho product and production process, outlines the health, economic and cultural benefits, and presents a marketing study including target market analysis, SWOT analysis and marketing mix. Finally, it provides details of the financial plan and gives a summary and recommendations. The goal is to assess the viability of the business idea and project its potential success.

Uploaded by

Aldwin Riva
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

JUAN TAHO: “EVERY JUAN’S TREAT”

A Feasibility Study Presented to


The Faculty, Tanza National Trade School
Senior High School Department
Tanza, Cavite

In partial fulfillment
of the requirements for the subject
Research Project

ALQUIZAR, INA BERNADETTE


CACHO, SHERILYN MAE
CLIMACOSA, EFRAIME
ENAR, CRISZEL JOY
FRIAS, JOSHUA
JACOB, ARIANNE CHRIZELLE MAE
MARISTAZA, TRISHA ANNE
REYES, ROSENDA
VIDA, PRINCESS ALLANA

February 2019

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TABLE OF CONTENTS
I. INTRODUCTION 5
1.1 Purpose of Feasibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.2 Scope and Limitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

II. BACKGROUND AND CONTEXT 6


2.1 The Food Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
2.2 Micro Small Medium Enterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
2.3 Trece Martires City Business Profile . . . . . . . . . . . . . . . . . . . . . . . . 8

III. POLICY REVIEW 9

3.1 Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
3.2 Requirements for Mayor’s Permit . . . . . . . . . . . . . . . . . . . . . . . . . . .10
3.3 Policy Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

IV. THE ACTUAL PRODUCT 13

4.1 History and Product Origin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13


4.2 Overview of the Proposed Product . . . . . . . . . . . . . . . . . . . . . . . . . . 14
4.3 The Proposed Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
4.4 Production of the Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

V. BENEFITS OF THE PROPOSED BUSINESS 20


5.1 Health Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
5.2 Economic Benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
5.3 Cultural Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

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VI. MARKETING STUDY 23


6.1 The Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

6.1.1 Market Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

6.1.2 Demand Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

6.2 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

6.3 The Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

6.3.1 The Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

6.3.2 Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

6.3.3 Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

6.3.4 Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

VII. FINANCIAL PLAN 36

7.1 Initial Capital Investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

7.2 Required Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

7.3 Furniture and Fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

7.4 Purchase of Raw Materials and Supplies. . . . . . . . . . . . . . . . . . . . . .37

7.5 Administrative Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38

7.6 Breakdown of Employee Salary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

7.7 Projected Gross Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

7.8 Projected Statement of Comprehensive Income . . . . . . . . . . . . . . . . 39

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VIII. SUMMARY, CONCLUSION, AND RECOMMENDATION 45

8.1 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

8.2 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

8.3 Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46

APPENDICES 47

APPENDIX A Letter To The Market Administration Office . . . . . . . . . . . . . . . . . .48

APPENDIX B Data Gathering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

APPENDIX C Curriculum Vitae . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53

REFERRENCES 74

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SECTION 1: INTRODUCTION
This section outlines the purpose of the study, its scope and limitations as well as

the project partners.

1.1 Purpose of Feasibility

This study was crafted by nine researchers with the aim of assessing the viability

of establishing a food business. Specifically, this report is primarily focused on:

 Determining the demand for the product

 Identifying the required technical aspects

 Developing strategic action to produce anticipated results.

 Projecting the success of the product idea.

1.2 Scope and Limitation

This study will be conducted to determine the feasibility of putting up a food

business that offers flavored chilled Taho. The establishment will be located at Brgy. San

Agustin, Trece Martires City Public Market, Trece Martires City Cavite. This paper is

limited to the perception of our potential target market, comprised of the residents and

people who pass by Trece Martires City going to or from work, school, and especially the

public market. It is centered on the technical, marketing, socio-cultural, economic, and

financial aspects of “Juan Taho” as the proposed business establishment. The products

will be disseminated through direct selling and orders will also be accepted from those

who are willing to purchase the product.

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SECTION 2: BACKGROUND AND CONTEXT


This section accounts the current and prevailing situation in the business

environment where the organization will be operating.

2.1 The Food Industry

The growing demands for food production that goes with increasing population

and stronger spending power, drives the agri-food sector to remain the biggest

employment sector in the ASEAN community, accounting for 38% of its work force. As

such, immediate priority for the agri-food industry is given among the ASEAN

integration, with bulk of their economic growth, trade and investments depending on it.

Sustainable growth and development of this sector must be supported by raising land

productivity and ensuring market demands.

With the rise of globalization of food trade, the challenge is keeping up with

constant changes in consumption and demand as incomes rise with population growth

accounting for a greater economic prosperity. The rise of wealth and spending power

result to greater consumer demand and a change in diets require more variety and

nutritious food at affordable prices. These changes in urbanization and consumer

behavior are also evident in the shift of raw materials sourcing - from small farms to

modern supermarkets. Food manufacturers and retailers may take advantage of this shift

as great opportunities present themselves in the rise of global groceries and the increase

of processed food exports. (“The 14th Philippine Food Expo 2018”, 2018)

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The Philippines’ rapidly growing food and beverage (F&B) industry is one of the

biggest contributors to the nation’s economy making up about half of its manufacturing

sector and contributing about 23-24 percent of the country’s GDP. The Philippines is one

of Asia’s largest producers of food, with the value of its food processing sector exceeding

US $28.75 billion. The Philippine government is committed to further developing the

country’s F&B industry as one of the priority industries and opening it up further to

foreign investments. (“IP Protection in the Philippines’ Food and Beverage Industry”,

2018).

2.2 Micro Small Medium Enterprise

The Philippines is considered as one of the fastest-growing economies in Asia,

and one of the critical drivers of this growth is attributed to the micro, small, and medium

enterprises (MSMEs). (Ortiguero, 2018). According to the Department of Trade and

Industry (DTI), the sector comprises 99.6% of all registered business in the Philippines,

and employs more than 60% of the country’s work force. Accommodation and Food

Service Activities ranked second in terms of number in the 2016 MSME statistics with

119,718. ("2016 MSME Statistics", 2016).

Along with the projected sustained economic progress of the country are more

opportunities of growth for MSMEs as evident in the increase in the number of Filipinos

delving into entrepreneurship in the past few years. This optimism is shared by the

government, with the current administration voicing its support for MSMEs

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and promising to give higher funding for DTI to support the department’s programs

geared to further spur the growth of this sector. (Ortiguero, 2018).

2.3 Trece Martires City Business Profile

Business in Trece Martires City is booming. In fact, there are thirty six (36)

existing factories in the city which are considered at par with the other neighboring

municipalities. Its proximity to Manila and at the same time being the center of Province

of Cavite area made Trece Martires City a promising venue for business.

