Scribd
Upload
857 views4 pages

Digital Marketing Plan Template PDF

This digital marketing plan template provides guidance on key sections to include such as executive summary, marketing objectives, market research, strategy, planning, and summary. The executive summary should state the business objective, pricing, timeline, and targets in 200-300 words. Marketing objectives use SMART goals and the market research analyzes situational data, competitors, and target markets. The strategy section focuses on selected channels like paid search or retargeting. Planning allocates budgets to channels and activities with calendars. The summary outlines expected outcomes, challenges, and scenarios.

Uploaded by

Anonymous EGezJvgc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
857 views4 pages

Digital Marketing Plan Template PDF

This digital marketing plan template provides guidance on key sections to include such as executive summary, marketing objectives, market research, strategy, planning, and summary. The executive summary should state the business objective, pricing, timeline, and targets in 200-300 words. Marketing objectives use SMART goals and the market research analyzes situational data, competitors, and target markets. The strategy section focuses on selected channels like paid search or retargeting. Planning allocates budgets to channels and activities with calendars. The summary outlines expected outcomes, challenges, and scenarios.

Uploaded by

Anonymous EGezJvgc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Digital Marketing Plan Template

Executive Summary
Should contain

1. Business Objective
[Mention it because it will help you from straying and identify focus]
2. The summary with pricing, timeline and targets
3. Suggested length 200 -300 words

Example: The business objective of DMSA is to educate all practitioners and future
practitioners of digital marketing in the basic fundamentals.

Marketing Objective
Include SMART Goals here.
S- Specific
M- Measurable
A- Attainable
R- Relevant
T- Time bound

Market Research Summary


Situational analytics
SWOT with competitors
Suggested Target market

Strategy
Focus channel selection
[Which channels like organic, paid, social, email or retargeting to focus on? If you
want instant results you may need to choose paid search and paid social, if you
already have a list you could focus on email marketing and if you have a high
number of visitors to your site you would want to focus on retargeting. All processes
can happen simultaneously if you have large budget.]

What components do you want/need to rework?


Website?
Content?
Keywords?
Influencers?
Planning
1. Budget Allocation per event/channel/activity

Projected Actual Projected Actual Projected Actual


Organic
Paid
Content
Events
PR
Branding & Creatives
Retargeting
Conversions
Analysis
Softwares

2. Marketing Plan and Rough Calendar for Quarter XX


[This plan is broad and different from the implementation plan. Plan channel wise]

Channel Organic Search

Activity* Start Date End Date Details Accountability Expected Targets, if


Outcome any

*Include activity plan where needed.

Channel - Social Marketing

Platform Activity Start Date End Date Details Accountability Expected Targets,
Outcome if any
Channel Email

Activity Date Details Accountability Expected Outcome Targets, if any

Activity plan template


Campaign Name: [Enter your campaign name here]

Activity Launch Details Type of Content Budget


Date (Ad, Blog, audio, Delivery Allocated
video, image, date
others)

3. Creatives plan
[Tip: combine all plans on an excel sheet and filter by date to create this plan fast]

Type of Content Delivery Type Budget Estimated Actual


(Ad, Blog, audio, date needed allocated Hours Hours
video, image, others) (Original
/Edited)
Summary
Will include expected outcome
Challenges anticipated
Worst case and best case scenario

You might also like