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CHAPTER III

Research Methodology, Data Presentation, Interpretation and Analysis

3.1 Research Design (Data Gathering Procedure)

3.1.1 Research Paradigm

This is a step-by-step approach conducted by the researcher for the project

proposal. Pragmatic organization of the research study will result into a basis of facts and

ideas throughout the design process.

•Formulation of the thesis problem

•Gathering supplementary data and review
•Technical site investigation
INPUT •Project requirement and specifications

•Recall analysis
•Information and data analysis
•Synchronizing data
THROUGHPUT •Data general summarization

•Architectural planning and design solution

•Planning and design development
•Conclusion of the study recommendation
OUTPUT

Figure 10 Research Paradigm

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Research Generation

The researcher was able to collect information through different people and

agencies concerning the profile and space requirements of the project. Actual inspection

of the site was conducted to study the location’s suitability to the project, see the physical

condition, and understand what is needed for the proposed recreational park and farm

resort. The researcher also conducted an interview to the people near the site to gain

some information about the site.

The researcher also gathered some essential information through:

Library Research

The researcher conducted research through some books that are related to the

project. These are published reference related to the proposed project. Several case

studies, related articles, theses and magazines for available data and information assist

the researcher in mitigating the proposed project.

Government and Non-Government Agencies

The researcher gathered vital and technical information regarding the proposed

project through the support of and assistance of the government agencies like the City

Planning and Development Office of Nasugbu. From the gathered information and data

appropriate for the solution for the problems identified and later can be established through

the help of the government of Nasugbu.

Internet

The use of the internet which is the most innovative and modern way of searching

has been a great help to the researcher to find especially the related literature and case

study for the proposed project. The researcher visited numerous websites which is related

to the development of the proposed recreational park and farm resort.

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Method Research Sources Data and Information

Library and Internet Thesis Books Planning Guidelines and
Standards
Wikipedia and Google General Information
Municipality of Nasugbu Information about Nasugbu,
Official Site Batangas
Local Government Units Office of the Municipal  Comprehensive Land
Planning and Use Program (2005-
Development Coordinator 2015)
 Agroclimatic Map
 Buildable Map
 Brgy Boundary
 Coastal District Plan
 Development
Direction Map
 Demography Map
 Flood Hazard Map
 Flood Prone Areas
 Geographic Map
 Geological Map
 Ground Rupture
Hazard Map
 Hazard Map
 Hybrid Map
 Hydrology Map
 Imagery Map
 Land Use Plain
 Land Use Map
 Land Marks Map
 Light Gray Canvas
Map
 Liquefaction Hazard
Map
 Map of Municipality of
Nasugu
 Open Streep Map
 PEIS Hazard Map
 Physical Profile
 River Map
 Road Map
 Road Network
 Social Economic
Profile
 Social Infrastructure
Map
 Street Map
 Structure Plan
 Tabloid Map

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 Tabloid Map 2
 Topographic Map
 Zone Map
Office of Public  Employment Facilitation
Employment Service
Office of the City Assessor  Tax Declaration of Real
Property
 Technical Description
and Lot Bearing of the
proposed site
Site Visit Actual Sites  Sites pictures
 Personal investigation of
the data from the sites.

Table 1.0 Specific Data Resources

3.1.2 Data Sources

Primary Data/Sources

This data analysis of research design is reliable enough to have valid tools that

lead to valid outcomes and to realize the objective for this study and to answer research

question because it is one of the effective approach and is commonly used tool in verifying

research findings and evidences for its process. The study will help in giving ample

implication for further research that relates to recreational park and farm resort

development. The research requires an organized data gathering in order to pinpoint

theories included in the research, the methodology of the research and the instrument of

data interpretation. The study analysis design incorporates a direct respondent

observation as it is possible that the study would be inexpensive and time efficient as the

chosen method gathers information about the existing site condition and in employing this

method is to describe the nature of the situation, as it exist at the time of the study and to

explore the reasons and causes for the arising issues involved and being investigated by

the researcher within a specific structure and context.

The study will employ a matter of qualitative and quantitative research design a

the study intends to find substantial real evidence in the process as specialist groups can

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easily adopt as these designs may have standards measure needed to be executed in

accomplishing the task for conducting researchers as needed for the completion of the

research.

Secondary Data/Sources

The researcher gathered data from library namely as Foster Wheeler Library of

Batangas State University. The data gathered are the related information including the

numerous theses available and associated with this study. The government and private

agencies of the Municipality of Nasugbu namely: City Planning and Development Office

and City Assessor’s Office provided the proper zoning and location of the site, information

about the development of Nasugbu and its socio-economic profile, also, the titles of the

lot. Using the internet is another way to get sources relating the project. Related

information and significant issues particularly the foreign related studies possess

instinctive quality of information which is of a vital importance.

Criteria for Empirical Research

RELIABILITY: preferably, outcomes are assessed with relatively little measurement error.

Unreliability increases unexplained variation within groups and reduces the power of

analysis.

VALIDITY: in selecting a relevant measure for an outcome, it is critical that logical

inferences can be made for the operations upon which the measure was based to the

theoretical constructs relevant to the study.

RANDOMIZATION: subjects should be randomly selected from the correspondents and

then randomly assigned to interviewing.

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3.2 Data Presentation, Interpretation and Analysis

The researcher itemized the process and method of data gathering into different

design categories and consideration for proper analysis of the proposed project.

 Considering the proper and best location of the city for the said proposal.

Identifying and rating the three-selected site through the use of different site

criteria; the researcher came up with the site selection process.

 The proper location of the site. Considering its pros and cons for the proposed

project is necessary for the proper planning and designing of the proposal.

 Through interview and observation of the present educational, economical and

social situation of the site, the probable density of users and their requirements are

very important for the researcher in visualizing the idea and the effect of the

concept in a particular user.

 Proper allocation of the said space requirement through the use architectural

programming and space analysis will help the proponent in understanding the

related spaces that will result good flow of traffic within and outside the building.

 Information about design consideration strategies of learning complex and other

related information about the proposal is also necessary.

With all the related information and the process of analyzing the proponent identify

the consideration in planning and designing the proposed project. As the synthesis,

the daily transaction regarding the use of the project proposal and the

consideration of natural element and resources will greatly affect planning

preparation.

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3.2.1 Site Selection

3.2.1.1 Site Criteria

Listed below are the general and specific site characteristics that will aid the

researcher in selecting the most suitable location for the proposed project.

1. Accessibility – It is defined as easily reached or entered physically,

refers to the public transportation.

2. Availability – This term deals with presence of important utilities

such as water supply, power and community lines, telephones and

drainage.

3. Flexibility – It is described with sufficient space and can adapt

changes for future expansion.

4. Geographical Location – It is the point of view in the area.

5. Good Surrounding – will attract users and must be located near

certain areas.

6. Market Type – Sites well located with respect to defines target

market.

7. Proximity – refers to the closeness to users.

8. Topography – land character of the site.

9. Visibility – having a clear view and ability to be seen easily; place

may be well-known by the public.

10. Zoning – It should be permitted to be used as a mixed-use

development.

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SITE CRITERIA POTENTIAL SITE

Site A Site B Site C
Barangay Barangay Barangay
Poblacion Natipuan Kaylaway
Accessibility 5 5 4
Availability 4 5 4
Good 4 5 5
Surrounding
Market Type 5 4 4
Natural 3 5 3
Aesthetics
Proximity 4 4 4
Safety 3 4 4
Suitability 2 4 3
Topography 3 4 3
Visibility 4 4 4
TOTAL 37 44 38

5 – Excellent 4 –Very Good 3 – Good 2 – Poor 1 – Very Poor

Table 2.0 System of Evaluation and Rating

3.2.1.3 Site Justification

The system of evaluation rating is one of the processes which are used to know

which site is fitted for the construction of the proposed project. Through this, the researcher

is able to choose from which among the three (3) sites is fitted for the project.

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Figure 11.0 Barangay Poblacion Site Pictures

The site is in Barangay Poblacion which is along the J.P. Laurel Street. It is easily

accessible through Nasugbu to Palico Highway. The visibility of the site can attract most

of the tourist since it is along the highway. But the view itself is somehow inappropriate to

the proposed project. The site is suitable to the proposal, but on the other side, there is

some which is better.

