1

RATIONALE AND BACKGROUND OF THE STUDY

Rationale

Ice cream businesses are spreading globally. This is why the proponents choose to

become one of the manufacturing and retailers of Ice cream. The proponents decided to

come up with the product name of Go Veggie Ice Cream because it can show the

qualitative and quantitative characteristics of the product that will be produced. “Go

Veggie” because the products that will be produced are made from vegetables and “Ice

Cream” because it is a combination of dairy products and cream or ice cream itself.

The available flavors that the ice cream product will offer are Squash and

Malunggay. Those chosen vegetables are very nutritious and serve as a mouth-watering

ice cream flavor. The squash is rich in vitamin A and C, calcium and iron and has a very

low calorie and the malunggay is rich in vitamin A, C, helps strengthens the immune

system and it contains two times the protein in milk. These flavours are the essential

benefits of the said vegetables.

The peerless sensation of something icy and flavorful melting on the tongue is not

new to the world's food lovers. It is not difficult to understand the world’s passion for ice

cream. Aside from the obvious pleasure of satisfying one’s own taste buds, almost

everyone has a fond memory of a birthday party, picnic or romance which included some

form of ice cream.

 2

Background

Ice cream is a frozen dessert usually made from dairy products, such as milk and

cream and often combined with fruits or other ingredients and flavors. Most varieties

contain sugar, although some are made with other sweeteners. In some cases, artificial

flavorings and colorings are used in addition to, or instead of, the natural ingredients. The

mixture of chosen ingredients is stirred slowly while cooling, in order to incorporate air

and to prevent large ice crystals from forming. The result is smoothly textured semi-solid

foam that is malleable and can be scooped. In an article in a food and lifestyle website

MobileLife Today (www.mobilelifetoday.com) ice cream products provides a variety of

benefits such as it does metabolize slowly and have a low count of carbohydrates and

does help to keep the bones strong as ice cream products had a high content of calcium.

Popular flavors of ice cream include vanilla, chocolate, cheese, strawberry, raspberry

ripple.

Malunggay and squah ice cream has a delightful and pretty mild taste, not too

sweet but just perfect to appeal with the consumers taste buds. It is made from malunggay

leaves for malunggay flavor, fresh squash for squash flavor, dairy products, milk, and

vanilla. Our product will offer numerous health benefits that are good for the body and

will cater the ever increasing demand for a healthy food and beverage choice and diets.

Malunggay and squash are among the many wonder fruits that are said to provide

multiple health benefits. It is best for all diets because it has low calories and is rich in

fiber that can help avoid constipation, improve your digestive health and help you reduce

weight naturally without health risk.

 3

OBJECTIVES

General Objective

The general objective was to determine the marketability of malunggay and squash

ice cream in San Pablo City, Laguna.

Specific Objective

The specific objectives is to provide the consumer a product “malunggay and squash

ice cream” not only a highly pleasurable food but also a healthy and unique flavor and to

deliver a quality product in order to have the customer return for satisfying, flavorsome

treat, while at the same time earning a reasonable return on the initial investment.

DISCUSSION

A. Technical Aspect

Product Preparation

The procedures planned for the production of Go Veggie Ice Cream starts with

the drying of malunggay leaves under the sun for one day. While the malunggay leaves

were being dried up, the squash will then be washed, peeled and braised.
 4

Yuro powder mix, on the other hand, will be placed in hot water to melt for about

an hour. After all raw materials were laid out, the ice cream maker machine will be

prepared for the making of the ingredients with the yuro, this procedure will last about 30

minutes.

After the mixture thickens, it will then divided into two for flavoring and

malunggay and squash will be added to each separate mixture. Mixtures will be placed in

tube for freezing for maximum of 3 hours and will be ready to serve in cone or plastic

cups.

Product Description

The business product which is ice cream is made from a blend of some dairy

products like condensed milk, evaporated milk and skimmed milk with sugar and coconut

milk. Vanilla is also added for some flavorings. Ice cream flavors have come a long way

from the malunggay and squash. The main ingredient of ice cream is the vegetable and

this raw material is easy to find especially malunggay it can be seen in the backyard. The

availability and continuity of supply will help the business to operate well.
 5

Production Schedule

Table 1
Monthly Production Schedule

Sunday Monday Tuesday

Week 1
Distribution of flyers Daily business Daily business
and "free taste" operation operation

Deliver of raw
materials
Schedule
Duties
Drying of malunggay
leaves

Daily business
operation
Sunday Monday Tuesday
Week 2
Drying of malunggay Daily business Daily business
leaves operation operation
Schedule
Duties
Daily business
operation
Sunday Monday Tuesday
Week 3
Deliver of raw Daily business Daily business
materials operation operation

Schedule Drying of malunggay

Duties leaves

Daily business
operation

This is the monthly production schedule for week one, two and three.
 6

Wednesday Thursday Friday Saturday

Checking and Checking and

Daily business Distribution of flyers
Maintenance of Maintenance of
operation and "free taste"
equipments equipments
Daily business Daily business
Inventory of materials
operation operation

Daily business
operation

Wednesday Thursday Friday Saturday

Checking and
Drying of malunggay Daily business Drying of malunggay
Maintenance of
leaves operation leaves
equipments
Daily business Drying of malunggay
operation leaves
Wednesday Thursday Friday Saturday

Checking and
Daily business Daily business
Maintenance of
operation operation
equipments
Daily business Daily business
operation operation

This is the monthly production schedule for week one, two and three
 7

Sunday Monday Tuesday

Week 4
Daily business Daily business
operation operation

Schedule Drying of malunggay

Duties leaves

Daily business
operation
Sunday Monday Tuesday
Week 5
Drying of malunggay Daily business Daily business
leaves operation operation

Daily business
operation
Schedule
Duties

This is the monthly production schedule for week four, and five.
 8

Wednesday Thursday Friday Saturday

Drying of malunggay Daily business Daily business

leaves operation operation
Checking and
Daily business
Maintenance of
operation
equipments
Daily business
operation
Wednesday Thursday Friday Saturday

Checking and
Daily business Conduct customer
Maintenance of Inventory of materials
operation service evaluation
equipments
Drying of malunggay Daily business Daily business
leaves operation operation

Prepare income
statement and
Daily business evaluation of the
operation perdormance of ice
cream plantation and
its employees

This is the monthly production schedule for week four, and five.
 9

Store Location

Figure 1
Map of the Location
 10

Plant/Factory Location

The business is located at the M. Basa St, San Pablo City, Laguna. The

accessibility and availability of raw materials sources are achievable. The availability of

less expensive or moderately-priced utilities such as power and water are straight

forward. The proximity to distributing products is uncomplicated.

