Pete For America Design Toolkit 2019-10-02, 3)03 PM

COLORS

Rather than adopt the default red, white and blue color
palette of past presidential candidates, our color palette is
deeply rooted in Pete’s home town – South Bend, Indiana.
Born and raised in South Bend, Mayor Pete has led the
rust-belt, midwestern city through a period of renaissance
since he took o!ce. The nine colors in our palette are an
ode to Pete’s hometown and his life there. Explore our color
story below.

PAID FOR BY PETE FOR AMERICA

STRATO BLUE CLAEYS CREAM RIVER BLUE HEARTLAND

YELLOW
HEX #1D253C HEX #F2E4D6 HEX #004D80
HEX #F2BA42
RGB 29, 37, 60 RGB 242, 228, RGB 0, 77, 128
214 RGB 242, 186,

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CMYK 100, 73, CMYK 0, 10, 12, CMYK 100, 43, 66

28, 86 5 0, 30
CMYK 0, 35, 85,
PMS 296C PMS 9225C PMS 7691C 0

PMS 123C

CALM BLUE BLUE SKY RUST BELT BUDDY GOLD TRUMAN

BROWN
HEX #EEF4F8 HEX #85B6C5 HEX #D34E23 HEX #B88A57
HEX #653727
RGB 238, RGB 133, 182, RGB 211, 78, RGB 184, 138,
RGB 101, 55,
244, 248 197 35 87
39
CMYK 4, 2, 0, CMYK 32, 8, 0, CMYK 0, 73, CMYK 24, 41,
CMYK 0, 46,
3 23 98, 0 59, 1
61, 60
PMS 649C PMS 7458C PMS 1665C PMS 7562C
PMS 725C

COLOR STORY

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Strato Blue

Strato Blue was one of the

available colors in the 1964 line
of Studebakers, an American
automobile manufacturer
founded and headquartered in
South Bend, Indiana in 1852.
Studebaker closed its doors in
1967 but still forms an
important part of the local
identity as can be experienced
at the Studebaker Museum.
The redevelopment of a

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Pete For America Design Toolkit 2019-10-02, 3)03 PM

former Studebaker plant is a

cornerstone of the city's
Renaissance District.

Claeys Cream

Claeys Candy is a family-owned

company that makes Old-
Fashioned American Hard
Candy. Founded in a South
Bend garage in 1919, Claeys
Candy has been making high-
quality treats in the city for
100 years.

River Blue

In 2015, the South Bend River

Lights were unveiled over St.
Joseph’s River to
commemorate the city’s 150th
Anniversary. The interactive
public light sculpture is a
symbol of the city’s rebirth
under Mayor Pete’s watch.

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Heartland Yellow

Yellow is big in Indiana. It is

prominently featured in both
the state flag and in South
Bend's modern new flag – yet
another symbol of the city's
penchant for reinvention
ushered in during Mayor Pete's
tenure. It might be seen as a
reference to gold found in local
streams or to its golden wheat
fields, but to us Heartland
Yellow represents innovation–
different people coming
together in the heart of
America, building on our
industrial heritage to bring
new ideas to life for the 21st
century economy.

Calm Blue

Pete Buttigieg is
unapologetically substantive
yet salt-of-the-earth. He

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speaks plainly and intelligently
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speaks plainly and intelligently

about the everyday issues that
matter to real everyday people.
He is a rational thinker and a
great communicator. Above
all, he is a calming voice who
can clearly explain how we can
face the great challenges
before us.

Rust Belt and Blue

Sky

Like many midwestern

American cities, South Bend’s
landscape is a window to its
past. Its weathered red brick
structures are a testament to
the region’s industrial
heritage, its contrasting bright
skies a persistent symbol of
optimism and readiness to
adapt to the changing winds of
history.

Photos by Jacob Titus

Buddy Gold and

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Buddy Gold and

Truman Brown

Buddy and Truman Buttigieg

are the first dogs of South
Bend and an important part of
Pete and his husband
Chasten’s family. You can learn
all about the lovable pooches
on their lively twitter account.

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