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Figure 12.0 Barangay Natipuan Site Pictures

The location of the site is in Barangay Natipuan. It is located beside the Canyon

Cove Resort which is also a tourist spot in Nasugbu. The site is along Nasugbu to Ternate

Highway. One of the advantages of the location is its panoramic view that suits the

proposed project as well as the concept of the design. It has an area of 5.20 hectares.

The site is suitable for the proposed project having its own natural feature and a peaceful

place to stay.

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Figure 13.0 Barangay Kaylaway Site Pictures

The site is situated in Barangay Kaylaway which is along Tagaytay to

Nasugbu Highway. It is near the Caleruega Retreat House which is also a tourist spot in

the location. The site has a good quality of soil which is an advantage of the site. The site

fits the proposed project but it must consider all aspects in choosing and designing the

proposal.

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3.2.2 Site Data

3.2.2.1 Macro Site

Figure 14.0 Map of the Philippines

Source: en.wikipedia.org

The Philippines is officially the Republic of the Philippines, is a sovereign island

country in Southeast Asia situated in the western Pacific Ocean. It consists of about 7,641

islands that are categorized broadly under three main geographical divisions from north

to south: Luzon, Visayas, and Mindanao. The capital city of the Philippines is Manila and

the most populous city is Quezon City, both part of Metro Manila. Bounded by the South

China Sea on the west, the Philippine Sea on the east and the Celebes Sea on the

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southwest, the Philippines shares maritime borders with Taiwan to the north, Vietnam to

the west, Palau to the east and Malaysia and Indonesia to the south.

Figure 15 Map of CALABARZON

Source: en.wikipedia.org

CALABARZON, formally known as Southern Tagalog Mainland and designated

as Region IV, is an administrative region in the Philippines. The region comprises

five provinces: Cavite, Laguna, Batangas, Rizal, and Quezon, and one Highly Urbanized

City, Lucena. The name of the region is an acronym of its five component provinces. Its

regional center is Calamba City in Laguna. CALABARZON is the most populous region in

the Philippines, having 14,414,774 inhabitants in 2015, and is also the country's second

most densely populated after NCR.

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CALABARZON is situated south of the National Capital Region, and is bordered

by the Manila Bay in the west, Lamon Bay and the Bicol Region in the east, the Tayabas

Bay and Sibuyan Sea in the south, and the provinces of Aurora, Bulacan, and Metro

Manila in the north. It is home to places like Mount Makiling near Los Banos, Laguna and

the Taal Volcano in Talisay, Batangas.

Figure 16.0 Map of Municipality of Nasugbu

Source: google maps

Nasugbu, officially the Municipality of Nasugbu, is a municipality in the province of

Batangas in the Calabarzon (Region IV-A) of the Philippines. The population was 134,113

at the 2015 census. In the 2016 electoral roll, it had 68,980 registered voters.

Nasugbu is bounded on the north by the municipalities

of Maragondon, Magallanes and Alfonso in the province of Cavite; on the east by the

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Batangas municipalities of Laurel, Calaca and Balayan; on the south by the Batangas

municipalities of Lian and Tuy; and on the west by the South China Sea.

Entering the town proper via the national highway, one passes fields of sugar cane,

corn and rice fields, hills and mountains. The terrain slopes downwards to the South China

Sea. Because of its rolling terrain and coastline location, agriculture (sugarcane, rice, corn,

vegetables, coconut, and fruits) and aquaculture are Nasugbu's main industries.

On August 3, 2007, by Executive Order 647, President Gloria Macapagal-

Arroyo declared Nasugbu, known for its white sand beach resorts, a special tourism

zone, mandating the formation of a private sector-led "Nasugbu eminent persons group"

to oversee development. The Nasugbu Special Tourism Zone will cover areas included

in the Nasugbu Tourism Development Plan prepared by the municipal government and

validated by the Philippine Tourism Authority (PTA).

Figure 17.0 Map of Municipality of Nasugbu

Source: Municipal Development and Planning Office

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History of Nasugbu

Prior to the arrival of the Spaniards, this coastal town of Nasugbu had population of

one thousand people. Founded in 1899, the municipality now has an estimated population

of ONE HUNDRED NINETEEN THOUSAND FIVE HUNDRED TWENTY-ONE (119,521).

The town site was situated a kilometer east of the present site. Historians recall that in

1896, about five hundred people (who had taken up arms against the Spaniards) perished

from the hands of enraged Spanish soldiers. The livelihood of the Filipino residents then

was to work for the Hacienderos who owned practically the entire town of Nasugbu. When

the Americans came the town people eventually built a new town. The new town dwellers

were to become the forebears of the community who resisted the Japanese invaders, four

decades hence. The end of the Second World War saw Nasugbu back to its normal way

of life, slowly but imperceptibly accepting the modern changes brought about the process

of urbanization. In the early 1970’s, the hacienda owners decided to sell to the people, a

majority of their landholdings, over a period of ten years. These lands became the adobe

of the ever-growing population now living in 42 Barangays throughout the municipality.

Nasugbu was part of the Tagalog region, which Chinese historians referred to as “Mai”

with the present-day Balayan as the center. This region from Nasugbu and Balayan to the

eastern part of Laguna up to Paracale in the Bicol Peninsula was said to be the most

civilized and prosperous during pre-Spanish times. Together with Lian, Calatagan, Tuy

and Calaca, Nasugbu became a part of Balayan when Balayan was officially founded as

a pueblo in 1578. Nasugbu was thus under the jurisdiction of both the civil and

ecclesiastical authorities of that mother pueblo. The curacy of Balayan and the other

newly installed curacies in the newly colonized islands were under the direct

administration of the Archbishop of Manila. The influence of the Catholic Church in

Nasugbu has been pervasive; the cultural fiber of Nasugbu is indelibly entwined with the

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town people’s religious faith. The Jesuits arrived in the Philippines in 1628 and many of

them were assigned to the newly created Balayan Province. They took possession of large

tracts of cultivated lands and ranches in Balayan and Nasugbu. Nasugbu’s patron saint

is a Jesuit, St. Francis Xavier, who is also the patron saint of missionaries.

How Nasugbu Got its Name

According to the legend, a group of Spanish soldiers was allowed by their

commander to go on a sightseeing tour of the friendlier villages on the western coast of

Batangas. The group chanced upon native couple cooking rice in a palayok whose lid

rattled over the steaming rice. In Spanish, the group leader asked the woman, “What is

this place called?” As he spoked, the Spaniard’s eyes followed the woman’s hand as she

tried to remove the excess water from the pot. The woman who knew no Spaniards

thought that the stranger was asking about her pot of rice. “Nasubo na po iyan, eh, kaya

ganyan,” she replied. The Spaniard repeated the word “NASUBO” and nodding his head

towards his companions, introduced the word of them. Together they chorused

“Nasubu…Nasubo,” and the village began to be called by that name.

About the Municipality

Nasugbu is a first class municipality in Batangas. Belongs to first Legislative

District of Batangas. Travel distance from Metro Manila is about 102 kilometres (63 mi)

via Tagaytay. From Batangas City (the provincial capitol), its distance covers about 70

kilometres (43 mi). Several bus services provide transportation to and from

Nasugbu. Jeepneys from Tagaytay City also enter and leave the town at a scheduled

time. Within the town, tricycles are the main mode of transport.

According to the Philippine Statistics Authority, the municipality has a land area of

278.51 square kilometres (107.53 sq mi) constituting 8.93% of the 3,119.75-square-

kilometre- (1,204.54 sq mi) total area of Batangas.

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Figure 18.0 Agroclimatic Map Figure 19.0 Buildable Map

Source: Municipal Development and Planning Office

Figure 20.0 Coastal District Map Figure 21.0 Development Direction Map
Source: Municipal Development and Planning Office

Figure 22.0 Development&Constraints Map Figure 23.0 Existing Condition Map

Source: Municipal Development and Planning Office

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Figure 24.0 Existing Development Plan Figure 25.0 Infrastructures&Facilities Map

Source: Municipal Development and Planning Office

Figure 26.0 Land Use Map (Mun.) Figure 27.0 Land Use Map (Pob.)
Source: Municipal Development and Planning Office

Figure 28.0 Land Use Map (Municipality) Figure 29.0 Land Use Map (Poblacion)
Source: Municipal Development and Planning Office

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Figure 30.0 Road Network Map Figure 31.0 Social Infrastructure Map
Source: Municipal Development and Planning Office

Figure 32.0 Geological Map Figure 33.0 Hydrology Map

Source: Municipal Development and Planning Office

Figure 34.0 Mixed Business District Plan Figure 35.0 Political Boundaries Map
Source: Municipal Development and Planning Office

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Figure 36.0 Coastal District Plan Figure 37.0 Imagery Map

Source: Municipal Development and Planning Office

Figure 38.0 Agriculture Development Map

Source: Municipal Development and Planning Office

The Municipality of Nasugbu is located in the coastal areas (Western Tip) of the

Province of Batangas with a bearing of 14 deg. 04 min. latitude 120 deg. Longitude.

