UNIVERSITI TUNKU ABDUL RAHMAN

Faculty of Creative Industries

Bachelor of Arts (Hons) Digital Animation

ASSIGNMENT 2: PERSONAL WEBSITE PRODUCTION PROJECT

ASSESSMENT RUBRICS

Task 1: Design Brief Report (20 Marks)

Marks
Criteria Poor Fair Good Exceptional
Earned
1. Purpose of the Site Purpose of the site is Purpose of the site is Purpose of the site is Purpose of the site is
(6%) unclear and somewhat clear. clear. clear and thorough.
incomplete.
1.5 3 4.5 6
2. Target Audience Target audience is Introduction of the Introduction of the Introduction of the
(6%) unclear. The message primary and primary and primary and
shows no attempt secondary audience secondary audience secondary audience
made at reaching a is unclear. Message is clear Message is very clear.
target audience. about the target shows a clear but Message shows a
Message lacks audience is unclear more general target clear target audience
organization around a from the description. audience. through the chosen
theme theme. It is logically
chosen as a specific
group of people.
1.5 3 4.5 6
3. Design Provide very poor Provide poor Provide adequate Provide more than
Consideration description on the description on the information. The adequate information A.
(Use wireframes to design. The design. The information is on the design. The
support the information is information is somewhat clear and information is clear
incomplete. unclear, hard to understandable. and easy to
B.
description) (22%)
understand. understand.
A.Typography: 0.5 A.Typography: 1 A.Typography: 1.5 A. Typography: 2 C.
B. Design B. Design B. Design B. Design
Principles: 1 Principles: 2 Principles: 3 Principles: 4
C. Colours: 3 C. Colours: 6 C. Colours: 9 C. Colours: 12 D.
D. Multimedia D. Multimedia D. Multimedia D. Multimedia
Elements: 0.5 Elements: 1 Elements: 1.5 Elements: 2
Wireframes are Wireframes are Wireframes are Wireframes are very
distractingly messy acceptably attractive attractive in terms of attractive in terms of
or very poorly in terms of design, design, layout, and design, layout, and
designed. They are layout, and neatness neatness. neatness.
not attractive. though they may be a
bit messy.
0.5 1 1.5 2
4. Site Map (4%) The site map lacks The site map The site map The site map
key data or is provides a poor provides adequate provides more than
incomplete. The site description on the information on the adequate information
map does not show site architecture of site architecture of on the site
the site architecture the website. The site the website. The site architecture of the
of the website. map is unclear, hard map is somewhat website. The site map
to understand, does clear, understandable is clear, easy to
not fully show the and shows the entire understand, shows
entire process process correctly the entire process
correctly. correctly.
1 2 3 4
5. Final Web Pages Each sample Each sample Each sample Each sample
Look-and-Appeal screenshot is much screenshot is a little screenshot is large screenshot is large
(2%) too small (less than too small (less than enough to be clear enough to be clear
1/3 of an A4-size 1/2 of an A4-size (about 1/2 of an A4- (about one full page
page). page) size page). of A4-sized paper).
0.5 1 1.5 2

Total marks awarded / 40

TOTAL / 20
Prepared by: Dr Siew Pei Hwa / October 2019 Page 1 of 4
 UNIVERSITI TUNKU ABDUL RAHMAN
Faculty of Creative Industries
Bachelor of Arts (Hons) Digital Animation

Task 2: Personal Website Production (45 Marks)

