Vijayanagara Sri Krishnadevaraya University

Jnana Sagara, Ballari (Karnataka State)

Syllabus

for

Open Elective Courses

[Under Choice Based Credit System (CBCS)]

Offered by

Department of Studies in Commerce

With Effect from 2016 – 17

 Fundamentals of Financial Accounting
(This is an Open Elective Course offered by the Department of Commerce to the students
of other than the students of Department of Commerce in the Second Semester)
Code: OEC 2.7 Univ Code:
Credits: 4 Workload: 4 hours per week
Contact Hours: 56
Evaluation: Continuous Internal Assessment 30 Marks
Semester-End Examination 70 Marks
Objectives: To equip the students with basic knowledge of financial accounting.
Pedagogy: Combination of lectures, assignment, simple case study, group discussion, etc.
______________________________________________________________________________

Module - 1: Introduction: Book-keeping, Accounting and Accountancy, Accounting as source

of information, users of accounting information, Objectives of Accounting, Basic Terms in
Accounting - Entity, Business Transactions, Cash transaction, Credit Transaction, Capital,
Drawings, Assets, Liabilities, Debtor, Creditor, Goods, Purchases, Sales, Stock, Profit, Gain,
Expenses, Loss, Expenditure, Revenues, etc. Forms of business organizations (focus of this
course is on sole proprietorship business)

Module – 2: Generally Accepted Accounting Principles: Concepts and Conventions, brief

note on accounting standards (focus on AS – 1), institutions that influence Indian GAAP.

Module – 3: Journal and Ledger: Accounts, accounting equation, accounting cycle, accounts,
classification of commonly used accounts, rules of debit and credit, Journal – meaning, format,
journalizing the business transactions (with simple problems), Ledger- meaning, format, posting
to ledger, balancing of ledger account, Subsidiary Books - meaning, types of subsidiary books,
Journal proper, simple cash book, petty cash book, preparation of subsidiary books, (with simple
problems).

Module - 4: Financial Statements: Trial Balance – meaning and objectives of preparation of

trial balance, Profit and Loss Account, Balance Sheet - objectives, preparation of final accounts
with simple adjustments (focus on sole proprietorship business).

Recommended Books

1. Financial Accounting – B.S Raman

2. Introduction to Accountancy - M.B.Kadkol
3. Financial Accounting – Jawahar Lal and Seema Srivastava
4. Financial Accounting - S.N.Maheshwari
5. Financial Accounting – Shukla and Grewal
6. Advanced Accounting – R.L Gupta and Radhswamy
7. Introduction to Accountancy – T.S.Grewal
8. Compendium of Statements and Standards of Accounting - The Institute of Chartered
Accountants of India, New Delhi
 New Venture Planning
(This is an Open Elective Course offered by the Department of Commerce to the
students of other than the students of Department of Commerce in the Third
Semester)
Code: OEC 3.7 Univ Code:
Credits: 4 Workload: 4 hours per week
Contact Hours: 56
Evaluation: Continuous Internal Assessment 30 Marks
Semester-End Examination 70 Marks
Objectives: This course aims at giving exposure to students regarding different aspects of setting up
a new business.
Pedagogy: Combination of lectures, assignment, simple case study, group discussion, etc.
______________________________________________________________________________

Module - 1: Starting New Ventures: Opportunity identification, The search for new ideas, Source
of innovative ideas, Techniques for generating ideas, Entrepreneurial imagination and creativity, the
role of creative thinking, developing your creativity, impediments to creativity.

Module - 2: Methods to Initiate Ventures: The pathways to New Ventures for Entrepreneurs,
Creating New Ventures, Acquiring an established Venture - Advantages of acquiring an ongoing
Venture, Examination of key issues, Franchising - How a Franchise works, Franchise law, Evaluating
the franchising opportunities.

Module – 3: The Search for Entrepreneurial Capital: Identifying Forms of Organisation - Sole
Proprietorship, Partnership, Limited Liability Partnership and Company, The Entrepreneur’s Search
for Capital - The Venture Capital Market, Criteria for evaluating New-Venture Proposals, Evaluating
the Venture Capitalist, Financing stages - Alternate Sources of Financing for Indian Entrepreneurs,
Bank Funding, Government Policy Packages, State Financial Corporations (SFCs), Business
Incubators and Facilitators, Informal risk capital - Angel Investors.

Module - 4: Business Plan Preparation for New Ventures: Business Plan – Concept, Pitfalls to
Avoid in Business Plan, Benefits of a Business Plan, Developing a Well-Conceived Business Plan,
Elements of a Business Plan, Executive Summary, Business Description, Marketing - Market Niche
and Market Share, Research, Design and Development, Operations, Management, Finances, Critical-
Risk, Harvest Strategy, Milestone Schedule.
Recommended Books
1. Entrepreneurship Development – S S Khanka, S Chand, New Delhi
2. Entrepreneurship Development - Ramachandran K., Tata McGraw Hill
3. Entrepreneurship: Creating and Leading an Entrepreneurial Organization - Arya Kumar, Pearson
4. Entrepreneurship - Rajeev, Roy, Oxford University Press
5. Entrepreneurship: A South-Asian Perspective - Kuratko, D.F., and T. V. Rao, Cengage Learning.
6. Entrepreneurship - Robert, H. M., Manimala, M. Peters, and D. Shepherd, Tata McGraw Hill,
India.
7. Entrepreneurship: Successfully Launching New Ventures - Barringer, B. R., and R. D. Ireland,
Pearson Education, India.
8. Launching New Ventures: An Entrepreneurial Approach - Allen, K.R., Cengage Learning.
 Business Communication
(This is an Open Elective Course offered by the Department of Commerce to the students of
other than the students of Department of Commerce in the Fourth Semester)
Code: OEC – 4.7 Univ Code:
Credits: 4 Workload: 4 hours per week
Contact Hours: 56
Evaluation: Continuous Internal Assessment 30 Marks
Semester-End Examination 70 Marks
Objectives: To equip students with necessary business communication skills and use of electronic
media for business communication.
Pedagogy: Combination of lectures, assignment, simple case study, group discussion, etc.
______________________________________________________________________________