It is bounded on the north by the municipalities of Maragondon, Magallanes,

Alfonso (Cavite); on the east by the municipalities of Laurel, Calaca, Balayan (Batangas);

on the South by the Municipalities of Lian, Tuy (Batangas; on the West by the South China

Sea.

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Travel distance to/from Metro Manila via Tagaytay City is about 102 kilometers.

This makes Nasugbu an ideal location for recreation & relaxation activities outside the

busy confines of the metropolis.

The largest town in Western Batangas, Nasugbu has a land area of 27,851

hectares. The municipality is also the second largest in the province and it accounts for

8.69% of the total provincial land area.

Nasugbu is divided into 42 Barangays, 30 Rural Barangay and 12 Urban Barangay

of which are connectively known as the Poblacion (Brgy. 1-12). The following table shows

the listing of the 42 Barangays. At the moment, the land area per Barangay is being

consolidated. However, the map projection in this report is based upon the Agreement of

the Consultant and the Municipal Government.

TERRESTRIAL ENVIRONMENT

1. Geography and Location

Landforms and its landscapes identify the characteristics of the different type of

soil. Nasugbu has two types of major landform. These are lowland-wet-land and lowland

residential. Lowland wetland type of landform is suited for fishpond, mangroves and nipa

production. Lowland residential is suitable for annual crop production.

Nasugbu uses the lowland – wet – land area in its suited land use and crop

production. However, Nasugbu can still maximize the use of these lands to increase

productivity.

There five (5)-soil type identified in the municipality of Nasugbu. The soil types are

predominantly residuals of volcanic tuff, due mainly to its proximity to Taal volcano.

Periodic eruption of Taal volcano affected the soil physiology of the municipality:

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2. Geology and Geomorphology

Nasugbu has a total land area of 278.51 square kilometers (107.53 sq mi)

constituting 8.93% of the 3,119.75-square-kilometre- (1,204.54 sq mi) total area of

Batangas.

3. Topography, Slope and Elevation

Nasugbu is characterized by variation in topographic relief. Areas Located on the

eastern side of the Poblacion and lining the shores on the Western side are predominantly

level to gently sloping. The southern portions of the municipality are gently sloping while

the Northwestern section is mountainous. Mainly, terrain slopes downwards to the South

China Sea and as shown in the slope map generated from the slope map of Batangas by

the bureau of soils of the province of Batangas.

Due to the prevalent nature of its terrain and coastal nature, agriculture with crops

like sugarcane rice corn vegetables, coconuts, fruits and aquaculture have become

Nasugbu’s main source of livelihood and main economic activity.

Entering the town proper via the national highway, one passes fields of sugar cane,

corn and rice fields, hills and mountains. The terrain slopes downwards to the South China

Sea. Because of its rolling terrain and coastline location, agriculture (sugarcane, rice, corn,

vegetables, coconut, fruits) and aquaculture are Nasugbu's main industries

4. Atmospheric Characteristics

 Climate

The climate of Nasugbu falls under the first type of classification, Type I,

characterized by two pronounced seasons: Dry season from November to April and wet

season for the rest of the year. The annual average temperature in the municipality is

27.3 °C (81.1 °F).

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Temperature and Humidity

January is the coolest month having an average temperature of 25.8 °C (78.4 °F),

while April is the warmest month registering an average temperature of 29 °C (84 °F).

5. Urban Environment

 Environmental Management and Waste Management

Solid Wastes

It is estimated that the solid waste production of the municipality is 40.45 cu.m /

day. However, there is only an average of 30 cu.m. per day collected. The remaining 10.5

cu.m. of garbage are being composted within each household or disposed of differently.

The garbage trucks available 92 garbage compactor, 1 mini dumtruck and 1 elf) are not

enough for the use of the whole municipality. There is still a need for for additional garbage

trucks for the present use and for the future growth especially since the proclamation as

a tourist zone.

The existing final disposal facility used is a dumpsite which is located in Barangay

Dayap, near the Wawa River. It utilizes the dumpsite composting method. It is a method

wherein the biodegradable materials in the garbage are segregated for composting. The

compost produced is used for the fertilizer of agricultural purposes. However, further final

disposal methods are to be studied to accommodate the urbanization need.

SOLID WASTE MANAGEMENT

CHARACTERISTICS
Volume of Garbage Est. 40.45 cu.m. / day
Average Daily Collection 30 cu.m.
Method of Disposal Dumpsite Composting
Location of Dumpsite Barangay Dayap
No. of Garbage Trucks 2 garbage compactor, 1 mini
dump truck, 1 elf
Table 3.0 Solid Waste Management
Source: Municipal Development and Planning Office

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6. Geologic Hazards

Hazard Risks and Physical Constraints

The municipality is located within 35 km radius of Taal Volcano, a potentially deadly

volcano due to its proximity to water. However, the mountains of Batulao and Talamitam

in the east of the municipality shield most of the population from direct damage caused by

hot air surges and volcanic bombs from a volcanic eruption.

Being located on a straight coastline with no islands or sand bars, the town of Nasugbu

is prone to a tsunami that may originate in the South China Sea.

The Poblacion is separated from the rest of Batangas province by Lian River which is

spanned by two bridges, one to Lian and another to Tuy. The destruction of these two

bridges effectively cuts off Nasugbu’s lifeline to the rest of the world, except by sea. There

are no passable roads yet through the mountain ranges at the north and east.

Like all municipalities in the Island of Luzon, Nasugbu is also prone to earthquakes

and typhoons. A disaster similar to that which occurred in Ormoc, Leyte in 199_ could also

happen in Nasugbu as they share the same land features and configurations. Floods

regularly occur in the municipality during typhoons and when the Lian River stage is

elevated.

7. Land Suitability Assessment

Suitable Land Uses

Sustainable land use is the use of land for its use without any deterioration of the land

resources. Its level of productivity is the same over the period of time. The misuse of land

results to a complete opposite where there is low production and continued deterioration

of land resources that cause the decline of sustainability. Overuses and under use oflands

are also hindrances for the future growth of the municipality.

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Overused lands are those lands which are used at a level of intensity that is in excess

of its suitable use. This is where the carrying capacity of the land is exceeded. Nasugbu

has a total of 9,691 hectares overused lands. This is a big tract of land that is producing

very low. This covers a greater hectarage of land compared to Batangas City and Lipa

City. Plantation forest and production forest account for 4,709 hectares and 4,162

hectares, respectively. Sustainable uses are not implemented on these areas and is

causing a considerable damage to the natural environment. Kaingin is being practiced in

these areas which causes greater damage upon the land. The same manner is observed

in the perennial trees and vines areas which represent 820 hectares.

Soil Characteristics

A large percentage of the municipality’s area is comprised of Magallanes Loam (71%)

and Magallanes Sandy Loam (10%), characterized by light reddish brown color, friable

and fine to coarse granular loam and somewhat sandy in texture. Next in abundance is

Calumpang Clay Loam, a light grayish-brown, loose and structureless sandy loam, at

11%. Tall Sandy Loam and Tagaytay Sandy Loam, both influenced by volcanic origins,

comprise the remaining 8% of the total land area.

