CRM Notes2 3
CRM Notes2 3
What is Research
Re + Search
Re = Again, Anew or Over again
Search = To examine closely and carefully
Research is a careful, systematic, patient study and investigation in some field of
knowledge, undertaken to establish facts or principles.
Research is a structured enquiry that utilizes acceptable scientific methodology to
solve problems and create new knowledge that is generally applicable.
Characteristics of Research
Types of Research
Pure Research
explain how this world operates, what makes things happen, why social relations are a
certain way, and why society changes.
is the source of most new scientific ideas and ways of thinking about the world.
generates new ideas, principles and theories, which may not be immediately utilized;
though are the foundations of modern progress and development in different fields.
Applied research
is done to solve specific, practical questions and understanding of a phenomenon.
can be exploratory, but is usually descriptive
can be carried out by academic or industrial institutions.
Correlational research
Tests for statistical relationships between variables.
The researcher begins with the idea that there might be a relationship between two
variables
She or he then measures both variables for each of a large number of cases and checks
to see if they are in fact related
Explanatory research
attempts to clarify why and how there is a relationship between two or more aspects of
a situation or phenomenon.
research attempts to identify the actual reasons a phenomenon occurs.
Exploratory research
is conducted into an issue or problem where there are few or no earlier studies to refer
to.
The focus is on gaining insights and familiarity for later investigation.
It is used to identify and obtain information on a particular problem or issue.
Structured approach
• The structured approach to inquiry is usually classified as quantitative research.
• The structured approach is appropriate to determine the extent of a problem, issue or
phenomenon.
• The structured approach addresses the problems such as:
how many people have a particular problem?
How many people hold a particular attitude?
Unstructured approach
The unstructured approach to inquiry is usually classified as qualitative research
The unstructured approach is more appropriate to explore the nature of a problem,
issue or phenomenon without quantifying it.
Common examples include:
An account of different opinions different people have about a product or an
issue.
description of working condition in a particular industry.
Lecture No : 02
Scientific Method
The Scientific Method involves a series of steps that are used to investigate a
natural occurrence.
1. Problem/Question
Develop a question or problem that can be solved through experimentation.
2. Observation/Research
Make observations and research your topic of interest.
3. Formulate a Hypothesis
Predict a possible answer to the problem or question.
Example: If soil temperatures rise, then plant growth will increase
4. Experiment
Develop and follow a procedure.
Include a detailed materials list.
The outcome must be measurable (quantifiable).
6. Conclusion
Include a statement that accepts or rejects the hypothesis.
Make recommendations for further study and possible improvements to the
procedure.
Hypothesis
The hypothesis is an educated guess about the relationship between the
independent and dependent variables.
Independent Variable
The independent, or manipulated variable, is a factor that’s intentionally
varied by the experimenter.
Dependent Variable
The dependent, or responding variable, is the factor that may change as a
result of changes made in the independent variable.
Lecture No : 03
Problem
A question raised for inquiry, consideration or solution
An intricate unsettled question
Lecture No : 04
RULES
• Use simple and precise words
• Cite sources
• Proofread carefully/check spelling
• Be consistent in tenses
• Observe correct grammar
• Make an outline
TITLE
• SPECIFIC AND INFORMATIVE
• SCIENTIFIC
ABSTRACT
• BRIEF BUT COMPLETE
INTRODUCTION
• Background of the study
• Problem statement
• Hypothesis
• Objectives
• significance of the study
• scope and limitations
OR
• You will find background information and a statement of the
author's hypothesis in the introduction.
METHOD
• Complete list of materials
• Procedure must be clearly and accurately written ( passive form, third person)
• Actual methods or materials used in the experiment
OR
• The methods section will help you determine exactly how the authors
performed the experiment.
RESULTS
• Actual observations (DO NOT INTERPRET YET!)
• Use tables and figures to present the data
• When starting with a number, spell it out.
OR
• The results section contains the data collected during experimention.
• The results section is the heart of a scientific paper. In this section, much of
the important information may be in the form of tables or graphs.
DISCUSSION
• Interpret your observation
• Describe trends or patterns
• Compare with previous studies
• Explain the unexpected results (very important)
OR
• The discussion section will explain the authors interpret their data and how
they connect it to other work.
• Authors often use the discussion to describe what their work suggests and
how it relates to other studies.
ACKNOWLEDGMENTS
• In reading the acknowledgments, you can see what sources provided financial
support for the study.
• You might want to know an industry group or the federal government funded
the study.
