Immaculate Heart of Mary College – Parañaque

Dominic Savio Street Better Living Subdivision

GREEN IT – ONLINE FRUITS AND VEGETABLES STORE

In Partial Fulfillment

Of the Requirements for the Feasibility Class

By:

Jose Lorenzo Da Silva

Jayvee Tamanong
John Christian Velasco

Submitted to:

Ms. Hydie Cruz

June 2019
SECTION 1 : EXECUTIVE SUMMARY
GREEN IT is an online shop that sells vegetables and fruits that is delivered to the homes of the
customers. The online shop is available as both a website and a mobile application.

SECTION 2 : PERSONAL DETAILS

Lorenzo Da Silva

Chief Executive Officer of GREEN IT

Address: Parañaque City

Bachelor of Science in Information Technology

Jayvee Tamonang

Food Quality and Business Relations Manager of GREEN IT

Address: Parañaque City

Bachelor of Science in Information Technology

Christian Velasco

Technical Operations Manager of GREEN IT

Address: Taguig City

Bachelor of Science in Information Technology

SECTION 3 : OVERVIEW OF THE BUSINESS

3.1 Name of the Business (Logo and Taglines)

 GREEN IT ONLINE VEGETABLE SHOP

 Green is the main color as it represents

freshness and growth
 The leaf represents nature
 The square encompassing everything signifies
our focus. The focus on fresh from nature.

“Fresh from the farm to your doorstep”

3.2 Description of the Business Model

 B2C Ecommerce – the fruits and vegetables are sold directly to the costumers through our
website/app

 Drop Shipping – the consumer places the order in the online store, then the order is
sent to the drop shipper which in turn delivers the product to the consumer

SECTION 4 : BUSINESS PLAN PROPER

4.1 The Problem/Need

4.1.1 Description of the Exact Problem

 There is little no online retailer for vegetables and fruits in the Philippines

 Traffic is rapidly getting worse in the country and the hassle of going to the store to buy
fruits and vegetables is becoming more of a pain
 4.1.2 Reasons/Rationale why the problem must be addressed by the business

 People seek convenience, and the convenience of having your fruits and vegetables
delivered to your doorstep removes the hassle of having to go to a physical store

 Since there is virtually no competitors as of yet, it is crucial to step in and enter a highly
profitable market

4.1.3 Description on how the business has solved the problem need
4.2 Statement of Mission, Vision and Values

4.2.1 Mission

 To obtain and provide high quality vegetables and fruits for our costumers and to help
bring them into a healthier life style

4.2.2 Vision

 To be the leading online vegetables and fruit shop in the Philippines

4.2.3 Core Values

 Safety
 Integrity
 Freshness
 Health
 Respect

4.3 Management Plan

4.3.1 Members of the Team

 Lorenzo Da Silva (CEO) – makes major corporate decisions, managing operations and
resources

 Jayvee Tamonang (Food Quality and Business Relations Manager) – makes sure the
produce is fresh and safe. Also manages partnership with the farms that source the
produce

 Christian Velasco (Technical Operations Manager) – handles all technical aspects of

the company including but not limited to the online store itself

4.3.2 Team’s Contribution to the business – key position

 The three of us should invest P50,000 each to start the company

 P150,000 would allow us to make key partnership with the farms and to set up a server
and database for our website and application

4.3.3 Organizational Chart

Lorenzo Da Silva

CEO

Jayvee Tamonang Christian Velasco

Food Quality and Business Technical Operations

Relations Manager Manager

4.3.4 Compensation Plan

 The three of us will divide the projected sales for the month equally
 This amounts to 5000 pesos per month every 10 users
 We would be compensated with at least 1666 pesos per month each.
4.4 Marketing Plan
4.4.1 Target Market

 B2C – we sell our products directly to consumers

 Niche – our niche are people who dislike going to physical stores
 Target Age – Age 17 to 50 are found to be the ones who use online shops the most
 Platforms – Via a website and application for android and iOS

4.4.2 Market Size and Trends

 US Census Bureau Figures show that over the last two decades, U.S. online retail sales
have grown rapidly, rising from 5 millions in 1998 to 389 millions in 2016. In Europe,
Enterprises Total Turnover from E-commerce represented 15% in 2014, growing to 19%
in 2017 (Source: Eurostat).

 Almost all mainstream grocers, and players like Walmart and Target, are now busily
developing online grocery services so that they can remain competitive. (Source: One
Space)

 The Online food delivery services market was valued at US$ 81.56 Bn in 2017 and will
be growing at a CAGR of 9.8% during the forecast period from 2018 to 2026.