Barangay (Poblacion) Type of Land Use Land Area

Barangay I Residential 53,313.25
Agriculture 6,581
Government 1,047.80
Educational 452
Barangay II Residential 109,328.25
Commercial 1,310.50
Religious 5,849
Government 29,240
Barangay III Residential 105,108.50
Agriculture 8,636
Commercial 18,804.70
Religious 2,424

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Government 1,580
Barangay IV Residential 62,348.75
Commercial 437
Government 10,859
Religious 1,546
Barangay V Residential 83,715.02
Barangay VI Residential 126,018.06
Commercial 2,255
Religious 546
Barangay VII Residential 52,906.50
Commercial 594
Government 18
Barangay VIII Residential 50,053.50
Commercial 1,289.50
Barangay IX Residential 38,380.48
Commercial 10,471.66
Barangay X Residential 53,082.10
Agriculture 61,707
Commercial 5,256
Government 9,487
Barangay XI Residential 150,747.85
Agriculture 766,103.50
Commercial 13,437
Religious 38,350
Government 12,666
Educational 7,115
Barangay XII Residential 78,748
Commercial 24,026
Table 4.0 Poblacion Suitable Land Uses
Source: Municipal Development and Planning Office

8. Population: Levels, Growth, Distribution and Movements

In the 2015 census, Nasugbu had a population of 134,113. The population density

was 480 inhabitants per square kilometre (1,200/sq mi). In the 2016 electoral roll, it had

68,980 registered voters.

Nasugbu on the other hand, exhibited its peak of growth during 1918, reaching

5.73%. Although it also experienced a decrease in its growth from this point and then

became relatively stable. Nasugbu’s population growth is still expected to increase since

it is now proclaimed a tourism zone.

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Nasugbu population by the year 200 accounts for 5.04% of the total population of

the whole Province of Batangas. With a population count of 96,113, based from the table

below. Nasugbu is the third most populated municipalities with Batangas City and Lipa

City. This could mean that the municipality of Nasugbu is closer to being a city than any

other municipalities of Batangas and would seem to be more urbanized than the others.

This also reflects that the municipality can satisfy more development requirements and

living standards than any other municipality in the province.

Province, City, Total Population

Municipality and Brgy.
NASUGBU 134,113
Aga 6,577
Balaytigui 4,426
Banilad 5,072
Barangay 10 (Pob.) 1,074
Barangay 11 (Pob.) 2,846
Barangay 12 (Pob.) 2,398
Barangay 2 (Pob.) 1,750
Barangay 3 (Pob.) 1,283
Barangay 4 (Pob.) 1,554
Barangay 5 (Pob.) 2,028
Barangay 6 (Pob.) 2,450
Barangay 7 (Pob.) 1,463
Barangay 8 (Pob.) 1,302
Barangay 9 (Pob.) 902
Bilaran 6,831
Bucana 4,253
Bulihan 2,845
Bunducan 2,144
Butucan 2,112
Calayo 2,574
Catandaan 2,018
Kaylaway 7,270
Kayrilaw 1,630
Cogunan 4,608
Dayap 1,945
Latag 2,727
Looc 4,204
Lumbangan 6,823
Malapad Na Bato 1,330

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Mataas Na Pulo 1,736

Maugat 1,242
Munting Indan 3,141
Natipuan 2,474
Pantalan 3,831
Papaya 2,628
Putat 3,060
Reparo 2,119
Talangan 2,897
Tumalim 4,003
Utod 1,410
Wawa 15,328
Barangay 1 (Pob.) 1,805
Table 5.0 Number of Population Per Barangay
Source: Census of Population 2015

Meanwhile, urban population growth in 2000 represents 29.29% of the total

population of the municipality accounting for 28,055 persons. By the year 2025, urban

population will increase to 38,255 which will be 34.91% of the total population. This would

be due to the influx of different business opportunities in the municipality.

BARANGAY 2010 Population 2015 Population

(as of May 1 (as of August REMARKS
2010) 1,2015)

Barangay 1 (Pob.) 1,640 1,805 increased

Barangay 2 (Pob.) 1,485 1,750 increased
Barangay 3 (Pob.) 1,160 1,283 increased
Barangay 4 (Pob.) 1,412 1,554 increased
Barangay 5 (Pob.) 2,016 2,028 increased
Barangay 6 (Pob.) 2,368 2,450 increased
Barangay 7 (Pob.) 1,446 1,463 increased
Barangay 8 (Pob.) 1,188 1,302 increased
Barangay 9 (Pob.) 891 902 increased
Barangay 10 (Pob.) 981 1,074 increased
Barangay 11 (Pob.) 2,844 2,846 increased
Barangay 12 (Pob.) 2,299 2,398 increased
Aga 5,889 6,577 increased
Balaytigui 4,059 4,426 increased
Banilad 4,585 5,072 increased
Bilaran 5,022 6,831 increased
Bucana 3,841 4,253 increased

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Bulihan 2,534 2,845 increased

Bunducan 1,778 2,144 increased
Butucan 2,108 2,112 increased
Calayo 2,340 2,574 increased
Catandaan 1,845 2,018 increased
Kaylaway 6,377 7,270 increased
Kayrilaw 1,546 1,630 increased
Cogunan 3,933 4,608 increased
Dayap 1,644 1,945 increased
Latag 2,515 2,727 increased
Looc 3,970 4,204 increased
Lumbangan 6,579 6,823 increased
Malapad Na Bato 1,210 1,330 increased
Mataas Na Pulo 1,726 1,736 increased
Maugat 1,117 1,242 increased
Munting Indang 2,992 3,141 increased
Natipuan 2,063 2,474 increased
Pantalan 3,686 3,831 increased
Papaya 2,519 2,628 increased
Putat 2,751 3,060 increased
Reparo 1,987 2,119 increased
Talangan 2,673 2,897 increased
Tumalim 3,937 4,003 increased
Utod 1,175 1,410 increased
Wawa 14,352 15,328 increased
Table 6.0 Annual Average Percent of Population Increase/Decrease by Barangay,
Source: Census of Population 2015

Rural population will increased by 13,461 from year 2000 to 2025. It can be deducted

that the diction of the municipality is towards increased urbanization eyeing for potential

tourism development and processing industry for agricultural products.

Assumed Projected Population

Year Annual Growth
Rate (%)
1903 2.59 6,680
1918 5.73 12,423
1939 2.83 19,820
1948 2.16 23,668
1960 3.9 34,845
1970 3.44 46,849
1980 2.68 59,405

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1990 2.7 75,462

Table 7.0 Projected Populations

Source: Census of Population

Nasugbu population by the year 200 accounts for 5.04 % of the total population of the

whole Province of Batangas. With a population count of 96,113, based from the table

below. Nasugbu is the third most populated municipalities with Batangas City ang Lipa

City. This could mean that the municipality of Nasugbu is closer to being a city than any

other municipalities of Batangas and would seem to be more urbanized than the others.

This also reflects that the municipality can satisfy more development requirements and

living standards than any other municipality in the province.

9. Land Use

Present Land Utilization

 General Land Use and Present Land Utilization

The total land area of Nasugbu amounts to 27,633 hectares. It has a bigger land

area compared to Lipa City and it has relatively the same land area with Batangas City.

The forest and of the municipality constitutes 9,019 hectares. It has a huge tract of land

for production and plantation forest which is 4,162 hectares and 4,785 hectares

respectively. The 48 hectares of protection land is within Mt. Palay-Palay. Whereas,

Mangrove area constitutes 24 hectares.

The alienable and disposable land totals to 12,674.5 hectares. The remaining land

is devoted to production land especially for the cultivation of annual crops. Irrigated land

is 2,698 hectares, higher than the other two cities of the province. Also, fishpond accounts

for 282.5 hectares, also higher than the other two cities.

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Most of these built-up areas are concentrated at Poblacion accounting for

1,0134.77 hectares. However, a large portion of land within Poblacion is still agriculturally

productive covering 2,1624.24 hectares.

Tourism Profile

Figure 39.0 Central Azucarera Don Pedro (CADP), Barangay. Lumbangan

Source: Municipal Development and Planning Office

The sugar central is the main industry, which the economy of the town thrives on.

CADP is the leading sugar mill and the largest refinery in the country.

Figure 40.0 Discovery of the San Diego, Fortune Island

Source: Municipal Development and Planning Office

Hailed worldwide as one of the greatest archeological find of the century, the

sunken Spanish galleon San Diego was recovered in 1993 off Fortune Island by a team

led by French marine explorers. The doomed ship sank after a battle between Spanish

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and Dutch naval forces off the waters of Nasugbu Bay. The San Diego was a trading ship

that was hastily converted into a war ship. This explains the astounding number (34,000)

of artifacts found in the ships ranging from the earthenware to chinaware to silver coins.

