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Smartphone Market Summary

The sale of mid-range smartphones priced between Tk. 12,000-20,000 in Bangladesh increased by 21% in the first nine months of 2018 due to growing app-based services, while sales of smartphones under Tk. 10,000 decreased by 30%. Local smartphone production by four companies helped supply over 1 million smartphones in the last three months. While sales of certain models rose, the overall smartphone business declined due to limited 4G network coverage extending replacement cycles.

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Tashkin Mahmud
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54 views2 pages

Smartphone Market Summary

The sale of mid-range smartphones priced between Tk. 12,000-20,000 in Bangladesh increased by 21% in the first nine months of 2018 due to growing app-based services, while sales of smartphones under Tk. 10,000 decreased by 30%. Local smartphone production by four companies helped supply over 1 million smartphones in the last three months. While sales of certain models rose, the overall smartphone business declined due to limited 4G network coverage extending replacement cycles.

Uploaded by

Tashkin Mahmud
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Import/Supply of smart phone

The sale of smartphones, priced between Tk. 12,000 and Tk. 20,000, increased by 21 per cent in the
first nine months of this year, said industry insiders. This is due to app-based services. However, the
sale of smartphones with a price tag of less than Tk. 10,000 decreased by 30 per cent during the
same period, they added.
The sale of smartphones that are relatively better and affordable has increased due to the expansion
of app-based raid sharing services, e-commerce and online food order and delivery services, said
Bangladesh Mobile Phone Importers' Association (BMPIA) president Md Ruhul Alam Al Mahbub.
"After analysing, we found that the sale of smartphones priced less than Tk. 10,000 or less has
decreased by 30 per cent. On the other hand, the sale of smartphones in the range of Tk. 12,000 to Tk.
20,000 increased by 21 per cent," he said.
If smartphone sales continue to rise, the country's mobile phone manufacturers will benefit, said the
industry people.
Four companies --Samsung, Symphony, Walton and Techno -- have started production of mobile
devices in the country.
Mohammed Mesbah Uddin, joint secretary of the BMPIA, said companies that have started production
have been able to supply 10 lakh smartphones to the local market for the last three months (September
to November).
It is good news that handset sales within a certain range have increased. But the overall smartphones
business is going down, "added Mohammed Mesbah Uddin.
Technonology expert Suman Ahmed said raid sharing services and e-commerce service providers need
a better smartphone as they need good battery backup, GPS features and easy to manage apps.
App-based services and e-commerce service are making a difference in the sale of smartphones and
mobile operators to the Internet, he said.

Smartphone Market Summary:


 Bangladesh smartphone shipments declined 18% YoY and grew 3% sequentially.
 Smartphone shipments contributed to 21% of the total mobile phone shipments, signalling a slow but
steady adoption of smartphones.
 Symphony remained the leading smartphone brand in Bangladesh with 21% market share.
 Walton was the only other Bangladesh brand featured among the top five smartphone brands with
15% market share surpassing Samsung. Walton smartphone shipments grew by 74% YoY, with its
local manufacturing contributing to 25% of its smartphone shipments in Q1 2018.
 iTel, became the fastest smartphone brand growing +564% YoY in Q1 2018 capturing 10% market
share during the quarter. Aggressive promotions along with its low-cost entry level smartphones
offerings were the reasons for its success. It captured the third spot by surpassing both Samsung and
Huawei in Q1 2018. iTel’s S11 was the popular model during this quarter.
 Samsung smartphone shipments declined 46% YoY with 10% market share. However, Samsung is
leading the 4G smartphone segment with 21% market share due to its “J series” models, which alone
contributes to 17% of the total 4G smartphone shipments in Q1 2018.
 Huaweiclinched the fifth spot in the smartphone segment with 8% market share during the quarter.
Huawei’s Y series (Y3) was the popular 4G model. Huawei contributed to 20% of the total 4G
smartphone shipments in Bangladesh during Q1 2018
 Grameenphone, Robi Axiata and Banglalink launched 4G services at the end of February. However,
most users are still waiting for nationwide full deployment of 4G networks which has extended the
smartphone replacement cycle in the country.

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