On the other hand, the local government has been very supportive of the

investors. The administration continuously proves its worth as host for both local and

foreign investors as evidenced by; implementation of the one-stop-shop during renewal

of business permits which creates convenient and comfortable atmosphere for taxpayers;

provision for employment; and provision of skilled manpower. ("Official Website of

Trece Martires City", n.d.).

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SECTION 3: POLICY REVIEW


This section outlines the significant policies of local government which relates in

putting up a food stall in Trece Martires City.

3.1 Procedures

 Application and submission of requirements

The accomplished business transaction form together with the requirements shall be

submitted to the Bureau of Permits (BP). The BP personnel shall encode the business

transaction form details and the requirements for processing and computation of business

permit fee. The BP personnel shall issue a computer generated Business Identification

Number (BIN) slip to the applicant.

 Assessment of business tax and regulatory fees

The applicant shall proceed to the License Division of the City Treasurers Office for

computation and assessment of Business Tax and Regulatory Fees. The applicant shall

present the issued Business Identification Number to a licensing officer on duty. The

latter shall then compute and generate the License and Regulatory Fees Form which shall

be given to the applicant.

 Payment of license and regulatory fees

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The applicant shall proceed to the cashier and shall present the issued License and

Regulatory Fees (LRF) Form. The cashier shall receive and record the payment of the

applicant and shall validate the LRF Form which will serve as the Official Receipt.

 Release of Business Permit

The applicant shall go back to the Bureau of Permits office. After verifying the

Official Receipt, personnel will generate the Business Permit and it will be release to the

applicant upon signing of the BP Director.

3.2 Requirements for Mayor’s Permit


1. Certification – either one of the following:

a. DTI Business Name Certificate; or,

b. DTI (if Sole Proprietorship); or,

c. SEC Registration (if Partnership or Corporation); or,

d. CDA (if Cooperative)

2. Barangay Clearance / Permit

3. Authorization letter of owner with ID

4. Contract of Lease or Land Title / Tax Declaration

5. Sketch of Location

6. Occupancy Permit

7. Locational Clearance

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8. Public Liability Insurance

9. Community Tax Certificate (Cedula)

10. Fire Permit

11. Sanitary PermitCertificate of SEC Registration / Articles of Incorporation (for


Corporation) / Articles of Partnership (for Partnership)

12. Authorization Letter of owner with ID

13. Lease Contract / Tax Declaration

14. SSS (Certification / Clearance)

15. CTC (Community Tax Certificate-CEDULA)

3.3 Policy Documents

Juan Taho will follow several important policy document outlines that will

support the feasibility study and the launching of the new product in the market. The

following are the:

Juan Taho alignment


Source Policy with policy goal

Food Safety Act of 2013  To strengthen the food


Republic Act no. 10611 safety regulatory system
in the country to protect High
consumer health.
 To protect the interest of
the consumer, promote
general welfare

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Consumer act of the  To establish standards of


Philippines R.A 7394 conduct for business and
industry
High
 Provision of information
and education to
facilitate sound choice
and the proper exercise
of rights by the
consumer

 The health of the people,


being of paramount
importance, all efforts of
Code sanitation of the public services should
Philippines PD No.856 be directed towards the
protection and
promotion of health. High

 Provides systematic,
comprehensive, and
ecological solid waste
management that
Philippine ecological ensures protection of
Solid Waste public health and
Management Act Of environment
2000
 Number of employees does
not exceed twenty (20) at any High
time for the purpose of
undertaking a productive
business enterprise
Magna Carta recommended by the
for Countryside and Department of Trade and
Barangay Business Industry (DTI) provincial
Enterprises (Kalakalan office that will help develop
20). the economy in its area.
Republic Act No. 6810  For this purpose, the
term "productive High
business enterprise"
shall not apply to
business enterprises
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engaged principally in
any of the following
activities, namely:
professional services,
retailing, wholesaling or
trading of commodities,
products or merchandise

SECTION 4: THE ACTUAL PRODUCT


The Philippines is a country whose people are known to have sweet tooth;

therefore, Juan Taho team conceptualized a product incorporating this characteristic. This

section contains the history and overview of the proposed product.

4.1 History and Product Origin

Taho is one of the most popular Philippine street foods, it is a local delicacy made

out of fresh silken tofu, thick sugar syrup and sago or tapioca pearls. Taho is a staple

comfort food that can be found all over the country. ("Taho", n.d.).

While Taho is considered a local delicacy, it is believed to have originated from

China, during the period before Spaniards colonized the Philippines. During the ancient

times, a Chinese cook is said to be preparing a soy milk soup when he accidentally mixed

“impure” sea salt to boiled and grounded soybeans and resulted to a “gel-like tofu form”.

It was eventually mixed with almond syrup and beans. (Malasig, 2018). Its popularity

spread across China and Chinese traders decided to pass it on to their Malay customers.

When the Malays bought the soybean mixture with them when they settled in the

Philippines. Filipinos modified the recipe and made it sweeter over the years. (Estrella,

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2014). Now, it is included in most of their breakfast choices since taho is typically sold

early in the morning because vendors prepare them before dawn.

4.2 Overview of the Proposed Product

The project proposes to produce flavored taho as our main product. Our product

will be branded as “Juan Taho” with its tagline, “Every Juan’s Treat”. It will be served

chilled and topped with fresh fruits including that will serve as its flavoring. The business

will cater the need of satisfying their customer’s appetite by offering delicious and

affordable flavored chilled taho along with various snacks to complement its savory taste.

The proponents believe serving this will surely make “Every Juan” embrace the Filipino

Tradition.

This product will diversify the classic taho by offering a variety of flavor and serving

it chilled. It answers to the business’ aim to incorporate innovation into timeless Filipino

Tradition. Taho is already an established product in the market. In fact, it is considered as

a staple comfort food for most Filipino people. Introducing this product provides room

for innovation to this timeless tradition. One of the food trends identified today in the

Philippine Market is the Heritage Filipino Cuisine. This product will surely promote

diversifying the Philippine cuisine. It is said that the fondness of millennial for all things

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nostalgic is also slated as a driving force on the Philippine food scene. (Betia, 2018).

However, it is not just about tradition, but bringing it into a more exciting concept. We

consider this as our competitive edge because we may have competitors but they only sell

the typical and standard Taho. What we have to offer will be an upgrade to what the

market already has. The strengths of the proposed product are its quality, cheapness of

price, accessibility, and its taste trendiness.

4.3 The Proposed Logo

4.4 Production of the Product

Ingredients: (per single serving)

 355 ml Soy milk

 1/2 tsp gelatin powder, clear and unflavored

 1/8 cup tapioca

 3 cups water (for tapioca)

 1 tsp condensed milk


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 1/8 cup brown sugar

 1/8 tsp vanilla extract

 1/4 cup water

 1 ½ tbsp. Fresh Fruits

Soft Tofu Procedure:

1) Combine soy milk and gelatin powder.

2) Stir until gelatin powder dissolves.

