Portland State University

Identity Standards
Table of Contents

03 Graphic Standards

04 Letter of Introduction

05 Key Messages

06 Identity Reproduction

07 Minimum Clear Space

08 Size Requirements

09 Logo Usage

10 Logo File Names

11 Contrast Recommendations

12 Background Guidelines

13 Unacceptable Uses

14 Color Palette

16 Approved Seals and Logos

18 Typographic Style

20 Image Style

21 Publications Guidelines

28 Advertising Guidelines

30 PowerPoint Guidelines

32 Web Site Guidelines

34 e-Newsletter Guidelines

35 Electronic Signature Guidelines

36 Letterhead Guidelines

40 Stationery System

44 Publications Guideline Overview

45 Style Matters

46 Affirmative Action Statement

47 Glossary
 Graphic Standards

This guide is a reference tool for Throughout the 2006-07 academic year,
applying a consistent look, feel, voice, approval of all advertising and com-
and tone for all of the Portland State munications for external use and those
University communications. It is sent to a broad audience must adhere
designed to help you incorporate the to an approval process in order to
University core values and messages ensure the integrity of the Portland
into everything you do. State identity. Once your communica-
tion tool is developed, deliver your
Consistent application of graphic project to University Communications.
identity is critical to clear communica- Staff is available daily from 3–4 p.m.
tion with our constituents. It assists in in 325 Cramer Hall to answer ques-
distinguishing Portland State from other tions and provide immediate feedback.
institutions by conveying a look that is Projects will be approved, or revisions
distinct, memorable, and uniquely its will be requested.
own. These standards include elements
such as color, photography, typefaces, For easy access to tools that accompany
and symbols. You will also find guid- the guide, please visit the University
ance for organizing the elements Communications Web site (www.pdx.
through sample layouts, templates, edu/ucomm). The Web site includes
rules, and guidelines. downloadable graphics and a number
of templates in Microsoft Word, Power-
Although the standards need to be Point, and PDF formats.
applied consistently, a system that is
inflexible can result in a look that is too Any questions relating to Portland State
uniform to be effective or fail to take University’s graphic identity program
advantage of the different kinds of and the production of publications or
communication necessary to speak to Web sites should be addressed to:
a wide variety of audiences. This guide
provides a variety of acceptable varia- University Communications
tions in order to meet the needs of a 325 Cramer Hall
broad range of individual departments 503-725-3711 tel
and their audiences. 503-725-4465 fax
[email protected]
Other assistance is available as well www.pdx.edu/ucomm
and highly recommended if you are
planning to produce a printed piece
promoting the institution. University
Communications is available to help
interpret the system and share
information on how other individuals
and groups have addressed challenging
design and communication issues.

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 Letter of Introduction

To the Portland State these new standards and incorporating

University community, appropriate key messages into commu-
nication vehicles, individual units across
This fall, for the first time in our history, campus can tell their own stories while
Portland State University will implement collectively building a stronger identity
a comprehensive, University-wide iden- for the University.
tity program—new logo, new typefaces,
new templates for design, and new This is an exciting time to be a part
ways of communicating the unique of Portland State University. A clearly
strengths and qualities of this institu- articulated identity better enables us,
tion. So why is this important? as a campus, to communicate the
unique attributes of Portland State—
We are fortunate to work and learn a place of engagement and opportunity,
at a university known internationally home to innovation and excellence, a
by its peers and partners as a destina- University at once urban and interna-
tion for innovative curriculum and tional. Your support in adopting the
outstanding research. That reputation, new identity standards is imperative to
however, often goes unrecognized in the success of this program.
our own community.
Sincerely,
Our research shows that the more
a person knows about Portland State
University, the more inclined that indi-
vidual is to have a positive and accurate Daniel O. Bernstine
perception of the University. Consis- President
tent communication with our audi-
ences—potential and current students,
parents, alumni, donors, community
leaders, and our counterparts at other
institutions—helps build and sustain
Portland State University’s reputation in
the region and around the world.

Graphic standards establish that

consistent communication, providing a
visual “look and feel” of Portland State
University through brochures, busi-
ness cards, Web pages, merchandise,
and letterhead—each reflecting the
University’s unique identity. By adopting

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 Key Messages

W h at s e t s P o r t l a n d S tat e U n i v e r s i t y A pa r t ? Examples

Portland State University is respected, engaged, and connected. It links intentional Conversational language:
academic engagement with the Portland urban area to provide exceptional
opportunities for learning, service, research, and achievement. What makes our University unique
is not just what we do, but the way
W h at a r e P o rt l a n d S tat e U n i v e r s i t y ’ s we do it: linking faculty, students,
defining themes? and research to projects in the
community. Our downtown location
Urban. Sustainable. Combines involvement and expertise in all things urban with and interconnectedness with the city
a passion for cultivating all things “green.” give our students great opportunities to
gain relevant experiences while making
Diverse. Attracts creative and motivated students and faculty who teach and learn a difference in our neighborhoods and
in a diverse community of all ages, nationalities, and ethnicities. around the globe. We are proud that
more students choose Portland State
Opportunity for all. Provides opportunity to all who demonstrate a genuine than any other Oregon university.
commitment to achieve.

Research. Partner. Conducts research and service critical to the economic Boilerplate for press releases:
development and quality of life of the region and beyond.
Portland State University serves as a
International. Surrounded by beauty. Embodies and contributes to the vision and
center of opportunity for over 25,000
character that make Portland a progressive, entrepreneurial city with growing
undergraduate and graduate students.
international connections.
Located in Portland, Oregon, one of
the nation’s most livable cities, the
H o w d o I i n c o r p o r at e t h e s e m e s s a g e s ? University’s innovative approach to
education combines academic rigor in the
The defining themes should serve as a basis for crafting external communications classroom with field-based experiences
rather than as exact language—note that these messages do not constitute a new through internships and classroom
slogan or tagline, nor do they replace the motto “Let Knowledge Serve the City.” projects with community partners. The
Audience-appropriate communication can tell a consistent University story in University’s 49-acre downtown campus
different ways to different people. These key messages will help to achieve that. exhibits Portland State’s commitment to
sustainability with green buildings, while
many of the 120 bachelor’s, master’s,
and doctoral degrees incorporate
sustainability into the curriculum. PSU’s
motto, “Let Knowledge Serve the City,”
inspires the teaching and research of an
accomplished faculty whose work and
students span the globe.

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 Identity Reproduction

Logo Structure Primary Signature – Horizontal

The Portland State University logo is a

signature consisting of two components:
the logomark and the logotype. These two
components are always placed in a fixed
relationship and should never be separated,
altered, modified, or redrawn in any way.

The horizontal signature is the preferred

format for most applications. When space
limitations or size of reproduction preclude
the use of the primary configuration, the Logomark Logotype
alternate vertical configuration may also
be used. Any other configuration of the
signature is not authorized for use.

The introduction of the new logo requires

a strict adherence to the standards in order
Alternate Signature – Vertical
to increase recognition. At this time, it is
imperative that the signature is kept intact.
Do not use the logomark alone or the
logotype alone.
Logomark

Logotype

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 Minimum Clear Space

m i n i m u m C l e a r S pa c e P

To ensure its integrity and visibility, P

the Portland State University logo
should be kept clear of competing text,
images, and other marks. It must be
surrounded on all sides by an adequate
clear space—a space equal in size to the
cap height of the logotype (the capital
”P” in Portland State).

