M.

Waqas 8435
 Describe your product(s) or service(s) to be offered online.
We are offering books for universities and for students. The books are purely high standard
books. Books are the basic for the students for seeking different types of knowledge. We offer
books of different subjects and topics. We offer the books related to business, biology,
chemistry, religion, physics, politics, psychology and other educational books.
We provide the books to our customers on their selected place. And they just have to choose the
product, order us and just pay the amount of product and delivery charges.
The Company’s operations include retailing and a large distribution network. Company products
are delivered to more than 200 locations nationwide

How will your Web site benefit your customers? What’s unique
about the product/services/information your Web site will offer?
The benefits of our website visit for the customers is that it is convenient because it is easy for
them to take information about our products it reduce the cost and save their time, because they
have no need to go in the market to visit the shops and take the information about product, by
visiting our web site they can take more information within short period of time. Our website
will provide the comprehensive detail about our products. Catalogs are also available for
customers in PDF format so they can get complete information about products. In catalogue the
complete detail of products are available like the author’s name, topic, and price of the product.

Uniqueness:
The unique points of our business are as follows
 Easy to use
 Time saving
 Online help
 Search box with different features
 Catalog
What is the domain name for your E-business?

Our domain name is www.booksprovider.com

Who will be your online target customers?

Segment:
Our segment is all kind of educational institutes of Pakistan. In building a
successful customer-focused online business, it’s important to segment those online customers
with the greatest profit potential. We provide them all books on all the topics which they demand
from us we also deal with their students who want to purchase books online through our website
and we also facilitate them.

Profile of the target customers:

Superior University:
Superior is the fastest growing institute of Pakistan. In 2003 Superior got NOC
from the Govt. of the Punjab. It was established in 2000. In the short period of 10 years superior
become a very good institute. The superior university is rewarded with the W Category by the
HEC. Now it is working in different cities outside the Lahore.

Describe your online target customers’ needs and wants and their
online buying behavior?
Our customer’s needs are to get genuine products at cheapest price rate and on the required time.
So it is our responsibility to fulfill the need of the customer.
Our website gives them the opportunity to tell potential customers what you are about and why
you deserve their trust and confidence. In fact, many people use the internet for pre-purchase
research so that they can determine for themselves whether a particular supplier or brand is
worthy of their patronage, and would not take them for a ride.
The Internet also allows for Viral Marketing   where your website visitors spread positive word-
of-mouth about your business. Your customer also does the marketing function for your
business. Our web site gives them the complete and comprehensive detail of the products and
purchasing procedure. Their behavior also change when they purchase the online shopping
because they afraid to scratch their card on the internet. Due to the purchasing through our
website they also save their cost and the time of going to market and searching of different
books. They can find their required book with one click they also see the summary of the book,
price, and the name of the author of the book very easily. They receive their book on their
selected place. The mode of payment will be very safe for online customers. With the help of all
that features we can attract the customers and changed their buying behavior.

Is your current product or service a good match with your target

customers’ needs? Describe how it matches.
Our web site is giving a detail and comprehensive information about our products, our products
books and without reading books it is impossible to complete the education. So the books are a
basic need for students. They have to purchase these products.

Do most of your competitors have a Web site? List the direct online
Competitors for your E-biz and describe their E-biz strategies.

 Sang e meel.com
 Books from Pakistan@1998
 786.books.com
 Ferozsons.com
What are current competitive strengths and weaknesses of your E-
Business?

Strength and weakness:

Our strength is to satisfy our customers with the help of our information and different services.
E-commerce sites are renowned for their security as they use the secure HTTPS protocol for all
business transactions; however the report from the UK ethical hacking firm, First Base
Technologies gives a step-by-step guide to the configuration weakness reported in OWASP’s
web developer’s guide.

How do you want to differentiate your products and services on the

Web from your competitors?

Due to the purchasing through our website they also save their cost and the time of going to
market and searching of different books. They can find their required book with one click they
also see the summary of the book, price, and the name of the author of the book very easily.
They receive their book on their selected place. The mode of payment will be very safe for
online customers. With the help of all that features we can attract the customers and changed
their buying behavior. With the help of these facilities we can attract customers very easily.
Our services will differentiate us from our competitors.