3) Turn the heat on and continue stirring until it boils.

4) When it boils turn the heat off.

5) Transfer soy milk into container and let it set.

6) Cool and refrigerate after.

Brown Sugar Syrup or Arnibal Procedure:

1) Combine brown sugar and water.

2) Stir continuously and cook over medium heat. Cook until it turns dark.

3) Add vanilla extract. Mix well and turn the heat off.

4) Set aside and let it cool.

Tapioca or Sago Procedure:

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1) Bring water to a boil.

2) Add tapioca and cook until tapioca turns translucent.

3) Turn the heat off and drain excess water.

4) Set aside.

Assembling:

1) Add tapioca into the chilled soft tofu

2) Add the brown sugar syrup

3) Add milk and top with fresh fruits

4) Serve cold.

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SECTION 5: BENEFITS OF THE PROPOSED BUSINESS


The proponents believe that a business organization must not solely focus its

effort towards profit generation, but it should also consider the individuals that the

organization will likely affect. This section summarizes the benefits of the proposed

business towards its end users and the society as a whole.

5.1 Health Benefits

By purchasing the proposed product, consumers can be assured that not only are

they having a tasty snack but also gaining health benefits. The main ingredient of Taho is

fresh soft or silken tofu. Tofu is found to be a good source of protein and contains all

eight essential amino acids. It is also an excellent source of iron and calcium and the

minerals manganese, selenium and phosphorous. In addition, tofu is a good source of

magnesium, copper, zinc and vitamin B1. (Gilian, 2015). It is naturally gluten-free and

low in calories. It contains no cholesterol and is an excellent source of iron and calcium.

(Ware, 2017).

Soy contains isoflavones such as phytoestrogens. The results of observational

studies revealed that higher intakes of soy foods early in life may decrease the risk of

breast cancer in adulthood. (Delage, 2016). Isoflavones found in soy may also help

reduce bone loss and increase bone mineral density, especially after menopause. They

have also been reported to reduce some other symptoms of menopause. (Ware, 2017).

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Studies have also indicated that daily consumption of soy may decrease markers

for cardiovascular disease risk, including weight, body mass index (BMI), and total

cholesterol. Consuming tofu as an alternative to animal protein can help lower levels of

LDL or “bad” cholesterol. This, in turn, decreases the risk of atherosclerosis and high

blood pressure. (Ware, 2017).

5.2 Economic Benefit

The enterprise and its endeavors will contribute to the development of the

Philippine economy. The business organization will create local demands through

employment and job creation, innovation and competition. The generation of job

opportunities will likely result to a lower unemployment rate, which in turn can also

reduce poverty.

As a local establishment, revenue earned by the business will circulate among the

community, which can help enrich and stimulate local economic growth. Although

revenue and taxes generated from a local establishment may seem negligible, but when

seen in a bigger picture, it contributes to the country’s GDP.

This, together with other Micro Small Medium Enterprises is the driving force

behind a resilient national economy. A vibrant MSME sector is thus an indication of a

thriving and growing economy.

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5.3 Cultural Benefit

Our heritage is often passed down and intimately bound up in the food we eat.

Food speaks volumes about culture; it can be seen as a way of connecting with one’s

roots. The complexity of Filipino cuisine can be traced back to the nation’s colorful

history. Filipino food is considered a fusion already. It cannot be defined without the

influences of the countries that colonized the Philippines, which mainly include Malay,

Spanish, Chinese, and Japanese influences. (Arcenas & Roldan, 2017).

True enough, Taho, the core product of the proposed business, may have been a

part of the Filipino tradition, but is claimed to pave its journey from China to the

Philippines. The sweet mixture was so popular that Chinese traders passed it on to their

native Malay customers, who later discovered and came to the archipelago, thus

influencing early Filipino cuisine. (Estrella, 2014).

Food is a huge part of Filipino culture. The proponents believe that despite

decades of globalization and popular culture influencing the country’s tastes and dictating

food trends, its distinct roots can be preserved through the proposed product. This can

draw appreciation for rich Filipino tradition that have been through the test of time and

handed down from generation to generation.

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SECTION 6: MARKETING STUDY


Understanding the target market will likely contribute to the success of the

proposed business. This section summarizes the strategies to be employed to successfully

launch the proposed product into the market.

6.1 The Target Market

The early stages of developing a product or service require the entrepreneur to

choose a particular target audience to aim at. In line with this, the proponents identified a

specific target market that will allow developing of effective marketing strategies that

will maximize the success of the business.

The proponents identified the target market through geographic segmentation. In

marketing, geographic segmentation is when a business divides its target market based on

location in order to better tailor its marketing efforts (Foley, 2018). Since the goal is to

market our product to “Every Juan”, there is a wide demographic customer base. Due to

this nature, the proponents see geographic segmentation as a promising strategy to market

the proposed product. Specifically, the target market would be the residents of Trece

Martires City and and people who pass by Trece Martires City going to or from work,

school, etc., and especially the public market.

6.1.1 Market Analysis

The proponents conducted a survey among the target market to be able to develop

a product parallel to their preferences. The data gathered from the said survey is

presented hereunder.

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10% 16%
6%
6%

18%
44%

12 and below 13-19 20-29 30-39 40-49 50 and above

Figure 1.1 Demographic Profile: Age of Respondents

42%

58%

Male Female

Figure 1.2. Demographic Profile: Sex of Respondent

During the administration of the survey, the proponents determined the demographic

profile of the respondents.

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40%

60%

Chilled Taho Bacon and Egg Cups

Figure 1.3 Preference of Respondents

The respondents were presented with two products, the first being the flavored

chilled taho, and the other being the bacon and egg cups. Respondents were asked to pick

which among the two they would prefer. After tallying the responses, majority of them

preferred the flavored chilled taho, thus, the proponents proceeded with this product.

6%

94%

Have Encountered Have Not Yet Encountered

Figure 1.4 Familiarity of Respondents to the Product

The familiarity of the respondents to the proposed product was determined. Most

of them have not yet encountered the product and were willing to try new products that

will be offered in the market.

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Yes 50

No 0

Figure 1.5 Willingness to Purchase

The proponents also determined the willingness of the target market to purchase

the product as set by the proponents. 100% of the sample gave positive response.

Yes 50

No 0

Figure 1.6 Willingness to Recommend

When asked if they were willing to recommend the product to their family and

friends, 100% gave their affirmation.

6.1.2 Demand Study


After the desired product was determined, the proponents conducted another

survey and gave product samples for the target market to try. The demographic profile of

the respondents was once again determined. Specifically, their age, sex, and occupation

were taken.

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4%4% 6%

18%

7%
61%

Below 13 13-19 20-29 30-39 41-49 Above 50

Figure 2.1 Demographic Profile: Age of Respondents

61% of the respondents were 13 to 19 years old, 18% were 30 to 39 years old, 7%

were 20-29 years old, 6% were 41-49 years old, and both respondents below 13 years old

and from 41 to 49 years old is at 4%.