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 Size Requirements

recommended size
recommended print size
The suggested size for the Portland
State University logo is 2.25" on a
typical 4" x 9" rack brochure, and 2.5"
on larger (e.g., 8.5" x 11") publications.

For electronic applications, the suggested

size for the logo is 2.5" in PowerPoint,
2.5" width (on 8.5" x 10" publications)
and 3" on the Web.

Minimum Size
minimum print size
Minimum size refers to the smallest
dimensions allowed for the Portland
State University logo. It is stated at
minimum width. The minimum size
for the horizontal logo is 1.75" and
the minimum size for the vertical logo
is .625".
1.75" width .625" width
For electronic applications, the minimum
size for the horizontal logo is 2.5" (180
pixels) and the minimum size for the
vertical logo is .85" (60 pixels).
m i n i m u m s c r ee n s i z e
Certain circumstances may require that
the logo be reproduced smaller than
the specified minimum size. In this case,
the special-use logo may be used at
a minimum size of 1" and maximum
size of 1.75". The special-use logo has
a modified logomark, logotype, and
configuration that will reproduce better 2.5" width .85" width
at a smaller scale.

SP E CIAL - U S E LOGO

1"–1.75" width

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 Logo Usage

Choosing the correct logo

The preferred usage of the Portland State University logo is the two-color version on a white background. Use the horizontal
rather than the vertical logo when possible. Use the two-color version rather than the one-color version when possible. In one-
color printing, the logo may be used in black, reversed, or in all PSU green. The reverse logo treatment may be used on a dark
background if sufficient contrast exists (see Contrast Recommendations, page 10).

Preferred Usage

a c c e p ta b l e U s a g e

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 Logo File Names

Logo File names

Use this naming convention guide to select the appropriate logo for reproduction. EPS files can be imported into or
opened through page layout and illustration software such as InDesign, QuarkXPress, Freehand, Illustrator, or Photoshop.
The EPS logos should be used for high-resolution print applications. TIFF or JPEG images can be placed in applications
such as Microsoft Word, Publisher, and PowerPoint.

horiz (horizontal) ko (knock out) EPS (Adobe Illustrator 8.0 EPS)

vert (vertical) ac (accent green) FH (Macromedia Freehand 10)
TIFF, JPEG

psulogo_horiz_4cp_ko_small.eps
PSU logo bw (black + white) small (special-use size)
4cp (four-color process)
spot (Pantone spot)

Primary logo Alternate logos

psulogo_horiz_bw psulogo_vert_bw
psulogo_horiz_bw_ko psulogo_vert_bw_ko
psulogo_horiz_4cp psulogo_vert_4cp
psulogo_horiz_4cp_ko psulogo_vert_4cp_ko
psulogo_horiz_spot psulogo_vert_spot
psulogo_horiz_spot_ko psulogo_vert_spot_ko

psulogo_horiz_bw_small
psulogo_horiz_bw_ko_small
psulogo_horiz_4cp_small
psulogo_horiz_4cp_ko_small
psulogo_horiz_spot_small
psulogo_horiz_spot_ko_small

psulogo_vert_4cp_ac
psulogo_horiz_4cp_ac
psulogo_horiz_4cp_ac_small
psulogo_vert_spot_ac
psulogo_horiz_spot_ac
psulogo_horiz_spot_ac_small

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 Contrast Recommendations

L o g o OV E R VAL U E S OF BLAC K

For sufficient contrast, reference the diagrams below. For light backgrounds (0-20%), use the primary two-color logo. For a solid
black background (100%), use the two-color logo with reverse (knock out) text. If the two-color logo lacks contrast against the
background (30-90%), use a one-color logo to maximize legibility.

PREFERRED TREATMENT
The horizontal logo over
a white background is the
preferred treatment
White

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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 Background Guidelines

ACC E PTABL E CONTRAST

Background colors and images can easily Acceptable Usage Unacceptable Usage
overpower or compete with the Portland
State University identity.

The preferred treatment of the Portland

State University logo is the two-color
horizontal logo over an open, white
background.

If the logo must be placed on a dark White is the preferred background Never use the primary logo over a
background, you may use a reverse color for the logo. color that renders it unreadable.
(knock out) version of the logo. Please
refer to the Contrast Recommendations
(page 10) to view acceptable ranges for
using a reverse version of the logo.

The logo may be placed over a

background image or pattern only if
there is sufficient contrast to distinguish
the logo from outside elements. The logo may be used over light Never use over a background that
solid backgrounds. renders the logo unreadable.

The reverse (knock out) version of Never use over a background color that
logotype should be used when renders the logo unreadable.
Special-use “Accent” Logo placed over dark colors.

The “accent” logo may be used only Always position the logo over an Never use the logo over an image in a
over a solid field of PSU Green. Use of image in a way that maintains its way that renders it unreadable.
the accent logo must be approved by legibility.
University Communications staff.

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 Unacceptable Uses

PROT E CTING TH E LOGO

Always use original Portland State University logo artwork. It should never be edited, recreated, or combined
with other graphic or typographic elements. Below are some examples of unacceptable usage:

Never substitute type in the logo. Never alter the colors in the logo. Never outline elements
of the logo.

Portland State

Never change the size relationships Never use the horizontal lock-up Never flip or reposition
or positioning of the logo elements. to create a vertical lock-up. elements of the logo.

Never resize any portion of the Never use the PSU logomark alone. Never alter the logomark
logomark or logotype. in any way.

Never add effects such as bevels, Never add effects such as a glow. Never fill in the interior of the logo.
textures, or drop shadows.

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 Color Palette

A p p r o v e d P o r t l a n d S tat e U n i v e r s i t y C o l o r s
It is important that Portland State University maintains consistency of visual communications across various media types and
materials. Using approved colors in all communications will strengthen Portland State’s identity, create impact, and help
differentiate information.

P r i m a ry C o l o r Se c o n d a r y C o l o r s

PSU Brown PSU Sienna PSU Red

PSU Green
Pantone 469 U Pantone 1675 U Pantone 173 U
Pantone 7496 U C:0 M:52 Y:100 K:62 C:3 M:70 Y:100 K:20 C:0 M:72 Y:94 K:4
C:40 M:0 Y:100 K:38 R:96 G:53 B:29 R:163 G:63 B:31 R:210 G:73 B:42
R:106 G:127 B:16 Hex: #60351D Hex: #A33F1F Hex: #D2492A
Hex: #6A7F10

The colors shown on this page have

not been evaluated by Pantone, Inc. for
accuracy and may not match the PANTONE
Color Standards. PANTONE® is a registered
trademark of Pantone, Inc.

