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MPU2223 3223 Course Guide (WM)

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148 views6 pages

MPU2223 3223 Course Guide (WM)

Amali solat

Uploaded by

Nurul Hanis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COURSE GUIDE W xi

COURSE GUIDE DESCRIPTION


You must read this Course Guide carefully from the beginning to the end. It tells
you briefly what the course is about and how you can work your way through
the course material. It also suggests the amount of time you are likely to spend in
order to complete the course successfully. Please keep on referring to the Course
Guide as you go through the course material. It will help you to clarify important
study components or points that you might miss or overlook.

INTRODUCTION
MPU2223/3223/OUMM2103 Entrepreneurship is one of the courses offered by
OUM Business School at Open University Malaysia (OUM). This course is worth
three credit hours and should be covered over 8 to 15 weeks.

COURSE AUDIENCE
This is a compulsory course for all students of OUM.

As an open and distance learner, you should be able to learn independently and
optimise the learning modes and environment available to you. Before you begin
this course, please ensure that you have the right course materials, understand
the course requirements, as well as know how the course is conducted.

STUDY SCHEDULE
It is a standard OUM practice that learners accumulate 40 study hours for every
credit hour. As such, for a three-credit hour course, you are expected to spend
120 study hours. Table 1 gives an estimation of how the 120 study hours could be
accumulated.

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xii X COURSE GUIDE

Table 1: Estimation of Time Accumulation of Study Hours

Study
Study Activities
Hours
Briefly go through the course content and participate in initial discussion 3
Study the module 60
Attend three to five tutorial sessions 10
Online participation 12
Revision 15
Assignment(s), Test(s) and Examination(s) 20
TOTAL STUDY HOURS 120

COURSE OUTCOMES
By the end of this course, you should be able to:
1. Explain the historical background, concepts and theories of
entrepreneurship;
2. Develop a vision to become an entrepreneur and appreciate the
entrepreneurial value and culture in your profession;
3. Acquire creativity and innovative development skills in entrepreneurship;
and
4. Identify entrepreneurial opportunity and transform it into a basic business
plan.

COURSE SYNOPSIS
This course is divided into 10 topics. The synopsis for each topic is presented
below:

Topic 1 introduces and defines entrepreneurship and discusses the evolution of


entrepreneurship from the earliest period until today. It describes the importance
of entrepreneurship to individuals, society and country. This topic also explains
ten entrepreneurial myths as well as the scenario of entrepreneurship
development in Malaysia.

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COURSE GUIDE W xiii

Topic 2 focuses on 16 of the most often cited entrepreneurial characteristics. The


entrepreneur self-assessment test is a means of getting insights into the
individual entrepreneurial potential. This topic describes not only the differences
between a small business owner and an entrepreneur but also the differences
between a conventional manager and an entrepreneur.

Topic 3 is devoted to creativity and innovation. Entrepreneurs need to know the


definition of creativity and innovation and their advantages and relationship in
entrepreneurship. This topic explains the barriers towards creativity and
innovation, as well as the strategy to encourage creativity and innovations among
entrepreneurs in todayÊs business. Students will be exposed to opportunities and
challenges in producing creative and innovative ideas, products and services that
meet the challenges of todayÊs competitive business environment.

Topic 4 focuses on the environmental assessment in pursuing business


opportunities and identifying threats that exist in the environment. It also
explains elements in the internal and external environment of business ventures
that influence entrepreneurial decisions and activities.

Topic 5 outlines the techniques of preparing a business plan which will help
students to evaluate a business plan objectively, critically and practically.
Students will be taught how to produce a blueprint for a realistic business plan.
They will also be exposed to several methods and techniques of presenting an
effective business plan.

Topic 6 describes the various types of ventures that an entrepreneur can


undertake. Here, students will be introduced to three common types of ventures.
It will also explain the various phases of start-up steps to be taken when an
entrepreneur wants to buy an existing business venture. We will also discuss
some of the advantages and disadvantages of the different types of ventures, the
legal structures for new ventures and various sources of capital for an
entrepreneur starting a new venture.

Topic 7 discusses the importance of networking for entrepreneurs. Networking is


one of the business approaches that contributes to entrepreneursÊ success. If
entrepreneurs have very good networking with both external and internal
customers, it will be easier for them to gain business opportunities and overcome
some of the problems related to their business. This is because good networking
relationships will enable them to gain support and cooperation from the
networking circle. Therefore, every entrepreneur should develop networking
skills to achieve their business goals and objectives.

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xiv X COURSE GUIDE

Topic 8 discusses the evaluation of entrepreneurial opportunities. This topic also


explains six common pitfalls in selecting new ventures. Students will be exposed
to the critical factors involved in new venture assessment and the underlying
factors of venture success. An effective evaluation process for new ventures will
also be looked at in this topic.