Facilities

We will be having a mixing plant where the mixing of raw materials and other

ingredients takes place. It consists of a milk pasteurizer which is a machine or device

used for pasteurizing milk and other dairy products; storage tanks for holding liquids,

milk pump, cup filling, cold store, curd tanks, sugar syrup pans, pouch-filling machines,

UHT (Ultra-High Temperature) sterilizer which is primarily designed to sterilize

puree/pulp concentrates and fibrous liquids to ensure long period shelf life and to control

the precise sterilization temperature and cooking time which reduces the

flavor/aroma/nutrition loss and ensures the ascepticity of the product; and also Asceptic

packing machine.

Cold storage/refrigerator is also included that will contains stock of raw materials

such as malunggay leaves and squash to maintain freshness and cleanliness. The drying

area is where drying racks were placed, used for the drying of malunggay leaves under

the sun for 1 day.

 11

We will also having a parking area where delivery vehicles/van/s was kept and

packaging and label section where personnel prepare boxes and labels for packaging ice

cream products.

Labor

Ten to fifteen personnel will be hired to work at the Go Veggie Ice Cream

plantation. There will be no full-time employees in the plantation other than the

management. The management/owners are developing a program of orientation and

training which all employees must complete prior to starting work. A written procedures

and policies manual will be the foundation for the said training. All employees will be

trained to perform all customer service, quality control, cleanliness and sanitation

procedures utilized by the plantation, and employees will be expected to apply whatever

they will be learning at the training program.

The manpower of the plantation consists of the management (owner), store/stall

personnel, mixing plant operators, storage and drying personnel, delivery personnel,

packaging and label operators, advertising and inventory personnel.

 12

B. Marketing Aspect

Market Segmentation of Needs

There are two key market segments of needs for the Go Veggie Ice Cream. First

will be health because our products may contribute to ensure good health while enjoying

their favorite ice cream. The second will be a new business opportunities because

franchising the business may provide stable and satisfying profit for anyone who wants to

start their own business.

The chosen launch market segment of needs is health. This is based on three

primary factors. Our ice cream offers health benefits from malunggay leaves and squash

which add significant value to ice cream products being sold nowadays. Other ice cream

brands/products (e.g. Selecta, Magnolia, Dan Eric’s, etc.) operate in a highly competitive

industry and therefore can value Go Veggie Ice Cream’s ability to provide competitive

advantage; and the ice cream product market continues to be a strong growth market.

Market Trends

Two market trends combine to indicate a strong demand for our ice cream

product. The continuing demand of consumers for a low-cost ice cream product which is

also healthy, thus having vegetables as its primary ingredient/s is the first trend.
 13

The rise of different ice cream products is presenting problems as it lacks the

necessary health benefits as these ice cream products may contain ingredients/substances

that is not healthy and harmful to the body, thus can increase blood sugar that may

eventually lead to diabetes.

Target Market

Based
Based onPopulation
on the SPC Population of 248,
of San Pablo City 890

99,556
149,334 Excess
40%
60% Potential Target
Market

Figure 2

The market size has been estimated by the researchers. The growth forecasts for

this market are estimated at 60% or 149, 334 individuals of the San Pablo City, Laguna.
 14

Marketing Strategies

For our ice cream business to succeed, we need to market and advertise it well,

after all the more people who know about our ice cream business, the more customers

we’ll have. The first way to advertise our product is to put a sign outside our store, an

cheapest and easiest way to advertise but still can help us promoting our product. Social

networking – starts a Facebook page for the details of our product and store. Locally

advertising includes direct mailings, coupons/flyers. We will also offer a “FREE

TASTE” to consumers for them to try our product.

We also consider cross-promotion as marketing tactic for our business. Another

part of our marketing strategy for our ice cream business is a competitive analysis.

Describe which of our main ice cream competitors in detail include information about

their business model, competitive strengths, weaknesses and market share.

Selling Price

The cost of the ice cream per cup is very affordable. For only P15.00 everyone

can enjoy its delightful and creamy taste.

 15

Marketing Analysis

Ice cream consumption has shown steady growth. Ice cream customers in the San

Pablo are among the most demanding ones. They favor vegetables flavored ice cream and

demand great service. With its liberal and outgoing populace, has traditionally been a

great place for ice cream establishments. This business will strive to build a loyal

customer base by offering a great tasting ice cream in a relaxing environment located

close to the Jolibee San Pablo, Plaza.

Market Survey Interpretations

Question 1

Respondents were asked how often they eat ice cream and as a result

86% responded once a week.

Question 2

With regards to how many ice creams they eat/buy, majority of the

respondents totaling 95% answered only 1 (one).

Question 3

A total of 100 respondents took part on the survey conducted by the

proponents of this business. After gathering and recording all the data, the

result shows that 60% of the respondents willing to buy vegetable flavored ice

cream.
 16

Total Potential Demand

Total Population of San Pablo City – 248, 890

Number of Respondents – 100

Table 2

Survey Results
How often do you eat ice cream? 86% answered once a week
How many ice cream cone/cup do you
95% answered one (1)
usually eat?
Have you tried vegetable flavored
60% answered YES
ice cream?

SPC Population % Potential Market

248, 890 x 60% = 149, 334

Potential Market % Net Potential Market

149, 334 x 86% = 128, 478

Net Potential Market % Demand

128, 478 x 95% = 122, 054
 17

Projected Sales

Table 3

Year Demand Increase (5%) Total Price Projected Sales

1 122,054.00 122054 15.00 PHP 1,830,810.00
2 122,054.00 6102.7 128156.7 15.00 PHP 1,922,350.50
3 128,156.70 6407.835 134564.535 15.00 PHP 2,018,468.03
4 134,564.54 6728.22675 141292.7618 15.00 PHP 2,119,391.43
5 141,292.76 7064.638088 148357.3998 15.00 PHP 2,225,361.00

Projected Income

Table 4

Year 1 Year 2 Year 3 Year 4 Year 5

Net Income PHP 374,052.00 PHP 461,359.71 PHP 531,817.85 PHP 603,099.40 PHP 677,405.14

Note: See Income Statement

 18

C. Financial Aspects

Initial Capital Requirement

The total initial capital agreed upon by the partners is ₱225,000; where Aquino

will contribute ₱125,000 and Empemano will contribute ₱100,000. Any profits or losses

are divided equally.

Financial Assumptions

The sales will increase 5% annually. The ice cream maker machine and freezers are

purchased on account, payable every December for 5 years.

Depreciated using Straight Line Method. Useful life as follows:

𝐶𝑜𝑠𝑡 𝑜𝑓 𝐴𝑠𝑠𝑒𝑡 − 𝑆𝑎𝑙𝑣𝑎𝑔𝑒 𝑉𝑎𝑙𝑢𝑒

𝐴𝑛𝑛𝑢𝑎𝑙 𝐷𝑒𝑝𝑟𝑒𝑐𝑖𝑎𝑡𝑖𝑜𝑛 =
𝑈𝑠𝑒𝑓𝑢𝑙 𝐿𝑖𝑓𝑒

 Ice cream maker machine(no salvage

10 years
value)

 Freezers(no salvage value) 10 years

 Computer(no salvage value) 10 years

 Furniture and Fixtures(no salvage

5 years
value)
 19

There are 12 employees during the first 5 years of operation of the business.