PSU Accent Green PSU Orange PSU Yellow

Pantone 583 U Pantone 7408 U Pantone 460 U
C:23 M:2 Y:98 K:12 C:0 M:31 Y:95 K:0 C:4 M:5 Y:44 K:0
R:168 G:180 B:0 R:220 G:155 B:50 R:230 G:220 B:143
Hex: #A8B400 Hex: #DC9B32 Hex: #E6DC8F

PSU Gray PSU Blue PSU Light Blue

Pantone 7497 U Pantone 7468 U Pantone 629 U
C:40 M:30 Y:60 K:28 C:95 M:10 Y:1 K:25 C:32 M:0 Y:10 K:0
R:71 G:67 B:52 R:0 G:117 B:154 R:161 G:216 B:224
Hex: #474334 Hex: #00759A Hex: #A1D8E0

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 color families
A range of colors have been provided in the secondary palette for use on both internal and external visual applications. Used
singly or in combination, the secondary colors may be applied to graphic elements on brochures, promotional materials, or
PowerPoint charts and graphs. Below are some recommended color combinations from within the palette. Never use PSU
Green and PSU Yellow as a two-color combination. Never use PSU Orange and PSU Gray as a two-color combination.

two color suggestions

PSU Green PSU Green PSU Green PSU Accent Green

PSU Accent Green PSU Light Blue PSU Brown PSU Gray

t h r ee c o l o r s u g g e s t i o n s

PSU Green PSU Green PSU Accent Green PSU Green

PSU Accent Green PSU Light Blue PSU Gray PSU Sienna

PSU Sienna PSU Brown PSU Light Blue PSU Orange

four color suggestions

PSU Green PSU Green PSU Green PSU Accent Green

PSU Accent Green PSU Accent Green PSU Accent Green PSU Gray

PSU Gray PSU Brown PSU Light Blue PSU Light Blue

PSU Orange PSU Light Blue PSU Blue PSU Red

five color suggestions

PSU Green PSU Green PSU Green PSU Accent Green

PSU Accent Green PSU Accent Green PSU Light Blue PSU Gray

PSU Gray PSU Brown PSU Accent Green PSU Light Blue

PSU Orange PSU Light Blue PSU Gray PSU Sienna

PSU Sienna PSU Blue Black PSU Yellow

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 Approved PSU Seals and Logos

U n i v e r s i t y Se a l

The University seal is reserved for use

on official University documents such
as diplomas and certificates. Use of the
seal must be authorized by University
Communications staff.

When the seal is reproduced, it

must not be reversed, combined
with another logo, or surrounded by
type, photography, illustration, or
other devices.

At h l e t i c s

The PSU Viking head and X-line Viking

logos should only be used as specified
by the Collegiate Licensing Company
guidelines as approved by the Athletics
Department. The green Viking head
should be used on white or black
backgrounds and the black Viking head
should be used on green backgrounds.
The Viking head is meant to always be Viking head X-line Viking
right-facing.

For all other questions regarding usage

of any Athletics Department logos
and wordmarks, please contact the
Athletics Department.

Note: The new logo has replaced the

old Portland State University wordmark,
which has been discontinued effective
fall 2006. You may use existing
materials with the old mark until your
supply is gone. Please use the new logo
on all new collateral material.

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 sub-branded logos

The use of too many logos diminishes

the collective strength of the
University’s identity. Any unit that
is supported by the University will
no longer be able to carry its own
logo. The new mark will serve as the 2.3" wide
official University logo. Portland State
University Athletics, the PSU Alumni
Association, and the PSU Foundation
are the only units approved to carry a
unique visual identity.

For access to sub-branded logos,

contact University Communications.
2.25" wide

2.25" wide

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 Typographic Style

official fonts

Portland State University typographic style consists of two typefaces: Frutiger (sans serif) and Adobe Garamond (serif).
These fonts are used in all printed works to ensure continuity in the visual image of the University.

Portland Sta
p r i m a ry s a n s s e r i f t y p e fa c e
Frutiger is the primary sans serif typeface for
Portland State. Use Frutiger for titles, headlines,
and subtitles. Frutiger is always left aligned. Do
not justify or center Frutiger. The Frutiger font
family comes in several different weights. The
light version is recommended for most uses Frutiger Light
including headlines, display type, etc. The roman
and bold versions should be used only where
Frutiger Roman
additional emphasis is needed. Frutiger Bold

Portland Sta
p r i m a ry s e r i f t y p e fa c e
Adobe Garamond is the primary serif typeface
for Portland State University. Adobe Garamond
complements the Frutiger typeface and
reproduces well at both large and small sizes.
Use Adobe Garamond as body text in letters,
brochures, catalogs, and newsletters. Adobe Garamond Regular
The OpenType font, Adobe Garamond Pro, Adobe Garamond Semibold
may also be used.
Adobe Garamond Bold

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 s e c o n d a r y / Su b s t i t u t e f o n t s

The recommended typefaces for any electronic or other non-published communications are Verdana (in place of Frutiger) and
Garamond (in place of Adobe Garamond). These fonts are available and preloaded on all Mac and PC computers, unlike the official
fonts that must be purchased, and will display consistently on all platforms.

Verdana Verdana is the substitute font for Frutiger. Use Verdana in electronic communications, such as e-mail.
Note: Verdana should be used 1 point smaller than its Frutiger equivalent at body copy text size.

Verdana Regular
Verdana Bold

Garamond Garamond is the substitute font for Adobe Garamond. Use Garamond unless Georgia is specified in the template.
Use Garamond in printed and formal communications, such as letters on Portland State letterhead.
Note: Garamond should be used 1 point smaller than its Adobe Garamond equivalent at body copy text size.

Garamond Regular
Garamond Bold

Georgia  eorgia is an acceptable substitute for Adobe Garamond. Use standard Garamond unless Georgia is specified
G
in the template.

Georgia Regular
Georgia Bold

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 Image Style

photography

Image style plays a critical role in Textural

developing a vivid and meaningful
identity for Portland State University.

Dynamic cropping, natural lighting,

candid, spontaneous (rather than
posed or contrived), purposeful subject
matter—these are the attributes of
successful photographic imagery.
Strive to use imagery that supports the
Portland State personality.

Do not use duotone photographs. Editorial

Black-and-white photography is rec-
ommended for two-color brochures.
Always keep the photographs true-to-
color. Do not use stylized treatments
such as cross-processed images or use
software filters.

Resolution guidelines:
300 dpi for print
250 dpi for newsprint
72 dpi for Web/e-mail Lifestyle

A bank of photos is available at

www.pdx.edu/ucomm.

Do not use cross-process or filters Do not use desaturation

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 Publications Guidelines

Brochures

For identity purposes and increased

recognition, all departments must
use PSU Green (Pantone 7496) for
their primary or first-issued brochures.
Subsequent brochures may use
an approved secondary color if
Side bar
differentiation is required. Brochures
can be printed in black and white,
two-color, or four-color. However, PSU Green
colors of the Portland State University or other approved color
logo may never be altered. When
printing two-color or one-color, the
Headline Students First
black-and-white logo must be used.
Frutiger Light, 20 pt
Mentoring Program
left align
Helping first-generation
Templates available for download at college students succeed
Subhead
www.pdx.edu/ucomm.
Frutiger Light, 12.5 pt
left align

Photographic image

White space

Logo

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 Brochure, 4"x 9"
Side bar
Template available for download at .155" width on right page edge
www.pdx.edu/ucomm. Fill: 60% tint of spot color, 50% transparency
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), white
Stroke should be placed over fill

.75" clear zone

Division of Public
.125" paragraph space Administration
To determine height of
between headline and subhead Master of Public Administration header block, add .75"
(preset in paragraph style)
Master of Public Administration: above titling and .3125"
Health Administration below titling. Minimum
height of header is 1.9".
Master of Public Health:
Health Management and Policy
.3125" clear zone

