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Assignment Distribution Channel

This document contains questions for an assignment on channel distribution. It asks the student to define 5 terms related to channels and service outputs. It also contains 2 discussion questions about the benefits of auditing and causes of channel gaps. Finally, it asks the student to describe a figure and mention 4 topics related to targeting channels and identifying gaps.

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66 views

Assignment Distribution Channel

This document contains questions for an assignment on channel distribution. It asks the student to define 5 terms related to channels and service outputs. It also contains 2 discussion questions about the benefits of auditing and causes of channel gaps. Finally, it asks the student to describe a figure and mention 4 topics related to targeting channels and identifying gaps.

Uploaded by

Maram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dr Hadhami Kaabi Assignment Distribution Academic Year 1440-1441

Channels

Question1: Define the following terms:

1- Service Output
2- Targeting a channel segment
3- Channel function
4- Zero-Based Channel Concept
5- Cost Gap Analysis Template

Question 2: Discussion questions:

6- What are the Benefits of Auditing?


7- What is the cause of channel gaps?

Question 3:What represent the following figure:


Question 4: mention the following topics:

1- Targeting process
2- Steps to Segment End-Users
3- End-User Segmentation Criteria
4- Bounds that create gaps

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