Topic 9 discusses the need for personal financial planning and looking at the
steps and benefits of financial planning as well. It will also explain the power of
money in terms of building financial success and the basic budgeting and
spending plan for an entrepreneur. The topic will also discuss the early signs of
financial trouble that could be faced by an entrepreneur and explain the
approaches on how an entrepreneur could get out of the financial trouble.

Topic 10 explains entrepreneur wealth building by having a good saving habit as


this practice will ultimately increase the entrepreneurÊs net worth in the long
term. The topic will also discuss an entrepreneurÊs need to plan for future
uncertainties by taking into consideration the several types of insurance or
takaful coverage. Students will be exposed to the various types of loans and
credit cards available. They will learn how to manage their loans efficiently and
avoid falling into a credit trap and become a credit defaulter.

TEXT ARRANGEMENT GUIDE


Before you go through this module, it is important that you note the text
arrangement. Understanding the text arrangement will help you to organise your
study of this course in a more objective and effective way. Generally, the text
arrangement for each topic is as follows:

Learning Outcomes: This section refers to what you should achieve after you
have completely covered a topic. As you go through each topic, you should
frequently refer to these learning outcomes. By doing this, you can continuously
gauge your understanding of the topic.

Self-Check: This component of the module is inserted at strategic locations


throughout the module. It may be inserted after one sub-section or a few sub-
sections. It usually comes in the form of a question. When you come across this
component, try to reflect on what you have already learnt thus far. By attempting
to answer the question, you should be able to gauge how well you have
understood the sub-section(s). Most of the time, the answers to the questions can
be found directly from the module itself.

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COURSE GUIDE W xv

Activity: Like Self-Check, the Activity component is also placed at various


locations or junctures throughout the module. This component may require you to
solve questions, explore short case studies, or conduct an observation or research.
It may even require you to evaluate a given scenario. When you come across an
Activity, you should try to reflect on what you have gathered from the module and
apply it to real situations. You should, at the same time, engage yourself in higher
order thinking where you might be required to analyse, synthesise and evaluate
instead of only having to recall and define.

Summary: You will find this component at the end of each topic. This component
helps you to recap the whole topic. By going through the summary, you should
be able to gauge your knowledge retention level. Should you find points in the
summary that you do not fully understand, it would be a good idea for you to
revisit the details in the module.

Key Terms: This component can be found at the end of each topic. You should go
through this component to remind yourself of important terms or jargon used
throughout the module. Should you find terms here that you are not able to
explain, you should look for the terms in the module.

References: The References section is where a list of relevant and useful


textbooks, journals, articles, electronic contents or sources can be found. The list
can appear in a few locations such as in the Course Guide (at the References
section), at the end of every topic or at the back of the module. You are
encouraged to read or refer to the suggested sources to obtain the additional
information needed and to enhance your overall understanding of the course.

PRIOR KNOWLEDGE
No pre-requisite is required for this course.

ASSESSMENT METHOD
Please refer to myINSPIRE.

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xvi X COURSE GUIDE

REFERENCES
Abd. Aziz Yusof. (2000). Usahawan dan keusahawanan: Satu penilaian. Prentice
Hall Sprint Print.

Histrich, R. D., & Peters, M. P. (1998). Entrepreneurship: Starting, developing and


managing a new enterprise (4th ed.). Illinois: Irwin.

Kuratko, D. F., & Hodgetts, R. M. (2003). Entrepreneurship: Contemporary


approach (6th ed.). South-Western Educational Publishing.

Marc, J. D. (2007). Entrepreneurship: Strategies and resources. Illinois: Marsh


Publications.

Mohd Salleh Hj Din, Hoe C. H., Norashidah H., Rosli M., Habshah B., Ooi Y. K.,
Armanurah M., Shuhymee A., Norita D., & Lily Julienty A. B. (2004). Asas
keusahawanan. Kuala Lumpur: Thomson.

Zimmerer, T. W., & Scarborough, N. M., (2007). Essential of entrepreneurship


and small business management (5th ed.). Upper Saddle River:
Prentice Hall.

TAN SRI DR ABDULLAH SANUSI (TSDAS)


DIGITAL LIBRARY
The TSDAS Digital Library has a wide range of print and online resources for the
use of its learners. This comprehensive digital library, which is accessible
through the OUM portal, provides access to more than 30 online databases
comprising e-journals, e-theses, e-books and more. Examples of databases
available are EBSCOhost, ProQuest, SpringerLink, Books24x7, InfoSci Books,
Emerald Management Plus and Ebrary Electronic Books. As an OUM learner,
you are encouraged to make full use of the resources available through this
library.

Copyright © Open University Malaysia (OUM)

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