Labor cost incurred in installation of the equipment shall be expensed outright. Repairs

and maintenance cost will be ₱ 10,000 annually. ₱ 150, 000 is assumed to be withdrawn

by the partners in case of profits.

It is assumed that the owner of the place is known to the partners thus, the

partnership is given the privilege to use it as a usufruct (enjoying the use and benefits of

one’s property) within 5 years then buy it on the 6th year; neither asset nor liability

recorded during the first 5 years. Corporate tax of 30% per year will be used. Inventories

are maintained at its level and 80% are assumed to be expensed annually.

Table 5

Estimated Cost

Equipment Qty Price Total

Ice Cream Maker Machine 1 40, 000.00 40, 000.00
Freezers 2 17, 500.00 35, 000.00
Computer Set Purchase 1 15, 000.00 15, 000.00
PHP 90, 000.00

Furniture & Fixtures Qty Price Total

Stainless Containers 5 850 4, 250.00
Kitchen Knife 2 80 160
Electric Fan 2 900 1, 800.00
Casserole 2 390 780
Table 2 340 680
Chairs 5 150 750
PHP 8, 420.00

Cleaning Materials Qty Price Total

Broom and Dust Pan 4 105 420
Trash Can 1 100 100
Air Freshener 6 175 1, 050.00
PHP 1, 570.00
 20

Estimated Cost

Particulars Qty Price

Yuro-kl 12 30
Skim Milk 30 20
Canned Evaporated Milk 20 30
Canned Condensed Milk 55 42
Sugar 20 44
Coconut Milk 15 60
Vanilla 1 120
Food Color (Orange and Green) 5 24
Squash 5 100
Malunggay 10 30
Nips-kl 4 200
Marshmallows-kl 4 140
Sprinkles 5 180
Cups 3000 1
Spoon 3000 0.14

Total Per Month Annual

360 4 1, 440 12 17, 280
600 4 2, 400 12 28, 800
600 4 2, 400 12 28, 800
2, 310 4 9, 240 12 110, 880
880 4 3, 520 12 42, 240
900 4 3, 600 12 43, 200
120 4 480 12 5, 760
120 4 480 12 5, 760
375 4 1, 500 12 18, 000
300 4 1, 200 12 14, 400
600 4 2, 400 12 28, 800
480 4 1, 920 12 23, 040
750 4 3, 000 12 36, 000
3000 4 12, 000 12 144, 000
420 4 4, 680 12 20, 160
Total PHP 567, 120.00
 21

Financial Statements

Projected Cash Flows

Go Veggie Ice Cream

Comparative Cash Flow
For the year ended December 31, 201x

Particulars Year 1
Cash Flow form Operating Activities
Net Income PHP 374,052.00
Depreciation - Equipment 9,000.00
Depreciation - Furnitures and Fixtures 1,684.00
Decrease in Inventory (Note 1) (113,424.00)
Decrease in Accounts Payable (Note 2) (15,000.00)
Net Cash Provided by Operations 256,312.00

Cash Flow from Investing Activities

Purchase of Computer 15,000.00
Purchase of F&F 8,420.00
Net Cash Used 23,420.00

Cash Flow from Financing Activities

A, Withrawal 150,000.00
E, Withdrawal 150,000.00
Net Cash Used 300,000.00
Increase(Decrease) in Cash (67,108.00)
Add: Cash, January 1 225,000.00
Cash, December 31 PHP 157,892.00
Year 2 Year 3 Year 4 Year 5

PHP 461,359.71 PHP 531,817.85 PHP 603,099.40 PHP 677,405.14

9,000.00 9,000.00 9,000.00 9,000.00
1,684.00 1,684.00 1,684.00 1,684.00
(22,684.80) (4,536.96) (907.39) (181.48)
(15,000.00) (15,000.00) (15,000.00) (15,000.00)
434,358.91 522,964.89 597,876.01 672,907.66

- - - -
- - - -
- - - -

150,000.00 150,000.00 150,000.00 150,000.00

150,000.00 150,000.00 150,000.00 150,000.00
300,000.00 300,000.00 300,000.00 300,000.00
134,358.91 222,964.89 297,876.01 372,907.66
157,892.00 292,250.91 515,215.80 813,091.81
PHP 292,250.91 PHP 515,215.80 PHP 813,091.81 PHP 1,185,999.47
 22

Notes to Projected Cash Flows

Note 1: Decrease in Inventory

Year 1 Year 2
Beginning 0 113424
Ending 113424 136108.8
Decrease(increase) (113,424.00) (22,684.80)

Year 3 Year 4 Year 5

136108.8 140645.76 141553.152
140645.76 141553.152 141734.6304
(4,536.96) (907.39) (181.48)

The total decrease in inventory in year 1 is Php 113, 424.00, year 2 is Php 22,
684.80, year 3 is Php 4, 536.96, year 4 is Php 907.39 and year 5 is Php 181.48

Note 1: Decrease in Accounts Payable

Year 1 Year 2
Beginning PHP 75,000.00 PHP 60,000.00
Ending 60,000.00 45,000.00
Decrease(increase) PHP 15,000.00 PHP 15,000.00

Year 3 Year 4 Year 5

PHP 45,000.00 PHP 30,000.00 PHP 15,000.00
30,000.00 15,000.00 -
PHP 15,000.00 PHP 15,000.00 PHP 15,000.00

The total decrease in accounts payable in year 1, year2, year 3, year 4 and year 5

is Php 15, 000.00

 23

Projected Income Statements

Go Veggie Ice Cream

Comparative Income Statement
For the year ended December 31, 201x
Year 1 Year 2
Total Sales 1,830,810.00 1,922,350.50

Beginning Inventory 113,424.00

Purchases 567,120.00 567,120.00

Less: End. Inventory (Note 1) 113,424.00 136,108.80
Cost of Goods Sold 453,696.00 431,011.20

Gross Profit 1,377,114.00 1,491,339.30

Expenses:
Utilities (Note 2) 90,000.00 90,000.00
Installation Cost 5,000.00 -
Legal Fees 500.00 -
Repairs & Maintenance Cost 10,000.00 10,000.00
Waste Disposal (Note 3) 1,570.00 1,570.00
Advertising 5,000.00 -
Salaries (Note 4) 720,000.00 720,000.00
Depreciation Expense (Note 5) 10,684.00 10,684.00

