FACTOR

/VARIABLES location ServiceQuality Price ReviewsandFeedbacks Aesthetics

staffinteractions
/MISSING LISTWISE
/ANALYSIS location ServiceQuality Price ReviewsandFeedbacks Aesthetics
staffinteractions
/PRINT INITIAL CORRELATION SIG KMO REPR ROTATION FSCORE
/PLOT EIGEN
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/SAVE REG(ALL)
/METHOD=CORRELATION.

Factor Analysis

Notes

Output Created 12-MAR-2019 18:54:19

Comments
Active Dataset DataSet2
Filter <none>
Weight <none>
Input
Split File <none>
N of Rows in Working Data
103
File
MISSING=EXCLUDE: User-
Definition of Missing defined missing values are
treated as missing.
Missing Value Handling LISTWISE: Statistics are
based on cases with no
Cases Used
missing values for any
variable used.
 FACTOR
/VARIABLES location
ServiceQuality Price
ReviewsandFeedbacks
Aesthetics staffinteractions
/MISSING LISTWISE
/ANALYSIS location
ServiceQuality Price
ReviewsandFeedbacks
Aesthetics staffinteractions
Syntax /PRINT INITIAL
CORRELATION SIG KMO
REPR ROTATION FSCORE
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/SAVE REG(ALL)
/METHOD=CORRELATION.

Notes

Processor Time 00:00:00.90

Resources Elapsed Time 00:00:01.56

Maximum Memory Required 5928 (5.789K) bytes

FAC1_1 Component score 1
Variables Created FAC2_1 Component score 2
FAC3_1 Component score 3

[DataSet2]

Correlation Matrix

location [Service Quality] [Price] [Reviews and

Feedbacks]

Correlation location 1.000 .589 .441 .223

 [Service Quality] .589 1.000 .373 .323

[Price] .441 .373 1.000 .264

[Reviews and Feedbacks] .223 .323 .264 1.000

[Aesthetics] .091 .112 .346 .433

staff interactions .032 .182 .034 .061

location .000 .000 .012

[Service Quality] .000 .000 .000

[Price] .000 .000 .004

Sig. (1-tailed)
[Reviews and Feedbacks] .012 .000 .004

[Aesthetics] .180 .130 .000 .000

staff interactions .372 .033 .365 .270

Correlation Matrix

[Aesthetics] staff interactions

location .091 .032

[Service Quality] .112 .182

[Price] .346 .034

Correlation
[Reviews and Feedbacks] .433 .061

[Aesthetics] 1.000 .124

staff interactions .124 1.000

location .180 .372

[Service Quality] .130 .033

[Price] .000 .365

Sig. (1-tailed)
[Reviews and Feedbacks] .000 .270

[Aesthetics] .106

staff interactions .106

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .635

Approx. Chi-Square 115.623

Bartlett's Test of Sphericity df 15

Sig. .000

Communalities
 Initial

location 1.000
[Service Quality] 1.000
[Price] 1.000
[Reviews and Feedbacks] 1.000
[Aesthetics] 1.000
staff interactions 1.000

Extraction Method: Principal Component

Analysis.

Total Variance Explained

Component Initial Eigenvalues Rotation Sums of Squared Loadings

Total % of Variance Cumulative % Total % of Variance Cumulative %

1 2.325 38.751 38.751 1.891 31.523 31.523

2 1.153 19.224 57.976 1.558 25.966 57.489
3 1.002 16.697 74.673 1.031 17.183 74.673
4 .706 11.771 86.443
5 .441 7.349 93.793
6 .372 6.207 100.000

Extraction Method: Principal Component Analysis.

 Component
Matrixa

a. 3 components
extracted.

Reproduced Correlations

location [Service Quality] [Price]

a
Reproduced Correlation location .787 .734 .549

[Service Quality] .734 .752a .516

[Price] .549 .516 .566a

 [Reviews and Feedbacks] .236 .275 .468

[Aesthetics] .020 .096 .379

staff interactions .010 .262 -.051

location -.145 -.108

[Service Quality] -.145 -.143

[Price] -.108 -.143

Residualb
[Reviews and Feedbacks] -.013 .048 -.204

[Aesthetics] .071 .016 -.032

staff interactions .022 -.080 .086

Reproduced Correlations

[Reviews and [Aesthetics] staff interactions

Feedbacks]

location .236a .020 .010

[Service Quality] .275 .096a .262

[Price] .468 .379 -.051a

Reproduced Correlation
[Reviews and Feedbacks] .609 .660 .087

[Aesthetics] .660 .797 .140

staff interactions .087 .140 .970

location -.013 .071 .022

[Service Quality] .048 .016 -.080

[Price] -.204 -.032 .086

Residualb
[Reviews and Feedbacks] -.228 -.026

[Aesthetics] -.228 -.016

staff interactions -.026 -.016

Extraction Method: Principal Component Analysis.

a. Reproduced communalities
b. Residuals are computed between observed and reproduced correlations. There are 8 (53.0%) nonredundant
residuals with absolute values greater than 0.05.

Rotated Component Matrixa

Component

1 2 3

location .885 .040 -.041

[Service Quality] .834 .100 .214
[Price] .595 .446 -.114
[Reviews and Feedbacks] .234 .744 .026
[Aesthetics] -.013 .889 .084
staff interactions .054 .065 .981

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.a
a. Rotation converged in 4 iterations.

Component Transformation Matrix

Component 1 2 3

1 .794 .592 .139

2 -.608 .779 .151
3 -.019 -.204 .979

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

Component Score Coefficient Matrix

Component

1 2 3

location .518 -.150 -.088

[Service Quality] .462 -.112 .162
[Price] .267 .206 -.171
[Reviews and Feedbacks] -.015 .486 -.032
[Aesthetics] -.194 .637 .028
staff interactions -.031 -.025 .959

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
Component Scores.

Component Score Covariance Matrix

Component 1 2 3

1 1.000 .000 .000

2 .000 1.000 .000
3 .000 .000 1.000

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
Component Scores.