Finding Roi With Online Ad Campaigns
Uploaded by
Demand MetricFinding Roi With Online Ad Campaigns
Uploaded by
Demand MetricFINDING
ROI WITH
ONLINE AD
CAMPAIGNS
HOW-TO GUIDE
Finding ROI with Online Ad Campaigns
HOW-TO GUIDE
Search engine keyword programs like Google AdWords, and other pay-per-click (PPC) advertising
campaigns, have proven to be an exceptionally inexpensive method for generating web traffic,
qualified leads, and online web-sale revenues. Determining how much daily budget to set aside,
knowing the right amount to spend per-click and assessing ROI can be much more difficult tasks.
Use our downloadable Online Advertising ROI Calculator for help with your next program.
What are the Key Considerations?
Product Price — what is the online selling price for your product?
Cost of Goods Sold — for each unit of product sold, what are your costs?
Lead Conversion Percentage — what percentage of web visitors will purchase?
Daily Advertising Budget — what is the max you are willing to spend daily?
Cost Per Click — how much does it cost to purchase keywords/ad clicks?
Daily Leads — how many leads (web visitors) will your budget provide?
Revenue Per Month — how much incremental revenue will be generated?
2 FINDING ROI WITH ONLINE AD CAMPAIGNS HOW-TO GUIDE
Action Plan
STEP 1 - Understand Pay-Per-Click
Become a PPC Expert
1 Understand
Pay-Per-Click with Online Advertising
Training
Short-List your
2 Keywords
Read our summary
Pull Prospects with Google
AdWords to get a high level
understanding of this concept.
Determine Lead
3 Conversion
Percentage
Assess ROI for Online Advertising Training Course
4 Campaign
S TA R T L E A R N I N G
3 FINDING ROI WITH ONLINE AD CAMPAIGNS HOW-TO GUIDE
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