I.

Executive Summary

Traditionally, Cafes are places where people can spend time off their work or
hanging out with friends while enjoying the relaxing moments as they take part in
pastries or sipping in their coffees.

In our generation, where technology is highly used, we have come up to a

business which goes along with our modern society.

The E - Café is just your typical coffee shops except that it uses high technology
facilities. It will make its best effort to provide a unique atmosphere for the customers
and give a comfortable and relaxing environment while enjoying the freshly brewed and
blended coffees or espressos. It will surely provide its customers satisfaction and
different experience while in the café. The E- Café will invest its profits to increase the
employees’ satisfaction and giving their customers high quality of service.

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 II. Statement of Purpose

Technology has been widely spread throughout the world. Such event created
different things making each people’s lives easier and better.

E – Café has been one those various things that technology can produced. E –
Café is a modernized and highly technological café which makes use of the current
trend in technology.

E – Café differs from other cafes because it makes use of LCD touch screen
monitors to get the customer’s order.

Customers will order through the use of those touch screen monitors, where they
can choose variety of coffees, teas, espressos and pastries. Each table has a separate
LCD touch screen monitors so that customers will be at ease in ordering what they
want. It will be easier and customers don’t need to call for waiters to take their orders,
instead just one click and their order will be ready in just a minute.

Its main purpose is to provide its customers high quality of service by using high
end facilities and serving them nothing but the best coffees and pastries in town.

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 III. Business

A. Description of Business

1.1 Objectives

E- Café’s main goal is to provide its customers ease and relaxation while staying
in the cafe. It aims to provide a high quality of service through the use of modern
facilities and will provide convenience for the customers.

1.2 Type of Business

E - Cafe is a partnership type of business. In order to accumulate higher amount

of capital for all the materials and the things needed to put up the business, it needed to
have more contributions. The establishment of E - Cafe would take a lot of money, since
that we’ll be using high end technology facilities.

1.3 Benefits

Our target market are the students, employees and other people near at the
University of Perpetual Help System – DALTA, Las Piñas City since that it will be
located near the university. Our group has listed several benefits of the students which
they will get from E - Cafe.

First, E - Cafe serves high quality of coffee and pastries that will surely satisfy
and relax each person drinking it. Especially those students and employees who wanted
to take a break from their school or office works. Hence, E- Cafe could give them
relaxation and peaceful ambiance.

Second, our cafe is located near the school and offices so our customers can go
to our place faster.

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 Third, with the help of our modern facilities we can give better quality of service
to the customers.

Fourth, they could relax and have a break while sipping the comforting flavor of
our coffees with the combination of sweet and delicious pastries. They may also make
their assignments or other office works while having a drink with them.

Lastly, customers are assured that what they buy is always new and clean. The
sanitation and cleanliness of the area would be highly required so as to give better
service and ensure the safety of the customers.

1.4 Target Market

The target market of the E- Cafe specifically, is the University of Perpetual Help
System – DALTA, Las Pinas City and companies near the university. Our business is
intended for the students and employees of University of Perpetual Help System -
DALTA. It has thousands of students and employees that is why the establishment of E
– Café which will be near the university will best suit its location.

1.5 Target Consumer

E – Café’s target consumers are the students of the University of Perpetual Help
System – DALTA and the employees working in companies near the university.
University of Perpetual Help System – DALTA is a private institution that is why the
price of the product is just enough for an ordinary Perpetualite.

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 IV. Marketing Strategy

A. Product

The E - Cafe would not be new for the customers, since there are other cafes
located near the areas. Hence, E- Café will provide the best coffees in town in an
affordable price. It is located on the near UPHSD campus so students and employees
would need not to exert effort finding the perfect place to relax with the perfect coffee
while having a break from school or office works.\

Example Products:

Coffee cups Tea cups

Pastries

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 B. Price

Since the target market of the E - Cafe are the students and employees, our
group based the price in the normal allowances of an ordinary student. A typical student
may have an allowance of P200.00 and above every day and an employee wages an
average of P20, 000.00 a month, so we set the price of each coffee that is affordable for
the customers.

University of Perpetual Help System – DALTA is a private school and there are
some companies also near the school, so, our group believes that majority of the
students and employees came from the middle class to higher class of family so the
price we set is just right for the daily allowances of each and every student and budget
of an employee.

C. Place

E - Cafe will be located near the University of Perpetual Help System – DALTA,
Las Piñas Campus. It may be also located in malls where there is great number of
people.

Café Inner Design

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 D. Promotion

Since our café uses technology, we will be promoting our business through the
use of social media such as Facebook, Twitter and Instagram. We would be also giving
flyers or posting posters in public places. We may also give discounts for students for
better patronage.

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 V. SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

 The price of  Limited food  Coffee Shop is  Promotional

our menu is offerings. one of the Offerings of
much cheaper fastest growing other Coffee
than the rest  The shop is not market in the Houses.
of the yet well- industry.
competitors. established.  Intense
 Sustainable Rivalry.
 Comfortable  More popular market of
atmosphere. and well – coffee in the
known coffee industry.
 Internet shops.
access.  Preferred for
 As start-up, informal
 We sell less meetings.
quality coffee experience in
at a lower operating a
cost. business.

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VI. Competition

E - Cafe is new to the market and it might experience the competition

between other cafe businesses. Its direct competitors are the Bean Leaf and A
Rest Tea which is located near the school. But having high quality of product and
services as well as the new to the eye hi-tech facilities to offer to the consumers,
our business could meet the competition with other businesses. In order to do
that, we must also maintain our standards and always think of new ideas and
services we can offer to the consumers.

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 VII. Financial Data

A. Sales Figure

SALES FIGURE

Year Annually Increase Daily Weekly Monthly Yearly

Rate Sales Sales Sales Sales

2017 - 18,000 126,000 504,000 6,048,000

2018 35% 24,300 170,100 680,400 8,164,800

2019 65% 40,095 280,665 1,122,660 13,471,920

B. Sales Forecast

Yearly Sales Forecast

14,000,000.00
12,000,000.00
10,000,000.00
8,000,000.00 Sales
6,000,000.00
4,000,000.00
2,000,000.00
0.00
2017 2018 2019

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 C. Income Statement

E – Café
Income Statement
For the year 2017

Sales 6, 048, 000

Less: Operating Expenses
Salaries Expense 408, 000
Rent Expense 240, 000
Electricity Expense 95, 000
Water Expense 60, 000
Supplies Expense 80, 000
Anti-virus Software 50, 000
Taxes and License Expense 20, 000
Repair and Renovation 500, 000 1, 453, 000
NET INCOME ₱ 4, 595, 000

D. Balance Sheet

E – Café
Balance Sheet
For the year 2017

ASSETS
Cash 10, 000, 000
Equipment and Utensils 15, 000, 000
TOTAL ASSETS ₱ 25, 000, 000

LIABILITIES
Loan Payable 5, 000, 000
Total Liabilities ₱ 5, 000, 000

EQUITY
Capital A 10, 000, 000
Capital B 5, 000, 000
Capital Y 5, 000, 000
Total Equity ₱ 20, 000, 000
TOTAL LIABILITIES AND EQUITY ₱ 25, 000, 000

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