44%
56%

Male Female

Figure 2.2 Demographic Profile: Sex of Respondents


56% of the total respondents were Male and 44% were female.

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4%

33%

63%

Student Employed Unemployed

Figure 2.3 Demographic Profile: Occupation of Respondents

Majority of the respondents were students amounting to 63%, 33% were

employed and 4% were Unemployed.

4%

96%

Yes No

Figure 2.4 Likeness of the Product

The proponents sked the target market if they like eating taho. Majority of them

responded “Yes” with 96% and only 4% of them said “No”.

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Satisfied 54

Not Satisfied 0

Figure 2.5 Satisfaction of Respondents

Subsequent to giving out the sample product, respondents were asked if they were

satisfied with the taste of the sample product. 54 out of 54 (100%) responded that the

product was satisfying.

Never 0

Occasionally 0

Regularly 54

Figure 2.6 Frequency of Purchase

In terms of frequency, 100% of the sample responded that they would buy the

product regularly.

Yes 54

No 0

Figure 2.7 Pricing of the Product

Respondent were also asked if they were willing and capable to buy the product

for ₱30 and 100% said “Yes”.

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6.2 SWOT Analysis

- Location
STRENGTH - Product Life Span WEAKNESS
- Quality
- Brand Recognition
- Uniqueness

- Population Growth
- Food Expos,
OPPORTUNITY Seminars, and THREAT
- Competitors
Trainings
- Local Government
Suport

6.3 The Marketing Mix

6.3.1 Product

Juan Taho will cater the need of satisfying its customers by producing Filipino

and quality oriented product. Taho is one of the country’s local delicacy which serves as

the core product of the business. It will be served chilled and topped with fresh fruits.

This Taho variant is surely, innovative, healthy, and advocates the Filipino tradition.

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The packaging of the product is also a tool for attracting potential customers to

patronize our offerings as well as promoting brand awareness.

Chilled Taho Packaging Snack Packaging

6.3.2 Price
The pricing of the product is derived based on its production cost. After

evaluation, the proponents determined ₱30.00 as the initial price of the product. The

perception and capability of the target market to purchase the product was also taken into

consideration. The proponents conducted a survey to determine if they were willing to

pay ₱30.00 per 12 oz serving. 100% of the sample gave affirmative responses, thus, the

proponents settled with this price.

Regular Taho can be bought from vendors from ₱10.00 to ₱20.00, by pricing the

proposed product higher than our direct competitors, this will establish the quality

efficiency of the product towards the consumers. The goal of this strategy is to create a

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perception that the products have higher value than competing products because the price

is higher. However, the consumers can be assured that they are getting the best value for

the worth of the product.

6.3.3 Place
The establishment will be located at Brgy. San Agustin, Trece Martires City

Public Market, Trece Martires City, Cavite. The proponents see this as a promising

location since it is a populated area and is surrounded by different institutions such as

schools, offices, and transportation terminals among others. This opens the opportunity of

marketing the product to a large number of audience that will increase the brand

Products Prices
Flavored Chilled Taho ₱30
Nachos ₱10
Cheese Stick ₱10
French Fries ₱10
awareness towards potential customers.

6.3.4 Promotion

The following promotional strategies and materials will be utilized to be able to

market the proposed product:

Promotional Strategies

 Personal Selling

 Flyers and Posters

 Social Media

 Promotional Product Sample

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Promotional Materials

Flyer Model

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Poster Model

Social Media Promotion

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Marketing and Sales Activities

To be able to promote brand awareness and establish relationship with the target

market, the following promotional activities shall be implemented:

Before Operation:

 Putting up of tarpaulins

 Social Media Promotion

First Week of Operation:

 Opening Promo: Buy 1 and Get 1 Free 8 oz Chilled Taho for First 20 Customers

 Distribution of Flyers

 Social Media Promotion

First Six Months of Operation:

 Coupon: Avail 10 chilled Taho in a month and get 1 free

 Social Media Promotion

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SECTION 7: FINANCIAL PLAN

This section entails the cost, capital requirements, and financial projected yields

of the proposed business.

7.1 Initial Capital Investment

INITIAL CAPITAL INVESTMENT


Partners Invested Amount
Princess Allana Vida ₱ 20,000.00
Joshua Frias ₱ 10,000.00
Trisha Ann Maristaza ₱ 10,000.00
Ina Bernadette Alquizar ₱ 10,000.00
Efraime Climacosa ₱ 10,000.00
Sherilyn Cacho ₱ 10,000.00
Rosenda Reyes ₱ 10,000.00
Arianne Chrizelle Mae Jacob ₱ 10,000.00
Criszel Joy Enar ₱ 10,000.00
TOTAL INVESTMENT ₱ 100,000.00

7.2 Required Equipment

EQUIPMENT
Item Quantity Price
Chest Freezer 1 ₱ 10,000.00
Stove 1 Available
Frying Pan 3 Available
Casserole 3 Available
Cooking Utensils 1 set Available
Food Container 5 Available
TOTAL COST ₱ 10,000.00

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7.3 Furniture and Fixtures

FURNITURES AND FIXTURES


Item Quantity Price
Food Stall 1 ₱ 30,000.00
Table 1 ₱ 500.00
Stool 5 ₱ 1,500.00
TOTAL COST ₱ 32,000.00

7.4 Purchase of Raw Materials and Supplies

RAW MATERIALS AND SUPPLIES


Quantity Per Price
Item Monthly
Monthly Annually
Production
Soy Milk 720 liters ₱ 10,800.00 ₱ 129,600.00
Cups 3000 pcs ₱ 9,000.00 ₱ 108,000.00
Spoon 3000 pcs ₱ 1,500.00 ₱ 18,000.00
Liquefied Petroleum Gas 1 tank ₱ 600.00 ₱ 6,852.00
Tissue 1 bundle ₱ 200.00 ₱ 1,200.00
Fruits 90 kgs ₱ 3,900.00 ₱ 46,800.00
Sugar 600 grams ₱ 1,000.00 ₱ 12,000.00
Gelatin Powder 60 packs ₱ 600.00 ₱ 7,200.00
Milk 60 cans ₱ 3,000.00 ₱ 36,000.00
Sago 15 kgs ₱ 1,100.00 ₱ 13,200.00
Flavoring 12 packs ₱ 240.00 ₱ 2,880.00
Mayonnaise 3.5 liters ₱ 160.00 ₱ 960.00
Ketchup 4 liters ₱ 220.00 ₱ 1,320.00
Cooking Oil 3 liters ₱ 140.00 ₱ 1,680.00
TOTAL ₱ 32,460.00 ₱ 385,692.00

