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Customer Relationship Manager

This document is a project report submitted by Kamakshi to fulfill requirements for an MBA degree from Bharati Vidyapeeth University. It focuses on customer relationship management. Kamakshi declares the report is her original work and has not been submitted elsewhere. Her guide certifies the report was carried out under his/her guidance and is Kamakshi's genuine work. The report includes chapters on the introduction, objectives of CRM, research methodology, findings and analysis, conclusions, suggestions, and bibliography.

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106 views

Customer Relationship Manager

This document is a project report submitted by Kamakshi to fulfill requirements for an MBA degree from Bharati Vidyapeeth University. It focuses on customer relationship management. Kamakshi declares the report is her original work and has not been submitted elsewhere. Her guide certifies the report was carried out under his/her guidance and is Kamakshi's genuine work. The report includes chapters on the introduction, objectives of CRM, research methodology, findings and analysis, conclusions, suggestions, and bibliography.

Uploaded by

kammy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A PROJECT REPORT ON

“CUSTOMER RELATIONSHIP MANAGEMENT”


Submitted in the partial fulfillment of the requirement for the award of the Degree
Of Master of Business Administration (MBA-III SEM) 2018-2020

SUBMITTED BY
KAMAKSHI

BHARATI VIDYAPEETH UNIVERSITY


SCHOOL OF DISTANCE EDUCATION
Academic Study Center: BVIMR, New Delhi
An ISO 9001:2008,14001:2004 Certified Institute
NAAC Re-Accreditation Grade “A” University
STUDENT UNDERTAKING
I KAMAKSHI MBA III SEM would like to declare that the project report entitled
“CUSTOMER RELATIONSHIP MANAGEMENT” Submitted to
Bharati Vidyapeeth University Pune, School Of Distance Education Pune,
Academic Study Center BVIMR New Delhi in partial fulfillment of the
requirement for the award of the degree.
All respected guides, faculty member and other sources have been properly
acknowledged and the report contains no plagiarism.
To the best of my knowledge and belief the matter embodied in the project is a
genuine work done by me and it has been neither submitted for assessment to the
university nor to any other university for the fulfillment of the requirement of the
course of study.

KAMAKSHI
BHARATI VIDYAPEETH (DEEMED TO BE) UNIVERSITY, PUNE
(Established u/s 3 of UGC) (Re- accredited with ‘A’ Grade by NAAC

SCHOOL OF DISTANCE EDUCATION


CONSTITUENT UNIT: BVIMR, NEW DELHI

Certificate from Guide


This is to certify that the WINTER TRAINING PROJECT REPORT TITLED
“CUSTOMER RELATIONSHIP MANAGEMENT” Submitted to
BHARATI VIDYAPEETH (DEEMED TO BE) UNIVERSITY PUNE,
SCHOOL OF DISTANCE EDUCATION PUNE, AND Academic Study
Center New Delhi is partial fulfillment of the requirement for the award of the
MBA Is an original work carried out by KAMAKSHI under my guidance. To the
best of my knowledge and belief the matter embodied in this project is a genuine
work done by the student and has been submitted neither to this University nor to
any other University for the fulfillment of the requirement of the course of study.

Signature
ACKNOWLEDGEMENT
Project work is never the accomplishment of one individual. Rather it is annual
graduation of the efforts, ideas and co-operation of a number of individual.

It gives me immense pleasure to take this opportunity to thank all those who
helped in successfully completing the project.

KAMAKSHI
TABLE OF CONTENTS
 Student Undertaking
 Certificate from Guide
 Acknowledgement
 Exclusive summary
Chapter 1 Introduction

Chapter 2 Objectives of the customer relationship management

Chapter 3 Research methodology

Chapter 4 Findings & analysis

Chapter 5 Conclusions

Chapter 6 Suggestions

Chapter 7 Bibliography
Exclusive summary

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