A Framework To Assess Performance Measurement Systems in Smes
A Framework To Assess Performance Measurement Systems in Smes
www.emeraldinsight.com/1741-0401.htm
IJPPM
59,2 A framework to assess
performance measurement
systems in SMEs
186
Paola Cocca and Marco Alberti
Department of Mechanical and Industrial Engineering, Brescia University,
Received March 2009
Revised July 2009 Brescia, Italy
Accepted September 2009
Abstract
Purpose – The purpose of this paper is to develop a framework that small and medium size
enterprises (SMEs) can use to assess their performance measurement system (PMS) in order to identify
the main weaknesses and take corrective measures.
Design/methodology/approach – Starting from a review of the recommendations provided in
literature regarding performance measurement in companies, a list of general characteristics of a
“good” PMS is defined. The identified PMS general features are then tailored to SME needs through an
analysis of the characteristics of SMEs and a survey of their performance measurement current
practice. Finally all the requirements are included in a framework designed to support SMEs in
critically reviewing their PMS and enabling its effective use.
Findings – The main characteristics of SMEs are reviewed and classified; the general characteristics
of a “good” PMS are collected from the literature and then adapted to the SME context, thus obtaining
a list of PMS requirements for SMEs; moreover a tool for PMS self-assessment is developed.
Research limitations/implications – Research is still at an early stage and applications of the tool
in real settings will offer the possibility to refine and validate it.
Practical implications – The tool proposed codifies best practices and makes them accessible by
SMEs in a simple way, thus supporting companies in the process of continuous improvement of their
PMS.
Originality/value – The field of performance measurement in SMEs is an emergent area of study.
The paper highlights the necessity of PMS assessment instruments suitable for SMEs and defines a
new tool starting from the analysis of SME needs and characteristics.
Keywords Performance measures, Small to medium-sized enterprises, Assessment
Paper type Research paper
1. Introduction
Nowadays companies are required to compete in globalized and turbulent markets. In
order to survive in such a dynamic environment they need to be able to satisfy all their
stakeholders and excel at the same time along all performance dimensions (Neely et al.,
2002).
A necessary condition to achieve high performance standards is being able to
effectively measure and monitor company’s performance. In fact, the truthfulness of
International Journal of Productivity some famous sayings like “What gets measure gets attention” or “What you measure is
and Performance Management what you get” is widely recognized both among academics and practitioners (Eccles,
Vol. 59 No. 2, 2010
pp. 186-200 1991; Kaplan and Norton, 1992). Therefore performance measurement systems (PMSs)
q Emerald Group Publishing Limited
1741-0401
are considered as a means to gain competitive advantages and continuously react and
DOI 10.1108/17410401011014258 adapt to external changes. According to Neely et al. (2002), “A Performance
Measurement System is the set of metrics used to quantify the efficiency and Performance
effectiveness of past actions” and “it enables informed decisions to be made and actions measurement
to be taken because it quantifies the efficiency and effectiveness of past actions
through the acquisition, collation, sorting, analysis and interpretation of appropriate systems in SMEs
data”. Furthermore they highlight that a PMS can be examined at three different levels:
the individual measures of performance; the performance measurement system as a
whole; the relationship between the PMS and the environment within which it operates. 187
To be effective a PMS should be dynamic and has to be modified as circumstances
change so that performance measures remain relevant (Lynch and Cross, 1991).
However few organizations appear to have systematic processes in place for assessing
and maintaining their PMS (Kennerley and Neely, 2002).
The ability of keeping the PMS continuously updated is a challenge for every firm,
but particularly for small and medium-sized enterprises (SMEs), which need to be
extremely flexible and reactive to market changes while being characterized by lack of
resources and managerial expertise (Garengo et al., 2007; Hudson et al., 2001). However,
most of the literature on performance measurement treats the subject regardless of the
size of the business (Carpinetti et al., 2008) and even if many performance measurement
approaches have been proposed, few are the publications focusing specifically on
performance measurement in small and medium-sized enterprises (Garengo et al.,
2007). At the same time, models developed for large enterprises seem not to apply well
to SMEs (Cassell et al., 2001), as confirmed also by the gap between theory and practice
observed by numerous authors in SME (Hudson et al., 2001; Sousa et al., 2006; Cocca
and Alberti, 2008).
The objective of this paper is to develop an assessment tool that SMEs can use to
evaluate the effectiveness of their PMS and identify directions for improvement. The
main assumption is that to develop a good tool for SMEs, it is necessary to start from a
detailed analysis of SME needs, taking into consideration SME characteristics. In fact,
in order to be relevant for SMEs, an assessment tool should not be a simple miniature
of the tools developed for large enterprises; it should remain simple, comprehensive,
not too demanding in terms of resources and it must be able to guide owner-managers
towards action and improvement (St-Pierre and Delisle, 2006).