Income Before Tax 534,360.00 659,085.30

Income Tax (30%) 160,308.00 197,725.59
Net Income PHP 374,052.00 PHP 461,359.71

Year 3 Year 4 Year 5

2,018,468.03 2,119,391.43 2,225,361.00

136,108.80 140,645.76 141,553.15

567,120.00 567,120.00 567,120.00

140,645.76 141,553.15 141,734.63
426,474.24 425,566.85 425,385.37

1,591,993.79 1,693,824.58 1,799,975.63

90,000.00 90,000.00 90,000.00

- - -
- - -
10,000.00 10,000.00 10,000.00
1,570.00 1,570.00 1,570.00
- - -
720,000.00 720,000.00 720,000.00
10,684.00 10,684.00 10,684.00

759,739.79 861,570.58 967,721.63

227,921.94 258,471.17 290,316.49
PHP 531,817.85 PHP 603,099.40 PHP 677,405.14
 24

Notes to Projected Income Statements

Note 1: Ending Inventory

Year 1 Year 2
Beginning Balance 0 113424
Purchase 567120 567120
Total Supplies 567120 680544
Cost of Goods Sold -453696 -544435.2
Ending Inventory PHP 113,424.00 PHP 136,108.80

Year 3 Year 4 Year 5

136108.8 140645.76 141553.152
567120 567120 567120
703228.8 707765.76 708673.152
-562583.04 -566212.608 -566938.5216
PHP 140,645.76 PHP 141,553.15 PHP 141,734.63

The total ending inventory for year 1 is Php 113, 424.00, year 2 is Php 136,
108.80, year 3 is Php 140, 645.76, year 4 is Php 141, 553.15 and year 5 is Php 141,
734.63

Note 2: Utilities

Utilities / month No. of months Annual Utilities

7500 12 PHP 90,000.00

The total annual utilities of the business is Php 90, 000.00

Note 3: Waste Disposal

Cleaning Materials Unit price Quantity Total Cost

Broom & Dust Pan 105 4 420
Trash Can 100 1 100
Air Freshener 175 6 1050
Total PHP 1,570.00

The total cost of waste disposal is Php 1, 570.00

 25

Note 4: Salaries

Year No. of Employees Monthly Rate

1 12 5,000.00
2 12 5,000.00
3 12 5,000.00
4 12 5,000.00
5 12 5,000.00

No. of Months Annual Salaries Expense

12 PHP 720,000.00
12 PHP 720,000.00
12 PHP 720,000.00
12 PHP 720,000.00
12 PHP 720,000.00

The total salaries of the employees per year is Php 720, 000.00

Note 5: Depreciation Expense

Noncurrent Asset Unit Price Useful Life Depreciation Expense

Ice Cream Maker Machine 40000 10 4000
Freezers 35000 10 3500
Computer Set 15000 10 1500
Furnitures & Fixtures 8420 5 1684
Total PHP 10,684.00

The total depreciation expense of the non current asset is Php 10, 684.00
 26

Projected Balance Sheets

Go Veggie Ice Cream

Comparative Balance Sheet
For the year ended December 31, 201x

Particulars Year 1 Year 2

Assets:
Current Assets
Cash (See Cash Flow) 157,892.00 292,250.91
Inventory 113,424.00 136,108.80
Noncurrent Assets
Furniture & Fixtures, net (Note 1) 6,736.00 5,052.00
Equipment, net (Note 2) 80,000.00 72,000.00
TOTAL ASSETS PHP 358,052.00 PHP 505,411.71

Liabilities & Equity:

Accounts Payable (Note 3) 60,000.00 45,000.00
Aquino, Capital (Note 4) 162,026.00 242,705.86
Empemano, Capital (Note 5) 137,026.00 217,705.86
TOTAL LIABILITIES & EQUITY PHP 358,052.00 PHP 505,411.71

Year 3 Year 4 Year 5

515,215.80 813,091.81 1,185,999.47

140,645.76 141,553.15 141,734.63

3,368.00 1,684.00 -
63,000.00 54,000.00 45,000.00
PHP 722,229.56 PHP 1,010,328.96 PHP 1,372,734.10

30,000.00 15,000.00 -
358,614.78 510,164.48 698,867.05
333,614.78 485,164.48 673,867.05
PHP 722,229.56 PHP 1,010,328.96 PHP 1,372,734.10
 27

Notes to Projected Balance Sheets

Note 1: Furniture and Fixtures, net

Year 1
Particulars Cost Accum. Dep'n Carrying Amount
Stainless Containers PHP 4,250.00 PHP 850.00 PHP 3,400.00
Kitchen Knife 160.00 32.00 128.00
Electric fan 1,800.00 360.00 1,440.00
Casserole 780.00 156.00 624.00
Table 680.00 136.00 544.00
Chairs 750.00 150.00 600.00
Total PHP 8,420.00 PHP 1,684.00 PHP 6,736.00

Year 2 Year 3
Accum. Dep'n Carrying Amount Accum. Dep'n Carrying Amount
PHP 1,700.00 PHP 2,550.00 PHP 2,550.00 PHP 1,700.00
64.00 96.00 96.00 64.00
720.00 1,080.00 1,080.00 720.00
312.00 468.00 468.00 312.00
272.00 408.00 408.00 272.00
300.00 450.00 450.00 300.00
PHP 3,368.00 PHP 5,052.00 PHP 5,052.00 PHP 3,368.00

Year 4 Year 5
Accum. Dep'n Carrying Amount Accum. Dep'n Carrying Amount
PHP 3,400.00 PHP 850.00 PHP 4,250.00 -
128.00 32.00 160.00
1,440.00 360.00 1,800.00
624.00 156.00 780.00
544.00 136.00 680.00
600.00 150.00 750.00
PHP 6,736.00 PHP 1,684.00 PHP 8,420.00 PHP -
 28

Note 2: Equipment, net

Year 1
Particulars Cost Accum. Dep'n Carrying Amount
Ice Cream Maker Machine PHP 40,000.00 PHP 4,000.00 PHP 36,000.00
Freezers 35,000.00 3,500.00 31,500.00
Computer Set 15,000.00 1,500.00 12,500.00
Total 90,000.00 PHP 9,000.00 PHP 80,000.00

Year 2 Year 3
Accum. Dep'n Carrying Amount Accum. Dep'n Carrying Amount
PHP 8,000.00 PHP 32,000.00 PHP 12,000.00 PHP 28,000.00
7,000.00 28,000.00 10,500.00 24,500.00
3,000.00 12,000.00 4,500.00 10,500.00
PHP 18,000.00 PHP 72,000.00 PHP 27,000.00 PHP 63,000.00

