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Creative Brief - Alpha Consulting Group

Alpha Consulting Group is an integrated management consulting firm based in Indonesia. They are seeking a new logo and corporate typeface. The logo should include a logomark and logotype featuring the name "Alpha Consulting Group" or "ACG" using no more than 3 colors. The typeface should be clean, professional and suitable for use across documents. Sample logos from BCG and McKinsey are examples of preferred styles.

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Hanindyo Notohatmodjo
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99 views1 page

Creative Brief - Alpha Consulting Group

Alpha Consulting Group is an integrated management consulting firm based in Indonesia. They are seeking a new logo and corporate typeface. The logo should include a logomark and logotype featuring the name "Alpha Consulting Group" or "ACG" using no more than 3 colors. The typeface should be clean, professional and suitable for use across documents. Sample logos from BCG and McKinsey are examples of preferred styles.

Uploaded by

Hanindyo Notohatmodjo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CREATIVE BRIEF

About Us:
Alpha Consulting Group (“ACG”) is an integrated management consulting company. ACG is the brand
name of PT. Alpha Paramitra Advisindo founded in November 2014 by 7 MBA students.
Our Vision:
“To be your preferred partner in integrated management consulting”
Our Mission:
“Delivering applicable solution through customised and integrated service”
Our Tagline: – “Shape your business”
Corporate Value: Solutive, Holistic, Agile, Professional, Excellence

What we need:
1. We need a logomark and logotype for our company.
• The logotype/wordmark should bear our brand name,
“Alpha Consulting Group” or “ACG”
• The logotype can be used and displayed together with logo or as standalone
• The logomark and logotype can be used horizontally or stacked, when stacked the
logotype should bear “ACG”
• The logomark should use our corporate color: Red. Please provide us with samples of
different kind of red colors.
• The logomark and logotype should be in solid color. No transparency or gradients may
be used in the element design.
• The design should use not more than three colors.
• The logomark and logotype design should furnish the application in full color, three-color
reversed (for dark background), one-color black and one-color reversed (for dark
background)
• The logotype typography may use free or commercial fonts available in the public
domain. If the typography is specially commissioned for this purpose, by any means of
modification to an existing font, the designer should provide name and sample of both
the original font and derived work.
• The logomark and logotype can be used and displayed together with our tagline. “shape
your business” in all lowercase.
• The typography used in the logotype should be different with typography used in our
tagline
• The typography used in our tagline should be our corporate typeface.
• The logo can be used in web, print or and various media
• The final logo construction should be in vector format, locked in various configuration and
application.
2. We need a corporate typeface.
We need your help to nominate few typefaces for us to select and use as corporate typeface
that we can used on every documents.

We like these designs:


Logo of BCG and McKinsey

We like these fonts


Alpha Consulting Group ACG LuzSans-Book
Alpha Consulting Group ACG Avenir Book/Next
Alpha Consulting Group ACG Futura
Alpha Consulting Group ACG Frutiger
Alpha Consulting Group ACG Helvetica Neue
Alpha Consulting Group ACG Myriad Pro

Must Have:
• Intelligent and professional look and feel
• Different kind of management consulting company
We don’t like:
• Complicated design
• Funky fonts
• More than three colors

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