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Initiatives of Indian Govt in Developing Tourism Industry: "Master of Business Administration"

This document provides an introduction and background on tourism in India and outlines the government's initiatives to develop the tourism industry. It discusses the need for the study, including creating world-class infrastructure and boosting tourist footfalls. The objectives are to analyze the scope of tourism in India, pitfalls faced by the industry, and suggestions to improve it. The methodology involves primary interviews and secondary sources like journals, books, and websites. The scope is limited to government development of tourism in India.

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Shubham Yadav
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188 views5 pages

Initiatives of Indian Govt in Developing Tourism Industry: "Master of Business Administration"

This document provides an introduction and background on tourism in India and outlines the government's initiatives to develop the tourism industry. It discusses the need for the study, including creating world-class infrastructure and boosting tourist footfalls. The objectives are to analyze the scope of tourism in India, pitfalls faced by the industry, and suggestions to improve it. The methodology involves primary interviews and secondary sources like journals, books, and websites. The scope is limited to government development of tourism in India.

Uploaded by

Shubham Yadav
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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A SYNOPSIS on

INITIATIVES OF INDIAN GOVT IN DEVELOPING TOURISM


INDUSTRY
Submitted in partial fulfillment of the requirement For the

award of the Degree of


“MASTER OF BUSINESS ADMINISTRATION”
of
BANGALORE CENTRAL UNIVERSITY

Submitted by:

DEEKSHITHA R
Reg No: MB182815
Under The Guidance Of

Prof. KAMALA SUGANDI

VIVEKANAND INSTITUTE OF MANAGEMENT


Dr. Rajkumar road Rajajinagar bangalore 560055
2019-2020
A STUDY ON INITIATIVES OF INDIAN GOVT IN DEVELOPING
TOURISM INDUSTRY

INTRODUCTION:
Tourism is a most desirable human activity which is capable of changing the socio-cultural, economic
and environmental face of the World. Tourism is one of the largest and fastest growing industries in
the world; it has the potential to influence the living pattern of communities. It is one of the most
important channels of cultural exchange which breaks down the barriers between people of different
parts of the world. It is the collection of activities, services and industries that deliver a travel
experience including transportation, accommodation, eating and drinking, establishments of retail
shops, entertainment, business and other hospitality services provided for individuals or groups
travelling away from home. India is a diverse Country, with over1.3billion people following various
culture, tradition, languages, festivals, religion etc. Equally diverse are the category of tourism activity
that India offers to her people as well as to the people across the world. Such diversity owe largely to
the geographic, climatic and traditional multiplicity seen in India’s twenty-nine states and seven union
territories. In India tourism sector was considered as an important sector only after the Independence
and government has introduced various schemes and plans for its development. The policy
intervention in tourism development is quite apparent.

Development of tourism industry requires tourism planning. Tourism Planning leads to tourism
development. Tourism Planning is the process for tourism development. Planning refers to methods
and means used in making decisions about the future. Tourism Planning helps in problem solving and
arriving at decisions which help planner in achieving desired objectives. Planning for tourism is very
crucial. Several Countries of the world, especially the developing countries have lately realized the
importance of tourism and benefits which it brings out. The use of macroeconomic planning
techniques for tourism sector are relatively new .

The use of macroeconomic planning methods for national economic development which have been
largely utilized since the end of world war second, did not always cover tourism development as a
particular field.
The increasing significance of tourism as a source of income, employment generation, regional
development, foreign exchange and major factor in balance of payment for many countries has been
attracting the attention of many government as well as others with an interest in economic
development .

Tourism Policy in India

Tourism emerged as the largest global industry of the 20th century and is projected to grow even
faster in the 21th century. India has immense possibilities of growth in the tourism sector with vast
culture and religious heritage, varied natural attractions, but a comparatively small role in the world
tourism scene. Tourism policy strengthens the tourism sector and envisages new initiatives towards
making tourism the catalyst in employment generation, environmental regeneration, development of
remote areas and development of women and other disadvantaged groups in the country. It would
lead to larger foreign exchange earnings and create conditions for more foreign direct investment.

NEED OF THE STUDY:

 Creation of world class tourism related infrastructure


 Growth in tourist footfalls
 Ease of doing business
 Other initiatives
 Skill development

STATEMENT OF PROBLEM:

 Allow corporate sponsorship for heritage buildings

 Create experiences, not sightseeing spots

 Build great roads and access points

 Aggressive tourism marketing strategies

 Sell niche tourism areas separately


RESEARCH METHODOLOGY:

I. Source of data
 Primary data

Interview method

 Secondary data

Journals

Books

Websites

OBECTIVE OF THE STUDY:

The scope of travel and tourism is truly immense: in the last six years, it has created 11 million jobs and
has the potential to create another 37 million jobs (estimated by the NSSO, Ministry of Tourism) of the
120 million projected requirement by 2020.

a. Scope of tourism
 Heritage Tourism
 Adventure Tourism
 Cultural Tourism
 Youth Tourism
 Pilgrimage Tourism
 Medical Tourism
b. Pit falls faced by tourism in India

 Business Hurdles

 Attacks on Women

 Security Concerns

 Concerns About Industry Growth


c. Suggestions to improve tourism in India

 safety and security

 Clean India- Green India

 Web-related advertisements

 Reservation and travel expenses

 Medical facilities

 Adaptable environment and atmosphere

 Guidance

SCOPE OF THE STUDY:

The scope of the study is limited to development of tourism in India by government

LIMITATIONS OF THE STUDY:

 Funds available for the development of tourism

 It is mainly based on the secondary data

PLAN OF ANALYSIS:

(Student Signature) (Signature of Guide)


DEEKSHITHA R Prof. KAMALA SUGANDI

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