Year 4 Year 5
Accum. Dep'n Carrying Amount Accum. Dep'n Carrying Amount
PHP 16,000.00 PHP 24,000.00 PHP 20,000.00 PHP 20,000.00
14,000.00 21,000.00 17,500.00 17,500.00
6,000.00 9,000.00 7,500.00 7,500.00
PHP 36,000.00 PHP 54,000.00 PHP 45,000.00 PHP 45,000.00

Note 3: Accounts Payable

Year 1 Year 2
Beginning. Balance PHP 75,000.00 PHP 60,000.00
Payment (15,000.00) (15,000.00)
Ending Balance PHP 60,000.00 PHP 45,000.00

Year 3 Year 4 Year 5

PHP 45,000.00 PHP 30,000.00 PHP 15,000.00
(15,000.00) (15,000.00) (15,000.00)
PHP 30,000.00 PHP 15,000.00 PHP -
 29

Note 4: Aquino, Capital

Year 1 Year 2
Beginning Balance 125,000.00 162,026.00
Share in profits 187,026.00 230,679.86
Withdrawal (150,000.00) (150,000.00)
Ending Balance PHP 162,026.00 PHP 242,705.86

Year 3 Year 4 Year 5

242,705.86 358,614.78 510,164.48
265,908.92 301,549.70 338,702.57
(150,000.00) (150,000.00) (150,000.00)
PHP 358,614.78 PHP 510,164.48 PHP 698,867.05

Note 5: Empemano, Capital

Year 1 Year 2
Beginning Balance 100,000.00 137,026.00
Share in profits 187,026.00 230,679.86
Withdrawal (150,000.00) (150,000.00)
Ending Balance PHP 137,026.00 PHP 217,705.86

Year 3 Year 4 Year 5

217,705.86 333,614.78 485,164.48
265,908.92 301,549.70 338,702.57
(150,000.00) (150,000.00) (150,000.00)
PHP 333,614.78 PHP 485,164.48 PHP 673,867.05
 30

D. Management Aspects

Form of Ownership

The form of ownership that the proponents would like to adopt is partnership.

Partnership as a business structure form because of the advantages it offers. The

proponents will be able to give a more personal service to the customers and also, if

necessary change is needed to improve the business very quickly, the proponents are

willing to do so.

As compared to a sole proprietorship, a greater amount of capital can be

accumulated in a partnership because of the numbers of person involved. Better

management will result in a partnership because of the concerted efforts and abilities of

the partners. The partnership’s unlimited liability will serve as protection for the

partnership creditors thus the latter will not be discourage to extent financial assistance.
 31

Brand Name/Logo

The proponents decided to come up with the product name of Go Veggie Ice

Cream because it can show the qualitative and quantitative characteristics of the product

that will be produced. “Go Veggie” because the products that will be produced are made

from vegetables and “Ice Cream” because it is a combination of dairy products and cream

or ice cream itself.

 32

Human Resource

Owner

Employee Employee

Figure 3
Organizational Chart

Duties and Responsibilities

Owner

The one who plan, organize, control, and manage the business by preparing

business plan for the firm, identify trends and potential markets for the product. The

owners is responsible also on providing guidance and training, handles complaints and

requests on customer service on the product and implement marketing strategies.

Employees

They are the one who contributes their services to the business, responsible for the

production process and operations.

 33

Health and Safety Management

The management of health and safety risks is a minimum requirement in every

workplace. The proposed business will be providing health and safety management. The

employers provide and maintain a working environment that is safe and without risk. The

employees take reasonable care for the health and safety of themselves and others.

Project Sustainability

One of the sustainability objectives of this business is the evaluation of project

effectiveness. Our sustainability action is to design and implement a comprehensive

evaluation plan to assess the impacts of various strategies implemented. To achieve

maintaining project flexibility to adjust to challenges in doing the business we will get

regular feedback from customers about progress and develop a list of alternative

strategies and plan to implement them if chosen strategies did not work.

Providing staff and employees training to support strategic planning and operation

skills, knowledge of needs assessment and leadership skills are also included in our

sustainability objectives. We will conduct regular staff training and preparation on key

sustainability factors. We will aim to have multiple sources of funding and to get that we

will work closely with community partners and coalition member organization to assist

them in writing grants to fund companion efforts.

 34

The other sustainability actions are to develop and conduct a comprehensive

project evaluation and to develop a community support and ownership for the project in

the targeted communities. Our sustainability action is to design and implement a

comprehensive evaluation plan to assess the effectiveness of the project and seek for the

cooperation of community bodies (e.g. schools, etc.) and engage them in the promotion

of the product.

Problems and Insights

Risks involve during initial phase is the problem. Our insight is because of low

number of customers may be caused by the tendency of the consumers to have a certain

difficulty in accepting or trying a new product.

Tight competition is also a problem because it may due to the presence of other

ice cream products which is already well-known in the market. The other problem is the

cleanliness and safety in the working environment because accidents may occur (fire, gas

or tank leakages, short circuit, etc.) due to human error or unexpected machine

malfunction which is inevitable.

 35

SYNTHESIS

Summary

This study was conducted to determine the marketability of malunggay and

squash ice cream in San Pablo City, Laguna. The proponents of the study aim to provide

consumers not just a delicious food but also a healthy one, knowing that both malunggay

and squash provides a stack of vitamins and minerals necessary for ensuring the health

and nutrition of the body as well as earning a favorable return on the initial investment

laid for the business.

Sold for only P15.00 per cup, Go Veggie Ice Cream will be targeted to the city

dwellers of San Pablo, Laguna having a 248, 890 of population. Based on the conducted

survey, about 60% of the respondents answered that they will buy the product. Marketing

strategies were also employed to ensure high return of sales like signage, promotion of

product through social media or social networking sites, direct mailings, distribution of

coupons/fliers and “FREE TASTE” offers for passers-by.

 36

The propose business will invest ₱225,000 that will be used for its operation. Our

target market will be the residence of San Pablo City, Laguna. We will be using the social

network, fliers, free tasting and cross promotion to advertise our product. The

Plant/Factory location of the business is located at the M. Basa St, San Pablo City,

Laguna with a labor of ten to fifteen personnel. The facilities would be mixing plant, cold

storage/refrigerator, drying area, parking area and packaging and label section. The idea

of using vegetable as the primary ingredient in an ice cream product had a great impact to

attract potential customers as people nowadays are more health-conscious and on diet.

Conclusions

The study conducted has yielded some conclusions based on the findings

presented form the previous chapter. The idea of using vegetable as the primary

ingredient in an ice cream product had a great impact to attract potential customers as

people nowadays are more health-conscious and on diet.

Employing various kinds of marketing strategies (social media, coupons, fliers, etc.)

will be a great advantage for the business to be well-known among its customers and the

market. The price (P15.00) set for the Go Veggie Ice Cream will help to achieve

marketability of the product as many customers will find it very affordable.