3.25" white space

for horizontal image

or

2.25" logo in bottom right corner,

2.25" white space placed .375" from page edge on 4" x 9"
for vertical image

Optional department header treatment

.25" clear zone

Mark O. Hatfield School of Government

.75" clear zone

Students First
Mentoring Program
Helping first-generation
college students succeed
.3125" clear zone

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 inside Brochure, 4"x 9"

.75" top margin

When headline is black, B.A./B.S. in health studies In addition to meeting the general University degree The undergraduate program in health studies at
requirements, students earning a B.A./B.S. degree in Portland State University contains more common core
at Portland State University health studies must successfully complete: courses with four separate concentrations: community
make subsequent
The undergraduate program in health studies at health education, health sciences, physical activity/exer-
ß The common degree requirements
subheads green Portland State University contains more common core cise, and school health.
courses with four separate concentrations: community ß O
 ne of the four concentration areas, from which a
Community Health
health education, health sciences, physical activity/ plan of study is developed with an academic adviser
exercise, and school health. The community health education concentration
prepares students for entry-level careers in health educa-
Common Degree Requirements
Use rules sparingly, tion. The health sciences concentration is intended for
Community Health Credits students seeking admission into professional programs
when separation is desired The community health education concentration
Stat 244 Intro to Probability and Statistics 4 in medicine, dentistry, physical therapy, or occupational
PHE 250 Our Community, Our Health 4 therapy. It provides students the opportunity to learn
prepares students for entry-level careers in health
PHE 295 Health Promotion and Disease Prevention 4 health education content and methods while complet-
education.
PHE 350 Health and Health Systems 4 ing specified science prerequisites.
Health Sciences PHE 443U Environmental Health 4
PHE 450 Epidemiology 4 The physical activity/exercise concentration is designed
The health sciences concentration is intended for for students with interest in physiological and pro-
PHE 404 Internship 8
students seeking admission into professional programs grammatic aspects of exercise, nutrition, fitness, and
Total 32
in medicine, dentistry, physical therapy, or occupational physical activity.
therapy. It provides students the opportunity to learn
health education content and methods while complet- Concentrations The undergraduate program in health studies at
ing specified science prerequisites. Portland State University contains more common core
Community Health Education 44
courses with four separate concentrations: community
Physical Activity/Exercise Health Sciences 16
health education, health sciences, physical activity/exer-
Physical Activity/Exercise 56
The physical activity/exercise concentration is designed cise, and school health.
School Health 48
for students with interest in physiological and pro-
grammatic aspects of exercise, nutrition, fitness, and
physical activity.

The school health concentration is intended for students SUBTITLE. Com zzriurem dolor iure do coree-
interested in teaching health education within a public tum et lor at, volenis nullut lor sequisim iliquis
or private school setting. Upon completion of their nulla alis aliscil laortio odiat venim nonsed
bachelor’s degree, they are eligible to apply to the fifth delismo dipsusc iduipisl in veliquam, sed te
year Graduate Teacher Education Program (GTEP) verci blandreet ad doloborpero dolorper sum
in the Graduate School of Education at PSU. After euisci te velesectet vullaor sim ver am zzrit
completion of GTEP, they will be certified to teach in ad eumsandre min el dolorero consenibh er
the state of Oregon. autat. Ed dui praesed tem diam ad tatismolor
augiamcommy nos nim zzriure exeratio

.5" bottom, left, and

right margins

B . A . / B . S . I N H E A LT H S T U D I E S

The undergraduate program in health studies at Portland State

When headline is green, University contains more common core courses with four separate
make subsequent concentrations: community health education, health sciences,
physical activity/exercise, and school health.
subheads black
Community Health In addition to meeting the general University degree
The community health education concentration pre- requirements, students earning a B.A./B.S. degree in
pares students for entry-level careers in health education. health studies must successfully complete:

Health Sciences ß The common degree requirements

The health sciences concentration is intended for stu- ß One of the four concentration areas, from which a
dents seeking admission into professional programs in plan of study is developed with an academic adviser
medicine, dentistry, physical therapy, or occupational The undergraduate program in health studies at
therapy. It provides students the opportunity to learn Portland State University contains more common core
health education content and methods while complet- courses with four separate concentrations: community
Use green subheads Common Degree Requirements health education, health sciences, physical activity/exer-
ing specified science prerequisites.
Credits cise, and school health.
for additional emphasis Stat 244 Intro to Probability and Statistics 4
Physical Activity/Exercise
PHE 250 Our Community, Our Health 4 “The undergraduate program in health studies at
The physical activity/exercise concentration is
PHE 295 Health Promotion and Disease Prevention 4 Portland State University contains more common
designed for students with interest in physiological and
programmatic aspects of exercise, nutrition, fitness, and
PHE 350 Health and Health Systems 4 core courses with four separate concentrations”
PHE 443U Environmental Health 4
physical activity.
PHE 450 Epidemiology 4
Health
The school health concentration is intended for PHE 404 Internship 8
Total 32
The community health education concentration
students interested in teaching health education within

prepares students for entry-level careers in health
a public or private school setting. Upon completion
education. The health sciences concentration is in-
of their bachelor’s degree, they are eligible to apply to
tended for students seeking admission into professional
the fifth year Graduate Teacher Education Program Concentrations
programs in medicine, dentistry, physical therapy, or
(GTEP) in the Graduate School of Education at PSU. Community Health Education 44 occupational therapy.
Health Sciences 16
Physical Activity/Exercise 56 Health Sciences
School Health 48
The health sciences concentration is intended for stu-
Community Health Education 44
dents seeking admission into professional programs in
Health Sciences 16
medicine, dentistry, physical therapy, or occupational
Physical Activity/Exercise 56
therapy. It provides students the opportunity to learn
School Health 48
health education content and methods while complet-
ing specified science prerequisites.

23 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Brochure, 8.5"x 11"

Side bar
.1875" width on right page edge
Fill: 60% tint of spot color, 50% transparency
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), white
Stroke should be placed over fill

PSU Green
or other approved color

Headline
Frutiger Light, 34 pt

Subhead
Frutiger Light, 18 pt Headline Goes Here
Subheadline Goes Here
.4" clear zone

Photographic Image

2.5" white space

Logo
2.5" width, in bottom right corner,
placed .5" from page edge on 8.5" x 11" or larger

24 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 New s l e t t e r c o v e r , 8 . 7 5 " × 1 1 "

Side bar
.5" from page edge
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), white
Stroke should be placed over masthead and photo

PSU Accent Green

College of
or other approved color
.25" white margin

Masthead
Frutiger Light STD, 53 pt/55 Urban and Public Affairs
Publication Information 2006 Spring Newsletter
Frutiger Roman, 10 pt/14 www.upa.pdx.edu