The artifacts are now displayed at the National Museum in Manila and Fort San Pedro in

Cebu City.

To commemorate the discovery, former Batangas Gov. Antonio Leviste opened

the San Diego Warship Museum in Fortune Island, some 14 kilometers from Nasugbu’s

Wawa Pier.

Figure 41.0 Japanese Marker, Piloto, Barangay. Wawa

Source: Municipal Development and Planning Office

There is a hill in Wawa which in World War II was used as a hiding place by the

Japanese, who dug up six tunnels in which to hide. Up on a hill overlooking Bamboo Beach

is a memorial to lives lost during World War II. A Japanese surnamed Uehara, who had

fought as a young soldier in Nasugbu, brought the inscription in 1979 also as a gesture of

Philippine-Japanese Friendship.

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Figure 42.0 Liberation Marker, Nasugbu Beach Park, Apacible Blvd.

Source: Municipal Development and Planning Office

The four-kilometer strip of Nasugbu Beach became the site of a historic landing of

Allied troops in January 31, 1945 that established a line of advance that helped turn the

tide of war in favor of American forces in the Philippines.

Figure 43.0 Lumang Simbahan, Brgy. 6

Source: Municipal Development and Planning Office

The burning of the Lumang Simbahan (Old Church) took place in 1896, a gallant

but tragic episode in the Batangueños fight for freedom. Hundreds of Nasugbueños

perished inside the church when the townspeople incurred the wrath of Spanish authorities

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by joining the movement against their colonial masters. Pilgrims, many of them from

distant provinces, come, especially on Fridays, to light candles and pray in the church

ruins.

Figure 44.1 Old Parola Figure 44.2 New Parola

Source: Municipal Development and Planning Office

Parola, Brgy. Wawa

“Parola” is a term used by fisherfolks to refer to a lighthouse. Its primary purpose

was to protect fishing boats from destruction as the old lighthouse (Pictured on the left)

used to be surrounded by corals. After several years, the area was covered by silts

brought about by floodwater coming from uplands down to Pantalan and Wawa River

where the boats used to moor or berth. The picture on the right is the new lighthouse

situated in Wawa Pier now being operated by the Arrastre.

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Figure 45.0 Plaza de Roxas and Nasugbu’s Ancient Acacia Tree, Brgy. 2
Source: Municipal Development and Planning Office

Donated by the Roxas family, the Plaza de Roxas boasts of the ancient acacia

trees and is the biggest plaza in Batangas. The big acacia tree at the corner of the plaza,

just across the Nasugbu West Central School, is considered the oldest in Asia by the

National Historical Institute. The tree is said to be the living witness to the Nasugbueños’

early initiatives to protect the environment.

Man Made Tourist Spots

Figure 46.0 Wawa Pier, Brgy. Wawa

Source: Municipal Development and Planning Office

The Wawa Pier was formerly used by shipping vessels to handle molasses from

the Central azucarera Don Pedro (CADP) and other products such as lumber. It is

currently being used by local fishermen in unloading their daily catch.

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Figure 47.0 Salt Beds, Brgy. Wawa

Source: Municipal Development and Planning Office

Figure 48.0 Evercrest Golf Club Resort, Brgy. Kaylaway

Source: Municipal Development and Planning Office

A golfer’s paradise, it is nestled along a ridge of hills and ravines refreshed by the

scent of trees and enhanced by the cool mountain climate throughout the year. This golf

club and resort features a deluxe hotel, lavished with world-class amenities, including

stylish shops and a restaurant.

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Figure 49.1 Floating Restaurant Figure 49.2 Log Cabins

Source: Municipal Development and Planning Office

Chateau Royale Sports & Country Club, Brgy. Kaylaway

A one-of-a-kind community set amidst a sprawling 11-hectare property in

Nasugbu, Batangas, Chateau Royale offers an invigorating setting for family bonding,

relaxing stressed muscles and minds, or just simply having fun.

Figure 50.1 Kapilya ni Hesus, Maria at Jose Figure 50.2 Main Dining Hall

Source: Municipal Development and Planning Office

Kainan sa Dalampasigan, Brgy. Bucana

Sample Nasugbu’s unique flavors at the town’s largest restaurant and culinary

landmark, Kainan sa Dalampasigan. Boasting of Filipino fare including the famous

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Tanigue Steak, Balot sa Dahon, Bilao sa Dalampasigan and Baked Tahong, the restaurant

also attracts visitors with its chapel and interesting garden setting. Enjoy all these in the

company of Nasugbueños who are well-known for their highly personalized way of

entertaining.

Figure 51.0 Celing’s Halo-Halo, Brgy. 9

Source: Municipal Development and Planning Office

The groundfloor of Basilisa “Celing” Bayona is a favorite of Nasugbu residents and

visitors alike for its delicious “halo-halo”, which Aling Celing has been serving since 1957.

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Even celebrities have thrilled to the rich home-cooked ingredients of the special

concoction.

Figure 52.0 Canyon Cove, Piloto, Brgy. Wawa

Source: Municipal Development and Planning Office

Figure 53.0 Kawayan Cove, Brgy. Natipuan

Source: Municipal Development and Planning Office

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Bamboo Beach, the fabled hideaway, is known as the best swimming beach in

Nasugbu. Its natural beauty is now preserved in Kawayan Cove, a private residential

enclave of view lots on the lush slopes surrounding the crescent white sand.

Figure 54.1 Cabanas Figure 54.2 Pool

Source: Municipal Development and Planning Office

Terrazas de Punta Fuego, Brgy. Natipuan

Terazzas de Punta Fuego is a tropical jewel waiting to be discovered. Located at

the center of one of the best swimming beaches in Batangas, Terrazas is a haven of pure

luxury and calmness. It is where rest and recreation is a way of life. An essential respite

from the urban hustle and bustle, it only takes a comfortable 2-hour drive from Metro

Manila. The Terrazas beach

us set amidst the naturally

lush, terraced landscape of the

Pedrosa family’s

ancestral estate.

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Figure 55.0 Munting Buhangin Beach Camp, Brgy. Natipuan

Source: Municipal Development and Planning Office

Munting Buhangin Beach Camp is created for the great outdoors- an idyllic setting

big enough for families, clubs and companies. The whole area can easily suit 2,000

people and you have a choice of semi-exclusive or exclusive for accommodations.

Figure 56.0 Maya-Maya Reef Club, Brgy. Natipuan

Source: Municipal Development and Planning Office

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Figure 57.0 Peninsula de Punta Fuego, Brgy. Balaytigue

Source: Municipal Development and Planning Office

The most remarkable part of the Roxas Family Nasugbu Estate, Peninsula de

Punta Fuego is now a world-class, seaside community located along the coast of

Nasugbu, Batangas. An enclave that pleases the most discriminating resident, it marries

the natural beauty of land and sea with the convenience of modern day facilities, services

and amenities. A seaside community kept tranquil through quiet exclusivity.

NATURAL RESOURCES

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Figure 58.0 Layong Bilog River, Brgy. Aga

Source: Municipal Development and Planning Office

It is a popular swimming area with a deep, natural pool at the foot of a waterfall.

Its name derived from “layon” meaning “deep” and “bilog” meaning “round” because of the

pool’s shape.

Mt. Talamitam, Brgy. Kayrilao

It has two (2) peaks, the highest of which is 600 meters above sea level. It gives

visitors a breathtaking view of Nasugbu and the neighboring province of Cavite.

Mt. Pico de Loro, Sitio Hamilo, Brgy. Papaya

Mt. Pico de Loro derived its name form its peak which is shaped like a parrot’s

beak. The peak is 648 meters above sea level, giving visitors a view of Nasugbu, Manila

and Cavite. Monkey’s can sometimes be seen in the forest near the peak.

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RELIGIOUS PARK

Figure 59.0 Caleruega Retreat House, Sitio Batulao, Brgy. Kaylaway

Source: Municipal Development and Planning Office

This Moorish-style Retreat House is a popular venue for group and individual

spiritual retreats and weddings. Designed by University of Sto. Tomas (UST) College of

Architecture and Fine Arts’ Dean, Yolanda Reyes, it won the prestigious United Architects

of the Philippines’ UAP Design Award for Architecture in 1995.