LITERATURE CITATION
• TEXT CITATION
Ex. 1.
Some flies appear to mimic their predators to avoid attack (Greene et al.
1987).
OR
• This section provides the sources cited throughout the paper.
• This section offers information on the range of other studies cited:
– Does the author cite only his or her previous studies?
– Are both classic and modern sources influencing this work?
– Does the author look to the work of scientists in other disciplines?
The literature cited section is also helpful for generating a list of
background reading on the topic under study.
Bibliography
• Alphabetize literature citations by first author's last name.
Lecture No : 05
Why bother?
• Journal papers are current
• Textbooks are often years out of date
• You can get enough details to replicate what you read about
• Adapt cutting edge ideas and techniques to your own research
• Training of critical faculties
– You can see whether you agree with conclusions
• Because one day soon you could be writing papers too!
Organization of a paper
• IMRAD
– Introduction, Methods, Results and Discussion
• Plus
– Title, abstract, authors, acknowledgements, declarations, references
– Tables and figures; legends
Evaluating a paper
• What questions does the paper address?
• What are the main conclusions of the paper?
• What evidence supports those conclusions?
• Do the data actually support the conclusions?
• What is the quality of the evidence?
• Why are the conclusions important?
Lecture No : 06
What is Literature Review?
• A literature review discusses published information in a particular subject
area, and sometimes information in a particular subject area within a certain
time period.
• A literature review can be just a simple summary of the sources, but it usually
has an organizational pattern and combines both summary and synthesis
• It might give a new interpretation of old material or combine new with old
interpretations.
• The format of a review of literature may vary from discipline to discipline and
from assignment to assignment.
• Generally, the purpose of a review is to analyze critically a segment of a
published body of knowledge through summary, classification, and
comparison of prior research studies and theoretical articles
• A literature review is the effective evaluation of selected documents on a
research topic.
Why write Literature Review?
• Literature reviews provide you with a handy guide to a particular topic. If you
have limited time to conduct research, literature reviews can give you an
overview or act as a stepping stone
• For professionals, they are useful reports that keep them up to date with what
is current in the field.
• For scholars, the depth and breadth of the literature review emphasizes the
credibility of the writer in his or her field
• The purpose of a literature review is for you to take a critical look at the
literature (facts and views) that already exists in the area you are researching.
• A literature review is not a shopping list of everything that exists, but a critical
analysis that shows an evaluation of the existing literature and a relationship
between the different works
• Literature can include books, journal articles, internet (electronic journals),
newspapers, magazines, theses and dissertations, conference proceedings,
reports, and documentaries.
• In a broader context, Hart (1998) lists the following purposes of a review:
o Distinguishing what has been done from what needs to be done;
o Discovering important variables relevant to the topic;
o Synthesizing and gaining a new perspective;
o Identifying relationships between ideas and practice;
o Establishing the context of the topic or problem;
o Rationalizing the significance of the problem;
o Enhancing and acquiring the subject vocabulary;
o Understanding the structure of the subject;
o Relating ideas and theory to applications;
o Identifying methodologies and techniques that have been used
Showing familiarity with state-of-the-art developments
• Consider organization:
o You've got a focus, and you've narrowed it down to a thesis
statement.
o Now what is the most effective way of presenting the information?
o What are the most important topics, subtopics, etc., that your
review needs to include?
o And in what order should you present them?
o Develop an organization for your review
• First, cover the basic categories :
o Just like most academic papers, literature reviews also must contain
at least three basic elements: an introduction or background
information section; the body of the review containing the
discussion of sources; and, finally, a conclusion and/or
recommendations section to end the paper.
o Introduction: Gives a quick idea of the topic of the literature review,
such as the central theme.
o Body: Contains your discussion of sources and is organized either
chronologically, thematically, or methodologically (see below for
more information on each).
o Conclusions/Recommendations: Discuss what you have drawn from
reviewing literature so far.
• Organizing the body :
o Once you have the basic categories in place, then you must consider
how you will present the sources themselves within the body of your
paper. Create an organizational method to focus this section even
further.
o To help you come up with an overall organizational framework for
your review, consider the six typical ways of organizing the sources
into a review:
Chronological
By publication
By trend
Thematic
Methodological
How to review?
The whole process of reviewing includes:
a. Searching for literature
b. Sorting and prioritising the retrieved literature
c. Analytical reading of papers
d. Evaluative reading of papers
e. Comparison across studies
f. Organising the content
g. Writing the review
Tips on writing