Photographic Image
Bleeds off right side of page

Adobe Garamond Italic,

13 pt/11.5
What’s Inside
Center for transportation
City Commisioner’s Office Invites Headline
Adobe Garamond,
studies reCeives funding
National designation $16 million MURP Students to Dig In. 24 pt/28
in federal funding to the program.
Frutiger Bold AS INTERIM CHIEF of staff to a Portland nity, and invited PSU on a mission to expand
Bonner endoWs
city commissioner, Brendan Finn often sees urban agriculture. Having earned a Master
7.5 pt/9 sCHoLarsHip fund
imaginative proposals consigned to the limbo of Urban and Regional Planning at Portland Body Copy
Fund will provide scholarships
for Urban Studies students. of unbudgeted good ideas. So, to avoid the State University, Finn says, “I’m a proud Adobe Garamond,
shelving of promising proposals, Finn looks MURP, and I’m aware that there is a world-
neW direCtor for tHe sCHooL for opportunities to involve Portland State class planning program right up the street 10 pt/12
of Community HeaLtH
Adobe Garamond University in public projects in the areas from City Hall.” The idea for the urban ag-
Carlos Crespo is appointed.
which he oversees—environment, sustainable riculture project started with one city-owned
8.75 pt/11 sustainaBLe Community development, and urban planning. Last year, corner lot, vacant except for a small pump sta-
food systems Finn, who works for Commissioner tion, and surrounded by single-family houses.
Dan Saltzman, found just such an opportu- (continued on page 10)
CanaL restoration
in vietnam
Leave clear zone along
bottom 1.25" of document.
Logo
2.25" width
Align bottom right

25 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 i n s i d e n ew s l e t t e r , 8 . 7 5 " × 1 1 "

Section Header
Frutiger Roman, 10pt

A L U M N I F E AT U R E

pointed to the Headline

Adobe Garamond,
Center for Transportation Studies
munity Health 28 pt/32
Gelmon to Chair
Receives National Designation
adigna facilit irit prat, veliquis alismodipsum International Hoc terum horavenem nonsule gerdit, ade Nos ad magna facilit wis nit autpat wisis “The success of our
nit ipiscinim eu feu feuguercin ulputpatuer Body Copy
Conference poensunt L. Laribultura am o esidem te nibh elesto eugiamet, commy nulluptat adit
susto od magna am, quat lortinim amcorpero omandio niquonv erfernices! Ditus prisse et lum quisisit, velismo digniamet, sum digna alumni provide
eugiatu ercidunt iure ea feugiam iurer sum Adobe Garamond, ni furnum utempor atorae quam hori sultus faccum vent lum dolor aliquat lobore tie
quatummodit am, quismod magna faciliquat ella sent? Gerionsul tantere consum te in dolenibh ex et lobor aliquis nis dit iniatet enormous gratification
Hatfield 10 pt/12
School of Govern-
acip endiamcor in ulputpat vel ute modo- ment landipis nos exeros nos- seni fex sentestium hebus ex sulia? Ignos ina, ad miniamconse tat iure ex erit wisi el ute for our faculty and
lore consecte minit lumsandreet, quismol to od te dolupta tissis nullam consulibut que auc faudem, Catus nost que tionull amconsequam zzriuscin henisci eugait
essisciduip eumsand reriureet utat ver sim vel iliscilla feui blam veliquat. actus, norei pulices simaiors condac in duc et, consed tionsenis doluptat augait num ea staff. Their success is
nonsendreet nos ate tat la faccum dolesse re, quius senintem in Itampra L. Ad coen- adit vulput velit utpat. Faccummy nullutat
quisim dignibh ex eugue tionsed modiam,
Ugue dolore dion utat, consed
dam nequerem, que ponsimoena, conem la iusto odo dolesto dolor sisci te magna our success.”
mod min vent numsandion
sed modionulla feugue consequisci blaorem utat praessed modit lutet consulvirio ne actum dem saturbissim ditra consequ isisis eum augue ex eu faccum inim -Lawrence Wallack, Dean
dolorer iusciliquis nim vel ulputpat. Henibh praestrud minisl ullam iure temus seninari pri inprari pimurox senterniu dolorperat, consenis num amet, vel ing et,
exercin estrud te etummy nim volobore cor- commy niamcommy nosto. cupplii temnihi. quam, consecte tatinis nulput venibh eraessi
l erostin ut ad euguer ipit dolor se eu feugue Mommy nostrud modolore Btis audam sigilii sa L. Ehenductus el utpat. Em quam vulputpat.
faccum velenisi et, sustrud mincip et, cortin tatue commolor iliquamet avoltum dient efac oma, ocavoc, creo, Feuip ea feugait autet vullum dolor sim do ea
utatue magnim iuscidunt lumsandre dolor lore mod do do conse faci nulium, ta re demurae, ver ublius estem nitil conse enissi.
adipit nullam digna autatue rcidunt velessis el ing eum quat. Duismod horae morit; niquam ego periori ssupio con Nit exercil del dolore dolore dolobor suscid-
et dolore dolorperat lor ilit wisci tisi. oloborp erilit, vulluptat. Ci Itanter eorionsilius face adductuis Mariusc uis nonse dolore dolobore feugait inibh ex er
Sustin volenit lum nullupt atummy nonullan exerilisl do doloborpero od reorissim dicatus sit, ant, Paliis bon vis, senim do dolor sustie feuisi blaore tem quat,
ut niatum verit lummodolum dolor sum adit minibh ex enim ipit ver iure vidinate munte, C. Satius, quem hui pritam conulpute tat. Nit, consectem nim dipit nis
volorperit wissenit ut aliqui blam eummy facillut nsequismod exerci habem cupertebus. at, con ea consenim quisit iureet la facilit,
num dolum do od magna feu feugue tio ea blaortie dolestrud magnim Upiondu cturnia sulius, cla revidem silius, quatio od do exerostie consequisi.
autatiscilit prat. Put velese cortisc iliquat vendre eliquate exercip eum dem diisse iam etilicae me moenteat. Putem vullutat. Ut dignibh er ip ex elessed
luptat nonsed tisci erostrud dolesto commo- volorer. Bena, sultu se nonsimod fuis viconfectuit dolum ing eum dolorperil ex et, venis dolor
do erat accum duisit, consequismodThe exerci
following colors
Vinim euiaretie feu feummo- quonemque is pre ad inaris. Gerit dem, sim iriusto odolore tet dolent alit nulla feuisit
blaortie dolestrud magnim vendre eliquate lore dolut amet amet nisi tat. cotiquem o utem quo abes bontia con dendi- vullum et.
exercip eum volorer inim eui tie recommended
feu feum- for newsletters.
rcipis erostionse vendio ent endac fortus furs comni porissuntrum forum lum quisisit, velismo digniamet, sum digna
molore dolut amet amet nisi tat. Exeriuscilit es, Catum interfecre, cepere noncleris . faccum vent lum dolor aliquat lobore tie
praesequisl eu facincinim quatetueThey allow sufficient
commy
dunt lore contrast for
dipit verat praes-
CAS, norei pulices simaiors condac in duc dolenibh ex et lobor aliquis nis dit iniatet
senisim do odolumsan elit
o nos alisim velis dipsum ex exercillaor ing re, quius senintem in Itampra L. Ad coen- ad miniamconse tat iure ex erit wisi el ute
both
enibh eu feuguercipis erostionse vendio ent
black and reverse
loborem text.
irit volorem ipit ul-
dam nequerem, que ponsimoena, conem la tionull amconsequam zzriuscin henisci eugait
lamet iriurer acil dolor si etum
dunt lore dipit verat praessenisim do odo- zzril ing erci tie. consulvirio ne actum dem saturbissim ditra et, consed tionsenis doluptat augait num ea
lumsan elit loborem irit volorem ipit ullamet Nommy nostrud modolore temus seninari pri inprari pimurox senterniu adit vulput velit utpat. Faccummy nullutat
PSU Sienna
tatue commolor iliquamet cupplii temnihi, CaViveribul virmis omprem iusto odo dolesto dolor sisci te magna
PHOTO BY LEEANN GAUTHIER
loreat
Pantone 173 75%
mod tint
do do conse faci in in in tus; ego tum auctussim tebenirmissa consequ isisis eum augue ex eu faccum inim
el ing eum quat. Duismod se condenterox mei tuusa poere dem men diu dolorperat, consenis num amet, vel ing et,
oloborp erilit, vulluptat. Ci que ca. quam, consecte tatinis nulput venibh eraessi
PSU Accent Green
exerilisl do doloborpero od el utpat. Em quam vulputpat.
Pantone 583
minibh ex enim ipit ver iure
facillut nsequismod exerci
blaortie dolestrud magnim
PSU Light Blue Share your news with fellow alumni! Contact us at
503-725-5209 or [email protected].
Pantone 629

