OLD SAN AGUSTIN NATIONAL HIGH SCHOOL

Old San Agustin Basey, Samar

4th Quarter Examination in Media and Information Literacy

Name: ___________________________ Grade & Sec.: ______________Date: __________

DIRECTIONS; Read the statement carefully choose the correct answer and write the letters
before the numbers.

1. A group of people exposed and experiencing media.

a. Audiences b. Mass Audiences c. Literacy d. Audience Fragmentation
2. What audiences applied to huge numbers of people constitute the audiences of popular
Mass culture.
a. Mass Audiences b. Audiences c. Literacy d. Information
3. It is used to describe the creation of smaller and less heterogeneous.
a. Audiences b. Audience Fragmentation c. Mass Audiences d. Literacy
4. Refers to the group of people to whom a media text is specifically addressed because of
a set of characteristics that they share, such as age, gender, profession and class.
a. Target audience b. Active audience c. Audience d. Mass Audience
5. _____ people receive and interpret media messages in the light of their own history and
experiences
a. Audiences b. Active audience c. Target audiences d. Media
6. It is a combination of physical objects used to communicate or mass communication
through physical objects such as radio, television, computers or film.
a. Media b. Information c. Literacy d. Audience
7. A broad term that can cover data, knowledge derived from study, experience, or
instruction, signals or symbols.
a. Literacy b. Media c. Information d. Internet
8. What global system of interconnected computer networks that used the standard
Internet Protocol Suite to serve billions of users worldwide
a. Information b. Internet c. Audience d. Technology
9. _______ is an excessive or poorly controlled preoccupations, urges or behaviors
regarding computer use and internet access that lead to impairment or distress.
a. Information b. Internet addiction c. Internet d. Media
10. It is an exceptionally significant part of audience creation.
a. Risk management b. Target audience c. demographic d. Internet
11. _____ is largely derived from the concept of demographics, but is focused on the
psychological traits.
a. Demographic b. Psychographic c. Cross culture d. Audience
12.What research is traditionally about gaining an insight on audience preferences,
however fluid and ever-changing these could be in the present period.
a. Audience research b. Demographic c. research d. Media
13. The whole research undertaking should be structured with steps should be followed
according to the design.
a. Logical b. Empirical c. Systematic d. Replicable
14. A kind of research that it should be guided by the rules of logical reasoning and the
logical process of induction and deduction.
a. Systematic b. Empirical c. Logical d. Replicable
15. What is the common method of audience research?
a. Survey b. Observation c. Group discussion d. Method
16. ______ is what we want to know about the society we live in.
a. Information b. Personal identity c. Social interaction d. communication
17. A kind of media created and controlled by a community, either a geographic or a
community of identity or interest.
a. Internet b. Indigenous Media c. Mass media d. Media
18. It is the ability to decode, analyze, evaluate and produce communication in a variety of
forms.
a. Media Literacy b. Media Education c. Mass media d. Media Information
19. What education refers to the technical productions skills linked with producing media
texts.
a. Media education b. Media Literacy c. Media codes d. Media Information
20. A process of sharing or producing contents that exemplifies a newfound knowledge.
a. Information Literacy b. Mass media c. Learning out loud d. Audience
21. ______ is a set of rights granted to the author or creator of a work, to restrict others’
ability to copy redistribute and reshape the content.
a. Digital divide b. Electronic portfolio c. Copyright d. Audio Media
22. It refers to a collection of electronic evidence assembled and managed by a user,
usually on the Web.
a. Electronic Portfolio b. Mass Media c. Copyright d. Literacy
23. A system of beliefs based on a set of positions, ideas and perspectives.
a. Media b. Values c. Ideology d. Attitudes
24. _____ a dispositions towards social reality.
a. Values b. Attitudes c. Ideology d. Research
25. Hierarchy of what is socially important to oneself and the community.
a. Values b, Ideology c. Attitudes d. Manner
26. What values that guide or drive our individual behavior?
a. Personal values b. Attitudes c. Values d. System
27. A coherent and harmoniously aligned set of values from where you derive you sense of
identity and integrity is called ____________.
a. Value System b. Attitude c. Values d. Manner
28. Ways of living and denote the interests, hobbies, behavior, opinions of an individual,
family, group, or even a community.
a. Values b. Lifestyles c. Manner d. Attitudes
29.