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Competitor Analysis (Go-Jek)

Gojek is an Indonesian company that provides on-demand services like motorcycle taxis, food delivery, shopping and more through a mobile app. It has become very popular in Indonesia due to the fast ordering process, wide availability of Gojek drivers across the country, and ability to pay without cash using Go-Pay. While server errors and inability to select drivers present disadvantages, Gojek offers many service types to meet customer needs and has the largest number of drivers in Southeast Asia.
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0% found this document useful (0 votes)
506 views1 page

Competitor Analysis (Go-Jek)

Gojek is an Indonesian company that provides on-demand services like motorcycle taxis, food delivery, shopping and more through a mobile app. It has become very popular in Indonesia due to the fast ordering process, wide availability of Gojek drivers across the country, and ability to pay without cash using Go-Pay. While server errors and inability to select drivers present disadvantages, Gojek offers many service types to meet customer needs and has the largest number of drivers in Southeast Asia.
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GO-JEK Analysis

Gojek is an Indonesian company that provides motorcycle taxi services anywhere and for
anyone who needs them online. Gojek also serves shipping, ordering and delivering food,
shopping and much more.

Advantages :

• The ordering process is fast.


• It has been trusted by Indonesian citizens.
• There are many types of services according to needs (GoSend, GoFood, GoRide, GoMart,
GoShop, GoMed.)
• Gojek drivers are everywhere in Indonesia, so don't worry.
• If you don't have cash, you can pay using Go-Pay.
• If you use Gojek, the tariff is fixed price. Additional tariffs only occur during rush hours
• Effective and efficient for consumers and drivers.
• The largest number of drivers in Southeast Asia.
• Drivers who have been trained and have cooperation with security forces with the
government.

Disadvantages :

• The possibility of Server Error.


• Cannot Select Driver.
• Goals have been set, if you want to change goals you have to pay more.
• Opposition from Conventional Taxi

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