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ANA Sales Enablement Framework

This sales enablement plan outlines a six step framework to empower an organization's sales enablement strategy: 1) approve the strategy and business case, 2) prepare by assessing readiness and aligning sales and marketing, 3) implement enabling solutions like CRM and marketing automation, 4) build assets such as buyer personas, sales playbooks, and positioning statements, 5) launch with metrics dashboards and communications, and 6) measure success through post-project evaluations and metrics. The framework is supported by various templates, studies, and tools to guide the process.

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393 views1 page

ANA Sales Enablement Framework

This sales enablement plan outlines a six step framework to empower an organization's sales enablement strategy: 1) approve the strategy and business case, 2) prepare by assessing readiness and aligning sales and marketing, 3) implement enabling solutions like CRM and marketing automation, 4) build assets such as buyer personas, sales playbooks, and positioning statements, 5) launch with metrics dashboards and communications, and 6) measure success through post-project evaluations and metrics. The framework is supported by various templates, studies, and tools to guide the process.

Uploaded by

Demand Metric
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SALES ENABLEMENT PLAN

Framework

For more information about the linked resources


Leverage the framework below to quickly below, visit the Sales Enablement Playbook.
empower your organization’s sales enablement strategy.

1 APPROVE 2 PREPARE 3 IMPLEMENT 4 BUILD 5 LAUNCH 6 MEASURE

Sales Support Distributor Metrics Sales Enablement


Readiness Assessment CRM Solution Study Buyer Persona
Effectiveness Survey Dashboard Metrics Dashboard

Sales & Marketing Marketing Automation Buying Process Partnership Application


Business Case Post Project Evaluation
Alignment Tool Solution Study Stage Mapping Form

Marketing Collateral Sales Intelligence Sales Playbook Partnership Develop-


Strategy Scorecard
Management Tool Solution Study Template ment Tracking Tool

Project Plan Dir. of Sales Enablement Partnership Marketing


CPQ Solution Study Positioning Statement
Template Job Description Assessment

Enablement Knowledge Unique Selling Partnership Marketing


Management Study Proposition Agreement

Sales Communication Partnership Marketing


Competitive Analysis
Solution Study Evaluation Matrix

Sales Enablement Competitive Products Referral Partnership


RFP Template Sales Reference Agreement

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