What is the goal of your website? What do you want to accomplish?

The goal of our website on three things

To provide information
To promote the Education
To attract our customers
To reduce the advertisement cost
The customer can be attract to providing information about the books will be convenient to
customer because the time spend on getting the information about the product in outlet shop so
we provide them online reservation order to them.

We can provide information like our services, products, hours, rates, and so forth. With online
forms and email available 24 hours a day, your customers have no excuses for not being able to
contact you. Websites allow us to streamline our business by publishing our business hours,
holidays, specials, sales, contact information, and more. our customer are student because we
promote education sector in our country.

Lot of expense on the advertisement for the product to aware the customer. By making the
information to customer on the website in should reduce the cost of the advertisement on it rather
we made pamphlet and distribute among the customer which can create a huge expense on it so
we develop online information about the product the expense of making the website will be one
time and it will be update time by time.

Firstly Our business is initiated national based so the customer will come through long distance
to get the product from the outlet of our business customer will come locally based when the
time gone the demand of the product will be increased not only national but also internationally.

What will the major source of your E-Business income (e.g. advertising,
referral, or sales income)?

The major sources of our E-Business income generated through

Sales income

Advertisement

Income will be generated through almost from sales so the company’s that is interested to
advertised on our website to introduced their product to awareness the customers the amount
will be charged form there that will be small source of income form them. They are convincing
from our website to contact us.
And also generate income through advertisement. We provide a place at front page of web site
for advertisement. we can advertize different other goods on our website, so our main focus on
both sale and advertizing.

What type of Web site do you want to create?

We are making E-commerce web site. Based on B2C {business to consumer}.

Evaluate online development sites/offline development software programs that

you are interested in
There is a lot of tools and languages to develop a Web site, like,
Languages:
HTML, DHTML, JAVA SCRIPT, ASP, JSP, PHP, ASP.NET, XML
TOOLS:

FRONT PAGE,
FIRE WORKS,
DREAM WEAWER,
MICRO MEDIA FLASH
Examine professional outside Web site designers?

ISPISISP Evaluation Worksheet

Name of ISP #1 PAKHOSTING SERVICES

Web URL http://www.pakhosting.com/

E-mail address [email protected]
Features and services Unlimited Pop Account
Customer-service 24 Hours Customer support
Responsiveness Unlimited Auto Responders
Pricing US$2.00  OR RS 125 Per Month 
Network utilization 100MBP
(Downtime and outages
Connection speed)
Technical support MYSQL Database Support

Storage/data transfer 24 Hours FTP Access

Capability (FTP access)
Customer-staff ratio N/A
Local vs. global ownership LOCAL HOSTING SERVICE
Contact person [email protected]

Telephone number (92-21)  5821691 - 92

E-mail address [email protected]

Account setup or No setup fee

Activation fee

Monthly service plan / Us$4.00

Usage cost estimate

Software Front Page Support

Included/optional
Upgrades in access No upgrade in access
Training N/A

Included/optional/NA
(check one)
Web access Included
 Included/optional
Telephone company PTCL

service
Not needed/needed
AT&T Small Business Hosting N/A

Services
www.ipservices.att.com
BCentral N/A

Microsoft Corp
www.bcentral.com
Dell Host N/A

Dell Computer
www.dellhost.com
IBM Global Small Business N/A

www.ibm.com/services/
webhosting

Describe layout of your Web site

The layout of our website be stylish as it is most important to attract the customer. The layout of
a Web page is usually what people think of when they think of Web design. If the layout is poor
or doesn't work well, then customers won't like the site. Some people like to use capital letters
instead of heading tags to emphasize a heading text. Generally, capital letters look very awkward
on a page unless bolded or otherwise differentiated from the text around it.

What graphic elements do you want for your Web Site?

  Simplicity
 Central layout
 Fewer columns
 Bold logos
 Bold text introductions
 Strong colours
 Rich surfaces
 Cute icons
 Our mission
 Include portfolio of our business

What do your competitors’ Web sites offer?

Sang e meel.com
Books from Pakistan@1998
786.books.com
Ferozsons.com

Describe the content to be included in your Web site.

 About us
 Publishing
 Catalog
 Your account
 Retail & Distributions 
 Contact us
 Online order
 Feedback