PSU Blue
Pantone 7468

Call out Pull Quote

Frutiger Roman, 8.5pt/10 Adobe Garamond Italic, 15pt/20

26 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 F ly e r , 8 . 5 " x 1 1 "

Not to scale.

Side bar
.08" width
Fill: 5% black, 100% “Soft Light” in the InDesign Layers palette
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), 40% black

Solid Black

Headline
Adobe Garamond
Graduate! Celebrate!! 2006
left align

Photographic image
optional

Subhead
For a complete listing of all year-end and graduation events,
Frutiger Bold
go to: www.pdx.edu/commencement.
Copy
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
Frutiger Light May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
left align May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Stott Center/Park Blocks IO GS

IO = Invitation Only, T = Ticketed Event, GS = Events for graduating Seniors

Logo
2.5" width

27 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Advertising Guidelines

BASIC AD T E MPLAT E , 4 " x 5 "

All Portland State University display and broadcast advertising must be approved by
University Communications before it is scheduled to run in media outlets.

Side bar
.08" width on right edge
Fill: 5% black, 100% “Soft Light” in the InDesign Layers palette
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), 40% black

Solid Black

Headline
Adobe Garamond Single headline option.
left align

Photographic image

Option Sub Head

Subhead Bor sed tie conullumsan ullaor alit vulputpat ip et velendreet ipis
Frutiger Bold
nostie eui eros do dolestrud tat, ver sis del illa faciliq uamet, velis
Copy am lorem ipsum dolor sit amet.
Frutiger Light
To learn more, call 503-555-5555 or e-mail [email protected].
left align Clear space
This area must be free of
ad content. Minimum clear
space determined by cap
height of logo

Logo
.5 pt black rule around entire ad
1.875" width

28 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 BASIC AD T E MPLAT E , 8 " x 1 0 "

Not to scale.

Side bar
.1875" width on right edge
Fill: 5% black, 100% “Soft Light” in the InDesign Layers palette
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), 40% black

Solid Black

Headline
Adobe Garamond
Lorem ipsum dolor sit amet
left align
conullum ullaor alit.

Photographic image

Subhead Option Sub Head

Frutiger Bold
Bor sed tie conullumsan ullaor alit vulputpat ip et velendreet quip eu feum quisi etuercil utat. Ut inibh exeraesequam.Tat.
Copy ipis nostie eui eros do dolestrud tat, ver sis del illa faciliq Ore ex eugiat adignim eu feu facil utat aliquat. Am, quipit
uamet, velis am inim velit lorer inciniam quat. Nulputpat, delenibh erostionsed eumsan ullan vendign iscing eum do-
Frutiger Light
volore dolore magna faci blandit amcommodio od tet prae- lum dolor sis num ipit utat. El il ut nonulput nostincidunt at.
left align sequisl et aliquisim zzrilit, quis eu feugue dunt lor alis dip ero Ut inci tatisse quatie eu feummy dolor site am eraessismod
dolore facinisit ut volumsan hent ut vel wislandre. Ut autat, doluptat nul.

To learn more, call 503-555-5555 or email [email protected] or visit www.pdx.edu. Clear space
This area must be free of
ad content. Minimum clear
space determined by cap
height of logo.

Logo
.5 pt black rule around entire ad
2.5" width

29 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 PowerPoint Guidelines
A basic template has been created to incorporate the Portland State University identity into Microsoft
PowerPoint presentations. It assumes a basic level of proficiency with the application (such as using Master
Slides and placing images) and is meant to be a basic guide. Presentations will most likely need to be
customized for specific content. Template available at www.pdx.edu/ucomm.

t i t l e pa g e

Headline
Georgia, 42 pt
left align Convocation
Subhead
Verdana Roman, 25 pt
September 19, 2006
left align

Main Image
3.5" height

Align Logo
Bottom Right

t w o - I m a g e t i t l e pa g e
c o l o r r e c o m m e n d at i o n s
Welcome to
Portland State University Background Bar Subheads

Faculty Orientation PSU Green Subhead Black

R=106 G=127 B=16 R=15 G=15 B=15

PSU Sienna Subhead Brown

R=163 G=63 B=31 R=169 G=99 B=51

PSU Blue Subhead Blue

R=0 G=117 B=154
(PSU Light Blue)
R=163 G=63 B=31s

First Image Second Image

Allow a 6.35" wide allow a 3.65” wide space
space for first image for second image

30 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Su b - pa g e

PSU logo
Knock out
2.5" width
top right corner

Headline
Georgia, 42 pt
left align
Key Messages
Body Copy
Verdana, 28pt › Urban. Sustainable.
left align
› Diverse.
The “Guillemet”
Key Command: › Opportunity for all.
Alt + 0155
› Research. Partner.
or
› International. Surrounded
use “>” symbol, 20 pt
by beauty.

Space should be reserved for a pull

quote or table. Refrain from stretching
body copy entire width of page.

A lt e r n at e s u b - pa g e o p t i o n s
s u b - pa g e C o l o r O p t i o n s
School/College
optional
Light Blue
R=216 G=235 B=239

Cream
R=234 G=234 B=205

31 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Web Site Guidelines

W E B SIT E D E SIGN MINIM U M R E Q U IR E M E NTS

PSU header/footer and instructions for use available at www.pdx.edu/ucomm.

Required PSU Header

Image Option (preferred)

Required PSU Header

PSU Green Option

LOCAL W E B SIT E CONT E NT

Portland State Web sites are required to include one of the PSU header options
shown above and the PSU footer shown below.

The PSU header and footer are designed to provide a consistent University identity
online and give users global standard navigation to central online resources. They
should never be modified on local Web sites.

Beyond the PSU header and footer, Web site design should follow Portland State’s
general identity guidelines for colors, fonts, the use of photography, etc. The
easiest way to meet the general identity guidelines is to use the standard Portland
State Web site template (following).

Designers for student organization and individual faculty/staff/student Web sites

are encouraged, but not required, to use the PSU header/footer and standard
Web site template. All Portland State Web sites should follow general identity
guidelines (e.g., when using the University logo).

For more information about Web site design guidelines and resources, please
contact University Communications at www.pdx.edu/ucomm, [email protected]
or 503.725.3711.

Required PSU Footer

32 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 STANDARD W E B SIT E t e m p l at e

Template and instructions for use available at www.pdx.edu/ucomm.

