PROJECT QUESTIONNAIRE: Please complete this to start your project and send

to me either via Upwork attachment or my email.

CEO & Senior Copywriter: Jennie Heckel. Email: [email protected]

My Skype: seoexpertconsulting

Office Phone: (608) 786-0717

Other times by appointment, you can email, or skype me to confirm a time for a phone or
skype consult. If I am online on Skype I am available for a chat.

To see my past clients I have worked with list, completed projects, copywriting and
marketing training, sales letter and video script samples please visit my website.

Our Websites:

http://www.affordableexplainervideos.com

http://www.salesfunnelconversionexpert.com

http://www.videoscriptcopywriter.com

Thank you for your interest in working with me on your project. Please fill out this questionnaire to
update me on the specifics and any specifications for the project and send it to me for review. Then
we can discuss these points and any questions about the project over the phone, or skype or email.

The clearer and more specific you are with your answers to the questions, the better a job I can do
for you to write copy that sells.

Please rename the completed questionnaire “Questionnaire-Complete” and return it to me.

Once I receive the completed questionnaire from you, we can schedule a call, or skype to fill in any
additional details and answer any questions you may have.

Please use “PROJECT” in the Subject Line if sending to my direct email.

I will need access to the actual product to do the sales materials for you.

My email is: [email protected]

>>>>>>>>YOUR RESPONSES START HERE >>>>>>>>>>>

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PROJECT QUESTIONNAIRE GENERAL INFORMATION:

Your Contact Info: (Please fill this information in as it is critical for my files for contact.)

Name:

Location and Time Zone:

Office or Cell Phone:

Best Time to Contact:

Email:

Skype Name:

Any time you prefer to be contacted if possible: No

Any other requirements: No

Name of Product: Price of Product:

Description of Product:

Names of Bonuses: No bonuses Value of Bonuses:

IMPORTANT = List each Bonus separate:

1.

2.

3.

4.

Description of Bonuses and Value of Bonuses:

2.

3.

4.

Are your Product files uploaded for me to review the project?

IMPORTANT MARKETING INFORMATION I NEED TO SEE HOW YOU ARE MARKETING THIS
IF THE PRODUCT IS ALREADY BEING SOLD ONLINE OR IN DIRECT MAIL.

1. Top 3 keyword phrases (top 3 to add to the VSL script/sales copy/sales letter).

2. Conversion rate of sales letter/VSL as it is now

3. Where traffic is coming from

4. Average EPC or earnings per click so I can get a handle on how it is doing now.

5. Current competitors -- please spend a bit of time on this as if we can nail a close
competitor even if it is a different product but you like the style of the video/sales letter I can
clone some of the ideas to use in your copy if I feel they will work well and will improve
conversions.

Any other files/supporting documents uploaded to me or will be provided later, if later when?

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PROJECT QUESTIONNAIRE BUYER INFORMATION:

1. What is it you are offering the customer in exchanging for their money? (Please BE
SPECIFIC, include bonuses, personal time, etc)

2. Do you have a guarantee and if so what is it? (e.g. 100% 90-Day Money-Back Guarantee) )
Also… is there anything specific that you can promise/guarantee you prospect, the better
and more compelling your promise… the HIGHER your conversions will be! (e.g. lose 20
pounds in 20 days, make $500 in 24 hours, etc.)

3. What are the price of your products and services and any bonuses? Please list the name
of your main product and the bonuses and the values of each.

4. Why is your product/service unique? List the special features and the benefits they will
receive which make your product the perfect match for your perfect customer.

5. What makes it different and BETTER than what your competition is offering?

6. Who is your perfect customer? If you have a man and a woman please list both separately.

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Please be descriptive: women, ages __ to ___, problems ____, needs _____ and desires
______.

Please be descriptive: men, ages __ to ___, problems ____, needs _____ and desires ______.

7. For your perfect customer tell me and why other similar products have failed them and
what you want to focus on as to why your product is superior to what they have tried before.

8. Who are your main competitors and their website addresses?

9. Which do you like the best and why?

10. Is there anything in their sales copy you want to include in yours if it is possible that is
special and unique to this one competitor. Please list it and which website.

11.Which is the best competitor example from above and why? What makes this one
competitor the best?

12. What is special about their product offering that is similar to yours? Or what unique
feature do they use to sell you think works well and want incorporated into your sales copy.

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13. What are the three biggest fears/problems... what keeps them up at night, what are they
TERRIFIED of and why?

14. What are your prospects biggest frustrations (not necessarily scare her but are
annoying/on a day to day life)?

15. Do you have an interesting STORY or anecdote I can use (or if not, would you be happy
with one being created? (e.g. single mom makes a six-figure income, 16 year old kid
discovers how to _____ etc)

16. What will they gain from the product? BE SPECIFIC and think not just of the physical
benefits but the EMOTIONAL benefits your product/service offer?

17. What is your PROOF? Why should they buy from you over anyone else, what makes your
product the best/different?

18. Why won’t people buy? List the objections...

19. What is the dream that your prospect has? Sell the dream.

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20. What is the nightmare? What is the WORST thing that could ever happen if they didn’t
take action and buy my product.

21. Finally please explain what you would expect from this letter in terms of what its MAIN
objective and the message you want to put across to your potential prospects…

22. TESTIMONIALS:

PLEASE INCLUDE THEM HERE OR SEND IN A SEPARATE DOCUMENT ESPECIALLY IF THEY

23. YOUR ADDITIONAL COMMENTS:

Any additional information you feel would help me with the project work for this project
please include below:

24. WHEN YOU WILL BE OUT OF OFFICE OR UNAVAILABLE:

Please let me know if you are going to be gone anytime during the project so that I am aware
of any delays for this project from your end. i.e. product under development, graphics under
development, going on a vacation, etc. (It is no problem if you are going to be away, but it is
a nice courtesy to know ahead of time so I can book this work when you are available.)

Delivery of Final Files To You:

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Copy only projects: The copy will be delivered in Microsoft Word or html. If html is requested then
let me know and I will place the copy in a plain html template so you can copy and paste it into your
design.

Copy with design projects: For projects with Copy and Design I will deliver the copy in html format
inside the design. The rough draft of the copy will be delivered in Microsoft Word for any final edits
and changes and then placed in the design. All Copy and Design projects will include the Photoshop
Design PSD Master files if a design is ordered.

If you need any more information from me please contact me at 608-786-0717 Wisconsin Central
Time or my main email address here: [email protected] Please see Office Hours Above.

If we start working in Upwork then the project needs to be run through Upwork to abide by their
terms of use. If this is an Upwork project it is best to contact me via the project through the Upwork
message system to keep all correspondence in one place.

Thank you for taking the time to fill out this questionnaire as it will help me help you create the
highest converting sales materials for your project.

Regards,

Jennie Heckel