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7.5 Administrative Expense

ADMINISTRATIVE EXPENSE
Item Annual Cost
Rent ₱ 108,000.00
Salaries ₱ 546,000.00
Utilities ₱ 36,000.00
Advertising and Branding ₱ 5,000.00
Business Fees and Licenses ₱ 1,000.00
Office Supplies ₱ 300.00
Total Cost ₱ 696,300.00

7.6 Breakdown of Employee Salary

JUAN TAHO
MONTHLY COMPENSATION
GROSS PAG- NET
POSITION SSS PHILHEALTH TAX
SALARY IBIG SALARY
General
₱ 9 100.00 ₱ 327.00 ₱ 100.00 ₱ 137.50 0.00 ₱ 8 535.50
Manager
Employee 1 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
Employee 2 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
Employee 3 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
Employee 4 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
Employee 5 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
Employee 6 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
Employee 7 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
Employee 8 ₱ 4 550.00 ₱ 163.50 ₱ 91.00 ₱ 137.50 0.00 ₱ 4 158.00
₱ 45 ₱ ₱ 41
₱ 828 ₱ 1 237.50 0.00
TOTAL 500.00 1635.00 799.50
ANNUAL
₱ 546 ₱ 19 ₱ ₱ 519
PROJECTED ₱ 14 850.00 0.00
000.00 620.00 9936.00 594.00
SALARY

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7.7 Projected Gross Sales

Item March April May June July August


Chilled ₱ ₱ ₱ ₱ ₱ ₱
Taho 90,000.00 90,360.00 90,720.00 91,080.00 91,440.00 91,800.00
₱ ₱ ₱ ₱ ₱ ₱
Snacks 9,000.00 9,036.00 9,072.00 9,108.00 9,144.00 9,180.00

September October November December January February Annual Sales


₱ ₱ ₱ ₱ ₱ ₱ ₱
92,160.00 92,520.00 92,880.00 93,240.00 93,600.00 93,960.00 1,103,760.00
₱ ₱ ₱ ₱ ₱ ₱ ₱
9,216.00 9,252.00 9,288.00 9,324.00 9,360.00 9,396.00 110,376.00

7.8 Projected Statement of Comprehensive Income

Total Annual Sales (5% Increase) ₱ 1,214,136.00

Projected Gross Sales Year 2 (8% Increase) ₱1,311,267.00

Projected Gross Sales Year 3 (11% Increase) ₱1,347,691.00

Projected Gross Sales Year 4 (15% Increase) ₱1,396,256.00

Projected Gross Sales Year 5 (20% Increase) ₱1,456,963.00

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JUAN TAHO
PROJECTED STATEMENT OF COMPREHENSIVE INCOME
YEAR 1

Net Sales ₱ 1,214,136.00


Less: Cost of Goods Sold (385,692.00)
Gross Profit ₱ 828,444.00

General and Administrative Expense


Salaries Expense (₱ 546,000.00)
Rent Expense (108,000.00)
Utilities Expense (36,000.00)
Advertising and Branding Expense (5,000.00)
Licenses and Regulatory Fees (1,000.00)
Depreciation Expense (2,000.00)
Office Supplies (300.00)
Total Administrative Expense (₱ 698,300.00)

Net Income ₱ 130,144.00

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JUAN TAHO
PROJECTED STATEMENT OF COMPREHENSIVE INCOME
YEAR 2

Net Sales ₱1,311,267.00


Less: Cost of Goods Sold (397,263.00)
Gross Profit ₱ 914,004.00

General and Administrative Expense


Salaries Expense (₱ 546,000.00)
Rent Expense (108,000.00)
Utilities Expense (37,100.00)
Advertising and Branding Expense (5,200.00)
Licenses and Regulatory Fees (1,000.00)
Depreciation Expense (2,000.00)
Office Supplies (300.00)
Total Administrative Expense (₱ 699,600.00)

Net Income ₱ 214,404.00

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JUAN TAHO
PROJECTED STATEMENT OF COMPREHENSIVE INCOME
YEAR 3

Net Sales ₱1,347,691.00


Less: Cost of Goods Sold (404,977.00)
Gross Profit ₱ 942,714.00

General and Administrative Expense


Salaries Expense (₱ 546,000.00)
Rent Expense (108,000.00)
Utilities Expense (38,000.00)
Advertising and Branding Expense (5,300.00)
Licenses and Regulatory Fees (1,000.00)
Depreciation Expense (2,000.00)
Office Supplies (300.00)
Total Administrative Expense (₱ 700,600.00)

Net Income ₱ 242,114.00

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JUAN TAHO
PROJECTED STATEMENT OF COMPREHENSIVE INCOME
YEAR 4

Net Sales ₱1,396,256.00


Less: Cost of Goods Sold (412,690.00)
Gross Profit ₱ 983,567.00

General and Administrative Expense


Salaries Expense (₱ 546,000.00)
Rent Expense (108,000.00)
Utilities Expense (39,500.00)
Advertising and Branding Expense (5,450.00)
Licenses and Regulatory Fees (1,000.00)
Depreciation Expense (2,000.00)
Office Supplies (350.00)
Total Administrative Expense (₱ 702,300.00)

Net Income ₱ 281,267.00

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JUAN TAHO
PROJECTED STATEMENT OF COMPREHENSIVE INCOME
YEAR 5

Net Sales ₱1,456,963.00


Less: Cost of Goods Sold (428,118.00)
Gross Profit ₱ 1,028,845.00

General and Administrative Expense


Salaries Expense (₱ 546,000.00)
Rent Expense (108,000.00)
Utilities Expense (40,500.00)
Advertising and Branding Expense (6,000.00)
Licenses and Regulatory Fees (1,000.00)
Depreciation Expense (2,000.00)
Office Supplies (350.00)
Total Administrative Expense (₱ 703,850.00)

Net Income ₱324,995.00

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SECTION 8: SUMMARY, CONCLUSION, AND RECOMMENDATION

8.1 Summary

This feasibility study entitled “Juan Taho” was conducted by nine researchers

from Tanza National Trade School. It aims to determine the viability of establishing a

food business that offers flavored chilled taho at Trece Martires City Public Market. The

technical, marketing, socio-cultural, economic, and financial aspects of the proposed

business were determined and assessed. Results of this study is dependent from the data

gathered from people passing by Trece Martires City Public Market. A total of 54

persons were interviewed by the proponents. Based on the information presented in the

Demand Study, majority of the respondents said that they like eating taho (96%). To be

able test the quality of the product and reception of the potential target market, the

proponents subjected it for assessment. 100% of the respondents were satisfied and were

willing to buy the product regularly. The entirety of the sample were willing and capable

to pay the agreed upon price set by the proponents (₱30). Overall, the demand study

yielded positive and engaging results.

8.2 Conclusion

This study was crafted with the aim of assessing the viability of establishing a food

business through determining the demand for the product, identifying the required

technical aspects of production, developing strategic action to produce anticipated results,

and projecting the success of the product idea. After evaluating the data gathered from

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the respondents and devising means to produce and market the product, the proponents

conclude that the proposed food business, “Juan Taho” is feasible and should therefore be

pursued.

