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ANA Website Redesign Framework

The document outlines a 6-step framework for website redesign that includes setting goals, analyzing the current site, designing new pages and features, preparing content and governance policies, launching the new site, and refining it over time based on data and feedback. Templates, tools, and guides are provided to help with various aspects of each step such as business cases, requirements gathering, budgeting, content planning, and metrics tracking.

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Demand Metric
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245 views

ANA Website Redesign Framework

The document outlines a 6-step framework for website redesign that includes setting goals, analyzing the current site, designing new pages and features, preparing content and governance policies, launching the new site, and refining it over time based on data and feedback. Templates, tools, and guides are provided to help with various aspects of each step such as business cases, requirements gathering, budgeting, content planning, and metrics tracking.

Uploaded by

Demand Metric
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WEBSITE REDESIGN

Framework

For more information about the linked resources


Leverage the framework below to quickly below, visit the Website Redesign Playbook.
empower your organization’s website redesign strategy.

1 SET 2 ANALYZE 3 DESIGN 4 PREPARE 5 LAUNCH 6 REFINE

Website Project Website Program Website Page Website Reporting


Web Requirements Website Governance
Charter Template Maturity Assessment Map Template

Business Case Website Usage Web Requirements Content Marketing


Privacy Policy
Template Survey Template Priority Index Contributors Database

Website Program Customer Profile Lead Acquisition SEO Maturity


Terms of Use Policy
Strategy Scorecard Template Model Assessment

Buyer Persona Marketing Automa- SEO Keyword


Website Roadmap Blog Policy
Template tion Business Case Database

Competitive Website Social Media Social Media Policy


Website Budget
Analysis Tool Marketing Playbook and Guidelines

Website Requirements Content Marketing Website Launch


RFP Template
GAP Analysis Plan Playbook Checklist

Online Advertising Marketing Commu-


Vendor Selection
Plan Template nications Playbook

Website Program
Metrics Dashboard

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