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Credentials - 4MM

This document provides an overview of 4 Minute Mile's (4MM) services including: 1) Marketing and strategic alliances, deal aggregation, digital integration, consumer promotions, loyalty solutions. 2) Examples of campaigns powered by 4MM for brands like Idea Cellular, Vodafone, Panasonic promoting deals and loyalty programs. 3) Description of merchant-driven financial services campaigns, alliance-driven campaigns, and innovative consumer promotions for brands like Sanyo Televisions, Panasonic, Tata Sky.

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89 views

Credentials - 4MM

This document provides an overview of 4 Minute Mile's (4MM) services including: 1) Marketing and strategic alliances, deal aggregation, digital integration, consumer promotions, loyalty solutions. 2) Examples of campaigns powered by 4MM for brands like Idea Cellular, Vodafone, Panasonic promoting deals and loyalty programs. 3) Description of merchant-driven financial services campaigns, alliance-driven campaigns, and innovative consumer promotions for brands like Sanyo Televisions, Panasonic, Tata Sky.

Uploaded by

A
Copyright
© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
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4 MINUTE MILE- CREDENTIALS

“The mind is everything. What you think you become”

–Buddha
WHAT WE DO …

Marketing & Strategic Alliances

Deal aggregation - Largest in B2B space

Plug & Play Digital integration for Deals

Consumer & Sales Promotions

Proposition Development & Program


Curation

Conceptualisation to Execution of Campaigns

Contests & Sweepstakes

Loyalty Solutions
PLUG & PLAY - DIGITAL AGGREGATION OF DEALS

API based solution currently being


utilised by leading national brands

Idea Cellular - Powering the


Loyalty Program for its customers

Vodafone - Powering
“UNLIMITED” Deals for Vodafone
Youth

Panasonic - Deals for customers


purchasing ELUGA Series
MERCHANT DRIVEN CAMPAIGNS FOR FINANCIAL SERVICES

Dining Programs

Jewellery Programs

Activation Campaigns for Debit & Credit


Cards

Usage & Portfolio Spend Campaigns

EMI Campaigns

Welcome Pack Options

Proposition Development

Program Curation
ALLIANCE DRIVEN CAMPAIGNS & SOLUTIONS

Lead Generation through Alliances for Club


Mahindra, Edelweiss, Mahindra &
Mahindra

SAVINGs led alliance offers/ booklets to


drive acquisition for Samsung, Panasonic,
Idea, Eureka Forbes, Maruti Suzuki, Godrej
Electronics

Exclusive Partnership Campaigns -


Pepperfry & Panasonic

Revenue generation through Deals for Udio,


Ask Me, Vodafone, VAS Services for
Telecom
CONSUMER PROMOTIONS
Shop for FREE Campaign: Provide
Benefits equal to value of purchase -
EVOK, Samsung

Festival / Occasion based promotions :


Sukkhi Jewellers, Jotun Paints,
Panasonic, Sanyo Televisions

Test Drives, Thank You campaigns for


customers and dealers : Maruti Suzuki,
Ford Motor Company

Digital & Physical Solutions Provided

Low Cost, High Perceived Value


INNOVATIVE CAMPAIGNS - SANYO TELEVISIONS

BUY ANY TELEVISION on AMAZON or


FLIPKART and get FREE COUPLE
MOVIE TICKETS for 1 YEAR worth Rs
6,000
Any Theatre or Cinema Chain including PVR, INOX,
Cinepolis, Carnival & Single Theatres

24 Tickets in the year

All Days of the week

500 cities campaign

Easily redeemable by customer

Digitally enabled

Offer Price : Discount of over 75%


INNOVATIVE CAMPAIGNS - WEDDING SEASON (PANASONIC)

Wedding Season Campaign built for over 250 exclusive


stores of Panasonic

FREE Benefits worth over Rs 40,000/- for any purchase


over Rs 40,000/-

Presented in a beautifully carved wooden frame with


benefits mentioned in form of vouchers

Stand provided with the wooden frame to convert into a


photo stand for posterity

Inclusion : A Free 2 Night 3 Day Holiday across 26 locations


in India for the Couple

All offers & benefits provided were relevant to “Weddings”

Cost less than 1% of Slab Value @ Rs 400/- only


INNOVATIVE SOLUTIONS - TATA SKY

Get discount coupons on every registration

Get discount coupons on payment of subscription


fees

Subscription fees can be weekly, monthly or


annual

The platform has resulted in a higher ARPU from


customers who pay through Tata Sky directly than
through any other medium

Duration of packs paid for through the platform


are longer than other mediums

Ensures stickiness of customers

4MM has been providing deals to Tata Sky for over


2 years
DIGITAL REDEMPTION OF PRODUCTS & EXPERIENCES

Instant Gratification through Digital


Redemptions

Ensures integrity of data

Reward goes to the individual it is intended

Significant reduction in cost of operations

High Perceived Value, Significantly lesser Cost

Experiences can be customised based on the


segment targeted

Eg: Free Movies with Pizzas for Youth, Free


Haircut / Pedicure for Women; Free
Amusement Park Tickets for Families, Free
Holidays for Families, Free Business Hotel
Stay for SME’s, Free Beer for Youth and
many more
DIRECT MARKETING - DRIVE FOOTFALL
THROUGH DOOR TO DOOR CAMPAIGNS
Products curated by 4MM with absolutely “Never
Before” offers

Products sold at Rs 1200/- per booklet

Team of over 50 members currently in Mumbai &


Pune

Sale of products drives footfall to partner brands

Over 25,000 customers have gone to Imagica


through Sale of 4MM products

Offers are decided mutually in consultation with


Partner Team & 4MM Product team

Over 30,000 products sold in 10 months since


launch
CLIENT LIST

CLIENT LIST

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