Name of Institution

Amity School of Communication

BA(J&MC), Semester-1
Basics of Print Media
Neha Bhagat

1
 Writing on palm leaf Name of Institution

• Writing on Palm Leaf- before the invention of paper.

• Some of the old manuscripts written on palm leaves are
preserved in our National Manuscript Library in Delhi.

2
 The first inventions Name of Institution

• The Chinese were the first to invent the art of printing.

• They made wooden blocks to print letters. This was started
during the period of the Tang Dynasty in 600 AD.
• The first printed book published in China was the Buddhist
text, the “Diamond Sutra” by Wang Chick in 868 AD.

3
 RISE OF PRINTING Name of Institution

PRESS
• It is believed that Johannes Gutenburg of Germany had developed printing
technology around 1439.
• Gutenberg was the son of a merchant and was a goldsmith
• Gutenburg also invented an oil-based ink for printing. He printed the Bible
in 1450. It was in the Latin language and had 1282 pages .
• By the standards of time the production became fast .
• The shift from hand printing to mechanical printing led to the ‘Print
Revolution’

4
GUTENBERG’S PRINTING
Name of Institution

PRESS

5
THE BIBLE Name of Institution

6
 Earliest newspaper Name of Institution

• In ancient Rome, Acta Diurna, or

government announcements, were
published regularly. They were inscribed in
metal or stone.

7
 Name of Institution

• Printing technology came to India in 1556

in Goa. It was the Jesuit priests who
brought this technology to our country.
• The first printing press was established in
Mumbai in 1674, second in Madras and
third in Calcutta in 1779.
• The first book printed in India was in
Portugese language in Old Goa.
• It was Doctrina Christa by St. Francis
Xavier. 8
 PRINT REVOLUTION Name of Institution

• Development of new ways of producing books

• Transformed the lives of people
• Change in their relationship with institutions and authorities
• Opened up new ways of looking at things.
• The invention of printing has revolutionised mass communication.
• Books are printed in large numbers and circulated in many countries.
• No other invention has had such an influence in the history of mankind.

9
 1st newspaper in India Name of Institution

• On January 29, 1780 James Augustus Hickey launched the “Bengal

Gazette”. It has another title “Calcutta Advertiser”. It was popularly known
as “Hickey’s Gazette”. The first issue of the paper had two pages and later
it was increased to four pages. It’s size was 35 cms x 24 cms.
• The first language newspaper in India was started in Kannada language, the
“Kannada Samachar”. But the publishers of this paper were not Indians, but
foreign missionaries.
• 1st Hindi Newspaper in India was Udant Martand in 1826 from Calcutta by
Pt. Jugal Kishore Shukla.

10
 Size of newspapers Name of Institution

• Newspapers are classified into three

categories according to their size. They
are
• Broadsheets
• Tabloids
• Berliners

11
 Name of Institution

• Broadsheets- Morning newspapers are generally

broadsheets. They are big in size. In India, all major
newspapers are broadsheets. Examples include “The
Times of India “and “Hindustan Times”.
• Tabloid- Tabloids are only half the size of broadsheets. In
India most of the evening papers are tabloids. Examples
are “Mid-day” and “ Metro Now”. Presently some of the
new morning papers have also adopted the tabloid format.
• Berliner- Berliners or Midis are very small newspapers.
European papers such as La Monde and La Stampa are
Midis. “ Mint ” is the name of a Berliner published in
India. 12
 Types of Magazines Name of Institution

• A weekly is published once a week and

• A monthly once a month.
• A fortnightly is published once in two weeks.
• A bi-weekly is published twice every week.
• A tri-monthly is one which is published every three months. These are also known
as quarterlies.
• Annuals Publications that come out only once a year .
• Eg-“India Today” is a weekly, while “Champak” is a fortnightly. “Grihasobha”and
“Vanitha” are monthlies.

13
 Printing By Hand: Name of Institution

Types:
• -Etching
• -Linocut
• -Screen Print
• -Woodcut
• -Lithography
 Mechanical Printing:
Name of Institution

• Types:
• Offset
• Letterpress
• Gravure
 Offset Lithography Name of Institution

• Most cost-effective.
• High quantity of prints in faster time as the
machine is very quick and easy top set-up.
• https://www.youtube.com/watch?v=pNZb7
CXUjs0

16
 Letterpress Name of Institution

• Letterpress printing is a technique of relief printing using a printing

press.
• Gutenberg invented this process.
• More advanced.
• On a paper, the image being printed is higher than the surface of
the plate, which will be pressed.
• https://www.youtube.com/watch?v=25gmfWAKMYM
 Gravure Name of Institution

• Gravure is where an image is applied to a

printing substrate by use of a metal plate
mounted on a cylinder.
• The images printed on the paper are raised
creating a more defined and attractive image.
• Expensive process.
• https://www.youtube.com/watch?v=5GWAHs
L7Yvw
 Digital Printing: Name of Institution

• Types:
• Photocopying
• Laser Printing
• Inkjet
• Desktop Publishing
 Desktop Publishing Name of Institution

• Desktop publishing is the creation of documents using page layout

skills on a personal computer. This allows individuals, businesses,
and other organizations to self-publish a wide range of printed
matter. When used well, desktop publishing allows the user to
produce a wide variety of materials, from menus to magazines and
books, without the expense of commercial printing.
 Web Newspaper Name of Institution

• A digital newspaper is a digital version of a printed newspaper.

Newspapers can be digitally published online or as a digital copy on a digital
device, such as a mobile phone.
• Many organisations that publish a printed newspaper have also an online
newspaper. Newspapers can decide to publish the same information as in
the printed version online, or choose to provide different articles compared
to the printed newspaper. Information can be provided for free or as a paid
subscription.
• For example, the Hindustan Times or Indian Express or Times of India can
be read on the internet through their net editions. Each paper has a dotcom
name for their site, like www.hindustantimes.com or www.times of
india.com. While you have to pay for buying a newspaper, the internet
edition of that newspaper is free of charge and is accessible if you have a
computer and internet connection.

21
 Mobile Apps Name of Institution

• A mobile app is a computer program designed to run on mobile

devices such as smartphones.
• Today, mobile news delivery can be done via SMS, by specialized
applications, or using mobile versions of media websites.
• From 2014 many media companies launched their native mobile
application including News in Shots to engage global users by
delivering quick and short news of their choice.

22
 For more info, follow:- Name of Institution

• http://karmak.org/archive/2002/08/history_
of_print.html
• https://en.wikipedia.org/wiki/Printing
• http://www.overnightprints.com/history_of_
printing
• http://www.historyworld.net/wrldhis/PlainT
extHistories.asp?groupid=1951&HistoryID
=ab78&gtrack=pthc

23