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Question Paper Brand Management

This document contains a list of important questions related to the BA 7011 Brand Management course. The questions cover 5 units and topics such as types of brands, brand positioning, brand elements, global branding, brand extensions, rebranding, brand equity, and challenges of brand management in India. The purpose of the document is to provide a reference of potential exam questions for the course. Students are advised to use the questions for preparation but are also told that the specific questions may not appear directly on exams.

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Junaitha parveen
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3K views2 pages

Question Paper Brand Management

This document contains a list of important questions related to the BA 7011 Brand Management course. The questions cover 5 units and topics such as types of brands, brand positioning, brand elements, global branding, brand extensions, rebranding, brand equity, and challenges of brand management in India. The purpose of the document is to provide a reference of potential exam questions for the course. Students are advised to use the questions for preparation but are also told that the specific questions may not appear directly on exams.

Uploaded by

Junaitha parveen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BA 7011 BRAND MANAGEMENT IMPORTANT QUESTIONS

www.Rejinpaul.com

Unit 1

1. What are the Different Store bands? What are the types of brands?

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Explain its Functions.

2. Explain the Significance of Brands. What are the challenges of Brand


Management?

3. Discuss the advantages and disadvantages of co-branding.

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Unit 2

1. Elaborate the steps in strategic brand management process.

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2. What are the guidelines for brand positioning? How do you define and
establish brand values?
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3. Evaluate the various brand elements. Explain each brand element with
suitable examples.

4. Critically examine branding in global market? What are competing


in
foreign brands?

Unit 3
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1. Explain the role of celebrities as brand ambassadors with successful brand


in India.
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2. What are brand loyalty programmes? Explain Brand loyalty programme


in Air-ways service brands.

3. Pick a brand. Assess the extent to which the brand is achieving the
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various benefits through celebrities

4. Explain the concept of brand image building in detail and discuss the
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advantages of online brand promotions.

Unit 4
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1. How do customers evaluate brand extensions? Explain how to evaluate


brand extension opportunities.

2. Explain the following concepts & their types with illustrations (i)
Rebranding (ii) Repositioning.

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www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com

3. Discuss the brand adoption practices in global market in detail

4. What are types of brand extension decision? Explain the brand extension
with examples

5. Explain various ways through which brands can be reinforced and


revitalized.

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Unit 5

1. Explain the branding challenges and opportunities in India Context.


Explain the Role of Brand Managers.

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2. Explain the Brand equity management and discuss the factors measuring
brand performance shortly.

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3. Discuss the factors measuring brand performance in detail.

4. Define brand equity? Explain various methods used to calculate brand


equity
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5. Write a short note on a) global branding strategies ( with examples) b)
brand equity management
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NOTE: These questions may or may not Come in Exams. Make use of these
questions as reference.
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- Best of Luck for your Exams.


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If you find these questions in any other source, kindly intimate us through
mail to [email protected]
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