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Module 1 - An Introduction: Digital Marketing Course Outline

This document outlines the modules and topics covered in a Professional Digital Marketing course. The course is divided into 4 modules that cover digital marketing fundamentals, content creation, optimization, and advanced strategies. Module 1 introduces key concepts like tracking, targeting audiences, and developing a digital strategy. Modules 2-3 focus on creating campaigns on platforms like Google, Facebook, and LinkedIn and optimizing performance. Module 4 delves into advanced SEO, attribution models, and troubleshooting issues.

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Harshit Gupta
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77 views4 pages

Module 1 - An Introduction: Digital Marketing Course Outline

This document outlines the modules and topics covered in a Professional Digital Marketing course. The course is divided into 4 modules that cover digital marketing fundamentals, content creation, optimization, and advanced strategies. Module 1 introduces key concepts like tracking, targeting audiences, and developing a digital strategy. Modules 2-3 focus on creating campaigns on platforms like Google, Facebook, and LinkedIn and optimizing performance. Module 4 delves into advanced SEO, attribution models, and troubleshooting issues.

Uploaded by

Harshit Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Course Outline

Module 1 – An Introduction

01 - Your Intro To
Digital Marketing

02 – Tracking &
Measuring Efforts

03 – Reaching Your
Target Market

04 – The Importance
Of Mobile

05 – Free Digital
Marketing Options

06 – The Giant That


Is Google Ads

07 – Making Social
Work For You

08 – Creating A
Digital Strategy

Professional Diploma in Digital Marketing


Digital Marketing Course Outline

Module 2 – Content & Campaign Creation

01 – Google
Analytics Deep Dive

02 – PPC Ads,
Restrictions & Tests

03 – Social Media
Content & Tests

04 – Google Search
Campaign Creation

05 – Facebook
Campaign Creation

06 – YouTube &
Display Creation

07 – LinkedIn &
Twitter Creation

08 – Digital PR &
Crisis Management

Professional Diploma in Digital Marketing


Digital Marketing Course Outline

Module 3 – Optimisation & Analysis

01 – SEO, Website &


Mobile Monitoring

02 – Optimising
Google Search

03 – Optimising
Facebook

04 – Optimising
LinkedIn & Twitter

05 – Optimising
YouTube & Display

06 – Reporting &
Analysis Tools

07 – Changing
Strategy With Data

08 – Landing Page
Optimisation

Professional Diploma in Digital Marketing


Digital Marketing Course Outline

Module 4 – Advanced Learning

01 – SEO Deep Dive

02 – Attribution
Models

03 – Offline
Conversion Tracking

04 – Third Party
Platforms

05 – Troubleshooting
Site & Tracking Pixel

06 – Shopping Data
Feeds

07 – Advanced
Search Optimisation

08 – Strategy Tips &


Templates

Professional Diploma in Digital Marketing

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