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College of Hospitality and Rural Resource Management Department of Tourism and Hospitality Management Program Ibajay, Aklan

This document outlines the course topics, schedule, methodology, and grading system for ELECT 5 - Cruise Sales Management, a first semester course offered by the Department of Tourism and Hospitality Management at AKLAN State University-IBAJAY Campus. The 10 topics covered include an introduction to cruise management, profiles of cruise passengers, ship anatomy, the cruise experience, roles in cruising, and selling cruises. Methodology involves lectures, discussions, online research, collaborative work, and film showings. Grades are based on quizzes, exams, class interaction, and laboratory activities such as roleplaying, group projects, and reports.

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RAKI PALOMAR
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57 views

College of Hospitality and Rural Resource Management Department of Tourism and Hospitality Management Program Ibajay, Aklan

This document outlines the course topics, schedule, methodology, and grading system for ELECT 5 - Cruise Sales Management, a first semester course offered by the Department of Tourism and Hospitality Management at AKLAN State University-IBAJAY Campus. The 10 topics covered include an introduction to cruise management, profiles of cruise passengers, ship anatomy, the cruise experience, roles in cruising, and selling cruises. Methodology involves lectures, discussions, online research, collaborative work, and film showings. Grades are based on quizzes, exams, class interaction, and laboratory activities such as roleplaying, group projects, and reports.

Uploaded by

RAKI PALOMAR
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AKLAN STATE UNIVERSITY-IBAJAY CAMPUS

College of Hospitality and Rural Resource Management


Department of Tourism and Hospitality Management Program
Ibajay, Aklan

ELECT 5 – CRUISE SALES MANAGEMENT


Course Topic
First Semester
A.Y. 2017-2018

Chapter Topics Week No.


1 Introduction to Cruise Management 1
2 Who Cruises & why 2&3
3 The Anatomy of a Cruise Ship 4&5
4 The Cruise Experience 6&7
5 Who’s Who in Cruising 8
MIDTERM EXAMINATION 9
6 The Pre-, Post-, and Off-ship Cruise Experience 10
7 The Geography of Cruising 11 & 12
8 Profiling the Lines 13 & 14
9 Selling Cruises 15 & 16
10 Cruise Marketing, Groups and Incentives 17
FINAL EXAMINATION 18
Methodology
Lecture:
Interactive Discussion
Internet Hunt
Collaborative Learning
Laboratory:
Brainstorming
Roleplaying Activity
Group Dynamics
Film Showing
Dimensional question approach
Assessment Tasks
Pen and paper test
Rubrics to assess the organization of ideas in an essay

Grading System
Lecture – 40% Laboratory – 60%
Quizzes 40% Quizzes 30 %
MT/FT Exam 40% Lab Activities 70 %
Class Interaction 10% Values 10 %
Attendance 10% Lab. Report 10 %
100% Performance/ Participation 25 %
Output 25 %
100 %

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