Required PSU Header

Site Header

Main Site Navigation

Quick Links
Call out box
for popular or
important links.

Page Content

Channel
Windlets
Teasers for ancillary
content related to
page or Web site.

Site Footer
Required PSU Footer

33 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 e-Newsletter Guidelines

E - N E W SL E TT E R t e m p l at e

Template and instructions for use available at www.pdx.edu/ucomm.

Publication Title University Branding

Serial
Information/
Dateline
Table of Contents

Sidebar

Articles

Additional Links

Footer
(e.g., subscription
management)

34 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Electronic Signature Guidelines

e - m a i l S i g n at u r e s

The use of the University’s e-mail

system is subject to the University’s
e-mail, voicemail, and network access
policy. E-mail correspondence is the
electronic version of the University’s
stationery system. E-mail signatures
should contain the following
information: name, professional title,
department name, Portland State
University, phone number, fax number,
e-mail, and Web address. E-mail
signatures should not include links to
non-University-sponsored Web sites.
Recommended typeface is Verdana.
Background should remain white.

Download the e-mail signature logo at

www.pdx.edu/ucomm.

35 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Letterhead Guidelines

PR i n t e d l e t t e r h e a d t e m p l at e

Template available at www.pdx.edu/ucomm.

Letterhead: 8.5" × 11"

Body of letter should begin

2.25" from the top of the
page. Leave 7 blank lines at
top of Word document. College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
Post Office Box 751 503-725-5555 tel
Portland, Oregon 97207-0751 503-725-5555 fax
[email protected]

Line 8 January 1, 2007

Line 10 Recipient
Line 11 Title
Line 12 Address
Line 13 City, State, Zip
Lines 14–15: Space

Line 16: Begin Letter To whom it may concern,

Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh
ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros
ad tin volortio diatum quat lor iurer si.

Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la facidunt
acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-
cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.

Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-
patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero
dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut
ing eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy
nim ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem
velis nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos
exercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis
ex endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.

Sincerely,

Sender

1" margin from

bottom of the page

1" margin from left 1.38" margin from

side of page right side of page

36 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 p r i n t e d l e t t e r h e a d t e m p l at e : w i n d o w e n v e l o p e

Template available at www.pdx.edu/ucomm.

Letterhead: 8.5" × 11"

Body of letter should begin

2.25" from the top of the
page. Leave 7 blank lines at
top of Word document. College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
Post Office Box 751 503-725-5555 tel
Portland, Oregon 97207-0751 503-725-5555 fax
[email protected]

Line 8 Recipient January 1, 2007 Line 8

Line 9 Title right align
Line 10 Address
Line 11 City, State, Zip
Lines 12–13: Space

Line 14: Begin Letter To whom it may concern,

Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh
ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros
ad tin volortio diatum quat lor iurer si.

Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la facidunt
acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-
cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.

Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-
patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero
dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut
ing eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy
nim ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem
velis nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos
exercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis
ex endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.

Sincerely,

Sender

1" margin from

bottom of the page

1" margin from left 1.38" margin from

side of page right side of page

37 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 E L E CTRONIC l e t t e r h e a d t e m p l at e

Template available at www.pdx.edu/ucomm.

School/College: Verdana Bold, 7.5 pt or Frutiger Bold, 8.5 pt
Department: Verdana, 6.5 pt or Frutiger Light, 7.5 pt
Body of Letter: Garamond, 10 pt or Adobe Garamond, 11 pt
Letterhead: 8.5" × 11"

Body of letter should begin

2.25" from the top of the
page. Leave 7 blank lines at
top of Word document. College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing

Post Office Box 751 503-725-5555 tel

Portland, Oregon 97207-0751 503-725-5555 fax
[email protected]

Line 8 January 1, 2007

Line 10 Recipient
Line 11 Title
Line 12 Address
Line 13 City, State, Zip
Lines 14—15: Space

Line 16: Begin Letter To whom it may concern,

Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh
ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros
ad tin volortio diatum quat lor iurer si.

Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la facidunt
acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-
cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.

Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-
patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero
dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut ing
eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy nim
ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem velis
nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos exerci-
lis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis ex
endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.

Sincerely,

Sender

1" margin from

bottom of the page

1" margin from left 1.38" margin from

side of page right side of page

38 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 E L E CTRONIC l e t t e r h e a d t e m p l at e : w i n d o w e n v e l o p e

Template available at www.pdx.edu/ucomm.

School/College: Verdana Bold, 7.5 pt or Frutiger Bold, 8.5 pt
Department: Verdana, 6.5 pt or Frutiger Light, 7.5 pt
Body of Letter: Garamond, 10 pt or Adobe Garamond, 11 pt
Letterhead: 8.5" × 11"

Body of letter should begin

2.25" from the top of the
page. Leave 7 blank lines at
top of Word document. College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing

Post Office Box 751 503-725-5555 tel

Portland, Oregon 97207-0751 503-725-5555 fax
[email protected]

Line 8 Recipient January 1, 2007 Line 8

Line 9 Title right align
Line 10 Address
Line 11 City, State, Zip
Lines 12—13: Space

Line 14: Begin Letter To whom it may concern,

Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh
ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros
ad tin volortio diatum quat lor iurer si.

Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la facidunt
acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat.Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-
cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.

Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-
patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero
dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut ing
eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy nim
ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem velis
nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos exerci-
lis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis ex
endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.

Sincerely,

Sender

1" margin from

bottom of the page

1" margin from left 1.38" margin from

side of page right side of page

39 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Stationery System

L E TT E RH E AD , B U SIN E SS CARD , E NV E LOP E

Not to scale. Information on ordering stationery is available at www.pdx.edu/ucomm.

Letterhead: 8.5" × 11"

College of Liberal Arts and Sciences

Department of English | Center for Excellence in Writing
Post Office Box 751 503-725-5034 tel
Portland, Oregon 97207-0751 503-725-4499 fax
[email protected]

Business card: 3.5" x 2"

Jan C. Semenza, Ph.D., MPH

Associate Professor of Public Health

503-725-8262 tel School of Community Health

503-725-5100 fax Post Office Box 751
[email protected] Portland, Oregon 97207-0751
www.pdx.edu
450 Urban Center Building
506 SW Mill Street
Portland, Oregon 97201

No. 10 envelope: 9" x 4.125"

College of Urban and Public Affairs

Nohad A. Toulan School of Urban Studies and Planning
Post Office Box 751
Portland, Oregon 97207

40 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 p r e s i d e n t ’ s m o n a r c h L E TT E RH E AD , E NV E LOP E

Not to scale.