Marks
Criteria Poor Fair Good Exceptional
Earned
1. Quality of The site lacks of The contents are The site has a good The site has a well
Content (10%) contents and purpose. there but some of the stated and clear stated and very clear
contents seems contents that is carried contents that is carried
unclear on how it out throughout the site. out throughout the site.
relates to the purpose
and theme of the
website.
1-2 3-5 6-8 9-10
2. Page Layout The web pages are The web pages have The web pages have an The web site has an
(10%) cluttered looking or a usable layout, but attractive and usable exceptionally attractive
confusing. may appear busy or layout. and usable layout.
boring.
1-2 3-5 6-8 9-10
3. Page Design The page design is The page design is The page design is The page design is
(10%) not entirely not visually pleasing, visually pleasing, visually pleasing,
appropriate to the and it may not be although it may not be supports the page
content or its entirely appropriate entirely appropriate to content, and is
intended audience. to the content or its the content or its appropriate for its
Unable to have a intended audience. intended audience. intended audience.
design that is suitable Design is fairly good, Design is good, suited Design is very good,
for the overall suited the concept the concept and it has suited well with the
planned concept and but it has not been been optimized for concept and it has been
it has not been optimized for web. web. optimized for web.
optimized for web.
1-2 3-5 6-8 9-10
4. Typography A wide variety of The fonts are The fonts are The fonts are
(8%) fonts, styles, and consistent, but use consistent, use Sans consistent, use Sans
point sizes are used. inappropriate fonts Serif fonts for body Serif fonts for body
(e.g. Serif, cursive, text, easy to read, and text, easy to read, and
fantasy, all characters point size varies point size varies
in UPPERCASES, appropriately for appropriately for
etc.) for body text, headings and text. headings and text.
and the point size Font styles (italic,
does not vary bold, underline) is used
appropriately for consistently and
headings and text. improves readability.
1-2 3-4 5-6 7-8
5. Multimedia The website has Very minimal use of Multimedia elements Multimedia elements
Elements either a minimal use multimedia elements. used able to make the used able to make the
(10%) of multimedia Multimedia elements website more website more
elements, or has no accompany content interesting but they interesting and well
multimedia elements. but there is little sign were not optimized for optimized for web. The
A minimal use of of mutual web. Multimedia combination of
multimedia elements reinforcement. elements and content multimedia elements
weakens the message There's no attention combine effectively to with words and ideas
and interferes with paid to visual design deliver a high impact takes communication
the communication criteria such as message with the and persuasion to a
of content and ideas. proportion, balance, images/ graphics and very high level,
and harmony the words reinforcing superior to what could
restraint. There is each other. be accomplished with
some tendency either alone. The
toward random use mixture brings about
of graphics. synergy and dramatic
effects which reach the
intended audience.
1-2 3-5 6-8 9-10
6. JavaScript/ Very minimal Minimal JavaScript JavaScript is included JavaScript is included
jQuery (10%) JavaScript is is included but it is and is able to make the and is able to make the
included but it is not not working or website more attractive website more attractive
working or contain contain errors. and interesting with and interesting with no
errors. minor errors. errors.
1-2 3-5 6-8 9-10

Prepared by: Dr Siew Pei Hwa / October 2019 Page 2 of 4

 UNIVERSITI TUNKU ABDUL RAHMAN
Faculty of Creative Industries
Bachelor of Arts (Hons) Digital Animation

Marks
Criteria Poor Fair Good Exceptional
Earned
7. CSS (10%) The site uses The site uses a very The site uses some CSS The site consistently
minimal CSS basic CSS elements elements to control uses CSS elements to
elements to control to control design, portions of design, control design, content,
design, content and content and layout. content and layout. and layout.
layout.
1-2 3-5 6-8 9-10
8. Overall Almost all the Only some of the Almost all the elements Site interactivity
Functionality elements on the elements on the on the website work functions and is
(10%) website does not website work accordingly. The error-free. All
work accordingly. accordingly. The website does not runs elements on the
The website does not website runs with perfectly with very website work
runs perfectly with a technical problems. minimal technical accordingly. The
lot of technical There are error problems. There are 1- website runs perfectly
problems. There are messages, missing 2 error messages, with no technical
many error messages, pages, missing missing pages, missing problems. There are no
missing pages, images/ graphics, or images/ graphics, or error messages,
missing images/ broken links. Only broken links. Almost missing pages, missing
graphics, or broken some buttons and all buttons and images/ graphics, or
links. Almost all navigational tools navigational tools work broken links. All
buttons and work as designed. as designed. buttons and
navigational tools do navigational tools work
not work as designed. as designed.
1-2 3-5 6-8 9-10
9. Contact No footer on The web pages The web pages Each web page
person, copyright includes a footer with includes a footer with includes a footer with a
copyright and information is any of the three any two of the three working email link to
update included on the web criteria (i.e. Contact criteria (i.e. Contact the author of the
information pages. Person, Copyright Person, Copyright and website or contact
(2%) and Update Update Information). person including
Information). organisation name, date
of creation or revision,
and copyright/Update
Information)
information.
0 1 1.5 2
10. Overall  The student did  The student  The student  The student gave an
Performance not finish the finished the task, completed the task effort for beyond
(10%) work in a but it lacks in above average the requirements of
satisfactory finishing touches manner, yet more the task.
manner. or can be could have been  Student takes great
 Student does not improved upon done. care of his/her work
show concern for with little effort.  Student takes and looks to the
his/her work and  Student takes considerable care details in order to
is disorganised considerable care of his/her work and maintain a good
and untidy. for his/her work makes an adequate impression of
but misses out attempt to maintain his/her web.
details which a good impression
effect the overall of his/her web
impression of production.
his/her web
production.
1-2 3-5 6-8 9-10