 37

Recommendations

This study requires the commitment and cooperation of the concerned personnel

to maintain its effectiveness and reliability, thus, the following recommendations were

made:

1. To the Business Ice Cream Management. Incorporating new flavors for ice cream

products should be made to ensure the continuity of its market demand; to regularly

conduct product and customer service evaluation as well as considering the needs and

concerns of its staff and employees.

2. To the Business Ice Cream Advertising Team. They must ensure to always come up

with new and interesting advertising strategies for the Go Veggie Ice Cream products.

3. To the Business Ice Cream Plantation Operators/Personnel. They must always adhere

to the safety and sanitation guidelines implemented by the management to ensure

cleanliness and presentable image of each product made and handed to the customers.
 38

REFERENCES

http://www.philstar.com/good-news/502467/malunggay-ice-cream-wins-raves

http://www.tripadvisor.com.ph/LocationPhotoDirectLink-g616032-d2704975-

i73505520-Kalikaf-Dumaguete_City_Negros_Oriental_Negros_Island_Visayas.html

http://e-extension.gov.ph/elearning/mod/forum/discuss.php?d=408

http://foodcitations.com/squash-ice-cream-recipe/

http://www.jamesbeard.org/recipes/butternut-squash-ice-cream

http://www.davidlebovitz.com/2009/11/pumpkin-ice-cream-recipe/
 39

Appendix A

Republic of the Philippines

Laguna State Polytechnic University
San Pablo City Campus

October 13, 2014

Dear Sir:

The undersigned will undertake a research study entitled “MARKETABILITY

OF MALUNGGAY AND SQUASH ICE CREAM IN SAN PABLO CITY, LAGUNA”
for the completion of their Bachelor’s degree in Business Administration major in
Financial Management.

In this regard, may we request for your approval to conduct the said study. The
proponents would conduct a survey to enable them to gather more information, facts, and
knowledge on their chosen study.

Your kindest approval on this matter is much appreciated.

Very truly yours,

Nickole Joseph B. Aquino

Maricel C. Empemano

Noted by:

Julieta A. Sumague
Research Adviser

Approved by:

Mr. Jeffrey R. Ayala

Associate Dean, CBMA
 40

Appendix B

Republic of the Philippines

Laguna State Polytechnic University
San Pablo City Campus
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY

Dear Respondent:

We, the students of Laguna State Polytechnic University, San Pablo City Campus
School Year 2014 – 2015will be conducting a survey. This reference to our study entitled
“MARKETABILITY OF MALUNGGAY AND SQUASH ICE CREAM IN SAN
PABLO CITY, LAGUNA”. The data that will be gathered from you will be useful for the
successful realization of our research.

In this connection, it is our sincere interest to get your response to the attached
questionnaire as honestly and completely as possible.

Rest assured that the information gathered will be kept in strict confidence and
will only be used for this purpose.

Noted by: Very truly yours,

Mrs. Julieta A. Sumague Aquino, Nickole Joseph B.

Research Adviser Empemano, Maricel C.

Approved by:

Mr. Jeffrey R. Ayala

Associate Dean, CBMA
 41

Appendix C

Questionnaires

I. Market Survey: Consumer view on improving the “Go Veggie Ice Cream”

1. How often do you eat ice cream?

a. Once a week

b. 2-4 times a week

c. Once a month

2. How many ice creams cone/cup do you usually eat?

a. 1 ice cream

b. 2 – 4 ice creams

c. 3 or more ice creams

3. Have you tried vegetable flavored ice cream?

a. YES

b. NO
 42

II. Sensory Evaluation of “Go Veggie Ice Cream”

Instruction: Kindly evaluate in terms of color, taste, and texture. Please put check () on

the following categories that best corresponds to the statement.

5- Strongly Agree 4- Agree 3- Slightly Agree 2- Disagree 1-Strongly Disagree

A. Color
1. Its color makes the appearance of the
malunggay and squash ice cream more
attractive.
2. The malunggay and squash ice cream
offers distinct coloring.
3. The color of the malunggay and squash
ice cream is appealing.
4. The color of the malunggay and squash
ice cream influences the consumer
perception.
5. Based from the color the malunggay
and squash ice cream look more
delicious.
B. Taste
1. The taste of the malunggay and squash
ice cream is unique.
2. Malunggay and squash ice cream is
tempting.
3. Malunggay and squash ice cream is
more delicious than the usual ice cream.
4. Malunggay and squash ice cream is
mouthwatering.
5. The taste of the malunggay and squash
ice cream gives pleasure.
C. Texture
1. The texture of the malunggay and
squash ice cream is fine.
2. The texture of the malunggay and
squash ice cream is pleasant.
3. The texture of the malunggay and
squash ice cream is unique for the taste
buds.
4. The texture is very delightful.
5. Based from the texture the malunggay
and squash ice cream more
delectable.
 43

