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The Indian paint industry has been growing at 15% annually and is estimated to be worth Rs. 21,000 crores. Per capita paint consumption in India is only 1.5kg compared to the global average of 15kg. The industry was initiated in 1902 and saw healthy growth after liberalization in the 1990s. The industry is segmented into decorative and industrial paints. Major players operate in both segments. Key raw materials include titanium dioxide and crude oil derivatives, which significantly impact production costs. Paints reach end users through a distribution network of manufacturers, regional warehouses, dealers and customers.

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bhanu sharma
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45 views15 pages

For Bee

The Indian paint industry has been growing at 15% annually and is estimated to be worth Rs. 21,000 crores. Per capita paint consumption in India is only 1.5kg compared to the global average of 15kg. The industry was initiated in 1902 and saw healthy growth after liberalization in the 1990s. The industry is segmented into decorative and industrial paints. Major players operate in both segments. Key raw materials include titanium dioxide and crude oil derivatives, which significantly impact production costs. Paints reach end users through a distribution network of manufacturers, regional warehouses, dealers and customers.

Uploaded by

bhanu sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INDIAN PAINT INDUSTRY

Presented By:
Bhanu Sharma
INTRODUCTION

 The Indian Paint Industry has been


growing at a rate of near about
15% for the past few years.

 The industry is estimated at around Rs. 21000 Cr.

Made by:Bhanu Sharma


 The per capita consumption in India is 1.5kgs p.a., as compared to
the global average of 15kgs p.a.

Made by:Bhanu Sharma


HISTORY OF PAINTS
 The Indian Paint Industry was
initiated in 1902, when Shalimar
Paints set-up its first factory in Kolkata.

Made by:Bhanu Sharma


 After liberalization, as the excise duties got drastically reduced
(from 40% to 16%), the industry recorded a healthy growth of
12-13% annually.

Made by:Bhanu Sharma


SEGMENTATION OF PAINT INDUSTRY
Indian Paint
Industry

Decorative Industrial

Emulsions Distemper Automobiles Marine


Paints
& others
Generally Mainly
in Cities Villages

Made by:Bhanu Sharma


MARKET SEGMENTATION

Industrial: Three main segments of the industrial sector include


automotive coatings, powder coatings and protective coatings.
 User industries for industrial paints include automobiles
engineering and consumer durables.
 The industrial paints segment is far more technology intensive
than the decorative segment.

Made by:Bhanu Sharma


MAJOR PLAYERS IN INDIAN PAINT INDUSTRY

Made by:Bhanu Sharma


Decorative Paints

Interior Paints Exterior Paints

Emulsion
Wall
-Emulsion Textured
-Distemper
Cement

Metal
-Enamel

Wood

Made by:Bhanu Sharma


Made by:Bhanu Sharma
COMPONENTS OF
PAINTS
Raw Materials: On an average, raw materials constitute 56% of the total
expenditure in paint companies.

 Titanium dioxide is one of the major raw materials and price


fluctuations in its cost have direct and substantial impact on the
cost of production.
 Crude oil derivatives are the other major raw materials and
have similar impact.

Made by:Bhanu Sharma


DISTRIBUTION PROCESS OF
PAINTS

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Paint Manufactures
COMPONENTS OF PAINTS
Regional Warehouses

Company Dealer

 End-User: The decorative paints segment products find


Customers
use in households and construction whereas the industrial
segment products find use in automotive industry,
consumer durables industry.

Made by:Bhanu Sharma


NEW CONCEPTS OF PAINTS

 Multi coloured room concept.


 Lead free colour.

Made by:Bhanu Sharma


Made by:Bhanu Sharma

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