8.3 Recommendation

Further study about the feasibility of the proposed business branded as “Juan Taho” is

recommended. The authors recommend:

1. For the reliability of the study, the researchers highly suggest the use of more

respondents to be able to determine the perception of the majority.

2. Maximize and have equal number of representatives from each age group to be

able to yield concrete results.

3. Other promising locations may be sought and considered.

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APPENDICES

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APPENDIX A
LETTER TO THE MARKET ADMINISTRATION OFFICE

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APPENDIX B
DATA GATHERING

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The Market Administration Officer Receiving The Proponents’ Letter

The Proponents and The Market Administration Officers

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The Proponents and The Respondent

The Proponents Giving Out Free Samples

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APPENDIX C
CURRICULUM VITAE

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Ina Bernadette Siodora Alquizar


Address: Sec. 6 Blk 3 Lot 4 Belont Hills
Pasong kawayan 2 General Trias Cavite
Contact no.: 09383603483
E-mail address: [email protected]

Objective
To be able to apply my skills and abilities and secure a reputable position that will
encourage success in the organization and expand my knowledge, skills and abilities
while working; as well as developing my personality in the process.

Educational Background
Senior High School Tanza National Trade School
Senior High School Department
Academic Track (ABM)
School year attended: June 2017- Present
Junior High School Tanza National Trade School
Junior High School Department
Academic Track (ABM)
School year attended: June 2013- March 2017
Elementary Belvedere Elementary School
School year attended: June 2010- March 2013

Organization/ Affiliation
Samagfil Organization
- Member- School Year 2013- 2014

Girls Scout of the Philippines


- Member- School Year 2013

Skills/ Interest / Hobbies


- Fluent in Tagalog. Can speak and understand English
- Dancing
- Reading novels, comics and articles
- Listening Pop music and Instrumental
- Thinking of different Business Ideas

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Personal Data
Date of Birth February 15, 2001 Height 4’11
Place of Birth Manila Weight 105 lbs
Age 17 years old Civil Status Single
Nationality Filipino Gender Female

Character References
Mr Ronaldo Dilidili
Head Principal of Tanza National Trade School
Paradahan 1, Tanza Cavite

Mr June Tuonan
Adviser of ABM A in Tanza National Trade School
Paradahan 1, Tanza Cavite

Mr Rodel Auxtero
Supervisor of Senior High in Tanza National Trade School
Paradahan 1, Tanza Cavite

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Sherilyn Mae Cacatian Cacho


Address: Block 33 lot 7 Phase 3 Carissa Homes
Bagtas, Tanza, Cavite
Contact no: 0916-983-6130
Email address: [email protected]

Objective
To acquire valuable knowledge and skills to complement those that I have learned
from school in an actual job environment. In return, I offer my service and determination
to do my job to the best of my ability to be an asset of your company throughout the
duration of my training period.

Educational Background
Senior High School Tanza National Trade School
Senior High School Department
Academic Track
(Accountancy & Business Management)
School year attended: June 2017 - Present
Junior High School Tanza National Trade School (ANNEX)
Junior High School Department
Technical Vocational Course (Food Technology)
School year attended: June 2013- March 2017
Elementary Antonio B. Del Rosario Sr. Memorial
Elementary School
School year attended: June 2006- March 2013

Lecture/Seminars/Forums Attended

Bread and Pastry Production NC II


 Held on November 2016 at Tanza National Trade School- Paradahan Main
Campus

Organization/Affiliation
Supreme Student Government(COMELEC)
- Board Member -School Year 2017-2018 – Present

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Skills/Interest/Hobbies
- Singing
- Listening to Pop and RNB(RhythmN’Blues) Music
- Watching Korean Dramas
- Reading Fictional Books
- Fluent in Tagalog, Can speak and understand English
- Computer Literate
-

Personal Data
Date of Birth: October 10, 2000 Height: 5’5” ft
Place of Birth: Pangasinan Weight: 97 lbs
Age: 18 Civil Status: Single
Nationality: Filipino Gender: Female

Character References
Mrs. Agnes Matilla
Teacher, Tanza National Trade School (MAIN CAMPUS)
Guyam, Indang Cavite
0920-481-1317

Mr. June Tuonan


Teacher III, Tanza National Trade School (MAIN CAMPUS)
Hugo Perez, Trece Martirez City
0955-460-7650

Mr. Angelo Blancaflor


Teacher,Tanza National Trade School (ANNEX)
Julugan, Tanza Cavite
0998-851-2783

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Efraime Ignaco Climacosa


Address: 367 Tres Cruses, Tanza, Cavite
Contact No.: 0906-142-9421
Email Address: [email protected]

Objective
To obtain position where I can improve my knowledge, talents and skills that I
have learned from school in terms of business management. I will do my job with full
determination to be an asset of your company throughout the duration of my training
period.

Educational Background

Senior High School Tanza National Trade School


Senior High School Department
Accountancy, Business, & Management
School Year attended: June 2017- Present
Junior High School St. Mary’s of the Woods Academy
Junior High School
School Year attended: June 2013- March 2017
Elementary Tres Cruses Elementary School
School Year attended: June 2007-2013

Organization/ Affiliation
 Student Body Organization(SBO)
- Grade 9 and 10 Representative -June 2015- March 2017

Skills/ Talent
 Hardworking
 Fluent in Tagalog, can understand and speak English
 Good in solving Math problems
 Athlete

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Personal Data
Date of Birth April 23, 2001
Place of Birth Tres Cruses, Tanza, Cavite
Civil Status Single
Religion Roman Catholic
Height 5 feet 4 inches
Weight 48kg

Character References
Mr. June Tuonan
Teacher, Tanza National Trade School
Brgy.Paradahan 1, Tanza, Cavite
09053888151

Ms. Rho Anne Biagon


Teacher, Tanza National Trade School
Brgy.Paradahan 1, Tanza, Cavite
09269581677

Leopoldo Ramos
Businessman, PHINMA Corporation
Makati, Philippines
09171268469

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Criszel Joy Enar


Address: Brgy.Tres Cruses, Tanza, Cavite
Contact No.: 09067010517
Email Address: [email protected]

Objective
Looking for an opportunity to enhance my knowledge and skills as a student of
Accountancy Business and Management and to develop my competencies relevant for
my personal and professional growth.

