6/9/2019 iRubric: Business Plan Grading Rubric (Written) - W523C3: RCampus
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iRubric: Business Plan Grading Rubric (Written)
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Business Plan Assignment.
Business Plan Rubric
Poor /Lacking Info Sufficient Proficient Advanced Total
1 pts 2 pts 3 pts 4 pts (N/A)
Introductory Elements Poor /Lacking Info Sufficient Proficient Advanced Total
Table of Contents
Executive Summary Introductory elements were Introductory elements were Introductory elements were Introductory elements were
omitted and/or contained included but contained included and completed included and completed
errors. errors. correctly, including an correctly, including a
executive summary. detailed executive
summary that thoroughly
summarizes the business.
Business Description Poor /Lacking Info Sufficient Proficient Advanced Total
Brief description of the
Business (or Idea) An overview of the company An overview of the An overview of the An overview of the
is not provided. company is provided but is company is provided which company is provided which
lacking significant pieces of includes a large portion but includes information
the requested information. not all of the requested regarding the reason for
information. starting, basic activity,
company focus, goods
and/or services provided,
primary customers, and
location.
Industry Analysis Poor /Lacking Info Sufficient Proficient Advanced Total
Provides largely incomplete Provides somewhat Provides fairly complete Provides complete
information regarding complete information information regarding information regarding
industry size and maturity, regarding industry size and industry size and maturity, industry size and maturity,
opportunities & threats in the maturity, opportunities & opportunities & threats in opportunities & threats in
industry, overall outlook for threats in the industry, the industry, overall outlook the industry, overall outlook
the industry, major overall outlook for the for the industry, major for the industry, major
competitors. Explains how industry, major competitors. Explains how competitors. Explains how
proposed product/service is competitors. Explains how proposed product/service is proposed product/service is
distinct from others. proposed product/service is distinct from others. distinct from others.
distinct from others.
Mission Statement Poor /Lacking Info Sufficient Proficient Advanced Total
Mission statement is not Mission statement is Mission statement is clear, Mission statement is clear,
included. included and describes the and describes the purpose concise, and describes the
purpose of the business. of the business. Core purpose of the business.
Core values are included values are included and Core values are included
but do not reflect an reflect an understanding of and reflect an
understanding of the the fundamental beliefs understanding of the
fundamental beliefs regarding the appropriate fundamental beliefs
regarding the appropriate manner in which to conduct regarding the appropriate
manner in which to conduct company activities. manner in which to conduct
company activities. company activities.
Management Plan Poor /Lacking Info Sufficient Proficient Advanced Total
SP, partnership, corporation
ownership No form of business Form of business ownership Form of business ownership Form of business ownership
Qualifications of MGT team ownership was included in was chosen. was chosen and defined. was chosen, defined, and
& comp. pkg. the plan. No explanation of how Some explanation of how reasoning was given for the
Explanation of how things Permits/licenses/certifications things will be done. things will be accomplished. choice of ownership.
will be done. omitted. No explanation of Thorough explanation of
methods of doing things. how things will be
accomplished.
Product &/or Services Poor /Lacking Info Sufficient Proficient Advanced Total
Identify and describe all
products/Services, explain Product/Service mix was Product/Service mix was Product/Service mix was Product/Service mix was
how your products will be partially discussed or some partially discussed and clearly discussed and clearly discussed and
competitive. was omitted. Explanation of seemed to lack a complete included a complete line of included a complete line of
how your products will be line of product/service product/service offerings. product/service offerings
competitive is missing. offerings. Explanation of Explanation of how your and included reasoning for
how your products will be products will be competitive the selection. Includes
competitive was missing. was unclear. explanation of how your
products will be
competitive.
Marketing Poor /Lacking Info Sufficient Proficient Advanced Total
Who are your customers,
where are they,what do Marketing of the business Marketing of the business Marketing of the business Marketing of the business
they want? was partially discussed but was partially discussed was discussed including the was thoroughly discussed
What is your marketing mix lacked mention of any including some but not all identification of the target including the identification
(4 p's). specific information. of the following: market and how they will of the target market and
identification of the target be reached, customer how they will be reached,
market and how they will needs and product customer needs and
be reached, customer characteristics, pricing, product characteristics,
needs and product distribution, promotions. pricing, distribution,
characteristics, pricing, promotion.
distribution, promotions.
Financial Management Poor /Lacking Info Sufficient Proficient Advanced Total
Start-up Costs
No start-up cost reports were Some start-up cost reports Start-up cost reports Financing strategies and
included. were included. included. concepts were discussed.
Detailed start-up cost
reports included.
Writing Skills Poor /Lacking Info Sufficient Proficient Advanced Total
Mechanics errors on every Fair number of mechanics Occasional mechanics No writing mechanics
page. Writing style lacks errors. Writing style errors. Writing style is easy errors; writing style is easy
clarity to the point of not sometimes lacks clarity for for reader to follow. for reader to follow.
being understandable. reader.
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