Total marks awarded / 90

TOTAL / 45

Prepared by: Dr Siew Pei Hwa / October 2019 Page 3 of 4

 UNIVERSITI TUNKU ABDUL RAHMAN
Faculty of Creative Industries
Bachelor of Arts (Hons) Digital Animation

Task 3: Oral Presentation (5 Marks)

Marks
Criteria Poor Fair Good Exceptional
Earned
1. Delivery (8%) Poise: Tension and Poise: Displays mild Poise: Makes minor  Poise: Student
nervousness is tension; has trouble mistakes, but quickly displays relaxed,
obvious; has trouble recovering from recovers from them; self-confident nature
recovering from mistakes. displays little or no about self, with no
mistakes. tension. mistakes.
1 2 3 4
Elocution: Student Elocution: Student's Elocution: Student's Elocution: Student
mumbles, incorrectly voice is low. Student voice is clear. uses a clear voice and
pronounces terms, incorrectly pronounces Student pronounces correct, precise
and speaks too terms. Audience most words correctly. pronunciation of terms
quietly for a majority members have Most audience so that all audience
of students to hear. difficulty hearing members can hear members can hear
presentation. presentation. presentation.
1 2 3 4
2. The ability to Student does not Student is Student is at ease Student demonstrates
effectively have grasp of uncomfortable with with expected full knowledge by
answer information; student information and is able answers to all answering all class
questions. cannot answer to answer only questions, without questions with
(2%) questions about rudimentary questions. elaboration. explanations and
subject. elaboration.
0 1 1.5 2

Total marks awarded / 10

TOTAL /5

Important Notes

MARKS WILL BE PENALISED due to the following circumstances:

1. Academic Honesty: PLAGIARISM, COPYING, and OUTSOURCING are prohibited and COLLUSION must never
be attempted. If there is any evidence of these and you are proven to practice plagiarism, coping, outsourcing or collusion
in completing your assignment, you will be be awarded a ZERO mark. Cheating (and plagiarizing) on a test or
assignments is against the University policy and could lead to expulsion from the University. All academic misconduct will
be dealt with in accordance with the provisions of the Academic Misconduct Code.
2. Late submission. If students cannot meet the assignments hand in deadline (NOVEMBER 29, 2019, 2:30PM) and have
good cause, please contact Mr Mohd Fairuz bin Ali ([email protected]) [T1]/ Ms Katharine Ting Zhen Ling
([email protected]) [T2]/ to explain his/ her situation and ask for an extension. Students' work will be accepted up to 3
days after the hand in deadline, but the grade will be lowered by 10 marks per day. After 3 days the work will be
deemed a non-submission and he/ she will be awarded a ZERO mark.
3. Attendance is compulsory for all students. Each student is required to present his/ her work to the instructor/ assessor
during the tutorial class in Week 7, on NOVEMBER 29, 2019, 2:30PM in the Computer Lab. If students are absent on the
scheduled assessment day without excuse, students will be awarded a ZERO mark for the project presentation. There
are no exceptions except possibly in the case of illness, severe injury, etc. in which case the exception will need approval
by the faculty. If students failed to present their work on Personal Website Production, then students’ marks in Task 2 will
be scaled by 50%.
4. Late for class during the scheduled presentation day, a penalty of 10% of the total marks available for Assignment 2
will be applied.
5. No signature on the Student's Declaration field in the Assignment 2 Assessment Mark Sheet, a penalty of 5% of the
total marks available for Assignment 2 will be applied.
6. Missing of any required items in the well-bounded assignments, a penalty of 5% of the total marks available for
Assignment 2 will be applied.

Prepared by: Dr Siew Pei Hwa / October 2019 Page 4 of 4