EDUCATIONAL BACKGROUND

Senior High School Tanza National Trade School


Senior High School Department
Accountancy Business and Management (ABM)
School year attended: June 2017 -Present
Junior High School Igbaras National High School
Junior High School Department
Information and Communications Technology
School year attended: June 2013 - March 2017
Elementary Mulangan Elementary School
School year attended: June 2008-March 2013

SKILLS / INTEREST / HOBBIES


- Badminton
- Computer
- Listening Sweet music
- Watching Sweet Movie

PERSONAL DATA
Date of birth Jan.1,2001 Height 5'2
Place of birth Mulangan , Igbaras, Iloilo Weight 43
Age 17 Civil Status Single
Nationality Filipino Gender Female

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Character References

Mr.June Tuonan
Teacher Tanza National Trade School
Paradaran Tanza Cavite

Mrs.Agnes Gepanayao
Teacher Igbaras National High School
Guimbal Igbaras Iloilo

Ma.Cecilia Estremera
Teacher Mulangan Igbaras Iloilo
Igbaras Iloilo

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Joshua Ragadio Frias


Address: B2 L8 MF Homes Sanja Mayor, Tanza, Cavite
Contact No.: +639364225414
E-mail Address: [email protected]

Objective

To obtain a position that will enable me to use my strong organizational


skills, award-winning educational background, and ability to work well with
people. I offer my service and determination to be able to give me an opportunity to
develop my career and to be an asset to your company.

Educational Background
Senior High School Tanza National Trade School
Senior High School Department
Accountancy, Business and Management
School year attended June 2017 - Present
Junior High School Tanza National Trade School
Junior High School Department
Technical Vocational Course (Drafting)
School year attended June 2013 – March 2017
Elementary Sanja Mayor Elementary School
School year attended June 2005- March 2013

Lecture / Seminars / Forum Attended


Bookkeeping NC III
o Held on July 2017 at Tanza National Trade School, Paradahan 1, Tanza,
Cavite
School-Based Leadership Training 2016
o Held on February 26-27, 2017 at Tanza National Trade School, Paradahan
1, Tanza, Cavite
Sub-Cluster Training (Phase 2)
o Held on August 22-24, 2015 at Tanza National Trade School, Paradahan
1, Tanza, Cavite

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Sub-Cluster Training (Phase 1)


o Held on August 13-15, 2014 at Tanza National Trade School, Paradahan
1, Tanza, Cavite
The Research Forum
o Held on August 16, 2013 at School Library, Tanza National Trade School

Organizations / Affiliations
KABAYANI Club

- Member – School Year 2017 – present

Language Society Guild


- Assistant Treasurer – School Year 2017 – present

Supreme Student Government (COMELEC)


- Board Member – School Year 2017 – present

Campus Journalism
- Editorial Writer – School Year 2014 to 2016
- TV Scriptwriter – School Year 2016 to present

Youth for Environment in Schools Organization


- President – School Year 2015 – 2016

Supreme Student Government


- G10-Representative – School Year 2016 – 2017

Math Club
- Member – School Year 2016 – 2017

Skills / Interests / Hobbies


o Can process accounting transactions.
o Ability to work in team as well as individually.
o Proficient in computer software including MS Word, MS Excel, and MS
PowerPoint
o Fluent in Tagalog. Can speak and understand English.
o Fascinated to watch travel and fashion vlogs.
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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Personal Data
Date of Birth September 25, 2000 Height 5’ 8” ft
Place of Birth Trece Martirez City, Cavite Weight 155 lbs
Age 17 years old Civil Status Single
Nationality Filipino Sex Male

Character References
Mr. June F. Tuonan
Teacher III, Tanza National Trade School
Paradahan 1, Tanza, Cavite
0955-460-7650

Ms. Marian Lim Virtudazo


Accounts Payable Analyst, Accenture, Inc.
Mandaluyong City Philippines
0995-138-4408

Mr. Sonny Bocalan


Senior Pastor, Jesus the Great Minister
St. Henry Amaya, Tanza, Cavite
0917-627-4585

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Arianne Chrizelle Mae Jacob


Address: S1 B2 L 6 Belvedere III Pasong Kawayan II, Gen.
Trias, Cavite
Contact No.: 09265228482
E-mail Address: [email protected]

Objective
Looking for a position that suits my skills,that will enhance me as a student of
Accountancy Business and Management(ABM)and that may enable myself to gain
experienceas a worker and practice the skills I have until it reach the professional level .

Educational Attainment
Senior High School Tanza National Trade School
Senior High School Department
Accountancy, Business and Management
Paradahan I Tanza, Cavite
Junior High School Rosario National High School
Sapa II Rosario, Cavite
Year Completed: 2017
Elementary Sagrada Elementary School
Sagrada Bagamanoc Catanduanes
Year Graduated: 2013

Lecture / Seminars / Forums Attended


• Baranggay Assembly 2015
Sapa I Rosario, Cavite

Organization / Affiliation
• Choir Member – School Year 2013
• Sangguniang Kabataan member2015

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Skills / Interest / Hobbies


• Fluent in Tagalog,can speak and understand Bicol and English
• Singing
• Fan of One Direction
• Reading Wattpad and ebook

• Watching Korean Drama

Personal Data
Date of birth : January 06, 2001
Age : 17
Place of birth : Rosario Cavite
Nationality : Filipino
Religion : Roman Catholic
Gender : Female
Civil Status : Single
Height : 5’1
Weight : 105lbs

Characters References

Mr. June F. Tuonan


Teacher III, Tanza National Trade School
Paradahan 1, Tanza, Cavite
0955-460-7650

Ms. Rossana S. Saguid


Teacher III, Tanza National Trade School
Paradahan 1, Tanza, Cavite
0927-907-2979

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Trisha Anne Arano Maristaza


Address: B29 L57 Phase1 Sunrise Place Tres Cruses, Tanza, Cavite
Contact No: 09204986673
E-mail address:[email protected]

Objective
To acquire valuable knowledge and skills to complement those that I have learned
from school in an actual job environment. In return, I offer my service and determination
to be an asset to your company throughout the duration of my training period.

Educational Background
Senior High School Tanza National Trade School
Senior High School Department
Accountancy, Business, and Management)
School Year attended June 2017-present
Junior High School Tanza National Trade School
Junior high school department
Technical vocational (drafting)
School Year attended June 2013-March 2017
Elementary Tres Cruses Elementary School
School Year attended June 2007-March 2013

Skills/Interests/Hobbies
-Multitasking
-Fast Learner
-Fluent in Tagalog

Personal Data
Date of birth June 23,2001 Height 5’2 ft
Place of Birth Tejero, Cavite Weight 39 kg
Age 16 years old Civil Status Single
Nationality Filipino Gender Female

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Character References
Mr. June F. Tuonan
Math Teacher (Teacher III)
Tanza National Trade School
Hugo Perez, Trece Martires City, Cavite
0955-460-7650

Ms. Rossana S. Saguid


Math Teacher ( Teacher III)
Tanza, Cavite
0927-907-2979

Mr. Andres Sabalas


Technical Vocational Teacher (Teacher II)
Tanza National Trade School
Tanza,Cavite
0987-533-7657

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Rosenda Sibug Reyes


Address: Sec-2 Blk-3 Lot-20 Belvedere III
Pasong Kawayan II, General Trias, Cavite
Contact No. 09121427527
E-mail Address: [email protected]

Objective
To be able to apply my knowledge and skills of what I've learned in my previous
study in an actual job. In return, I offer my service and determination to be an asset to
your company throughout the duration of my training period.