Urban Form and Character: Urban Land Use

Urban:

Barangay Type of Land Use Land Area

Aga Residential 3,166,473
Agricultural 8,033,030
Balaytigue Residential 3,050,470.50
Commercial 40,237
Government 10,325
Agricultural 2,398,398.50
Banilad Residential 391,996.31
Commercial 258,009

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Government 30,436
Agricultural 7,382,285.12
Educational 5,000
Religious 400
Bilaran Residential 473,544
Government 150
Agricultural 1,330,364
Religious 4,000
Bucana Residential 254,877.50
Commercial 57,019.50
Government 1,878
Agricultural 247,871
Educational 33,342
Bulihan Residential 83,907
Agricultural 26,095,778
Educational 10,000
Bunducan Residential 25,030.50
Agricultural 3,052,430
Educational 8,447
Butucan Residential 19,660
Government 1,668,261
Agricultural 15,228,659
Educational 5,037
Calayo Residential 2,394,875
Government 52,344
Agricultural 4,765,536
Catandaan Residential 29,222
Government 19,066
Agricultural 4,253,948
Educational 7,958
Cogunan Residential 393,510
Commercial 1,442
Government 1,837
Agricultural 6,233,645.46
Religious 7,500
Dayap Residential 101,752
Commercial 21,035
Government 12,077
Agricultural 2,347,839
Kaylaway Residential 16,973,924
Commercial 815,198
Agricultural 1,965,254
Educational 10,139
Kayrilao Residential 17,546
Agricultural 6,097,811
Educational 10,225
Latag Residential 51,141
Agricultural 23,862,133.72

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Looc Residential 165,021

Agricultural 29,676,524
Lumbangan Residential 879,670.50
Commercial 15,838.74
Government 26,453.26
Agricultural 1,248,706
Educational 4,843
Religious 9,085
Industrial 929,085
Malapad na Bato Residential 13,547.99
Government 5,037
Agricultural 4,583,152.01
Mataas na Pulo Residential 24,743
Agricultural 15,786,463
Maugat Residential 18,202
Agricultural 1,914,607
Educational 4,950
Munting Indang Residential 47,482
Agricultural 6,457,339
Educational 9,478
Natipuan Residential 3,937,858.50
Commercial 45,915
Government 7,517.27
Agricultural 2,412,278.90
Pantalan Residential 366,492
Commercial 13,826
Government 45
Agricultural 1,955,624.21
Papaya Residential 4,002,275
Commercial 70,150
Government 12,827
Agricultural 20,811,555
Putat Residential 34,918
Agricultural 6,488,849
Educational 5,001
Reparo Residential 43,564
Agricultural 5,820,414
Talangan Residential 211,267.80
Commercial 4,752
Agricultural 142,609
Religious 238.50
Tumalim Residential 137,078.25
Government 16,442
Agricultural 233,827.20
Utod Residential 233,827.20
Agricultural 14,375,835.80
Wawa Residential 1,035,494.62
Commercial 39,222

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Government 136,908
Agricultural 652,647.73
Educational 5,146
Religious 2,135
Table 8.0 Urban Land Use
Source: Census of Population 2015

THE LOCAL ECONOMY

Municipal Government Economic Enterprise

Public Market

The Nasugbu Public market is located in Brgys. 3 and 10. Consisting of 332 market

stalls in a land area of one hectare, it is open seven days a week. The area around the

Public Market (locally termed as kanluran) is the heart of commercial activity in the

municipality.

Municipal Port

In June 2003, the Philippine Ports Authority turned over to the municipality the

operations of the port at Brgy. Wawa. Plans are under way to dredge Wawa River and

rehabilitate the area for future use as a port for small and medium sized passenger and

fishing vessels. Formerly the existing pier was used by shipping vessels that handle sugar

from the CADP and other products such as lumber. Currently the existing pier is used by

local fishermen in unloading their daily catch.

Commerce and Services

The contribution of the wholesale and retail sector to the economy of Nasugbu is

significant. There are half a dozen commercial and rural banks operating in the

municipality, as well as other forms of lending institutions.

Industry

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The biggest industry in the municipality is the Central Azucarera Don Pedro (CADP)

sugar mill and refinery. It processes almost all of the sugarcane produce of the

municipality as well as other municipalities in Batangas and Cavite. Its plant is located on

the north bank of the Lian River in Brgy. Lumbangan.

The second biggest industry is the Consolidated Distillers of the Far East, an alcohol

distillery using molasses as substrate, located also beside the Lian River at Brgy.

Lumbangan.

Other industries in the municipality are light and small-scale industries, such as

construction, garments manufacturing, commercial laundry and other small-scale

manufacturing/processing of mainly agricultural products.

Agriculture and Forestry

Nasugbu is primarily an agricultural town whose main products are sugarcane, rice

and fruits. Being a coastal town, fisheries has a significant input to agricultural production.

Large areas of Nausgbu’s territory are still-intact tropical rainforests especially in

the mountainous areas not suitable for agriculture. A national forest reserve is located

north of Looc, in the boundary between the northern regions of Nasugbu and Ternate,

Cavite. However, the technical description of the forest reserve’s boundaries are not

defined.

Tourism

Being a town located on the western coast of Luzon and endowed with various coastal

features such as beaches, islands and coral reefs, and due to its proximity to Manila,

Nasugbu is famous as a vacation destination for local tourists especially during the

summer months. The coastline is dotted with public and exclusive resorts and

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subdivisions catering to all types of tourists. Established in 2000, the Nasugbu Tourism

Council is working on promoting tourism in inland areas as well.

LOCAL 96220
FOREIGNER 4622
OFW 0
GRAND TOTAL 100842
Table 9.0 High End 2016
Source: Census of Population 2016

LOCAL 10783
FOREIGNER 117
OFW 2
GRAND TOTAL 10902
Table 10 Low End 2016
Source: Census of Population 2016

The tourism area of the municipality constitutes 475.5 hectares, most which are

located near the South China Sea. It is where hotels and resorts are located. The industrial

area, on the other hand, constitutes 129 hectares. These are located in the southwestern

portion of the municipality along Lian River. A sugar refinery is found in the municipality.

Moreover, the municipality has 172 kilometers of roads that are mostly in good condition.

The built-up area accounts for 5,163 hectares. It is comprised of the residential,

commercial and institutional areas. It has a higher land dedicated for residential area

compared with Lipa City and Batangas City. However, its commercial area is smaller than

the other two cities since the municipality is has an agricultural-based economy,

accounting for 202 hectares. Furthermore, the municipality has a very huge tract of land

devoted to institutional area. It accounts for 2,848 hectares, one fourth of the total

institutional land use of the province. It is occupied by large institutions like hospitals,

schools, churches, etc. which considerable occupy portions of land.

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Recognizing that the Municipality of Nasugbu lacks roads from north to south and

from east to west, the scheme has incorporated links that would improve accesses to the

different growth centers scattered throughout the town. The urban corridors are the north-

south links from the towns of Cavite example Magallanes, Ternate, Maragondon and

Alfonso to the towns of Batangas, example Lian, Tuy, Calaca, Balayan, Laurel. Whilst the

Agropolitan wedges link the barangays of the town, these links will serve as farm to market

roads as it will improve the connectivity of the town making it accessible and a through

town. The coastal urban corridor which links the coastal and protected lands districts is

classified as tourism corridor due to its scenic drive and its natural view decks from

Natipuan and Balaytigue. Agropolitan wedges would cater to agriculturally producing

barangays in the Production Lands District at the same time it would serve as areas for

marketplaces and agricultural related services. Rehabilitation of the old railroad tracks will

form part of the tourism story line of the town due to its historical evolution, from coastal

and sugar town into an urban and agropolitan town.

Circulation Network

Service Area

Beltways and Centers are the approaches to improve access and enhance centers

in the different district of the town. The tourism belt encompasses the coastal scenic drive

along the western portion of the town. This linkage is an existing road from the town

towards Maragondon-Ternate and Lian. The portions of Natipuan and Balaytigue are

identified view decks of the Nasugbu Bay as well as the section of the town The Green

Belt delineates the foothills of the mountain range and as such is the spine road that links

the national road and the tourism beltway. Whilst the national road in this scheme now

becomes the urban beltway, due to its being the major thoroughfare of the town. The new

township is located right at the center of the town, to improve accessibility to the rest of

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the barangays; the new township affords a government loop where roads branch out to

the other beltways of the town. As such, the sub-centers are located along the beltways

and at its junctions. Improved, new accesses, planned township and sub centers will

enthuse dynamic communities thus, a progressive town.

