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POM Syllabus

The document outlines the course objectives, outcomes, modules, and references for the GE IS-1701 Principles of Management course. The objectives are to analyze and solve management problems by applying management principles. There are 4 modules covering topics such as scientific management, organizational structure, productivity, project management, personnel management, marketing, financial management, economics, and intellectual property rights. Assessment includes short answer questions covering all modules and longer answer questions providing options from each module. References include management, marketing, finance, operations, and intellectual property textbooks.

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Raj Raushan
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116 views

POM Syllabus

The document outlines the course objectives, outcomes, modules, and references for the GE IS-1701 Principles of Management course. The objectives are to analyze and solve management problems by applying management principles. There are 4 modules covering topics such as scientific management, organizational structure, productivity, project management, personnel management, marketing, financial management, economics, and intellectual property rights. Assessment includes short answer questions covering all modules and longer answer questions providing options from each module. References include management, marketing, finance, operations, and intellectual property textbooks.

Uploaded by

Raj Raushan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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GE IS-1701 PRINCIPLES OF MANAGEMENT

Course Objectives:
To identify and analyse problems by applying the principles of management

Course Outcomes:
On completion of the course, the student will be able:
I. To inculcate the ability of formulating, analyzing, and solving management problems through the application of
scientific management.
2. To introduce the importance of Productivity and Project Management.
3. To get exposed to personnel, marketing and financial management.
4. To understand the principles of economics and IPR aspects.

Module I
Basic concept of Management: Introduction, definitions of managements, characteristics of management, levels of
management, management skills, Scientific management - Contributions of Gilbreth and Gantt.
Functions of Management: Planning, forecasting, organizing, staffing, directing, motivating, controlling, co-coordinating,
communicating, decision making.
Organization: Introduction, definition of organization, system approach applied to organization, necessity of
organization, elements of organization, process of organization, principles of organization, formal and informal
organization, organization structure, types of organization structure.
Forms of Business Organization: Concept of ownership organization, types of ownership, Individual ownership,
partnership, joint stock company, private and limited company, co-operative organizations, state ownership, public
corporation.

Module II
Productivity and Production: Measurement of productivity, productivity index productivity improvement procedure,
Organization by product function .
Inventory control: Classification, Functions, inventory models, inventory costs, EOQ, Materials Requirement Planning -
Objectives, Functions and methods.
Project Management: Functions, Characteristics and feasibility studies.

Module Ill
Personnel Management: Introduction, definition, objectives, characteristics, functions, principles and organization of
personnel management, Recruitment and training methods.
Markets and Marketing: Introduction, the market, marketing information, market segmentation, consumer and industrial
markets, pricing, sales, physical distribution, consumer behaviour and advertisement.
Financial Management: the basic concepts of financial accounts, inflation, profitability, budgets and controls, cost
accounting, valuation of stock, allocation of overheads, standard costing, marginal costing, Break even point.

Module IV
Economics: Principles of economics, problem of scarcity, demand, supply, utility, time value of money, inflation and
deflation, determination of price, Consumer Optimization, Consumer Response, Consumer Demand Curve.
IPR Aspects: General introduction to IPR, eligibility for patent, patent information and prior art search, procedure for
filing patent application, rights of patent owner and duration, ownership of patent and commercialization, assignment,
licensing and technology transfer, designs and Utility models.

References:
I. Fraidoon Mazda, Engineering Management, Addison-Wesley, {1997).
2. Koontz and O'Donnell, Essentials of Management, Mc Graw Hill, {1978).
3. Kotler P., Marketing Management, Prentice Hall, (201 1).
4. Prasanna Chandra, Finance Management, Tata Mc Graw Hill, (2008).
5. Monks, J. G., Operations Management, Mc Graw Hill, ( 1982).
6. Cornish W. R., & Llewellyn, Intellectual Property, Sweet & Maxwell, 6 1• Ed., (2007).
7. WIPO, Intellectual Property Hand book, WIPO Publication, (2004).
8. David Hunt, Long Nguyen and Mallhew Rodgers, Patent Searching: Tool and Techniques, John Wiley and Sons,
(2007).
9. Neil F. Sullivan, Transfer ofTechnology, Cambridge University Press, {1995 ).
10. Lipsey, R., & Chrystal, K. A., Economics, Oxford University Press, 13 Ed. (2013).
11. Case E. Karl & Ray C Fair, Principles of Economics, Pearson Education, 8"" Ed. (2009).
12. Mankiw, N. G., Principles of Economics, Thomson South-Western, 3'd Ed. (2005).

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Type for questions for University Exams


fARI...A
Question No. I (a) to (j) - Ten short answer questions of 2 marks each with at least two questions from each of the four
modules (10 x 2; 20 marks)
PART B (4 x IO= 40 marks)
Question nos. II, ILi with sub sections (a), (b) --- (IO marks each with options to answer either II or Ill) from Module I
Question nos. IV , Vwilh sub sections (a), (b) --( 10 marks each with options to answer either IV or V) from Module II
Question nos. VI ,VII with sub sections (a), (b)-(10 marks each with options to answer either VI or VII) from Module Ill
Question nos.VIII , IX with sub sections (a), (b)-(10 marks each with options to answer either VIII or IX) from Module IV

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