Educational Background
Senior High School Tanza National Trade School
Senior High School Department
Academic Track (ABM)
School year attended: June 2017- Present
Junior High School Tanza National Trade School
Junior High School Department
Academic Track (ABM)
School year attended: June 2013- March 2017
Elementary Belvedere Elementary School
School year attended: June 2010- March 2013

Skills/ Interest / Hobbies


- Fluent in Tagalog
- Can speak and understand English
- Singing and Dancing
- Listening Pop Music

Personal Data
Date of Birth: September 30, 1999 Height: 5'3
Place of Birth: Manila Weight: 45 k
Age: 19 years old Civil Status: Single
Nationality: Filipino Gender: Female

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Character References
Mr. June Tuonan
Adviser of ABM A in Tanza National Trade School
Paradahan 1, Tanza Cavite

Mr. Rodel Auxtero


Supervisor of Senior High in Tanza National Trade School
Paradahan 1, Tanza Cavite

Ms. Edith Barena


Teacher II, Tanza National Trade School
Paradahan I, Tanza, Cavite
09453456131

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Princess Allana Feleo Vida


Address: 277 Banaba Cerca, Indang, Cavite
Contact no: 09324607672
E-mail address: [email protected]

Objective
To gain experience in the field of my study in an actual job environment in order
to enhance and maximize my potential; to be able to impart substantial knowledge, skills,
and values that I have acquired from my previous years of study into practice as an asset
of your institution.

Educational Background
Senior High School Tanza National Trade School
Academic Track
Accountancy, Business and Management
School year attended: June 2017-present
Junior High School Tanza National Trade School
Technical Vocational Course
Computer System Servicing
School year attended: June 2014 – March 2017
Elementary Cavite State University – Child Development
Center
School year attended: June 2008 – March 2013

Lecture / Seminars / Forums Attended


PLDT Infoteach Outreach Program
- Held on February 20 - March 10, 2017 at Tanza National Trade School – Main
Campus

Leadership Training 2016


- Held on February 26-27, 2016 at Tanza National Trade School – Main Campus
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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK


Sub-Cluster Training in Campus Journalism (Phase I)
- Held on August 13-15, 2015 at Tanza National Trade School – Main Campus
- Held on August 14-15, 2014 at Tanza National Trade School – Main Campus

Sub-Cluster Training in Campus Journalism (Phase II)


- Held on August 22-24, 2014 at Tanza National trade School – Main Campus

Organization / Affiliation
Supreme Student Government – COMELEC
- Board Member – School Year 2017 to present

Campus Journalism
- Collaborative Writer – School Year 2014 to 2016
- TV Broadcaster – School Year 2016 to present

Language Society Guild


- Assistant Secretary – School Year 2017

Kabayani Klab
- Secretary – School Year 2015 to 2017
- Member – School Year 2018 to present

Skills / Interests / Hobbies


- Fluent in Tagalog and English
- Computer Literate
- Bookkeeping NCII Passer
- Knowledgeable in Basic Accounting Principles
- Fast Learner

Personal Data
Date of Birth: November 11, 2000 Height:150 cm
Place of Birth: Indang, Cavite Weight: 115 lbs
Age: 17 years old Civil Status: Single
Nationality: Filipino Gender: Female

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TANZA NATIONAL TRADE SCHOOL

SENIOR HIGH SCHOOL – ACADEMIC TRACK

Character References

Ms. Edith Barena


Teacher II, Tanza National Trade School
Paradahan I, Tanza, Cavite
09453456131

Mr. June Tuonan


Teacher III, Tanza National Trade School
Paradahan I, Tanza, Cavite
09554607650

Mr. Jestoni Bandojo


Teacher II, Tanza National Trade School
Paradahan I, Tanza, Cavite
09302269690

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TANZA NATIONAL TRADE SCHOOL

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"2016 MSME STATISTICS". (2016). Retrieved from


https://www.dti.gov.ph/businesses/msmes/msme-resources/msme-statistics

Arcenas, S. & Roldan, R. (2017, October 03). "Passing the Plate". Retrieved from
http://www.theguidon.com/1112/main/2017/10/passing-the-plate/

Betia, A. (2018, January 10). "Food Forward: A taste of 2018’s food trends". Retrieved
from
https://www.rappler.com/life-and-style/best-eats/193320-philippines-food-trends-
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"Code on Sanitation". (n.d.). Retrieved from


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Delage, B. (2016 August). "Soy Isoflavones". Retrieved from


https://lpi.oregonstate.edu/mic/dietary-factors/phytochemicals/soy-isoflavones

"Ecological Solid Waste Management Act of 2000". (n.d.). Retrieved from


http://www.chanrobles.com/republicactno9003.htm#.XDNXD1wzbIV

Estrella, S. (2014, March 03). "The History of Taho". Retrieved from


http://www.pepper.ph/history-taho/

Foley, B. (2018, April 17). “The Benefits of Geographic Segmentation”. Retrieved from
https://www.surveygizmo.com/resources/blog/benefits-of-geographic-
segmentation/

Gilian. (2015, October 22). "Amazing Health Benefits Of Taho & Tofu". Retrieved from
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"IP Protection in the Philippines’ Food and Beverage Industry". (2018, May 11).
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Malasig, J. (2018, June 28). "Taho vendor’s large servings reveal Filipinos’ insatiable
appetite for beloved comfort food". Retrieved from
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servings-reveal-filipinos-insatiable-appetite-for-beloved-comfort-food/

"Official Website of Trece Martires City" . (n.d.). Retrieved from


https://jhnisla.wixsite.com/trecemartirescity/business-profile

Ortiguero, R. (2018, March 13). "Uplifting the MSMEs". Retrieved from


https://www.bworldonline.com/uplifting-the-msmes/

"Republic Act No. 6810". (n.d.). Retrieved from


https://www.lawphil.net/statutes/repacts/ra1989/ra_6810_1989.html

"Republic Act No. 10611". (n.d.). Retrieved from


https://lawphil.net/statutes/repacts/ra2013/ra_10611_2013.html
“The 14th Philippine Food Expo 2018”. (2018). Retrieved from
http://www.philippinefoodexpo.com/

"Taho". (n.d.). Retrieved from https://en.wikipedia.org/wiki/Taho

"The Consumer Act of the Philippines". (n.d.). Retrieved from


https://www.lawphil.net/statutes/repacts/ra1992/ra_7394_1992.html

Ware, M. (2017, September 27). "Everything you need to know about tofu". Retrieved
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