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Corporate Overview: Tcs Strategy

TCS is an IT services company with a global presence and expertise across multiple industries. Their strategy focuses on customer-centricity by expanding customer engagements and investing in new capabilities. This results in continual expansion of customer relationships and increased revenue and market share over time. As relationships deepen, TCS leverages their research and IP to develop innovative solutions for customers. Their technology-agnostic approach and investments in new capabilities allows TCS to remain relevant through business and technology changes.

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103 views

Corporate Overview: Tcs Strategy

TCS is an IT services company with a global presence and expertise across multiple industries. Their strategy focuses on customer-centricity by expanding customer engagements and investing in new capabilities. This results in continual expansion of customer relationships and increased revenue and market share over time. As relationships deepen, TCS leverages their research and IP to develop innovative solutions for customers. Their technology-agnostic approach and investments in new capabilities allows TCS to remain relevant through business and technology changes.

Uploaded by

Shubham Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TCS STRATEGY

Corporate Overview

TCS is an IT services, consulting and business solutions organization offering transformational as well as
outsourcing services to global enterprises. We have a global presence, deep domain expertise in multiple
industry verticals and a rich portfolio of services – consisting of consulting and service integration, digital
transformation services, and cognitive business operations – targeting every C-suite stakeholder. We use
all these, and our industry leading suite of products and platforms to deliver high quality, high impact
solutions leveraging the latest technologies to customers across the world.

Our Strategy for Long Term Growth

TCS has successfully navigated through multiple technology cycles over the last five decades, pivoting
and adapting each time to build relevant new capabilities and helping our clients realize the benefits of
that new technology. Our responsiveness, agility and adaptability to change have been core to our
longevity.

Customer-centricity is at the core of TCS’ strategy, organization structure and investment decisions. The
philosophy has been to expand and deepen customer engagements by continually looking for new areas in
the customer’s operational value chain where TCS can add value, and to proactively invest in building
newer capabilities to participate in those opportunities. This has resulted in a continual expansion of every
customer relationship in terms of the services consumed, revenue and share of wallet. The willingness to
invest in the relationship, the commitment to deliver outstanding outcomes and the track record of
execution excellence has resulted in high satisfaction levels and long, enduring customer relationships.
The participation in multiple areas of our customers' spend, has significantly expanded the addressable
market for TCS and offers very high head room for sustaining our longer term growth.

Over time, as our relationship with a customer deepens and broadens, our contextual knowledge of the
customer's business also becomes more all rounded, and is leveraged to build innovative, transformative
solutions. This is aided by TCS’ investments in a robust research and innovation program, IP portfolio of
accelerators, products and platforms, and partnerships and alliances with leading technology providers.

TCS’ technology-agnosticism, appetite for investments in new capabilities and IP, full services portfolio,
and enduring customer relationships keep TCS relevant through business and technology cycles, and
makes the business very resilient.
Tata Consultancy Services Future Strategy for Expension
 New strategy to diversify revenues and risks, expand business in emerging markets and explore
new sources of talent
 New Unit will focus on emerging markets across Eastern Europe, Middle East, Africa and Latin
America

Tata Consultancy Services (TCS), (BSE: TCS.BO, NSE: TCS.NS), a leading IT services,
business solutions and outsourcing firm, announced today that will consolidate its operations in
Eastern Europe, The Middle East, Africa and Latin America into a strategic business unit and
appointed Gabriel Rozman, as Executive Vice President – Emerging Markets.

Mr. Rozman, who has led TCS’ operations in Latin America, Spain and Portugal for the last 5
years, will be responsible for expanding the company’s presence and growth in emerging
markets in order to further diversify its revenue base as well as expand its Global Network
Delivery ModelTM.

“In order to further increase our market leadership in emerging markets and build a strong
franchise in these geographies, we are setting up a new strategic business unit to help leverage
new opportunities in Eastern Europe, The Middle East, Africa and Latin America,” said N
Chandrasekaran, Chief Operating Officer and Executive Director of Tata Consultancy
Services. “With emerging market economies growing sharply, we believe this is the right time to
further extend our presence and partner with customers in these geographies.”

Emerging markets today account for 25.5% of the $730 billion Global IT Services market,
growing at a faster annual growth rate of 8% versus the developed markets rate of 6%,
according to analyst estimates. Goldman Sachs estimates that the economies of BRIC countries
(Brazil, Russia, India, China) as well as Mexico are rapidly expanding and will account for
approximately 50% of the world GDP by 2050. “Our plan for emerging economies include three
immediate strategic priorities – upgrading our presence significantly in the BRIC economies,
entering new markets and expanding our network of global delivery centers,” said Gabriel
Rozman, Executive Vice President, Emerging Markets.

TCS has already demonstrated an industry-leading ability to take advantage of opportunities in


emerging markets. The company’s presence in Latin America spread over 12 countries in the
region has developed into a large operation in just five years, which caters to over 150 clients,
employs 5,500 local professionals and generates 4.7% of TCS revenues (at the end of Q3
2007-08). The company also has set up global delivery centres in six countries across the
region. The company also has a significant presence in China, South Africa, United Arab
Emirates and Eastern Europe.

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