Appendix D

I. Market Survey: Consumer view on improving the “Go Veggie Ice Cream”

1. a. Once a week – 86%

b. 2-4 times a week – 10%

c. Once a month – 4%

2. a. 1 ice cream – 95%

b. 2 – 4 ice creams – 4%

c. 3 or more ice creams – 1%

3. a. YES – 60%

b. NO – 40%
 44

II. Sensory Evaluation of “Go Veggie Ice Cream”

Table 6

COLOR 1 2 3 4 5 TASTE 1 2 3 4 5 TEXTURE 1 2 3 4 5

1 3 4 4 3 4 1 4 3 3 4 3 1 4 3 3 4 3
2 4 3 4 2 4 2 4 3 3 4 3 2 4 3 3 3 3
3 2 4 4 3 3 3 4 3 3 3 3 3 4 3 3 3 3
4 3 4 4 3 4 4 4 3 3 3 3 4 4 3 3 2 3
5 5 2 3 3 4 5 5 3 3 3 3 5 5 3 3 3 2
6 3 4 4 3 4 6 4 3 3 4 3 6 5 3 3 3 3
7 4 3 4 3 4 7 4 4 3 4 3 7 4 3 4 3 3
8 4 3 2 3 3 8 4 4 3 4 3 8 4 4 3 3 3
9 3 3 4 4 3 9 4 4 4 4 3 9 4 3 4 3 3
10 4 4 3 4 4 10 4 3 3 4 3 10 4 4 3 3 3
11 3 3 4 4 4 11 5 4 3 4 2 11 3 3 3 3 3
12 2 3 3 3 3 12 5 3 4 3 3 12 4 4 3 3 4
13 4 3 4 2 4 13 4 4 4 4 3 13 3 3 3 4 3
14 4 4 4 3 4 14 4 3 3 4 3 14 4 4 3 3 3
15 4 3 3 2 4 15 4 4 4 4 4 15 3 3 3 3 2
16 3 3 4 4 3 16 4 4 3 3 3 16 4 4 4 3 3
17 4 3 4 4 3 17 3 3 4 3 3 17 4 3 4 4 4
18 5 4 4 4 3 18 4 3 3 3 3 18 4 4 4 3 4
19 4 4 4 4 4 19 3 4 4 3 4 19 3 4 4 3 3
20 4 4 3 3 3 20 4 3 4 3 3 20 4 3 4 4 3
21 3 4 3 4 4 21 3 3 4 4 4 21 4 4 5 3 2
22 4 5 3 3 3 22 4 4 4 4 3 22 3 3 4 3 4
23 5 4 3 4 3 23 3 3 3 4 3 23 4 3 4 3 3
24 4 3 4 3 3 24 3 3 3 2 3 24 4 3 5 3 3
25 4 2 4 3 3 25 3 4 4 4 3 25 4 3 4 3 4
26 3 4 5 3 4 26 3 3 3 4 4 26 2 3 4 3 3
27 3 5 4 3 4 27 4 4 3 4 4 27 3 4 4 2 3
28 4 5 5 3 4 28 4 4 3 3 4 28 3 5 4 3 4
29 4 4 3 4 5 29 3 5 3 3 3 29 4 4 4 3 3
30 4 4 3 4 4 30 5 4 3 3 3 30 3 4 3 3 3
31 3 4 3 3 4 31 4 4 3 3 3 31 4 2 4 4 4
32 4 4 4 4 4 32 3 4 3 3 3 32 4 3 3 3 4
33 4 4 4 3 4 33 3 4 3 3 4 33 4 3 4 3 3
34 5 3 4 3 3 34 4 2 3 4 4 34 4 3 3 3 4
35 4 3 4 4 4 35 4 3 3 4 4 35 4 3 3 4 3
36 3 3 2 3 3 36 4 3 3 4 4 36 4 4 3 4 4
37 4 4 4 3 4 37 4 3 3 4 4 37 4 3 3 4 4
 45

38 4 2 4 4 3 38 5 4 3 3 4 38 3 3 3 3 3
39 4 3 3 5 4 39 4 3 2 4 3 39 4 3 3 4 4
40 3 4 4 3 4 40 4 4 3 3 3 40 3 3 4 3 3
41 4 2 4 4 4 41 4 2 4 4 4 41 4 3 3 4 3
42 4 4 3 2 4 42 3 3 3 3 3 42 3 3 4 3 3
43 4 4 4 3 3 43 4 4 2 4 3 43 4 3 3 4 3
44 3 4 3 3 3 44 4 4 3 4 3 44 3 3 4 3 3
45 4 3 3 4 3 45 3 3 4 3 3 45 3 3 3 3 3
46 4 4 3 3 4 46 4 3 4 3 3 46 3 3 4 3 4
47 4 3 5 4 4 47 3 4 4 4 2 47 4 2 3 3 3
48 4 3 4 3 4 48 3 2 3 3 4 48 4 4 4 4 3
49 3 3 4 4 3 49 4 3 4 4 4 49 4 3 3 3 3
50 5 4 4 5 3 50 4 4 3 3 4 50 4 3 3 3 3
51 4 4 3 3 3 51 4 4 4 4 5 51 4 4 3 2 2
52 5 4 3 4 4 52 5 3 3 4 4 52 3 3 3 4 3
53 4 3 3 4 3 53 4 3 3 3 4 53 4 4 4 3 3
54 3 3 2 4 4 54 5 4 4 3 3 54 4 3 3 3 3
55 4 3 4 4 4 55 4 3 4 4 4 55 4 4 4 3 3
56 4 4 4 5 3 56 4 4 4 4 4 56 3 3 3 3 4
57 4 4 4 4 4 57 5 3 2 4 4 57 4 3 3 3 4
58 4 3 4 4 2 58 4 3 3 4 4 58 3 5 3 3 3
59 3 4 3 4 4 59 4 3 4 4 4 59 4 3 4 3 4
60 4 3 3 3 4 60 4 4 3 3 4 60 3 3 4 3 3
61 4 3 3 4 4 61 4 3 4 3 3 61 3 4 4 4 4
62 4 4 3 3 4 62 3 4 4 3 3 62 4 3 3 3 3
63 4 4 4 3 4 63 3 4 4 3 3 63 4 4 3 4 3
64 3 4 4 3 4 64 3 4 4 4 3 64 4 3 3 3 4
65 4 5 3 3 3 65 4 4 4 3 4 65 2 4 4 4 3
66 5 2 4 3 3 66 4 2 3 4 3 66 4 3 4 3 4
67 4 4 3 3 3 67 3 3 3 3 4 67 4 3 4 3 4
68 4 4 4 2 3 68 4 3 3 3 3 68 4 3 3 3 3
69 3 4 3 3 3 69 5 4 5 4 3 69 3 3 4 3 3
70 5 3 4 4 5 70 3 3 3 3 3 70 3 3 3 3 3
71 2 3 4 4 3 71 4 4 2 4 3 71 4 3 4 4 3
72 4 4 4 5 3 72 3 4 4 4 5 72 3 3 3 4 3
73 4 3 3 4 3 73 4 4 4 3 4 73 4 3 3 3 2
74 3 4 2 4 4 74 3 4 3 4 3 74 4 3 3 3 3
75 5 4 4 4 4 75 3 4 3 4 4 75 3 3 3 3 3
76 4 3 4 4 4 76 4 4 3 4 4 76 2 2 3 3 3
77 4 2 4 3 4 77 4 4 3 3 4 77 2 4 4 3 3
78 3 2 4 4 4 78 4 4 3 4 4 78 5 3 3 2 3
 46

79 4 5 5 4 4 79 4 3 3 4 3 79 4 4 4 3 2
80 4 4 3 4 4 80 4 3 3 3 3 80 3 3 4 4 3
81 4 3 3 4 3 81 4 4 3 4 4 81 4 4 4 4 3
82 3 4 4 4 4 82 5 3 3 4 3 82 4 4 4 3 3
83 4 5 3 5 3 83 5 4 3 4 4 83 4 4 3 3 4
84 4 2 3 4 4 84 5 2 3 4 3 84 4 3 4 3 3
85 5 4 3 4 4 85 4 4 3 3 4 85 3 4 4 3 4
86 4 3 3 4 4 86 4 4 3 4 3 86 4 3 3 3 4
87 3 3 3 3 4 87 4 2 3 4 3 87 4 4 4 2 3
88 2 5 3 4 3 88 4 3 2 4 3 88 3 4 3 3 3
89 4 4 3 4 3 89 4 4 3 3 4 89 4 4 4 3 3
90 4 4 4 3 3 90 4 4 3 4 4 90 3 5 4 3 3
91 4 4 3 4 3 91 4 4 3 3 4 91 4 4 4 3 3
92 3 4 4 4 4 92 3 4 4 4 4 92 3 4 4 2 3
93 4 3 2 3 3 93 3 3 3 3 4 93 3 4 3 4 4
94 4 4 3 3 3 94 3 4 3 3 3 94 4 3 4 3 4
95 4 3 4 3 3 95 4 3 3 3 4 95 3 3 4 4 3
96 4 4 4 4 4 96 3 4 4 4 3 96 3 3 4 3 4
97 3 4 4 4 4 97 4 3 3 3 4 97 3 2 3 3 4
98 2 4 5 5 3 98 3 3 4 3 3 98 3 3 4 3 4
99 4 3 4 3 3 99 4 3 3 4 4 99 4 3 3 3 3
100 3 3 4 4 3 100 4 3 3 3 4 100 3 3 3 3 3
 47

