Scribd
Upload
410 views2 pages

Swot Netflix

The document analyzes the strengths, weaknesses, opportunities, and threats of Netflix. It lists Netflix's main strengths as its strong business model, huge customer base, original content, and worldwide expansion. Weaknesses include lack of rights to content, increasing prices, and dependence on internet connection. Opportunities include expanding into new markets and innovating technology. Threats consist of intense competition, new competitors, and changes in customer preferences. The analysis then lists Netflix's top 9 global competitors as Amazon Prime, Hulu, HBO, YouTube, and others.

Uploaded by

Maria Camila Avilan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
410 views2 pages

Swot Netflix

The document analyzes the strengths, weaknesses, opportunities, and threats of Netflix. It lists Netflix's main strengths as its strong business model, huge customer base, original content, and worldwide expansion. Weaknesses include lack of rights to content, increasing prices, and dependence on internet connection. Opportunities include expanding into new markets and innovating technology. Threats consist of intense competition, new competitors, and changes in customer preferences. The analysis then lists Netflix's top 9 global competitors as Amazon Prime, Hulu, HBO, YouTube, and others.

Uploaded by

Maria Camila Avilan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

STRENGTHS WEAKNESSES

 Strong business model  Lack of rights on their content


 Huge customer base  Increasing subscription prices
 Original content  Barrier to enter is low
 Creates customer experiences  Low profit margins
 Simultaneous streaming  Depends on the internet connection
 Worldwide expansion  No campaigns for environmental
 Availability in different stream media sustainability
 Different subscription plans  Does not use green energy
 No ads

OPPORTUNITIES THREATS
 Growing popularity of e-commerce in  Intense competition
the US and Europe  Piracy
 Expansion into China, Syria, North  New competitors
Korea and Crimea  Big dept
 Innovation in technology  Changes in customer preferences
 Marketing campaigns  New content produces by competitors
 Cost of Maintenance
 Partner with a local provider in each
country
 Creating products related to original
content of Netflix

ANALYSIS OF THE GLOBAL COMPETITION

Below are the 9 main Netflix competitors :


1. Amazon Prime
2. Hulu
3. HBO
4. Youtube
5. SonyLiv
6. Viacom
7. ErosNow
8. Showtime
9. CBS Interactive
Brennan, L. (2018). How Netflix Expanded to 190 Countries in 7 Years. Harvard Business Review
Digital Articles, 16–20. Retrieved from
https://login.ez.unisabana.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&A
uthType=ip&db=bth&AN=132377634&lang=es&site=eds-live&scope=site

https://www.mbaskool.com/brandguide/media-and-entertainment/17645-netflix.html
https://www.ukessays.com/essays/economics/a-swot-analysis-of-netflix-inc-economics-
essay.php
https://www.swotandpestle.com/netflix/
https://www.investopedia.com/articles/markets/051215/who-are-netflixs-main-
competitors-nflx.asp

https://medium.com/@vik975/netflix-inc-competitive-position-and-analysis-
7ea89a4bb356
http://fernfortuniversity.com/term-papers/porter5/analysis/3012-netflix--inc-.php
https://www.cnbc.com/2019/01/16/netflix-earnings-q4-2018.html
https://i2.wp.com/www.cayenneapps.com/blog/wp-content/uploads/2016/03/Netflix-
SWOT-analysis-from-CayenneApps.png?ssl=1

You might also like