The paper is organized as follows. The second section analyses the tools available in
literature for PMS assessment in general and in the context of SMEs in particular. In
the third section the literature is reviewed to identify the main general features of a
“good” PMS; furthermore, the most important characteristics of SMEs along with the
main weaknesses of their current PMSs are reviewed. Finally, on the basis of all the
elements identified, the requirements that a PMS should fulfil to allow a SME to
effectively manage its performance are obtained and a PMS assessment tool is
proposed in Section 4. The paper ends with some conclusions and directions for future
research.
2. Background
Many authors have underlined the importance for all major businesses of evaluating
and modifying performance measures in order to adapt to the rapidly changing and
highly competitive business environment (Eccles, 1991; Kennerley and Neely, 2002). To
this end Dixon et al. (1990) developed the Performance Measurement Questionnaire,
that is a collection of questions that should help managers identify the improvement
IJPPM needs of their organization, determine to which extent the existing performance
59,2 measures support improvements and establish an agenda for performance measures
improvements. Also Medori and Steeple (2000) proposed a framework consisting of a
performance measurement grid and a checklist for auditing existing performance
measures in order to identify the measures no longer relevant or useful for the
company (“false alarms”) and the measures that are not being measured by the
188 company but are important for the company’s success (“gaps”). Another method for the
evaluation and revision of performance measures has been proposed by Tangen (2004).
The method, called “the Performance measurement progression map”, is formed as a
flowchart and consists of nine steps separated into three phases. Phase A focuses on
finding an appropriate and useful set of measures; Phase B is concerned with how each
individual performance measure is designed, while Phase C includes the actual
implementation of the results from the previous two phases.
However a PMS is much more than just a collection of measures, as it includes five
basic elements: people, procedures, data, software, and hardware (Wettstein and
Kueng, 2002). In order to perform a complete review of a PMS it is therefore necessary
to assess not only the effectiveness of the measures but also the effectiveness of the
system as a whole.
The literature provides some examples of tools for PMS assessment. Bititci et al.
(1997) identified “integrity” and “deployment” as key characteristics of an integrated
PMS and developed an audit method based on a reference model called the
“Integrated Performance Measurement System Reference Model” to enable
organizations to verify whether their existing measurement systems display these
two characteristics. They also describe the application of the technique developed in a
SME; however the company cannot be considered a standard SME because it is not
autonomous but part of a larger group and, for this reason, probably influenced by
the parent company in the performance measurement approach. Caplice and Sheffi
(1995), on the basis of literature review and company interviews, developed a set of
six criteria for the evaluation of a PMS as a whole, but just focusing on logistic PMSs.
According to their approach, a “good” system should be comprehensive, causally
oriented, vertically integrated, horizontally integrated, internally comparable and
useful. They also applied successfully their review framework in two large
enterprises. Wettstein and Kueng (2002) on the basis of empirical data and an
analysis of previous maturity models available in information system literature,
developed a PMS maturity model for assessing PMSs in place in companies. They
define the evolution of PMSs along four stages (Ad-hoc, Adolescent, Grown-up,
Mature), on the basis of six dimensions: scope of measurement, data collection,
storage of data, communication of performance results, use of performance measures,
quality of performance measurement processes. Najmi et al. (2005) describe a
structured framework for reviewing business performance and the PMS
simultaneously, in terms of strategic relevance of the measures as well as
efficiency and effectiveness of the PMS itself. The framework employs a range of
approaches and tools already available in literature (e.g. EFQM self-assessment
process, affinity diagram, prioritization grid) in order to feature a high level review
card which identifies three review stages (ongoing, periodic, overall) of the
organizational performance. Another tool for assessing the maturity and effectiveness
of enterprise PMSs has been developed by Van Aken et al. (2005). The tool, named
Improvement System Assessment Tool (ISAT), is not an assessment for PMSs in Performance
general, but for PMSs that are part of an overall system for organizational measurement
improvement. The assessment elements are based on the literature and are grouped
into two categories: improvement processes/outputs and results on key performance systems in SMEs
measures. The scoring approach is adapted from Malcolm Baldrige National Quality
Award (MBNQA, 2009) and the European Foundation for Quality Management
framework (EFQM, 2002), and for each assessment element an assessment template is 189
provided. Also Tangen (2005) proposed a procedure for evaluating and improving an
existing PMS in a company. The procedure consists of three steps: requirement
evaluation; system class determination; revision of the PMS. In practice, on the basis
of a list of requirements, the PMS is classified into a specific system class and then
reviewed in order to improve and progress towards an upper-level class.
All the tools for PMS assessment provided by the literature and described above do
not make explicit reference to the size of the target companies; furthermore, they
appear too complex and resource intensive to be used effectively in a SME context. The
authors have found only one paper (Garengo, 2009) dealing to some extent with PMS
assessment in SMEs. The paper proposes a framework to classify PMSs in SMEs
taking part in Quality Award Programmes and study their evolution. PMS are
classified according two dimensions: PMS characteristics (i.e. how companies are using
measures to manage performance) and PMS scope (i.e. what companies are measuring).
However, the framework does not represent a tool that SMEs can use to assess the
effectiveness of their PMS, rather it is a model intended for theoretical reasoning and
company classifications by external academics.