Table 7

Indicator Mean Interpretation

A. Color
1. Its color makes the appearance of the 3.73 Agree
malunggay and squash ice cream more
attractive.
2. The malunggay and squash ice cream 3.55 Slightly Agree
offers distinct coloring.
3. The color of the malunggay and squash 3.57 Slightly Agree
ice cream is appealing.
4. The color of the malunggay and squash 3.54 Slightly Agree
ice cream influences the consumer
perception.
5. Based from the color the malunggay 3.57 Slightly Agree
and squash ice cream look more
delicious.

Legend:
5.00 - 4.81 = Strongly Agree
4.80 - 3.71 = Agree
3.70 - 2.61 = Slightly Agree
2.60 - 1.61 = Disagree
1.60 - 1.00 = Strongly Disagree

Based on the results of sensory evaluation of “Go Veggie Ice Cream”, the

respondents agree that the color of malunggay and squash makes the appearance of the

ice cream more attractive. They slightly agree that the ice cream offers distinct coloring,

appealing, look more delicious and influences their perception of ice cream.
 48

Table 8

B. Taste
1. The taste of the malunggay and squash 3.8 Agree
ice cream is unique.
2. Malunggay and squash ice cream is 3.43 Slightly Agree
tempting.
3. Malunggay and squash ice cream is 3.27 Slightly Agree
more delicious than the usual ice cream.
4. Malunggay and squash ice cream is 3.54 Slightly Agree
mouthwatering.
5. The taste of the malunggay and squash 3.45 Slightly Agree
ice cream gives pleasure.

Legend:
5.00 - 4.81 = Strongly Agree
4.80 - 3.71 = Agree
3.70 - 2.61 = Slightly Agree
2.60 - 1.61 = Disagree
1.60 - 1.00 = Strongly Disagree

In terms of taste, respondents agree that the flavor of malunggay and squash ice

cream is unique. They slightly agree that it is tempting, mouthwatering, gives pleasure

and more delicious than usual ice cream.

 49

Table 9

C. Texture
1. The texture of the malunggay and 3.61 Slightly Agree
squash ice cream is fine.
2. The texture of the malunggay and 3.29 Slightly Agree
squash ice cream is pleasant.
3. The texture of the malunggay and 3.42 Slightly Agree
squash ice cream is unique for the taste
buds.
4. The texture is very delightful. 3.16 Slightly Agree
5. Based from the texture the malunggay 3.2 Slightly Agree
and squash ice cream more
delectable.

Legend:
5.00 - 4.81 = Strongly Agree
4.80 - 3.71 = Agree
3.70 - 2.61 = Slightly Agree
2.60 - 1.61 = Disagree
1.60 - 1.00 = Strongly Disagree

The respondents slightly agree that the texture of malunggay and squash ice

cream is fine, likeable, unique from the taste buds, very attractive and looks more

appetizing.
 50

APPENDIX E

Statistical Analysis

The following were used as statistical treatment of the study.

Percentage – was used as descriptive statistics to describe the relationship of a part of its whole.

P = f x 100

Where:

P- Percentage

f – Frequency

N- Total number of respondent

Mean- was used to determine the midpoint of each class interval was taken as representative of

each class.
 51

NICKLE JOSEPH B. AQUINO

92 Brgy. Sta Ana, San Pablo City, Laguna 4000
E-mail add.: [email protected]
Mobile No.: 09476359587

OBJECTIVES

I am looking for a suitable job opportunity where I could use my knowledge and develop
my personality as a career person which utilizing my skills. To bring out and harness the
best of my potential for the glory of God and for the benefit of my employer, the
community and myself and preparations for the future advancement to the top
management.

EDUCATIONAL BACKGROUND

Tertiary : Laguna State Polytechnic University

Del Remedio, San Pablo City, Laguna
Course : Bachelor of Science in Business Administration
Secondary : Lakes City Christian School
San Francisco, San Pablo City, Laguna
Graduated: 2011

SKILLS AND ABILITY

 Flexible
 Trustworthy
 Hard working
 Willing to learn
 Computer Literate
 Trained in time management
 Average knowledge in Microsoft Office

PERSONAL INFORMATION

Nick Name : Joseph

Age : 19Yrs. Old
Gender : Male
Date of Birth : April 14, 1995
Civil Status : Single
Height : 5’6
Weight : 58kg.
 52

CHARACTER REFERENCES

Ms. Chona Bautista

Government Employee

Brgy. Sta. Ana, San Pablo City, Laguna

09058524037

Mr. Hexidon Villegas

Quality Control (AMERICAN DATA EXCHANGE)

Brgy. San Francisco, San Pablo City, Laguna

09103575664

Ms. Jocelyn Deyparine

Production Operator (SUNPOWER CORP.)

Sto. Angel, San Pablo City, Laguna

09468153615
 53

MARICEL C. EMPEMANO
Brgy. Sto. Niño, San Pablo City, Laguna 4000
E-mail add.: [email protected]
Mobile No.: 09476360749

OBJECTIVES

To be a part of company that provides great opportunities for career advancement and
personal growth. To obtain a position that would fit my qualifications and develop my talent and
skills for continues career improvement.

EDUCATIONAL BACKGROUND

Tertiary : Laguna State Polytechnic University

Del Remedio, San Pablo City, Laguna
Course : Bachelor of Science in Business Administration

Secondary : Lakes City Christian School

San Francisco, San Pablo City, Laguna

Graduated: 2011

SKILLS AND ABILITY

 Flexible
 Positive Attitude
 Self-Confidence
 Trustworthy
 Reliable
 Computer Literate
 Time Management Abilities

PERSONAL INFORMATION
Nick Name : Maricel
Age : 20Yrs. Old
Gender : Female
Date of Birth : September 6, 1994
Civil Status : Single
Height : 4’10
Weight : 47kg.
 54

CHARACTER REFERENCES

Mr. Ernesto Quezada

Brgy. Chairman
Brgy. Sto. Niño, San Pablo City, Laguna
09183251886

Mr. Enrico Galicia

City Councilor
San Pablo City, Laguna