WHAT IS VIDEO PRODUCTION

Video production is the process of producing video content. It is the equivalent of filmmaking, but with
images recorded digitally instead of on film stock. There are three stages of video production: pre-
production, production, and post-production. Pre-production involves all of the planning aspects of the
video production process before filming begins. This includes scriptwriting, scheduling, logistics, and
other administrative duties. Production is the phase of video production which captures the video
content (moving images / videography) and involves filming the subject(s) of the video. Post-production
is the action of selectively combining those video clips through video editing into a finished product that
tells a story or communicates a message in either a live event setting (live production), or after an event
has occurred (post-production).

Currently, the majority of video content is captured through electronic media like an SD card for
consumer grade cameras, or on solid state storage and flash storage for professional grade cameras.
Video content that is distributed digitally often appears in common formats such as the Moving Picture
Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows
Media Video (.wmv), and DivX (.avi, .divx).

Types of videos

There are many different types of video production. The most common include film and TV production,
television commercials, web commercials, corporate videos, product videos, customer testimonial
videos, marketing videos, event videos, wedding videos. The term "Video Production" is reserved only
for content creation that is taken through all phases of production (Pre-production, Production, and
Post-production) and created with a specific audience in mind. A person filming a concert, or their
child's band recital with a smartphone or video camera for the sole purpose of capturing the memory
would fall under the category of "home video" not video production.

Shooting styles and techniques

A steadicam operator videotapes Trials Rider in Athens, Greece, 1994

The same shooting styles used in filmmaking can also be used in video production. There is not a
singular type of style that is used for every kind of video content captured. Instead, style changes
depending on the type of video being created, and the desired tone and message of the video.

Tripods for a stable shots (also called a locked down shot)

Hand-held for a more energetic and jittery feel - often used to depict natural movement

Non-leveled camera angles see Dutch angle

Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);

Vertical motion shots using a jib or crane often in the beginning or ends of movies.

Steadicam for smooth movement and tracking shots at slower speeds such as moving through rooms or
following actors and action.

3-axis stabilized gimbal for smooth motion shots at any speed. The gimbal compensates for the camera
operators movements much like a steadicam but through electronic motors instead of through inertia.
The gimbal allows for operators to move much more freely than a steadicam because of the
considerably smaller amount of weight used in a gimbal setup. Gimbals can access many places that
would be impossible for a steadicam because of this added portability.
Corporate video
Main article: Corporate videoCorporate video production is scripted and covers a wide range of
purposes from corporate Communication, Training and Education, videotaping conferences and
conventions, products and services, and sales. The most common type of corporate video is the
"Corporate Overview Video," which introduces the company's executive team and puts a name and face
to the people incharge. This video is used as a way to communicate a company's core beliefs and values
as well as their overall mission statement. This video is often called the "foundation" of a company's
video content as it sets the tone and communication style for all of their other video content.

Corporate event videos

Corporate event videos occur at conventions or trade shows and cover the multiple-day event including
speakers, break-out sessions, awards ceremonies and local recreational activities in which the
conventioneers participate. An on-site editor then creates a short video presentation that is shown
before the close of the convention. Many national or international companies also take advantage of the
convention venue to gather interviews of their key employees or customers to speak on the company's
behalf as it is much easier to film everyone at a central location.

Product videos
Product videos are created with the main purpose of selling a product and offer an opportunity to
communicate all of the highlights and features of a product which are typically written on the product
page in text but with the added bonus of showcasing glamour shots of the product. The most effective
product videos are typically between 2 to 3 minutes in duration, balancing the amount of information
provided while keeping the audience engaged.

Television broadcast
Main article: BroadcastVideo production of a political commercial, San Diego, California (2004).Two
styles of producing video are ENG (Electronic news-gathering) and EFP (Electronic field
production).[citation needed]Television broadcast productions include television commercials,
infomercials, newscasts, entertainment shows,[clarification needed] documentaries, news magazines,
sitcom, and reality shows, among others.[citation needed]Shows can be distributed by broadcast
syndication. SP video production was the broadcast television standard from the early 1980s up until the
beginning of the 21st century, when many television stations began using digital media to shoot,
transmit, and store High-definition (HD) footage.[citation needed]

Event video
Main article: Event videographyVideo production can be used at sporting, school, stage, wedding,
church, and similar events to provide recordings of the events. Event video productions range in
distribution from a wedding video that is custom made for a bride and groom and their immediate
family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers.
Event video production can also be used to broadcast events live to viewers at home such as a press
conference or concert. Video of live events can be sent by microwave or a satellite truck from the event
location to a television studio in order to be broadcast. Event video usually refers to video made on an
event, and has some sort of currency, for example news[1]
Video production for distance education
Video production for distance education is the process of capturing, editing, and presenting educational
material specifically for use in on-line education. Teachers integrate best practice teaching techniques to
create scripts, organize content, capture video footage, edit footage using computer based video editing
software to deliver final educational material over the Internet. It differs from other types of video
production in at least three ways:[2]It augments traditional teaching tools used in on-line educational
programs.It may incorporate motion video with sound, computer animations, stills, and other digital
media.Capture of content may include use of cell phone integrated cameras and extend to commercial
high-definition Broadcast quality cameras.The primary purpose of using video in distance education is to
improve understanding and comprehension in a synchronous or asynchronous manner.[2]Webcasting is
also being used in education for distance learning projects; one innovative use was the DiveLive
programs.[3]

Internet video production

Main article: Internet video

File:The Impact Of Wikipedia.webm

A marketing video for the Wikimedia Foundation.Many web sites include videos. Although not
necessarily produced online, many video production tools allow the production of videos without
actually using a physical camera. An example of this is using the YouTube video editor to create a video
using pre-existing video content that is held on the platform under Creative Commons license.[citation
needed]Video content is being used in an ever-growing range of contexts, including testimonial videos,
web presenter videos, help section videos, interviews, parodies, product demonstrations, training
videos, thank you videos, and apology videos.Marketing videos are made on the basis of campaign
target. Explainer videos are used for explaining a product, commercial videos for introducing a company,
sales videos for selling a product, and social media videos for brand awareness.[5]Individual Internet
marketing videos are primarily produced in-house and by small media agencies, while a large volume of
videos are produced by big media companies, crowdsourced production marketplaces, or in scalable
video production platforms.[citation needed]Most Internet marketing videos serve the purpose of
interacting with the audience. The two main types of internet marketing videos are transactional videos,
which aim to sell a product to a customer, and reference videos, which are designed to keep the
customer on the site.[citation needed]