Letterhead: 7.25" × 10.5"

Daniel O. Bernstine
President
Portland State University

Office of the President

Post Office Box 751
Portland, Oregon 97207
503-725-4419

Envelope: 7.5" x 3.875"

Office of the President

Post Office Box 751
Portland, Oregon 97207

Daniel O. Bernstine
President

41 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 NOT E CARD , n a m e ta g , m a i l i n g l a b e l

Note card: 6.25" × 9" flat

School/College
optional

Adobe Garamond, 11 pt

Adobe Garamond, 22 pt
Frutiger Light, all caps, 7 pt

Adobe Garamond, 11 pt

Frutiger Light, all caps, 7 pt

Name tag: 3.75 " × 2.5" Mailing label: 4.5" x 3.25"

Office of University Communications

Post Office Box 751
Portland, Oregon 97207

42 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 p r e s e n tat i o n f o l d e r

Presentation Folder:
4-color, 9” x 12”

Presentation Folder:
1-color (multiple color palette),
9” x 12”

43 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Publications Guideline Overview

do do not

photos • use black and white or full color only use duotones or employ any other stylized
•

coloring techniques regarding

• should be borderless and rectangular photographs

• should bleed to at least one edge of the use body copy immediately on top of
•

page when possible images

fonts • use Frutiger for titles, headlines, never use fonts outside of the Portland
•

subheadlines, and headers State University typographic style

• use Adobe Garamond for select never add drop shadows, outlines, or
•

headlines, and for long any other photographic styling to the

documents and communications typography

cover art • use full-bleed imagery with a use imagery without a strong color
•

strong presence presence

use small, understated typography

•

in only one font size for the title

treatment

pa p e r s t o c k • use white paper use colored paper

•

• use uncoated or dull coated

• use paper with recycled content

colors • use PSU Green as the dominant color use any color outside the designated
•

color palette
• use colors from the approved
PSU color palette

positioning • place page numbers on the outside

guidelines bottom of the page

• place main headers on the outside

top of the page

44 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Style Matters

An editorial style guide brings consistency to non-scholarly

mass media publications and correspondence written for
and about Portland State University. The Office of University
Communications utilizes a house style that incorporates
rules from the Associated Press Style Guide and the Chicago
Manual of Style for guidance on issues of word usage,
spelling, grammar, capitalization, and punctuation.

For help on issues ranging from rules on spelling out numbers

to appropriate listing of degrees, visit www.pdx.edu/ucomm.

45 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Affirmative Action Statement

A Portland State University statement on affirmative action Ads and Position Announcements
and equal opportunity should appear in publications
produced by the University for off-campus distribution, in all This statement must be placed in all search ads and position
classifieds ads and position announcements. announcements, whether for on- or off-campus distribution.

A statement is not required for publications intended “Portland State University is an Affirmative Action, Equal
primarily for on-campus distribution, with the exception of Opportunity institution and, in keeping with the President’s
position announcements. A statement is also not required diversity initiative, welcomes applications from diverse
for correspondence of a personal nature (e.g., letters, candidates and those who support diversity.”
memos, invitations) whether intended for on- or off-campus
distribution. A slightly shortened version may be substituted when space
is an issue.

S tat e m e n t f o r Pu b l i c at i o n s
“PSU is an AA/EO institution and, in keeping with the
President’s diversity initiative, welcomes applications from
“Portland State University supports equal opportunity in
diverse candidates and those who support diversity.”
admissions, education, employment, and use of facilities
by prohibiting discrimination in those areas based on age,
Exception:
color, disability, marital status, national origin, race, religion
The extremely abbreviated statement below may be used
or creed, sex or gender, sexual orientation, or veteran status.
for ads for limited-duration positions, where the person will
This policy implements local, state and federal laws (including
not be considered “staff” or “faculty” of the University (e.g.
Title IX); inquiries about it should be directed to the
individuals hired on personal services contracts). For any other
Affirmative Action and Equal Opportunity Office, 122 Cramer
exceptions, please contact the Affirmative Action Office, 503-
Hall, 503-725-4417; TTY: 503-725-6503.”
725-4417:

Two acceptable shortened versions of the complete

“An AA/EO institution.”
affirmative action statement may be used when space is
limited:
Re s p o n s i b i l i t y f o r p l a c i n g
“PSU promotes equal opportunity for all individuals without t h e s tat e m e n t
regard to age, color, disability, marital status, national origin,
race, religion or creed, sex or gender, sexual orientation, or The head of the department or office originating the
veteran status.” publication, or the chair of the search committee that creates
an ad or position announcement is responsible for ensuring
“PSU is an affirmative action/equal opportunity institution.” that the appropriate affirmative action statement is used.

The following variation is acceptable only in classified The director of creative services is authorized to place
advertisements: an affirmative action statement in a publication without
permission or approval of the head of the department or
“An AA/EO institution.” office originating the publication.

46 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

 Glossary

Baseline Imagery Serif

An invisible grid line upon which type or Photos, illustrations, or other graphic elements Any of the short lines stemming from, and at
imagery rests. used to provide visual information and to an angle to, the upper and lower ends of the
evoke an emotional response. strokes of a letter.
Brand
A trademark owned by an organization that Knock out Signature
creates a distinctive set of expectations in the The removal (knock out) of the color in an The specified arrangement of the logomark
minds of customers. area, allowing the background or page color and logotype.
to show through.
Brand identity Spot color
The visual representation of a brand in all Layout Color printed with its own custom individual
communications. The result of arranging text, imagery and/or ink rather than the mix of inks (CMYK) used in
graphic elements on a page. process color.
Cap height
The height of a capital letter, such as the “P” Leading Tag line
in Portland State University. The measurement in typography of the vertical The specific phrase, used in advertising
space between lines of text measured from and other communications, that reinforces
Clear space baseline to baseline. a particular message.
The space around a logo that is kept free
of other graphic elements to ensure that the Logo Template
logo is given prominence. A distinctive, proprietary symbol used to An electronically formatted file used to
identify a company or brand and express structure information and key graphic
CMYK its unique attributes. elements in a consistent manner for a
An acronym used in offset printing that stands particular type of communication.
for cyan, magenta, yellow, and black. Also PANTONE®
known as four-color process. PANTONE® is a color-matching system that Tone
provides more than 700 color swatches to The overall understanding or perception of
Collateral designers and gives printers the formulas the institution’s communications conveyed
Printed marketing communications delivered needed to accurately reproduce each color. to the audience.
to customers and prospects by sources other
than the media. PDF Trademark
(Portable Document Format) A cross-platform Indicates that an organization or individual
Color palette document formatting application that allows legally owns a name. It restricts the use
The set of approved colors to be used across documents to be displayed exactly how they or sale of the name to that organization/
all communications. This applies to color fields, looked when created in the original software. individual. The ™ symbol is used to identify
graphic elements, and type, but not to color a trademarked name, while the ® indicates a
photographic imagery. Point federally registered trademark.
The unit of measure for type size. Equals 1/72
Four-color process of an inch, or .35 mm. Typography
A printing term referring to the method of The use of type in creating communications,
reproducing full-color artwork by separating Process color including its selection, specification, and usage
the image into four colors: cyan, magenta, Color printed with a mix of inks (CMYK) rather in a particular format.
yellow, and black. than each color with its own individual ink
(spot color). Web-safe hexadecimal colors
HTML The result of RGB colors being converted for
The commonly used acronym for “hypertext RGB Web-safe use.
markup language,” which is used to create A color model used in electronic media that
Web sites. stands for red, green, and blue. All color
computer monitors are RGB monitors.
Identity system
All of the identity elements used in a specified Sans serif
relationship to each other. A letter or typeface with no serifs.

47 portlan d state uni v ersit y   |  iD E N T I T Y stan d ar d s v1.3 (11/1/06)

The Portland State University logo is a trademark, copyrighted design, and other form of intellectual property
of Portland State University and may not be used, in whole or in part, without the prior written consent of
Portland State University. All rights reserved.