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Building Brand Commitment A Behavioral Approach To Internal Brand Management

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115 views22 pages

Building Brand Commitment A Behavioral Approach To Internal Brand Management

zdgzdgzd

Uploaded by

Ashirbad Nayak
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Building brand commitment: A behavioural approach to internal brand management

Burmann, Christoph;Zeplin, Sabrina


Journal of Brand Management; Apr 2005; 12, 4; ProQuest One Academic
pg. 279

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