Capacities

Nasugbu has a total of 189.29 kms of road length. However, it represents only 5.34

% of the total road length of Batangas Province. Compared with Batangas City and Lipa

City, the roads of the two cities are mostly national roads. Nasugbu has a national road of

32 kms. It has also a provincial road of 35.35 kms. The municipal road has a length of

12.23 kms and the barangay road is 109.71 kms.

Utilities

Water Resources

The Nasugbu Water District or NAWAD supplies water to its beneficiaries by

pumping from ground water deep wells thru the following distribution system.

Thru the financial assistance of the Local Government Funds, the following Rural

Barangays are listed below:

Barangay 1 Barangay 4 Barangay 7 Barangay 10

Barangay 2 Barangay 5 Barangay 8 Barangay 11

Barangay 3 Barangay 6 Barangay 9 Barangay 12

The town is laden with watershed areas and is connected by radial like pattern of

rivers and its tributaries. Six forest areas are located within the town, namely Mount

Naligang, Pico de Loro, Mt. Mataas na Gulod in the north; Mount Talamitam and Mount

Aiming in the south. The major river tributaries are Lumindac. A National road links the

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town to other municipalities of Lian, Tuy, towards Tagaytay City. The provincial road

provides internal access to other barangays within the municipality and towards

maragondon in Cavite. There is an old railroad system existing that still needs to be

revived to serve its highest and best use.

Water Utilities and Systems

The supply of potable water in the municipality is managed and serviced by the

local water and utilities administration, water works system of barangay water

associations, sources include artesian well, shallow wells, and deep wells with water being

dumped to elevated storage tanks.

There are abundant sources of water in the municipality that ban sufficiency serves

the demand of its people. It has wells, springs, municipal water system and others to

attend the domestic, commercial, industrial and tourism water requirements. Potable water

in the Poblacion is supplied by the Nasugbu Water District. Groundwater is the main

source, with wells located at Brgy. Cogonan.

Sewerage and Sanitation

A daily tipping record shall be kept for counter-checking with the submitted

Barangay collection trip tickets. Heavy equipment time records shall also be kept for

counter-checking against the heavy equipment contractors’ daily operation time records

and billing statements.

Environmental Quality (gas emissions, e.g. CH4, CO2 & VOC’s, runoff and

leachate) shall be monitored to ensure that deleterious substances do not reach the

population. This will be done prior to, during and after the construction or upgrading of

the sanitary landfill.

Power

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The power supply of twelve (12) Poblacion Barangays and thirty (30) rural

Barangays is being provided by the National Power Corporation (NPC) thru the Batangas

Electric Cooperative I (BATELEC I). At present, the rehabilitation of the existing supply

lines and extension program to other Rural Barangays is on-going.

The total costumer count is 17,071 with this figure, 15,264 costumers for

residential, 746 costumers for commercial, 2 for industrial, 31 for water system, 156 for

public building, and 872 for street lights.

Supply of electricity in the municipality is solely provided by the Batangas Electric

Cooperative I (Batelec I) with its main office in Calaca, Batangas.

Telecommunications

Telephone and facsimile services are available in the municipality, provided by

telecommunication giants Globe, Digital Telecommunications (Digitel), and by the PLDT

franchisee, the Western Batangas Telephone System (WBTS-PLDT). Cell sites owned

by Smart, Globe and SunCellular (Digitel) are situated across the entire municipality,

ensuring strong signals for mobile phones at all times. Telegraph, internet, postal and

courier services are available as well.

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3.2.2.2 Micro Site

Figure 60.0 Top View of the Site

Source: Google Earth

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Figure 61.0 Site Pictures

Figure 62.0 Site Pictures

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Figure 63.0 Site Pictures

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Figure 64.0 Panoramic View of the Site

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Figure 65.0 Landmarks Map

LOT
LOT BEARINGS DISTANCE (m) AREA (sqm)
NUMBER
2802.33
N 20 DEG 46’W
62.29
N 89 DEG 17’E
212.13
N 45 DEG 00’W
90.11
N 89 DEG 35’E
Lot 1 2432-B 41.23 51,213
S 33 DEG 22’W
79.68
S 87 DEG 12’E
38.87
S 48 DEG 58’W
215.45
S 45 DEG 53’W

Table 11 Lot Bearings

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LOT 4

Figure 66.0 Lot Area

Source: Municipal Development and Planning Office

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Figure 67.0 Sun and Wind Orientation

Source: Google Earth

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3.2.3 Site Analysis

3.2.3.1 Strengths, Weaknesses, Opportunities and Threats

(SWOT Analysis)

MACRO SWOT ANALYSIS

STRENGTHS

- Strategically located in the heart of CALABARZON REGION

- A town that belongs to a province that has the highest population growth rate in

the CALABARZON region

- The municipality has the highest population growth rate of 9.8% compared to other

towns

- Presence of three basic major ecosystems- coastal, plains and forest

- Vast agricultural land

- Abundant surface waters; presence of inland body of water

- A destination area for tourism, aviation and trade centers

- Numerous tourist attractions

- Active participation of NGO’s, PO’s and cooperatives in government programs

- Rich marine and aquatic life

- Local government welcomes foreign assistance to projects

- Trained local official

- Strong Historical and cultural sense

- Topography of the municipality allows permanent structure to be constructed

without environment risks

- There are watershed areas for the municipality’s source of water supply

- Untapped mineral resources (i.e. lead ore, gravel and sand, nickel)

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WEAKNESSES

˗ Poor road network internally and externally

˗ Poor maintenance of existing and adequate facilities / floor control and systematic

drainage improvement constructions

˗ Inadequate sewerage system

˗ Limited power, telecommunications facilities

˗ Uncontrolled tourism development

˗ Water pollution, silted rivers and creeks

˗ Incomplete inventory of natural resources

˗ Lack of awareness in areas that need protection and conservation

˗ Remote location of municipal facilities

˗ Low revenue collection

˗ Lack of health personnel, supplies, medicine and equipment

˗ Concentrate of settlements in the Poblacion

OPPORTUNITIES

˗ An adequate road network that links the town internally and externally

˗ Create job opportunities; expand trace and commerce

˗ Invite commercial and light industries and other business activities to relocate in

the municipality

˗ Avail and develop land use reclassification allowance for identified development

purposes

˗ Develop the municipality into a new growth corridor

˗ Construction of roads, connectivity of barangays

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˗ Development of Fishing Port-Wawa River of Papaya

˗ An integrated infrastructure works (i.e. telecommunications, electrifications)

˗ Improving the present water distribution

˗ Technology transfer in various agricultural techniques

˗ Putting up training centers; multi centers in barangays

˗ Cooperatives for farmers support in the area

˗ Improve on the existing tourism area in the municipality

˗ The town is open to allow access from sea

˗ Strengthening the local administration and public finance capability

THREATS

˗ Land speculations and uncoordinated development

˗ Environmental degredation; air, water and land

˗ Emergence of other tourism areas within the province Batangas

˗ Proliferation of fishponds in rivers

˗ Land and water shed resources

˗ Reduction in land area originally reserved for conservation and protection of

biodiversity; basic ecological function of hydrologic integrity; productive and

generative function

˗ Riverbed situations

˗ Natural and man-made sediment depletion

˗ Improper solid waste management

˗ Continuous increase of farm cost

˗ Economic unproductively due to lack of infrastructure activities

˗ Health hazards, possible breakout of epidemics

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MICRO SWOT ANALYSIS

STRENGTHS

- Abundant surface waters; presence of inland body of water

- A destination area for tourism, aviation and trade centers

- Numerous tourist attractions

- Local government welcomes foreign assistance to projects

- Trained local official

- Strong historical and cultural sense

- There are watershed areas for the municipality’s source of water supply

WEAKNESSES

˗ Poor road network internally and externally

˗ Inadequate sewerage system

˗ Limited power, telecommunications facilities

˗ Uncontrolled tourism development

˗ Water pollution, silted rivers and creeks

˗ Lack of awareness in areas that need protection and conservation

˗ Lack of health personnel, supplies, medicine and equipment

OPPORTUNITIES

˗ An adequate road network that links the town internally and externally

˗ Create job opportunities; expand trade and commerce

˗ Construction of roads, connectivity of barangays

˗ Development of Fishing Port-Wawa River of Papaya

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˗ An integrated infrastructure works (i.e. telecommunications, electrifications)

˗ Improving the present water distribution

˗ Technology transfer in various agricultural techniques

˗ Improve on the existing tourism area

˗ The town is open to allow access from sea

THREATS

˗ Environmental degradation; air, water and land

˗ Land and water shed resources

˗ Reduction in land area originally reserved for conservation and protection of

biodiversity; basic ecological function of hydrologic integrity; productive and

generative function

˗ Riverbed situations

˗ Improper solid waste management

˗ Health hazards, possible breakout of epidemics

3.2.3.2 Summary of Site Analysis

There are many considerations in choosing the site of the proposed project. There

will always have conflicts when choosing the right location of the proposal. Through the

process of site selection, the site was examined and analyzed to meet the standards of

the desired design.