Module – 1: Introduction: Nature, Process and Importance of Communication, Types of

Communication (verbal and Non-Verbal), Different forms of Communication, Barriers to
Communication - Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural
Barriers, Physical Barriers, Organizational Barriers.

Module – 2: Business Correspondence: Letter Writing, presentation, Inviting quotations, Sending

quotations, Placing orders, Inviting tenders, Sales letters, claim and adjustment letters and social
correspondence, Memorandum, Inter-office Memo, Notices, Agenda, Minutes, Job application letter,
preparing the resume.

Module – 3: Report Writing: Identify the types of reports, define the basic format of a report,
identify the steps of report writing, writing a report by following the format, importance of including
visuals such as tables, diagrams and charts in writing report.

Module – 4: Technology and Business Communication: Role, Advantages of technology in

Business Communication like email, text messaging, and modern techniques like video conferencing,
social networking, Strategic importance of e-communication.

Recommended Books

1. Communication for Business - Shirley Taylor, Pearson Education

2. Business Communication: Building Critical Skills - Locker and Kaczmarek,, TMH
3. Business Communication Today- Bovee, and Thill, Pearson Education
4. Basic Business Communication Skills for Empowering the Internet Generation - Lesikar,
R.V. & Flatley, M.E., Tata McGraw Hill Publishing Company Ltd. New Delhi.
 Consumer Protection
(This is an Open Elective Course to be offered by the Department of Commerce to the students
of other than the students of Department of Commerce in the Fifth Semester)
Code: OEC 5.7 Univ Code:
Credits: 4 Workload: 4 hours per week
Contact Hours: 56
Evaluation: Continuous Internal Assessment 30 Marks
Semester-End Examination 70 Marks
Objectives: This course aims at equipping the students with basic knowledge of consumer protection
law and grievance redressal mechanism.
Pedagogy: Combination of lectures, assignment, simple case study, group discussion, etc.
______________________________________________________________________________

Module – 1: Conceptual Framework: Consumer and Markets - Nature of markets, Concept of

Consumer, Concept of Price in Retail and Wholesale, Maximum Retail Price (MRP) and Local
Taxes, Fair Price, Labeling and Packaging. Experiencing and Voicing Dissatisfaction - Consumer
Satisfaction/dissatisfaction-Grievances-complaint, Consumer Complaining Behaviour: Alternatives
available to Dissatisfied Consumers; Internal and External Complaint handling: Corporate Redressal
Systems and Public Redressal Systems

Module – 2:The Consumer Protection Act, 1986 (CPA): Objectives and Basic Concepts -
Consumer, goods, service, defect in goods, deficiency in service, spurious goods and services, unfair
trade practice, restrictive trade practice. Organizational set-up under the Consumer Protection
Act - Advisory Bodies: Consumer Protection Councils at the Central, State and District Levels, Basic
Consumer Rights; Adjudicatory Bodies: District Forums, State Commissions, National Commission:
their composition, powers, and jurisdiction (Pecuniary and Territorial), Role of Supreme Court under
the CPA.
Module – 3: Grievance Redressal Mechanism under the Consumer Protection Act, 1986 - Filing
of complaint and Handling of case: Who can file a complaint? Grounds of filing a complaint;
Limitation period; Procedure for filing and hearing of a complaint; Disposal of cases, Relief/Remedy
to be provided; Temporary Injunction, Enforcement of order, Appeal, frivolous and vexatious
complaints; Offences and penalties. Leading Cases decided under Consumer Protection Act:
Medical Negligence; Banking; Insurance; Housing & Real Estate; Electricity, Water, and Telecom
Services; Education; Defective Product; Unfair Trade Practice.

Module – 4: Industry Regulators and Consumer Complaint Redressal Mechanism - Banking:

RBI and Banking Ombudsman; Insurance: IRDA and Insurance Ombudsman; Telecommunication:
TRAI; Food Products: FSSAI (an overview); Electricity Supply: Electricity Regulatory Commission;
Advertising: ASCI and Civil Aviation: DGCA

Recommended Books
1. Consumer Protection: Law and Practice - Aggarwal, V. K., Bharat Law House, Delhi
2. Consumer Right for Everyone- Girimaji, Pushpa, Penguin Books.
3. The Consumer and Corporate Accountability - Nader, Ralph (1973), Harcourt Brace Jovanovich,
Inc.
4. Empowering Consumers e-book, www.consumeraffairs.nic.in
5. ebook, www.bis.org
6. The Consumer Protection Act, 1986