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Calayo Lesson Plan

This lesson plan is for an Entrepreneurship class in Grade 12. It focuses on determining a business's target market. Students will be introduced to the target marketing process through a presentation. They will then work in groups to develop research questions about target markets based on factors like age, gender, interests, and location. Each group will present their questions. Finally, students will generalize why understanding customer needs is important for defining a target market and will be assigned to create their own research questions and survey for a business plan.

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Joy S. Calayo
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58 views

Calayo Lesson Plan

This lesson plan is for an Entrepreneurship class in Grade 12. It focuses on determining a business's target market. Students will be introduced to the target marketing process through a presentation. They will then work in groups to develop research questions about target markets based on factors like age, gender, interests, and location. Each group will present their questions. Finally, students will generalize why understanding customer needs is important for defining a target market and will be assigned to create their own research questions and survey for a business plan.

Uploaded by

Joy S. Calayo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Division of Masbate

TERESITA C. YOUNG MEMORIAL HIGH SCHOOL


Sawang, Aroroy, Masbate

LESSON PLAN
In
ENTREPRENEURSHIP (G12)

Section:________________ Teaching
Date:_____________
Grade:_________________ Teaching
Time:_____________

I. A. COMPETENCY: CS-EP11/12ENTREP-Od-8
Determine who the customers are in terms of

a. Target Market

B. OBJECTIVES:

1. Develop research questions to drive market research

II. SUBJECT MATTER: (INQUIRY BASED APPROACH AND COLLABORATIVE


LEARNING)
Topic: Target Marketing Process

Reference: Entrepreneurship (CS-EP11/12ENTREP-Od-8) Readings on


marketing analysis
Material: OHP, Laptop,Cellphone, sample pictures of different types of
market
Values to be developed: Appreciation, Knowledge, Integration,
understanding
Laptops with Microsoft Excel, Internet access, textbooks to
check fact

Time Frame: 1 hour

III. PROCEDURE:
A. PREPARATION

1. Daily Routine
1.1 Greetings, Prayer
1.2 Checking the attendance

2. Activities
1. Unlocking of difficulties
Defining words like:
a. Target market
b. Customer
2. PowerPoint presentation on Target market Process
3. Motivation

3. To introduce the lesson, Target Marketing Process

B. TEACHING AND LEARNING PROCESS

Based from the pictures presented/ showed in presentation, the students will
be asked
questions to answer.
a. What Makes Your Business Unique?
b. How to select the Target Market?
III. PROCEDURE:

GROUP ACTIVITY (Divide the class into 3 groups)


a. Each group will be given information sheets about the topic Target Marketing Process
After reading the information sheet the students will answer the given task.
b. Each group will select leader with cellphone to connect internet access to use in searching
assign task.

Group task:
In groups of 3, students will develop research questions.
Basis in developing research questions to drive market research are as follows:

1. Age
2. Gender
3. Interests
4. Geographic location
5. Need
6. Occupation

a. Each group will be doing this on their own and then presenting to the
class.
Group work (20 min)
b. Each output will be assessed with the use of rubric in research
question.

C. GENERALIZATION:

The students will be tasked to answer the following questions as a form of generalization.

a. Why is it that we need to consider the Marketers to understand the needs and
expectations of the individuals to create its target market?

IV. EVALUATION

Checking their output with the use of rubric.

V. ASSIGNMENT

Create your own research questions and survey questionnaire to aid development
your business plan.

Prepared by:

JOY S. CALAYO
Teacher III
TCYMHS-Sawang, Aroroy, Masbate
Noted:

ESTER R. SANTILLAN
Principal I

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