Therefore there appears to be a gap in literature regarding practical self-assessment
tools that can support SMEs in the process of identifying the main weaknesses of the
PMS they have in use and take corrective measures.
Measurement procedures are not Measurement procedures are Measurement procedures are
defined. Form and frequency of roughly documented for some documented and standardized
data collection are not clearly main metrics. Frequency of for all metrics. Frequency of
defined. Source of data are not measurement and source of data measurement and source of data
Table IV. clearly defined. Success depends are defined for some main are defined for all metrics. A
Scorecard for the on individual effort and ability metrics. Some templates are standardized template for
performance available for collecting the collecting the measures is
measurement process measures. Successful execution available. Successful execution
requirement “Procedures of some procedures can be of all procedures can be repeated
clearly defined” repeated also by new operators
All performance-relevant data Some performance data are Collection of most performance
are collected manually. Most collected manually and some by data is automated by IT
performance data are stored in operational IT systems. systems. All performance data
Table V. paper format. Software for data Performance relevant data are are stored in a central database
Scorecard for the analysis or performance stored in local PCs. Data are integrated with the IS. Specific
performance reporting is not available/used analyzed and performance is software for data analysis and
measurement process reported by means of performance reporting is
requirement “IT spreadsheets or simple office available and used (e.g. Business
infrastructure support” software Intelligence software)
maturity grids as appropriate for SMEs because they can be easily understood and Performance
used, implemented in a short period of time and structured in such a way that as to not measurement
require the use of external consultants. This type of tool can be used to meet the needs
of SMEs in that it makes it possible to highlight excellent practices in a simple way and systems in SMEs
by using limited resources, thus stimulating a learning process. Scorecards enable the
assessor to see the strengths and weaknesses of the object of study and show the steps
to be taken to carry out improvement to fill the gap between the practice in use and the 197
best one (Garengo et al., 2005).
On the basis of the previous remarks, maturity grids seem to be the most suitable
approach also to develop an effective tool for PMS assessment in SMEs. Therefore, a
PMS self-assessment tool based on maturity grids has been developed. The tool
incorporates all the elements of performance measurement best practice identified in
the previous sections and some elements of other PMS maturity models available in
literature (Wettstein and Kueng, 2002; Cocca and Alberti, 2008; Garengo, 2009). The
structure of the tool proposed is similar to the one presented by Voss et al. (1994) for
assessing innovative processes and then used by many authors (e.g. Moultrie et al.,
2007; Garengo et al., 2005) to develop tools to be used in the context of SMEs. The PMS
assessment tool consists of a series of scorecards, one for each PMS requirement
identified and listed in Table II. Each scorecard contains three areas which describe
three stages of the development of the practice under consideration following an
evolutionary path: level 1 is the elementary practice while level 3 corresponds to a good
practice. For length reasons it has not been possible to include the whole tool in the
paper. Tables IV and V show, as an example, the scorecards developed for the two
performance measurement process requirements concerning the clear definition of
procedures and the support provided by information technologies.
5. Conclusion
This paper describes the development of a self-assessment tool that SMEs can use to
evaluate and improve their PMS. The main assumption is that SMEs require tools
specifically designed and tailored on their characteristics and needs. For this reason,
SME characteristics and current performance measurement practice have been
reviewed and analyzed to derive the main characteristics of an effective PMS for a
SME. Then the different means proposed in literature for self-assessment have been
considered and maturity grids have been identified as the most suitable approach for a
SME context. Finally a self-assessment tool based on scorecards describing three
maturity stages for each PMS characteristic has been developed.
Since the proposed tool codifies what can be regarded as best practice and makes it
accessible by companies in a simple way, it seems to be a valid instrument that could
support SMEs in the process of continuous improvement of their performance
measurement practice.
The application of the tool in real settings will offer the possibility of verifying its
applicability and effectiveness as long as provide an opportunity of refinement and
improvement.
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About the authors
Paola Cocca is a post-doctoral research fellow at the Department of Mechanical and Industrial
Engineering, Brescia University. She holds a first-class degree in Industrial Engineering and a
PhD in “Design and management of production-logistic integrated systems” from Brescia
University. For some years she has been carrying out research and teaching activities at Brescia
University and has also developed international collaborations. Her research focuses broadly on
operations management, in particular on performance measurement systems, risk management,
waste management and safety and health at work. Paola Cocca is the corresponding author and
can be contacted at: [email protected]
Marco Alberti is Full Professor of Industrial Plants at the Department of Mechanical and
Industrial Engineering, Brescia University. He obtained a first-class degree in Chemical
Engineering from the Engineering Faculty of the Politecnico di Milano. He has over 30 years of
research/teaching and industrial experience. He has guided a number of students for their
undergraduate projects, Master’s dissertations and PhD degrees. His major research interests
concern the design and management of industrial plants, with a wide range of topics that cover
industrial plant and process safety and ergonomics, as well as environmental compatibility
management and performance measrement.