Search Engine Optimization (SEO) Tools

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20 Search Engine Optimization (SEO) Tools

Keyword Research Tools
#1 Google AdWords Keyword Planner

Details at https://adwords.google.com/KeywordPlanner

What is it? This is a free tool offered by Google in order to do basic

keyword analysis.

What are the common uses? It helps in estimating traffic for keyword,
developing new keywords list based on initial keywords and/or by
combination of different keyword lists.

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#2 UbberSuggest

Details at http://ubersuggest.org/

What is it? Created by an Italian SEO professional, it is a free keyword

suggestion tool, which helps in leveraging Google suggest and other
suggest services.

What are the common uses? It helps users in excerpting key phrases
and suggests keywords, which later gets displayed in the list format and
can further be used by the user.

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#3 BuzzStream Meta Tag Extractor

Details at http://tools.buzzstream.com/meta-tag-extractor

What is it? It is a great tool to extract title tags, keywords and Meta
description.

What are the common uses? Since, this tool can used to optimize a
web page, so it serves to be one of the most useful tools, in optimizing
competitor’s pages as well.

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#4 Keyword Eye

Details at http://www.keywordeye.com/

What is it? As names states, Keyword Eye is an effective tool to do

keyword research.

What are the common uses? Keyword research being a free tool helps
in brainstorming of keywords for PPC and/or SEO campaigns and
identifies what people are looking for in their respective fields.

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Content Tools
#5 Copyscape

Details at http://www.copyscape.com/

What is it? Copyscape is simply a tool, which keeps a check on a

plagiarised (copied) content on your web pages.

What are the common uses? Copyscape serves as a plagiarism

checker and points-out an unauthorized/copied content on your web
page. It serves as a protection shield for your website.

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#6 Siteliner

Details at http://www.siteliner.com/

What is it? This tool helps in developing Siteliner reports on broken

links, duplicate content etc. and examines pages by crawling each one
of them, which are clearly distinguished in search engines.

What are the common uses? This tool keeps a check on duplicate
content, broken links, skipped pages, XML sitemaps, internal page rank
etc. and serves to be an effective tool for keeping a check on not just a
single webpage but on multiple pages.

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#7 SEO-Browser

Details at http:// http://www.seo-browser.com/

What is it? Acting as an interpreter, SEO-Browser tool bestows you an

opportunity to look at your webpage as it is shown to the search
engines, without graphics/visuals, formatting etc.

What are the common uses? It provides an opportunity to the user to

analyze how search engine interprets your webpage.

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Technical Tools
#8 Google Webmaster Tools

Details at https://www.google.com/webmasters/tools/

What is it? Google Webmaster Tool is a free tool, which allows

webmasters/web developer to keep a stringent check on webpage’s
indexing and helps them in optimizing it.

What are the common uses? This free tool bestows detailed
understanding and reports of website visibility. This tool can further be
used for insights on keyword, traffic patterns, website speed metrics,
and authorship statistics.

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#9 Advanced Meta Tag Generator & Google Search Results Preview

Details at http://tools.seochat.com/tools/metatags-google-preview/

What is it? This tool shows how search listing will appear in Google
Search Results, once the Meta tags are manually given to the tool.

What are the common uses? This tool allows the user to download the
screenshot of the search list (generated through the tool), which further
helps him/her developing strategies and works as a report.

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#10 Google Developer PageSpeed Insights

Details at http://developers.google.com/speed/pagespeed/insights/

What is it? Google Developer PageSpeed Insights is an effective tool,

which helps in quantifying and estimating the performance of a webpage
on mobile as well as desktop devices.

What are the common uses? This tool measures the performance of a
webpage on a scale of 0 to 100 points. A webpage gaining more than 85
points is considered to be running smoothly, as per this tool.

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#11 GTmetrix

Details at http://gtmetrix.com/

What is it? GTmetrix measures webpage’s performance based on the

information, taken from PageSpeed and YSlow.

What are the common uses? This tool not only measures webpage’s
performance but also bestows best possible solutions to fix the issues /
errors appearing in the webpage, resultant of which it lowers the overall
efficiency and performance of the same.

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#12 Pingdom Website Speed Tool

Details at http://tools.pingdom.com/fpt/

What is it? Pingdom Website Speed Tools helps in measuring the

performance of a webpage by keeping a check of loading time of all the
web pages.

What are the common uses? This tool keeps a check on webpage’s
loading time. It also bestows detailed performance report, average load
time, and even the recommendations on how the webpage can work at a
faster speed.

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#13 Feedthebot

Details at http://www.feedthebot.com/

What is it? Feethebot is a free tool and a combination of myriad tools,

which further analyze webpage’s performance.

What are the common uses? This tool helps users in keeping a check
on the performance of his/her webpage, based on Google guidelines.

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#14 Live HTTP Header (For Firefox)

Details at https://addons.mozilla.org/en-us/firefox/addon/live-http-headers/

What is it? This is a Firefox add-on tool, which allows you to see HTTP
header of a page.

What are the common uses? This is a great tool to have visibility of
HTTP header of a page, even while browsing.

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#15 URI Valet

Details at http://urivalet.com/

What is it? URI Valet is altogether a combination of 10 structured tools,

which further helps in technical audits, site review, etc.

What are the common uses? It preview all relevant and important
information of your webpage, including download speed, server headers,
object details etc., which further depicts it in a form of graph and can be
used by the user for his/her webpage’s analysis, in terms of download
time and object size.

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#16 RobotsGenerator.com

Details at http://www.robotsgenerator.com/

What is it? RobotsGenerator.com bestows an opportunity to the user to

quickly develop robot.txt file, which guides search engines that which
part of your webpage, they are allowed to index.

What are the common uses? This tool has a great feature of not just
generating robot.txt files at a faster pace, but also allows them to
exclude those areas of the webpage, which user don’t wish to get
crawled by the search engines.

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#17 Schema Creator

Details at http://schema-creator.org/

What is it? Search engines developed a structured data standard,

which is known as schema.org. Schema Creator bestows ample data,
which helps you in building your own schema types.

What are the common uses? In an organization schema, this tools

work as a helping hand for SEOs and Web Developers as it provides
them the access to mark-up the information on their site, which is further
referenced by search engines.

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#18 XML Sitemap Inspector

Details at http://sitemapinspector.com/

What is it? XML Sitemap Inspector instructs search engines to index

that area of your webpage which you wish them to index, through
robot.txt file.

What are the common uses? This tools not only helps user in guiding
search engines to index that area of webpage which he/she wish to get
indexed, but also allow the user to download the validated Sitemap for
further analysis.

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#19 Site Condor

Details at https://www.sitecondor.com/

What is it? Site Condor tool is used for complete analysis of the
webpage.

What are the common uses? This tool is used for extracting on-page
data, doing analysis of aggregated results and keep a check on how
crawling should run.

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#20 Microsoft Free SEO Toolkit

Details at http://www.microsoft.com/web/seo

What is it? Microsoft Free SEO Toolkit provides detailed report of the
SEO audit.

What are the common uses? It helps in analyzing web pages and
identifying areas of web pages, which can be further be optimized and
help in enhancing the traffic.

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