Cloud Computing: Past, Current and Future: April 2012
Cloud Computing: Past, Current and Future: April 2012
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• New Market Entrants: Many immature entrants that have not Amazon Web Services has since grown into a new
had the time to acquire deep business expertise, is expected business that encompasses compute and storage infrastructure
which will present consumers with a significant challenge in services and new middleware services that Amazon EC2
customers can leverage, such as the Amazon Simple Queue
identifying suitable implementation partners [5].
Service. [6]
• Suppliers: Suppliers are the main player in the CC market, Many followed Amazon to this new IT outsourcing
they own and operate CC systems to deliver services model, The early entrants to CC come from two camps:
(Software, Platform or Infrastructure) to consumers. [5] – Internet services companies. The first camp (led by Amazon
• Buyers (Consumers): The consumers will set the standards in Web Services, Salesforce.com, and Akamai) is turning its
the industry and partly drive the aggregation of players infrastructure management services into profit centers
through more demanding requirements. [5] serving internal and external customers [6].
• Technology Development: Experts agree that the influence of– Hosting providers. The second camp is the forward-thinking
regulators will be a crucial factor in the coming years. hosting providers that see clouds as the next step in the
• Cloud Market: The cloud system itself represented as a market evolution of their business models. This group is comprised
[1]. of large multinationals like Terremark and smaller players,
such as Layered Technologies and XCalibre that see clouds
2.2 Entrants and Networks
as new offerings that can differentiate their businesses.
The first time CC was to be introduced to the world was Startups like Enki, from NetSuite’s data center pioneer Dave
through Amazon Elastic Compute Cloud (Amazon EC2). [6] Durkee, are basing their business on this model [6].
Many hosting providers (and several enterprises) are
building clouds using 3Tera AppLogic, a grid engine that has Hence, a few large data centers with clouds are likely to
evolved into full-blown CC infrastructure software. This be more ‘green’ than millions of smaller but already large data
technology works across physical and virtualized servers and centers. For these reasons, CC is sometimes referred to as a
has built-in high availability, virtualized storage, and per-use Green information technology as it significantly reduces the
reporting. Unlike most other grid offerings, AppLogic works carbon footprint [10].
with most any type of application without redesign or
programming to a grid API [6].
[3] "Cloud Computing in Research - SYSTEMATIC [17] http://www.gogrid.com; Accessed on February 21st,
THOUGHT LEADERSHIP FOR INNOVATIVE 2011.
BUSINESS". Available at:
http://www.ccice.org/files/Maik_Lindner.pdf