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Concept Paper Form: Tarlac National High School Senior High School Department San Roque, Tarlac City

This document is a concept paper for a marketing project proposed by ABM (Accounting, Business and Management) students at Tarlac National High School. The project aims to improve the marketing skills of ABM students for their future business careers. It will provide hands-on experience persuading customers and strategizing to sell products. The target groups are judges and other students who will visit booths to buy and give feedback on products. The students and project aims to showcase marketing talent and strategies. Benefits include practical knowledge of marketing, future career preparation, and evaluating each product's market potential.
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0% found this document useful (0 votes)
338 views

Concept Paper Form: Tarlac National High School Senior High School Department San Roque, Tarlac City

This document is a concept paper for a marketing project proposed by ABM (Accounting, Business and Management) students at Tarlac National High School. The project aims to improve the marketing skills of ABM students for their future business careers. It will provide hands-on experience persuading customers and strategizing to sell products. The target groups are judges and other students who will visit booths to buy and give feedback on products. The students and project aims to showcase marketing talent and strategies. Benefits include practical knowledge of marketing, future career preparation, and evaluating each product's market potential.
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Tarlac National High School

Senior High School Department


San Roque, Tarlac City

CONCEPT
PAPER
FORM
Submitted to: Dr. Blessedy M. Cervantes

Submitted by: Raiza Ann Zarate Andel Santos

Francis Agbuya Jenny Mae Lagman

Precious Yalung Jenny Tiglao

Bernadette Malonzo Danica Ordona

Denmark Seguido Mickaela Domingo

Allien Dave Santos


PROJECT TITLE

MARKETING POTENTIALS

1. GENERAL PURPOSE STATEMENT:

In order for the ABM Student to improve their skills in Marketing, for their future career
in doing business. To develop their strategies on how to persuade costumers to buy their
products. For them to have a good idea of how marketing works.

2. NEEDS STATEMENT:

Some ABM Students lack skills on persuading their costumers because of their
shyness. This is to exercise or prepare their self in the near future. To give them basic
experience on what will happen inside doing businesses of their plan.

3. OBJECTIVES OF THE PROJECT:


4. METHODS FOR ACCOMPLISHING OBJECTIVES:
5. TARGET GROUP WHO WILL BE SERVED:

The targets groups are the judges and other students from outside and inside the
campus. This project aims to showcase their talent in marketing and thinking a product that
will be liked and famous from other people to know experience and be more strategic or
enhance what they lack more.

6. EVALUATING STRATEGY:

After selling product in their own booth, students who bought will give their comments
and suggestions about the quality and taste of their products. They will going to place a
suggestion box on the entrance of the booth to be easily noticed by the costumers.

7. RESULTS/BENEFITS EXPECTED FROM PROJECT:

Abm students will learn more about the track their taking and also about marketing.
The student will also get knowledge about to their future career they will learn to strategize
to have more products will he sold and had a more effective persuading to the customers.

8. ESTIMATED COSTS, IF KNOWN:


9. RELATIONSHIP TO GOALS OF THE SENIOR HIGH SCHOOL PROGRAM:

For them to measure each product that will be submitted at the company and for the
entire size of the market needed for the product.

10. PERSONAL SCHOLARLY PURSUIT:


11. SUPPORT REQUIRED FROM THE SCHOOL:

By helping them enhance their ability about marketing It can also help you to make
decisions in choosing the best and affordable price for your products, so that consumers
could easily buy your products.

12. OTHER DEPARTMENT OR OUTSIDE COLLABORATION:

Other Senior High School Strand such as STEM, HUMSS, and TVL may join the project
as long as they want to. They can join so they can able to experience marketing also. Or other
ABM Students from different school around or near the location may join as collaboration for the
project. For more participants and more choices to see whose job is better.

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