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AdSense Monetization

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116 views

AdSense Monetization

dm

Uploaded by

ppghoshin
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Monetization using AdSense

© EduPristine – www.edupristine.com
© EduPristine Monetization
What is Monetization?

▪ In Publishing, Monetization is ensuring that your publication (be it online or offline) makes money
▪ Traditionally the most popular model of Monetization has been advertising, case in point – TV,
Magazines, Newspapers all thrive not on subscription fees, but on advertising fees. Fun fact – IIPM
Is the largest advertiser for newspapers in the last 10 years
▪ How can we monetize online –
• Google Adsense
• AdRoll
• Chitika
• Carbon Ads
• DFP (Doubleclick for Publishers)
• Inhouse Ad Sales team

© EduPristine Monetization 1
Why AdSense?

▪ Easy to setup
▪ Integrated to YouTube channels as well
▪ Needs quality content
▪ Ease of reporting

© EduPristine Monetization 2
What is AdSense?

▪ Google AdSense is a program run by Google that allows publishers in the Google Network of
content sites to serve automatic text, image, video, or interactive media advertisements, that are
targeted to site content and audience. These advertisements are administered, sorted, and
maintained by Google. They can generate revenue on either a per-click or per-impression basis.

© EduPristine Monetization 3
AdSense vs AdWords

▪ The difference between AdWords and AdSense is that AdWords allows you to advertise on the Google
search results pages (and the network of partners) while AdSense is the platform to use as a publisher
to display Google Ads on your website.
▪ Both platforms are developed and owned by Google and they have positively contributed to Google’s
success.

▪ Both AdSense and AdWords are great tools you can use to make money and also promote your products
and services online. AdSense is the best option to monetize your content rich website and AdWords is
one of the most efficient ways to advertise your businesses to a well defined targeted audience.

© EduPristine Monetization 4
Getting Started

3 Things Needed:

© EduPristine Monetization 5
Launching AdSense on your site

Go to
adsense.google.com
and sign-up with
your Google Account

▪ Once you apply for AdSense, Google will review your application (review the website address that
is given in the application) and accept/reject the same based on their findings.
▪ You will receive email confirmation from Google on your registered email ID to inform the status
of your AdSense Account along with suggested improvement if required.

© EduPristine Monetization 6
The AdSense Dashboard

Accessible only after getting


approval for AdSense

© EduPristine Monetization 7
Click on My Ads

Accessible only after getting


approval for AdSense

© EduPristine Monetization 8
See the AdSense Code

Accessible only after getting


approval for AdSense

© EduPristine Monetization 9
Paste AdSense Code in Site

▪ Possible AdSense placeholders


• Header
• Footer
• Widgets in the sidebar
• Below the Post template
• Using the AdSense WordPress plugin
• Responsive Mobile ad

▪ Code will be generate only when you get AdSense approval from Google.

© EduPristine Monetization 10
Useful Reports

▪ Most revenue generating content


▪ Revenue generated per site
▪ Revenue generated per device
▪ Revenue generated per traffic source
Note: RPM is Revenue per 1000 impressions (not to be confused with CPM, Cost per 1000
impressions). However, it’s a useful metric to quickly calculate traffic for revenue forecasts

© EduPristine Monetization 11
Request a Call Back

© EduPristine Monetization 12
Thank You!

[email protected]
www.edupristine.com

© EduPristine – www.edupristine.com
© EduPristine Monetization

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