 In recent years, online food delivery has witnessed rapid growth. The rise of the digital
technology has reshaped the food delivery services market and consumers expect the
same convenience and transparency which they are accustomed to while shopping
online through apps or websites. (Source: PR News Wire)

4.4.3 SWOT Analysis

STRENGTHS WEAKNESSES

• Quality and Freshness • Relies on suppliers

• Delivery Time • Limited support range
• Cost Efficiency • May have internet downtimes
• Trustworthy

OPPORTUNITIES THREATS

• First of its kind in Paranaque • Competitors direct and indirect

area which may interrupt or undercut
• Mass movement of brick and our market
mortar to online retailing

4.4.4 Competitors

 Direct Competitor: FreshProduce.PH

 Indirect Competitor: Amazon
 4.4.5 Marketing Strategies (P’s of Marketing Strategies)

 Product – vegetables and fruits that are of high quality and fresh

 Prices – costs of the vegetables varies with a set delivery cost of 100 pesos that will be
free upon a minimum purchase of 1000 pesos

 Promotion – through advertisement and social media (Facebook/Instagram)

 Place – Paranaque will be our main focus first then nationwide in the future

 Packaging – fruits and vegetables are delivered in eco-friendly paper bags

 Positioning – we will position ourselves as the leading online retailer of fresh fruits and
vegetables

 People – we strive to take feedback from both inside and outside the company in order
to revise our marketing strategies

4.4.6 Value Added Service

 Health benefits from eating the produce

 Tech support for our website and application ensuring quality runtime

 Fast, reasonable delivery times for added convenience

4.5 Product Plan / Technical Plan

4.5.1. Description of the Product

 Our products are local seasonal fruits and vegetables and also imported out of season
fruits and vegetables as our unique point

 Our main product would be the website and Application where the customers will be
able to buy the produce

Logical Design

 Context Flow Diagram of the System

Place Order GREEN IT Request Produce

Customer Online Supplier

Shopping
System
Deliver Order Send Produce
  System Flow Chart

Start

Place Order Order Stock from

supplier

Is it in
YES NO
stock?

Is it
available?
Bill Customer
YES
and Deliver

N
O

END

 Data Flow Diagram

Place Order GREEN IT Request Produce

Customer Online Supplier
Shopping
System
Deliver Order Send Produce
 System Requirements

 On PC: Browser and Internet Capabilities

 On Phones: Android 5.1 Lollipop and above

iOS 10.0 and above

Program Design (HIPO diagram)

Project Development

 Windows 10 PC

 4 GB RAM

 HTML 5 for Web version and Java for Android

 Hardware Requirements
Server Requirements:
2 TB of storage
32 GB RAM
 Software Requirements
Server Requirements:
Windows Server
 Human Resources
 Operating, Testing and Procedures
GREEN IT - Online Vegetable Shop Survey

Gender

o Male
o Female
o Others _________

Current Location

o Parañaque City
o Others ______

How many people (adults and children) currently live in your household?
o 1
o 2
o 3
o 4
o 5
o 6+
Others _____

Where do you usually get your fruit and vegetable from?

o From the market (Talipapa/Palengke)
o Major super market
o Convenience store
o Specialized green grocery
o Online
o I grow my own/Backyard
o I don't eat fruits and vegetables
Others ______

In a day, how much does the household spend on fruits and vegetables?
o Less than P25
o P25-50
o P50-75
o P75-100
o P100-125
o More than P125
Others ________

How many times each week do you normally shop for your fresh fruits and vegetables?
o Once
o Twice
o Three times
o Four times
o Five times
o Six times
o Daily
Others________

If possible, would you prefer to purchase (In terms of freshness and cost):
o Direct from the farmers, whatever is available
o Local to your community , whatever is available (Talipapa/Palengke and Malls)
o Imported, if out of season
o Whatever is cheap
o Does not matter to me
o Weekend markets
Others______

Have you ever purchased your fruits and vegetable on-line?

o Yes, all the time, and happy with the service
o Yes, from time to time
o Yes, have tried it a few times, but not any more
o Yes, tried it once
o No, I have never tried it
 Others _____

If there were a local business service available in which you could order the fresh fruits and vegetable produce
you wish, sourced as local as possible and provided fresher and competitively priced compared to the major
supermarkets, would you use this service?
o Yes, on a regular basis
o Yes, I would use it occasionally
o Yes, I would try it
o I may be interested
o Probably not
o No, I would continue to shop where I currently do
Others ______

Would you be interested in purchasing any other products via the service if available, including:
o Full range of organics
o Fresh herbs
o Eggs
o Local honey
o Nuts, dried fruits, olives
o Coffee
Others _____

How much, from a scale of 1 to 5, would you trust a company to deliver fresh produce to your doorstep? (1
being the lowest and 5 being the highest)
o 1
o 2
o 3
o 4
o 5

Do you have any thoughts, insights, or opinions that could potentially help improve our service? If so, please
write down on the space provided below or leave blank if not.

SURVEYSITE

https://forms.gle/u7o969VzvtTXJsR98