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Prototyping: IDEO & Cerebos Deep Dive 19-Oct-2010 1

The document discusses prototyping as a process of building ideas to think through them rather than having finished solutions. It defines prototyping as using disposable, rough models to validate ideas and generate new ones. Prototypes make ideas tangible and allow them to be tested before becoming attached to them. The reasons for prototyping include developing understanding of an idea, enabling internal and external communication, and gaining unexpected insights. Different types of prototypes are discussed like handmade models, virtual models, and mental models. Prototyping is presented as happening in three stages from inspiring early ideas to evolving specified models to executing targeted prototypes.

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alvin
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45 views

Prototyping: IDEO & Cerebos Deep Dive 19-Oct-2010 1

The document discusses prototyping as a process of building ideas to think through them rather than having finished solutions. It defines prototyping as using disposable, rough models to validate ideas and generate new ones. Prototypes make ideas tangible and allow them to be tested before becoming attached to them. The reasons for prototyping include developing understanding of an idea, enabling internal and external communication, and gaining unexpected insights. Different types of prototypes are discussed like handmade models, virtual models, and mental models. Prototyping is presented as happening in three stages from inspiring early ideas to evolving specified models to executing targeted prototypes.

Uploaded by

alvin
Copyright
© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
You are on page 1/ 15

PROTOTYPING

IDEO & Cerebos Deep Dive 19-Oct-2010 1


An Introduction
to how we
prototype our
ideas.

IDEO & Cerebos Deep Dive 19-Oct-2010 2


PROTOTYPING

Prototyping is about building to think. This means creating the


solution so that it can be communicated to others and making the
idea better. Prototyping allows you to quickly and cheaply make ideas
tangible so they can be tested and evaluated by others - before you’ve
had time to fall in love with them.

IDEO & Cerebos Deep Dive 19-Oct-2010 3


What is prototyping ?
» BUILD TO THINK:
Prototypes are disposable tools used throughout the concept development process, both
to validate ideas and to help generate more ideas. Prototypes are a powerful form of
communication and force us to think in realistic terms about how someone would interact
with the concept.

» ROUGH, RAPID, RIGHT:


Prototypes are not precious . They should be built as quickly and cheaply as possible.

» ANSWERING QUESTIONS:
It is essential to know what question a prototype is being used to answer, for
example about desirability, usefulness, usability, viability, or feasibility.

IDEO & Cerebos Deep Dive 19-Oct-2010 4


WHY PROTOTYPE?
» To develop a deeper understanding of what an idea means and to reveal questions the
team needs to answer.

» To create an internal dialogue about how the concept works and external communication
about the concept.

» Gain counter-intuitive insights. You don’t know what you don’t know - try something and
make a discovery.

IDEO & Cerebos Deep Dive 19-Oct-2010 5


Types of
prototypes...

IDEO & Cerebos Deep Dive 19-Oct-2010 6


HANDMADE CONSTRUCTION

IDEO & Cerebos Deep Dive 19-Oct-2010 7


MACHINED CONSTRUCTIONS

IDEO & Cerebos Deep Dive 19-Oct-2010 8


SPACE

IDEO & Cerebos Deep Dive 19-Oct-2010 9


TIME-BASED PROTOTYPES

IDEO & Cerebos Deep Dive 19-Oct-2010 10


VIRTUAL MODELS

IDEO & Cerebos Deep Dive 19-Oct-2010 11


FOOD

IDEO & Cerebos Deep Dive 19-Oct-2010 12


MENTAL MODELS

IDEO & Cerebos Deep Dive 19-Oct-2010 13


3 STAGES OF PROTOTYPING

# IDEAS
• Expect Changes • Manage changes
• Prototype as • Prototype is
experiment specified
• Integrated model
• Have an expert build
it

• Embrace failure
• Prototype to
specify
• Low resolution
• Targeted model
• Build it yourself
• Build it with an
expert
TIME

INSPIRE EVOLVE EXECUTE

IDEO & Cerebos Deep Dive 19-Oct-2010 14


We are now
ready to
prototype!

IDEO & Cerebos Deep Dive 19-Oct-2010 15

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