The negative sides of the chosen site can also depict positive outcomes when

choosing the right solutions and approaches.

3.2.4 User’s Analysis

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3.2.4.1 Users Demography

The proposed hotel and leisure park objectives is to have a globally place to

accommodate guests from different places and to have another tourist spot in the

municipality, as well as promote the essence of nature and its feature.

Top Places that are related to the proposed project:

Historical

 Liberation Marker

 Loooc Convent

 Parola

Cultural

 Batangas State University

 Celing's Halo-Halo

 Salt beds

 Wawa Pier/Municipal Port

Man Made

 Terrazas de Punta Fuego

 Canyon Cove Residential

 Chateau Royale

 Evercrest Golf Club Resort

 Hamilo Coast

 Kawayan Cove

 Maya-maya Reef Resort

 Munting Buhangin

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 Nasugbu's Little Treasures

 Peninsula de Punta Fuego

Natural

 Twin Island

 Awash Reef

 Fuego Point

 Fortune Island

 Looc Bay-Medio Island

 Karakawa

 Layong Bilog River

 Mt.Pico de Loro

 Mt.Talamitam

 Mt. Batulao

 Mt. Apayang

 Mt. Pasong ng Baka

 Kawa Kawa

 Cutad Island

 Seascape/Rock Formations

 Elephant Rock

 Pulong Cutad

 Payong-Payong (Islet)

 Cutad Cave

 Pinnacle Rock

Religious

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 Caleruega Retreat House

 St.Francis Xavier Parish Church

 Lumang Simbahan

Annual Events

 Coastal Cleanup Day

 Anniversary of the Nasugbu

 Mamaraka sa Nasugbu

 Lenten Season

 Halloween Parade

Beach Resorts

 4V Beach Resort

 Adams Beach Resort

 Alix Beach Resort

 Balai Malana Resort

 Berna Beach Resort

 Calayo Beach Resort

 Canyon Cove Hotel and Spa

 Centro Royale Hotel

 Chateau Royale

 Coral Town Beach Resort

 Costa Azul Beach Resort

 Costa de Oro Hotel & Beach Resorts

 El Cacar Beach Resort

 El Recurso Beach Resort

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 Esther's Beach Resort

 Ferdie Beach Wawa

 Forest Cove Beach Resort

 Fortune Island Resort

 Green Terrace

 Gubat Resort

 Halina Beach Place

 Hamilo Coast

 Jean and Jane Beach Resort

 Johndel Beach Resort

 Josie Beach Resosrt

 KC Hillcrest Hotel & Golf Club

 L' Caraz Resort

 M. Garden Resort

 Magsino Beach Resort

 Mananquil Beach Resort

 Margot Beach Resort

 Marlou Beach Resort

 Maryland/Merry Beach Resort

 Maya-maya Beach Resort

 Mediterranean House

 Megan's Resort

 Munting Buhangin

 Munting Kubo

 Northlander Resort

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 Pamana Beach Resorts

 Peninsula De Punta Fuego

 Pico Sands Hotel

 RJ Bearis Beach Resort

 RSAM

 Sand Bar Beach Resorts

 Sandy Lum Beach Resort

 Sandari Batulao

 Shorebirds Beach Resort

 Sukitel

 Terrazas de Punta Fuego

 The Peak

 Villa Fortunata

 Vitug Beach Resort

 Wawawee Beach Resort

Restaurant

 Leaf Coffee and Cupcake Shop

 Triplets Pizza Parlor

 Uncles Bogs House of Crispy Sisig

 Ceilings Refreshment

 Lots a Pizza (GREEN LIVING ESPECIALIST, INC.)

 Kim and Ken Foodshop Zagu

 Chez Deo Italiano Ristorante

 El Cocinero by Chef Arnaldo

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 Fishermasn Deck of Wawa

 GREEN LIVING FOOD STATION ( BABY BACK RIBS)

 Jack's Café

 Jollibee Food Corporation

 Kumares Kainan

 Kumpares Nasugbu Eatery

 L Bulalo Restaurant

 Panciteria Balita

 Kumpares Nasugbu Eatery

 Red Ribbon Bakeshop

 Mang Inasal

 Chowking

 Andoks

 Empoys

 Chooks to Go

 Kainan sa Dalampasigan

 Mc Donalds

 Gotohan sa Singko

 Edios Panciteria

 Concepcion Fried Chicken

 Brocks Burger

 711

 Pendong Tapsihan

 La Locanda

 Old Style Sausage

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3.2.4.2 Organizational Structure

Organizing is the process of structuring human and physical resources order to

accomplish organizational objectives, involves dividing tasks into jobs, specifying the

appropriate department for each jobs in each department, and delegating authority within

and among departments.

In general department, departments might be grouped as front of the house (those

departments in which employees have guest contact such as front desk), and the back of

the house (where employee have little guest contact such as accounting). However,

separating department by function is the most common method of organizing a hotel or a

lodging business.

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3.2.4.2 Organizational Structure

Owner

General Manager

Sales and
Front Office Housekeeping Business Resident Agriculture Inventory
Promotion
Department Department Manager Manager Department Manager
Manager

Laundry Public Area Convention Facilitators/ Chief

Receptionist Retail Shops
Attendant Management Manager Trainees Accountant

Room Publicity
Hotel Housekeeping Accountants
Attendant Manager

Resort Health
Representative Clerks
Facilities Department

Mail and
Restaurant Clerk Cashier
Information

Security

Figure 67.0 General Structure

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President /
General Manager

Property
Manager

Operation
Manager

Promo Manager Secretary

Administration
Marketing Staff Staff

Sanitation Chief Marketing

Security Officer
Officer Officer

Janitorial Mechanical
Center Security
Services System

Custodial Fire Alarm Electrical /

Facilities System Power System

Building and Parking Facilities Refrigeration /AC

Grounds

Security and Water Pump

Garbage Disposal
Safety System

Sanitary and
Traffic Control
Plumbing

Repairs /
24-Hour Security
Maintenance

Figure 68.0 Organizational Structure of the Manager

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3.2.4.3 Behavioural Pattern/Analysis

Admin Officials

Finish
Park in Break
jobwork

Building
Time in Time out
inspection

Conduct Work
Park out
inspection station

Go to Lunch at
workstation canteen

Figure 75.0 Behavioral Pattern of Admin Officials

Utility/Service

Finish
Time in Break
jobwork

Locker To assigned
Time out
room work place

To assigned Lunch at
workplace canteen

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Figure 76.0 Behavioral Pattern of Utility/Service

Tour Guide

Tour
Time in Break
visitors

Locker Tour
Time out
room visitors

Tour Lunch at
visitors canteen

Figure 77.0 Behavioral Pattern of tour guide

Front Receptionist

Time in Time-out

Locker To front
Room desk

To front
Break
desk

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Figure 78.0 Behavioral Pattern of Front Receptionist

Guest

Park in Recreational
Lodging
(optional) Activities

Entrance to Recreational
Eat lunch
the building Activities

Inquiry/ Recreational
Check-out
Check-in Activities

Figure 79.0 Behavioral Pattern of the Guest

Leisure Park

Main
Lobby Cashier
Entrance

Ticketing Comfort
Exit
Office Room

Lobby Restaurant

Information Station

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Figure 80.0 Behavioral Pattern in Leisure Park

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